Two nurses working in a neonatal intensive care unit have dubbed themselves “entreprenurses.”
To help the babies and their families at the Broward Health Medical Unit in Fort Lauderdale, Fla., Amanda Dubin and Kelly Meyer started a baby clothing company that helps needy families. Luc&Lou donates a onesie to a needy family for each one they sell and also supports nonprofits that benefit low-income families with newborns.
The design feature the tiny footprints of a 29-week-old infant that Dubin and Meyer cared for in the NICU. On one of the onesies, the footprints form the yellow rays of a sun and on another, a purple butterfly. “We were giving back to these little babies, and we wanted to really do it on a larger scale,” Meyer tells the Sun Sentinel.
Dubin says that they were inspired by the fighting spirit of the preemies they care for. “If they can do what they do, we can do anything.”
Now, Luc&Lou onesies go home with every “welcome to the world” package the Healthy Mothers, Healthy Babies Coalition of Broward County gives to low-income mothers of newborns. Sales from Luc&Lou products also benefit Fort Lauderdale’s Jack & Jill Children’s Center.
Meyer and Dubin have sold about 400 onesies so far and aim to expand. “We will always be nurses,” Dubin says. “That’s who we are. But we want to go bigger so we can help more people.”
MORE: How Texting Can Improve the Health of Babies Born to Low-Income Mothers
Tag: Babies
How Texting Can Improve the Health of Babies Born to Low-Income Mothers
Some app designers are now thinking beyond the traditional targets for their products and are focusing on how technology can help the poor instead.
As we’ve pointed out, Significance Labs sponsors three-month fellowship for entrepreneurs and software engineers as develop technology that serves the poor. (Twenty-five million American families live on less than $25,000 a year, yet 80 percent of low-income Americans own some kind of mobile device, according to Significance Labs’s website.)
One tool that reaches low-income Americans is Text4Baby, which can help expectant low-income and teenage mothers give birth to healthy babies, writes Jill Duffy for PC Magazine.
Text4Baby is a free service that sends pregnant women and new moms text-sized bits of wisdom and advice to support their health and parenting skills. The messages, which are available in either Spanish or English, are also tailored according to the zip code of the mother and the due date of the baby or age of the child.
The texts include health notices, such as the importance of cooking meat thoroughly and wearing a seat belt, descriptions of symptoms that shouldn’t be ignored and developmental updates as the baby grows. Texts also inform pregnant women when to schedule their next prenatal appointment and ask about blood tests they took in prior appointments.
These small, regular reminders, such as, “Even if U feel great, a pregnant woman needs checkups with a Dr./midwife (CNM/CM). For help with costs, call 800-311-2229,” can be a powerful tool for women with limited resources and support. Text4Baby messages also include information to help women access the necessary healthcare.
Tamara Grider, the director of marketing and communications for Text4Baby, says that while the service isn’t exclusively for low-income mothers, “We do put effort into [reaching them] and that includes women who are low-income, women who are African-American and Hispanic. We definitely have a target audience because we know where the need is the greatest, for one, and because of the infant mortality rate among ethnic groups.”
The National Healthy Mothers, Healthy Babies Coalition runs Text4Baby and collects no information from users beyond their zip code and the baby’s due date. It’s anonymous and easy to use for anyone with a cell phone — regardless of manufacturer.
Users can benefit from a number of special programs, such as a current promotion that offers free flu shots for all Text4Baby users at RiteAid.
Grider tells Duffy that the reminders help because lower-income people “have a lot to worry about. A lot of our moms who are low income or younger moms, for them it’s kind of like insurance: ‘I don’t know what I don’t know. But if I need to know something, Text4Baby is going to tell me.'”
It all adds up to a tech solution that is GR8 for low-income moms.
MORE: Where Helping the Poor Comes Before Innovating for the Privileged
This Program Has Been Keeping Low-Income Babies and Their Moms Healthy for Decades
As the endless supply of child-rearing advice books suggest, having a trusted source to help you face the challenges of motherhood certainly helps.
Back in the 1970s, University of Colorado pediatrics professor David Olds worked at an inner-city daycare center and was struck by the enormous odds faced by low-income babies and their mothers. They died far more often than babies from higher income families, and it was difficult for their mothers to travel to clinics that might offer them assistance. Olds wondered if sending nurses out to educate low-income mothers and socialize with the families in their homes would help. Out of this notion, the Nurse-Family Partnership (NFP) was born.
Dr. Olds began testing his program in Elmira, New York; Memphis and Denver to see if it worked in different populations of low-income mothers and babies. The resounding answer? Yes. So in 1996, after testing and adjusting the program, Dr. Olds began to share it with communities across the country. Then in 2003, the Nurse-Family Partnership National Service Office opened its doors.
A recent 20-year study confirms that participation in NFP among low-income families in Memphis reduced the mortality rate from preventable deaths such as SIDS, injuries, and homicides from 1.6 percent to zero. Meanwhile, mothers in the control group who didn’t receive visits from nurses were three times more likely to die than those who did talk regularly with nurses from NFP.
“Death among mothers and children in these age ranges in the U.S. general population is rare but of enormous consequence,” Dr. Olds told Ana B. Ibarra of the Merced Sun Star. “The high rates of death among mothers and children not receiving nurse-home visits reflect the toxic conditions faced by too many low-income parents and children in our society.”
NFP nurse visits begin during pregnancy, educating mothers-to-be about how to stay healthy before and after their babies are born. Studies suggest that this engagement reduces doctor and hospital visits due to injury in kids under age 2 by 56 percent, reduces smoking in mothers by 25 percent, brings child abuse down by 48 percent and even lowers the number of convictions when these children grow up — bringing that rate down by a whopping 69 percent.
In California, NFP currently serves 21 counties, targeting first-time low-income mothers (especially teen mothers), and the program works so well that the California Department of Public Health hopes to expand it to all 58 counties in the state.
Clearly, for those mothers with the fewest financial resources and very little emotional support, visits from a caring, knowledgable nurse can make all the difference — in not only their health, but the wellness of their children, too.
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Can Mom-to-Mom Mentoring Save Babies’ Lives?
The infant mortality rate of the United States ranks a disappointing 50th in the world. And the outcome for minority babies tends to be worse: African-American babies are twice as likely to die in the first year, no matter the income level of their mothers.
So Kathryn Hall-Trujillo is working to reverse that with Birthing Project USA, a non-profit that she founded in 1988. When she was a public health administrator in California, Hall-Trujillo noticed that it cost $300,000 to care for a sick or low-birth-weight baby for three months. In comparison, it only cost $2,000 to give a baby’s mother proper prenatal care, which could help to prevent her baby’s illness.
Birthing Project USA pairs moms-to-be with experienced mom mentors who advise and support them during their pregnancies and the first year of their babies’ lives. Since African-American women are twice as likely not to receive prenatal assistance, the mentors with Birthing Project USA make sure the pregnant mothers they work with see a doctor regularly.
“The message that I would give to expecting mothers and expecting fathers is regardless of the circumstances of how you got pregnant it’s really important to remember that you are having an opportunity to carry a new life inside of you and bring that new life into the world,” Hall-Trujillo told NewsOne. “I remind women that they’re really sisters and can help each other have healthier babies.”
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