On April 23RD, NationSwell hosted a virtual leader roundtable to kickoff the Equal Air Collaborative and discuss the innovative models and approaches that businesses are spearheading and investing in to combat air pollution.

Here are some of the key takeaways from the event:

Treat this moment as a call to courageous leadership. 

This is a watershed moment for climate and environmental justice. Corporate partners have a unique opportunity – and responsibility – to step up when it would be easier to stay silent. Showing communities you care, especially now, builds authentic trust and long-term impact.

Harness the strength of collective action. 

Joining a collaborative or alliance offers companies a safer path to make bold commitments without standing alone. By working together, organizations can align on shared goals, support each other’s initiatives, and create a louder, more influential voice for change.

Leverage industry influence to build more responsible AI infrastructure. 

As AI and data centers proliferate, companies must consider their environmental footprint. This includes ensuring backup generators rely on clean energy sources and that facilities are built with accountability to the communities they impact – especially underserved ones.

Focus on state and local partnerships to drive tangible outcomes. 

With limited federal engagement (especially in the United States), there is an urgent need to support clean air and climate initiatives at the state and community level. Localized action offers both measurable progress and deeper community trust. 

Keep employees at the heart of environmental action. 

Employee engagement is a powerful driver for sustainability and environmental justice efforts. Whether through volunteering, citizen science, or internal advocacy, employees often lead the charge in embedding purpose into company culture and operations.

Start small, iterate, and scale over time. 

Perfection is not the goal – progress is. Many organizations began with a single air quality pilot, local engagement effort, or vertical focus, and expanded from there. Early wins build momentum, provide learning opportunities, and lay the groundwork for long-term impact.

Commit to measurable clean air action alongside climate goals. 

Air quality is still an overlooked element in many ESG strategies, despite its direct ties to health and equity. Organizations are now recognizing that tracking and improving air quality can be a high-impact, data-driven way to meet both sustainability and social justice targets.

Reduce point source pollution with targeted strategies. 

While carbon emissions often come from large, regional sources, air pollution tends to have more localized sources — requiring hyper-local monitoring and targeted interventions. Reducing pollution at its source – whether it’s idling drive-thru traffic or emissions from industrial zones – can support clean air efforts. Businesses can make a tangible impact by identifying and mitigating these hyper-local sources of pollution that disproportionately affect nearby communities.

To learn more about, or to join, NationSwell’s Equal Air Collaborative, click here.