Working Toward a Just Society: How One American City Is Building Wealth Among Its Disenfranchised

In his seminal 1971 book “A Theory of Justice,” the American political philosopher John Rawls proposed a thought experiment in his quest to define a fair and just society. He asks us to imagine ourselves in a situation in which we know nothing about our personal characteristics — not our gender, race, wealth or educational background. From this blind starting point, we’re tasked with laying the framework for a new, just society — the catch being, of course, that if you don’t know where you’ll land in the social hierarchy, what kind of world would you choose to live in?
Like Rawls, Thad Williamson, associate professor of leadership studies at the University of Richmond in Virginia, believes the key to a fair and just society is one in which capitalism works not to make as much money as possible, but to distribute wealth by offering equal employment and social opportunities. It’s a political theory usually confined to debates in lecture halls and academic journals. But two years ago, the city of Richmond offered Williamson a unique opportunity: to build a new government agency, from the ground up, that would tackle the constellation of causes that has led the city’s poverty rate to swell to 22.1 percent, triple the rest of Virginia.
That agency, the Office of Community Wealth Building, or OCWB, launched in 2014. OCWB attempts to boost the number of high-paying jobs for adults, offer more learning and development opportunities for kids and realign current housing stock to be more affordable and public-transit accessible. By 2030, Williamson hopes these efforts will cut Richmond’s child poverty rate in half, creating a more just city.
“We have a fragmentation of services. The issues that really should be discussed holistically are separated: employment, education and housing are all deeply tied together in an urban context,” Williamson tells NationSwell. “Getting separate departments and agencies to cooperate can be a challenge. That’s one of the reasons why the Office of Community Wealth Building was built: to set the strategy for the city as a whole.”
Richmond’s struggle against poverty can be traced back to more than a century ago, when the city segregated neighborhoods. In 1937, the most destitute areas were redlined, leading to “urban renewal” programs that, just a couple of decades later, razed entire neighborhoods and took blacks’ savings (which was tied up in their property). A dangerous cycle ensued. The city’s next generation found themselves lacking proper education and reliable public transit and involved in crime or child protective services. “Far too many children in Richmond have grown up, and are growing up, with the odds firmly stacked against them, as a result of growing up in poverty conditions,” Richmond’s Anti-Poverty Commission remarked in its final report in 2013, where the idea for OCWB was first suggested.
Williamson proposed that the OCWB focus on employment first, directing people to nursing and medical technician jobs at the area’s 20 hospitals, and to positions as logistics supervisors and welders for an expanded port. “We started unpacking what it takes to get to a job with a living wage, what the career path is and the practical obstacles that a family had to overcome,” says Williamson. “We came back to transportation, child care and health concerns” as issues that needed to be dealt with before parents could begin to think about work. “The thought all along was that a standard workforce program is not a bad thing, but for families in deep poverty, it wouldn’t be sufficient.”
MOVIN’ ON UP
The agency’s signature pilot program, called Building Lives to Independence and Self-Sufficiency (or BLISS, a word rarely used to describe government services) kicked off by providing 18 families living in public housing with whatever support they needed to secure jobs and move out. The participants — 24 adults and 46 kids — say the program is unlike anything they’ve ever seen in government. Only a select number are accepted (though all other workforce-innovation programs are open to everyone). Since BLISS is locally funded, with no mandates set by the state or federal government, members set their own personal goals, and the agency strategizes ways to achieve them. Caseworkers aren’t clock-punching bureaucrats either, cordoned away in an office; once BLISS gets involved in your life, you’ve practically got a new family member, participants report.

For training purposes, men assisted by the BLISS program participate in mock job interviews.

Jessica Ortiz is one such person. With two young daughters to support, Ortiz was laid off by a corporate law firm, where she had worked on foreclosure cases against homeowners. Initially, she applied for any job opening she could find: retail sales, administration assistant, hospital staff, line chef, security guard. Weeks later, if Ortiz did hear back from employers, they often said she was overqualified. After eight months of unemployment, Ortiz’s savings had evaporated, and life in her housing project was downright miserable. Her sink had been backed up for two years, the landline phone broke, and “D.C.-sized rats” infested the rooms, including the bathroom, where one rodent managed to dislodge the toilet pipes.
Within about three months of enrolling in BLISS, Ortiz’s caseworkers pointed her to a job opening at a local community-development nonprofit. Armed with her résumé and a reference letter from a BLISS caseworker, Ortiz was offered a job helping people with down payments on their first home or negotiating their debt. And the assistance didn’t stop there. In addition to hooking Ortiz up with a job, the agency called the housing authority to see that her toilet got fixed and the rat holes sealed, and it subsidized her childcare, which would have cost Ortiz about $1,250 a month. OCWB also organized regular meetings for the two dozen BLISS parents (including Ortiz) to swap advice, and it held sessions on topics like saving money via coupons, finding children’s books at the right grade level and balancing a budget. Unlike most state and federal programs, “the regulations [at OCWB] are coming from the people themselves, and they adjust to the participants,” Ortiz says. At BLISS, she adds, the staff views “you as an investment.”
PUSHING FORWARD
At the end of BLISS’s first year, 16 of the 18 heads of household had new jobs, and three-quarters completed financial literacy training to prepare them for homeownership. Seeing the results, the city council voted to make the OCWB a permanent fixture. Williamson says he’s particularly proud of assembling a capable and diverse staff of 14 employees during his tenure. “It’s such a huge undertaking, and the agency is trying to accomplish big things in a context where doing even little things often is very challenging and requires great persistence,” he says.
After laying the groundwork for the OCWB and leading it to its initial success, Williamson has returned full time to the classroom. Taking his spot is Reggie Gordon, a Richmond native and member of the city’s previous anti-poverty commission, who is stepping down as CEO of the American Red Cross’s Virginia chapter. Gordon says he’s got a prototype for how the agency should work, and it’s now a matter of obtaining long-term financing, growing the number of participants and rigorously documenting what’s effective.
In the hands of Gordon, and Williamson before him, what began as a thought experiment turned into something tangible, a government program that helps poor families move toward independence. Rawls would probably agree: Richmond is starting to see what a just society looks like.
MORE: Participants Claim This Program Boosts Them out of Poverty. Should Other Cities Implement It?

This Man’s Bold Idea: Pay Criminals to Stay Out of Trouble

To some, it’s one of the most dangerous spots in America. Others know it as “a city that pays criminals to behave.” To DeVone Boggan, Richmond, Calif., on the east side of the San Francisco Bay Area, is where a group of people are trying to build safer neighborhoods after three decades of living in what’s essentially a war zone.
Boggan is the director of Richmond’s Office of Neighborhood Safety (ONS). It’s a bureaucratic title that belies his public-private agency’s innovative work on gun violence prevention and youth outreach. Founded in 2007, when Richmond’s murder rate was nine times the national average, ONS has since helped the rate plummet to its lowest levels in four decades: 11 deaths per 100,000. (Nearby in Oakland, the 2013 rate was 23 per 100,000; in Detroit, 47.) Even more impressive is the fact that the decline in violence is happening faster in Richmond than anywhere else in the country.
How did Boggan do it? His agency contacts a select group of young men that are most likely to be involved in shootings — the ones who’ve brushed off help and stubbornly refused to change. With directed help, ONS gives the boys a profitable alternative to crime, starting with a monthly paycheck up to $1,000 for staying out of trouble.
“I found myself in a room with a myriad of law enforcement agencies and what I continued to hear was that they believed that 28 people were responsible for 70 percent of the gunfire in our city in the year 2009, and I said these 28 people are all were gonna focus on,” Boggan explains. “Before we could hit the ground running, we lost three of those young men to gun violence, so we invited the 25 living to City hall and 21 of them dared to show up. That tells you they’re hungry for something real.”
If you want to “reduce firearm-related homicides,” Boggan says, you can’t simply flood the streets with police, install surveillance cameras or scare people into being good. “You’ve got to understand the nature of [violence] and you’ve got to understand the drivers of it,” he explains. Being a young man in poor circumstances is a situation that Boggan recognizes well. Growing up in Michigan, he was busted for selling drugs.
“The context that has led me to where I’ve landed professionally has a lot to do with having access to positive adult healthy men. My parents divorced when I was nine years old. That meant my father was out of a home,” Boggan says. “It was during that period that my first mentor showed up at a time when I really needed some adult guidance. Having access to adult male figures is vital. In Richmond, it’s vital to survive.”
Almost always seen in a fedora, Boggan picked a team of Neighborhood Change Agents who could make inroads with potential murders. Boggan’s joked before, “It’s the only agency where you’re required to have a criminal background check to be an employee,” but he says that a more important qualification is hiring “people who cared about these young men.”
“Our job is to be on the streets talking to folks, interaction, building relationships,” says Joe McCoy, a Neighborhood Change Agent. “The car is our office; the street corner is our conference room.”
The reach of ONS expanded in 2009 with the creation of the Operation Peacemaker Fellowship. It identified at-risk individuals, ages 13 to 25, and incentivizes them to turn their lives around by paying stipends ranging from $300 to $1,000. Though the reduction in murders speaks to the efficacy of the program, it’s not without controversy.
“I think the biggest question that comes up is, Why would we spend these kinds of resources on people who should be in jail?” Boggan says. “Our philosophy and approach is were not going to arrest our way out of gun violence. The way were going to get ourselves removed from gun violence is developing and shaping these young men in a different way. We see these young men as vital and viable partners and we have to understand the power that these young men bring to the table,” he adds. “Gun violence isn’t being reduced because of the police alone. The primary reason is because these young men are making better decisions.”

An Oasis in One of America’s Largest Food Deserts: the Local Quick Mart

The Quick Mart on Williamsburg Road in Richmond, Va., is your typical corner store. It does a brisk business in cigarettes and newspapers, along with convenience foods, like Cheez-Its and potato chips. It’s located in the city’s Greater Fulton neighborhood, which means its customers are mostly low income. There is one thing that sets the Quick Mart apart from other shops, though: It’s the only place within a nearly two-mile radius where customers can buy fresh fruits and vegetables.
Since May 2013, the Quick Mart has been stocking a portable refrigerator with tomatoes, sweet potatoes, lettuces and other seasonal fruits and vegetables. Every week it receives a delivery from Tricycle Gardens, a local nonprofit whose mission is to grow healthy foods and get them on people’s plates in low-income Richmond neighborhoods. On a busy Monday afternoon last October, the Quick Mart fridge was empty, save for a couple of handfuls of okra and some collard greens.
“Everything’s selling,” says store owner Ayad Nasher, 26. “Whatever I got there in the cooler, they want it. I’ve been explaining to people that we have fresh vegetables now because we didn’t have it before, and they love it.”
MORE: Hungry? This Community Planted an Entire Forest of Free Food
There are some 18.3 million Americans currently living in food deserts — low-income areas with limited access to a supermarket or other source of fresh food — which are more than a mile from a grocery store in urban areas, or more than 10 miles in rural communities, according to the United States Department of Agriculture. People who live in these areas are more likely to eat poor diets and to be at higher risk of becoming obese and developing chronic obesity-related diseases. Richmond is one of the most densely populated food deserts in the nation; many of its residents can’t afford a car or the bus fare necessary to reach a grocery store.
The problem with the food-desert epidemic is that there’s no clear solution — or at least not one that’s been adequately shown to work. Public health experts have been very good about accurately mapping the precise location of the country’s thousands of food deserts, but they haven’t been as successful in getting to the next step: identifying ways to shrink them. One obvious answer may be simply to build more grocery stores. In fact, in January, the House finally passed the farm bill, which included a provision for the Healthy Food Financing Initiative that will provide $125 million to fund the construction of healthy food retailers in underserved neighborhoods.
Improving food access helps. But recent research suggests that while building new grocery stores can increase people’s perceptions of healthy food availability in their community, it might not be enough to actually change their shopping behaviors. There are lots of reasons people shop and eat the way the way they do. It goes beyond mere access: They like buying their food from the same neighborhood store owner they’ve known for decades; and they like cooking and eating with their families and preserving their culinary traditions. They don’t particularly like it when outsiders drop in to wag their fingers and tell them to eat their fruits and vegetables.
ALSO: Want to Teach Kids About Food? Make Them Grow Their Own
That may help to explain Tricycle Gardens’ success. Rather than building an invasive, new superstore, the nonprofit is wisely using the resources Richmond already has. Tricycle Gardens’ Get Fresh East End! initiative gets affordable, organic and delicious foods to low-income communities through existing channels — the Quick Mart and, about 2 miles northwest, the Clay Street Market. All the produce comes from Tricycle Gardens’ half-acre, high-yield urban farm in the nearby Manchester neighborhood. Opened in 2010, it produces 20,000 pounds of food a year. “There’s incredible flavor in locally grown food that hasn’t been trucked across countries or states,” says Tricycle Gardens’ executive director, Sally Schwitters. “One thing you can’t outsource is locally grown food.”
Tricycle’s program coordinator Claire Sadeghzadeh interacts directly with the corner store owners and personally delivers their produce twice weekly. On average, she drops off anywhere from $4 to $12 worth of fruits and vegetables per delivery at each store and constantly monitors which items are selling and which aren’t. She says Get Fresh East End! — which is supported in part by Virginia Community Capital, another nonprofit working to increase food access — plans to expand to eight additional stores by the end of 2014. “I think it helps dispel that myth that low-income families don’t eat healthy or that they don’t want healthy food,” Sadeghzadeh says. “And we know that they do. I think it’s superpowerful to see that all of our produce is pretty much sold out every week.”
Quick Mart’s Nasher, who has started cooking for himself using the produce at his store, says “it would be great” to see more shops in the area carrying fresh, locally grown food from the nonprofit. “I’m here to help the community,” says Nasher, who moved to the United States from Yemen in 2003. “To get fresh fruits and vegetables has been amazing.”
At the same time that it’s increasing healthy food access, Tricycle Gardens is also working hard to reconnect local growers with their buyers. People become more mindful of what they eat when they know where their food is coming from — even more so when they’re taught how to cook it properly. Tricycle Gardens offers various classes for community members, so they can learn how to prepare their produce — everything from bell peppers, onions and cucumbers to squash and eggplant — once it’s obtained. “The distribution is critical, but complementing that with education and outreach events — to show that preparing this great food can be easy and affordable, great fun and incredibly delicious — is where we know the changes that we hope to see can happen,” Schwitters says.
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One especially rewarding moment sticks out in her mind. Tricycle Gardens set up a stand at the Greater Fulton Community Health Fair last May, and offered local residents a fresh salad from the farm. A mother and son approached the stand; Schwitters handed the child a bowl. The salad was full of food that kids love to hate: raw kale and collard greens, topped with broccoli and carrots.
“Oh, he’s not going to eat that,” the mother said.
“Well, let me just hand it to him and if he doesn’t eat it, that’s fine. We’ll compost it and it’ll go back into our garden,” Schwitters said.
Schwitters says she turned away for a brief conversation with the boy’s mom, and when she turned back, the salad was gone. He wanted seconds. “We see this time and time again,” says Schwitters, whose grandfather was a farmer. “It’s very different eating freshly grown broccoli that has a crunch and a sweetness and a beauty to it, as opposed to that mush that comes out of a frozen bag.”
Tricycle Gardens, which has a full-time staff of just four and draws on a network of nearly 500 volunteers and interns, runs a year-round weekly farm stand and helps maintain five community gardens and three learning gardens, which provide ample opportunities for children at schools and community centers to connect with the food they eat. With its partners, the Bon Secours Richmond Health System and the Children’s Museum of Richmond, the nonprofit also runs two healing gardens, spaces for reflection and solitude. The food from the healing gardens further helps feed employees of the health system and museum.
“We want to share the magic of looking at a tiny seed and wondering how, with a little love and sunshine and a home in some beautifully composted soil, this could become something that ends up feeding you,” Schwitters says. “That connection lasts a lifetime.”
DON’T MISS: Why It’s Time to Forget About “Food Deserts”

How “Outcome Budgeting” Made Baltimore America’s Forwardest-Thinking Budgeter

After Detroit, city budgets are getting a lot tighter, and a lot more attention. One city that’s doing its budgets right is Baltimore. Since the recession, Baltimore’s been able to boost its savings balance while attracting new residents by lowering property taxes. The city calls its approach “Outcome Budgeting”, which has spread to other cities like Lincoln, Neb., and Richmond, Va. It essentially means taking the long view of fiscal planning. Under current Mayor Stephanie Rawlings-Blake, budget shortfall has decreased by almost $100 million. The crucial question is whether the long game will persist across different mayoral terms; Rawlings-Blake’s first term is up next year.