The videos filled your Facebook and Twitter feeds for weeks. Everyone from your great aunt to your favorite actor to politicians jumped on the bandwagon and doused themselves with ice-cold water all in the name of charity.
Whether you love it, hate it or experienced the challenge’s chill firsthand, it’s official: The ALS Ice Bucket Challenge, in all its cold, wet glory, is a bona fide social media success. But it’s far from the first online marketing campaign to go viral. Here are five social media campaigns — and what you need to know about them — that have made a substantial impact on an organization’s efforts to raise awareness or funds for its cause.
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Did we miss one that stood out to you? Let us know in the comments!
Tag: Deval Patrick
The State That Has Made It Illegal to Throw Away Unwanted Food
We’ve mentioned that food waste is an expensive, environmental nightmare. Americans waste 40 percent of the food that’s produced each year to the tune of $165 billion.
One state has figured out a way to make this stop — by making it a crime.
Starting in October, Massachusetts’s biggest food wasters will no longer be able to send their unwanted food to the landfills, NPR reports. The ban, recently finalized by Gov. Deval Patrick, targets places that produce more than a ton of organic food waste per week, such as universities, hotels, grocery stores, sporting and entertainment venues and other manufacturers.
Instead of simply dumping leftovers, they have the choice to donate the usable food or to send the unwanted food to composting facilities, to plants that can turn scraps into biogas or to farms to use as livestock feed.
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NPR notes that it’s the “most ambitious commercial food waste ban in the U.S.”
David Cash, commissioner of the Massachusetts Department of Environmental Protection, described to NPR all the benefits of the ban — including more food for the hungry, money saved on waste disposal, fewer landfills and less greenhouse gases, more green energy and green energy jobs and even fertilizer.
“This is not just a win-win situation,” Cash said. “It’s a win-win-win-win-win-win-win. Seven wins.”
The ban isn’t as draconian as it sounds. Initially announced in 2012, the 1,700 producers that this ban affects have already been preparing and reaping the benefits. Supermarkets, for example, found that they can save $10,000 to $20,000 annually per store by diverting food from the landfills.
The ban — which may eventually extend to smaller businesses and homes — is part of the state’s ambitious goal to reduce its waste stream by 80 percent by 2050. Other states such as Vermont and Connecticut also have similar rules, but nothing as aggressive as Massachusetts’s.
With any luck, the rest of the country will soon catch on, too.
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This State May Have Discovered the Secret to Saving Tax Dollars While Doing Good
In Massachusetts, Governor Deval Patrick has launched a $27 million initiative that he hopes will keep at-risk youth out of jail, reduce crime, and promote safer communities. That may sound like a tall order — after all, it’s more difficult than ever to get funding for social services these days — but the government isn’t fronting the cost, and neither are the taxpayers. Instead, the Massachusetts Juvenile Justice Pay for Success Initiative will be funded by organizations like Third Sector Capital Partners, New Profit Inc., Living Cities, the Laura and John Arnold Foundation, and Goldman Sachs, among other private and nonprofit investors, through the largest social impact bond ever created in the U.S.
Social impact bonds are a new type of philanthropy that involves a partnership among the government, nonprofit organizations and private-sector investors. Here’s how they work: a government identifies a social problem in the community and contracts with private investors who raise money to fund a solution and (hopefully) achieve a pre-determined goal. Participating nonprofits manage the project — in the case of the Massachusetts’s initiative, Third Sector Capital Partners, a nonprofit advisory firm, will serve as the project intermediary, while Roca, a local charity that aids high-risk young men, will provide the services — while a third party conducts a rigorous independent evaluation at the conclusion to determine if it achieved the desired outcome. Only then will the government (and taxpayers) pay the investors back. Therefore, Social impact bonds (otherwise known as Pay for Success initiatives) is a minimal risk to taxpayers, while allowing nonprofits to use their already-established resources to make a significant societal change.
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In Massachusetts, the new Pay for Success initiative will allow Roca to provide job training, counseling and other services to 929 at-risk young men between the ages of 17 and 23, all of whom are currently in the juvenile justice or probation system. Roca has a specific model that it uses to keep its participants out of jail and employed. Its four-year program consists of two years of intensive support from a youth worker, followed by two years of follow-up, and has a proven track record. Out of 115 young men participating in the final two years of the program, 89 percent had no new arrests, 69 percent retained employment for three months and 95 percent had no new legal violations, according to Fast Company. The social impact bond’s success will be determined by Roca’s ability to reduce the number of days participants spend in jail by 40 percent, and improve these young mens’ employment options. If Roca’s services are proven to produce these positive outcomes — in turn saving Massachusetts millions — the government will begin making “success payments” to the investors. “By working with our partners at Roca, the Pay for Success initiative will allow us to marry smart financial solutions with programs proven successful in helping high-risk youth become employed, stay employed, and break the cycle of violence,” Patrick said in a press release.
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Massachusetts recently received an $11.7 million grant — the first of its kind — from the Department of Labor to help fund this Pay for Success initiative. The additional funding will help with success payments and enable the state to extend the project, should it be successful, to an additional 391 young men, thereby serving a total of up to 1,320 young men over nine years. On a larger scale, these social impact bonds are an innovative way for governments to try to fix some of the largest social issues facing the nation, without risking taxpayer backlash. Colorado, New York, Ohio, South Carolina and other states are pursuing Pay for Success initiatives. The only question is: which state will be next?
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