The Short Tale of How One City Got Its Citizens to Revamp Their Daily Commute

In 2013, 75 percent of Americans drove by themselves to work each day. In Chattanooga, Tenn., that figure was 90 percent, and the city had the poor air quality, high obesity rates and gridlock to show for it. Something needed to change, but how do you convince thousands of dedicated drivers to overhaul their method of getting to work?
Funded by a $600,000 Federal Highway Administration grant, GreenTrips launched in the southern city in June 2013. The program encourages residents to record each trip they make by foot, bike, bus or carpool and rewards them with swag, such as meals at burger joints and burrito restaurants, gift certificates to local florists and gyms, free bikeshare memberships and more. The hope is that great local incentives, along with a ridesharing app that encourages carpooling and a dashboard that shows how much a person saves on transportation, will motivate Chattanoogans to rethink how they travel.
“We felt like if we could get people to see there are other ways to get around, and make it easier for them to do so, we might not have some of the problems that we had,” says Melissa Taylor, director of strategic long-range planning for the Chattanooga-Hamilton County/North Georgia Transportation Planning Organization, the group overseeing the program.
So far, only 1,491 of Chattanooga’s 173,000 residents have enrolled, but the results are startling. In three years, more than 2.4 million miles of healthier, greener travel have been logged — that’s enough to save 82,552 gallons of gasoline and prevent 1.6 million pounds of pollution from entering the atmosphere. Additionally, participants have burned 14 million calories.
Especially satisfying is that what began as a program embraced by urban professionals has slowly expanded its reach, including many participants that reside in economically disadvantaged areas. “It’s not just the $1,000 urban biker. It’s a lot of people who are using carpools better to reduce some of their household costs,” explains Taylor.
Despite its success, challenges remain. GreenTrips needs to recruit more members and get another federal grant to extend the funding that ends at the end of this calendar year. But internal surveys have found that once people give new kinds of travel a try, they tend to do it again. “Not only are they receiving rewards for trips they’re already taking, but [GreenTrips] makes them more likely to take those kinds of trips in the future.”
In order to reduce this country’s greenhouse gas emissions, more Americans need to change their behavior. But as the results
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With Parking Spaces Sitting Vacant, Atlanta Has a Bold Plan to Merge Communities With Transit

Everyone who lives near a city knows all too well how much location – specifically, proximity to the commuter rail — matters. The shorter the drive is to the station, the better. And the ability to walk there trumps just about everything.
Such convenience is about to come to thousands in Atlanta. That city’s metro system MARTA has started making real estate deals to build housing to unused transit parking lots. MARTA plans to turn the space at the King Memorial, Edgewood, and Edgewood/Chandler Park stations into combination residential and retail developments.
“People have been looking at these parking lots for decades wondering why they were just sitting there,” Amanda Rhein, senior director of transit-oriented development at MARTA, told City Lab.
Now, that is finally changing — and it’s not only helping commuters, but also the railroad itself. Without state funding, MARTA’s bottom line is very easily impacted by the ups and downs of the economy. So, when Keith Parker took over the agency in 2012, he decided that a bold project like this is what was required to keep it competitive. The development will not only produce revenue from all the train riders, but also with each unit sold, will raise money for the transit system that it can use for improvements.
And so far, Parker’s decision is looking like a good one. MARTA has successfully leased land to developers for mixed-use buildings that are focused on the adjacent transit opportunities, including a project on a four-acre unused parking lot that features 13,000 square feet of retails space and 386 housing units.
The boon does not only belong to the railroads, though; it is the entire community’s as these projects could decrease traffic on the roads. And on top of that, there is more to the new spaces then one might think. Beyond all the great new housing and shops, each development will also feature a public park as well as have at least 20 percent of the units dedicated to affordable housing.
While construction has yet to start, there’s already hope for more in the future since this model is good for both the city of Atlanta, its citizens and the transit system itself.
“We’re going to make the stations themselves and the surrounding areas more pleasant and more easily accessible, and we’ll be providing amenities to our riders and to the surrounding community. So I think people will realize that and give MARTA a chance,” says Rhein.
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