‘Bye-Bye Bikini’: Miss America Nixes Swimsuit Competition

If you were hoping to see women clad in bikinis and slinky evening gowns parade onstage at next year’s Miss America pageant, you’ll be disappointed.
That’s because the nearly 100-year-old contest as we have all come to know it is no more. In its place: a more body-inclusive, #MeToo-friendly display in which contestants won’t be judged on their physical appearance.
In fact, it isn’t even a pageant anymore, says Gretchen Carlson, who won the title in 1989 and now chairs the Miss America Organization’s board of trustees.
“We are no longer a pageant. We are a competition,” Carlson announced today on Good Morning America. “We’ve heard from a lot of young women who say, ‘We’d love to be a part of your program, but we don’t want to be out there in high heels and a swimsuit.’ So guess what? You don’t have to do that anymore.”
In an era where the #MeToo movement has given more power to women’s voices, the shift from a largely looks-based pageant to a competition centered on women’s talents and achievements is long overdue.
In 1968, amid the backdrop of the country’s cultural wars, the women’s rights movement was on the forefront of protesting the Miss America pageant for not only its racial politics but also for the overt way it exploited and sexualized women.
“Has anything changed since 1968, when hundreds of feminists gathered on the [Atlantic City] boardwalk to protest the Miss America pageant?,” asked Blain Roberts in an op-ed for The New York Times. “Yes and no.”
It wasn’t until this year that Miss America announced that the organization would be led by an all-female team, after the Huffington Post reported that prominent male executives and board members, including the pageant’s CEO, were demoralizing women in emails.
Now, with an all-women board made up of former winners, the organization is enacting dramatic changes.
Even the organization’s website is getting an overhaul with the site promoting the upcoming “Miss America 2.0” and pushing the hashtag #ByeByeBikini.


“We’re experiencing a cultural revolution in our country with women finding the courage to stand up and have their voices heard on many issues,” Carlson said, in response to how the #MeToo movement has helped the organization restructure itself. “Miss America is proud to evolve as an organization and join this empowerment movement.”
The news has sparked a debate online, with people on both sides weighing in:
https://twitter.com/Grummz/status/1003978477798764545


https://twitter.com/MarieNinaAune/status/1003980804459057152

The Epic Take Down of Miss America That Has Led to a Very Unexpected Windfall

John Oliver has helped secure scholarship money for some future female engineers — and these women didn’t have to parade around in a bikini to get it.
During a recent episode of “Last Week Tonight,” the funnyman delivered a scathing commentary on the annual Miss America beauty pageant (covering topics such as the objectifying nature of swimsuit competitions to the absurdity of answering complex questions domestic violence or foreign policy in 20 seconds).
However, Oliver exposed something about the organization that’s more eyebrow raising than butt glue (yes, that’s a real product). According to the show’s research, it appears that the pagent’s claim to be “the world’s largest provider of scholarships for women” is incredibly exaggerated — the organization says it gives $45 million a year, but it appears to be more like $4 million. Not only that, the only women who are eligible for scholarships are pageant contestants between the ages of 17 to 24 who’ve never been married or had a baby. (The Miss America pagent has since responded to Oliver’s report in a blog post.)
At the same time, Oliver listed off other female-only organizations that he felt could use a little more funding, including the Society of Women Engineers (SWE), the Patsy Mink Educational Foundation and the Jeannette Rankin Women’s Scholarship Fund.
MORE JOHN OLIVER: Watch What a Climate Change Debate Should Really Look Like
After the episode aired, donors decided to open up their wallets for these organizations. According to the Chicago Tribune, SWE received $25,000 in just two days (about 15 percent of its expected annual donations) as well as wild jump in web traffic.
“This has been huge for us,” Peter Finn, deputy executive director of SWE, tells the publication. “It’s tremendous.”
Additionally, the Jeannette Rankin Foundation tweeted, “Came to work this morning to find many more gifts; $2,800 in total donations since @LastWeekTonight mention! You are all so great!” NationSwell reached out to the Patsy Mink Foundation to see if they’ve received a similar windfall, which is now referred to as “the John Oliver bounce,” but has not received a response.
If you’d like to find out more or donate to any of the organizations, click on the following links:
Patsy Mink Foundation
Jeannette Rankin Foundation
Society of Women Engineers 
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