As a participant in Seventh Generation’s Come Clean campaign, NationSwell is asking that cleaning and hygiene product companies do the same thing that Seventh Generation has done for the last 27 years: disclose all of a product’s ingredients so consumers can make educated choices about what they bring into their homes.
To do this, we teamed up with activists and environmental advocates, including New York City-based documentary filmmaker and father of two, Jon Whelan. His film, STINK!, reveals his three-year-long quest to uncover the source of a strange smell emanating from his daughter’s pajamas.
Watch the video above to see how his true story is much more unpleasant than simply a bad odor.