Advancing National Service

One Veteran Rallied His Rural Community Behind an Important Cause

January 27, 2020
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One Veteran Rallied His Rural Community Behind an Important Cause
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Former soldier Zach Pearson’s new mission: Creating a vast network of local support for the veterans in his rural county.

When service members separate or retire from the military, more than 45,000 nonprofits, thousands of public agencies, and countless other organizations and individuals aim to support their transitions back to civilian life. This series explores how communities are collaborating across public, private, business, and social sectors to better connect the systems that serve veterans. This principle is called “collective impact”. The subjects featured are members of National Veterans Intermediary (NVI) Local Partner collaboratives. 

Pennsylvania is home to an estimated 930,000 veterans — 5,000 of whom reside in McKean County, a rural area in the northwestern part of the state. “We don’t have access to things in our backyard, like a city like Philadelphia or Pittsburgh does,” said Zach Pearson, an Army veteran and director of the county’s Department of Veterans Services. “So how do we combat that and still provide excellent service to our veterans?”

The answer: Design a model that invites all community members to become stakeholders in veterans’ well-being, and work collectively toward the achievement of goals that support  them. 

McKean County’s approach deploys the “collective impact” framework. Jennifer Splansky Juster, executive director of Collective Impact Forum, describes the all-hands-on-deck approach as building “a shared understanding of a problem and a commitment to solving it together.”

When it comes to addressing complex social issues and creating lasting change, collective impact, which effectively mobilizes diverse participants with the same agenda, can generate more momentum than any one person or group working in isolation.

McKean County’s Department of Veterans Services makes sure local veterans and their families get the county, state and federal benefits they’re entitled to. But for Pearson, assisting vets doesn’t stop there. He’s also dedicated to helping them find steady employment, receive counseling and access medical care. 

To reach those goals, Pearson has built a framework of companies, nonprofits, hospitals and schools. Thanks to his efforts, each month for the past two years 28 members of the McKean County Community Veterans Engagement Board have carved out time for strategic planning. After clearly defining the biggest issues facing local veterans, they create a plan that outlines the steps needed to address them. 

“We’re not there to eat lunch together,” Pearson said. “We’re there to solve problems.”

Pearson serves as the group’s leader, bringing together state representatives, county commissioners, the regional director of the Environmental Protection Agency, anti-homelessness advocates, and suicide prevention coordinators. “If someone has an impact on veterans’ lives, they’re asked to be on my board,” he said. 

Zach Pearson has built a framework of companies, nonprofits, hospitals and schools to support the veterans in his community.Courtesy of Zach Pearson

The network’s information-sharing and aligned activities have produced bold results, and incorporating diverse perspectives and opinions adds invaluable input into real-time issues. For instance, when Pearson learned that some veterans had no choice but to drive four hours to the nearest VA hospital in Pittsburgh for cancer treatment, he met with decision-makers at the regional airport and Southern Airways Express, an airline that serves the area. They agreed to offer veterans $19 fares. The collaboration also arranged free ground transportation and helped coordinate hotel stays for veterans while they were in Pittsburgh.

“It’s simple outside-the-box thinking,” said Pearson. “Almost everyone I’ve come across is 100% willing to help.”

To get more exposure for his efforts and increase community engagement, Pearson regularly hosts live Q&A sessions on Facebook. In 20-minute increments, he might explain what Pennsylvania’s chapter of Wounded Warrior Project does or give an overview of the VA Medical Center’s services. 

 “It’s like an introduction to the organizations in our backyard,” he said. “One of the most positive parts of my job is putting someone in contact with a service they didn’t know about.” 

 It’s something he gets to do more often these days.

 “The fact that [veterans] are blowing up my phone — that’s a measure of success,” said Pearson. “I can get a phone call telling me a veteran’s disability [application] was approved, but that doesn’t mean as much to me as 25 phone calls in a day. People are trusting that we can help them.”

Next on Pearson’s agenda? Spreading the word about how the collective impact approach has helped the veterans in McKean County. 

“If it works for our county, it’ll work for others,” Pearson said. “When the community gets involved in veterans’ lives, more members are encouraged to go get help.”


This article was produced in partnership with National Veterans Intermediary, an initiative of the Bob Woodruff Foundation. NVI increases the collaborative capacity of local communities to steward a national ecosystem, in order to achieve optimal well-being for veterans and their families. Sign up for alerts about NVI’s free webinars and tools to support community-based collaboration here

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