Burn all the fossil fuels you like. Mow down every single tree. Waste water to the last drop. There’s no need to worry for the planet. After all, its been around for 4.54 billion years and it can take a beating. Humanity, however, is clearly doomed if we continue on this self-destructive path.
The earth will survive climate change; you will not.
That’s the theme of Conservation International’s new Nature is Speaking ad campaign that urges us to care for and protect our environment — otherwise, the human race will perish.
The campaign stars Hollywood A-listers Julia Roberts, Harrison Ford, Edward Norton, Robert Redford, Kevin Spacey and Penelope Cruz who personify different aspects of nature that humans have mistreated (see their performances below). However, no matter how badly earth is treated, its message is this: “Nature doesn’t need people. People need nature.”
As a forceful Roberts says as the voice of Mother Nature, “I’ve been here for aeons. I have fed species greater than you. And I have starved species greater than you.”
“House of Cards” fans will find Spacey’s interpretation of the rainforest particularly chilling. “Humans, they’re so smart,” he mocks. “Such big brains and opposable thumbs. They know how to make things, amazing things. Now why would they need an old forest like me anymore? …Well, they do breathe air, and I make air. Had they thought about that? Humans. So smart, they’ll figure it out. Humans, making air? That’ll be fun to watch.”
The idea of the campaign is to flip the whole idea of “saving the Earth” on its head.
“So many of the groups speaking about conservation and climate change assume that man can fix the planet, as opposed to the idea that nature has been here for billions of years and we’ve been here for a nanosecond of that time span,” the campaign’s creator Lee Clow tells Fast Co.Create. “Nature will be here long after us, so the idea that we can fix nature is I think kind of preposterous, but the idea that we desperately need nature and we better be the best stewards we can be because of that, might be a more democratic and all-inclusive appeal. As opposed to right versus left, corporations versus ecologists, this is about the human race versus extinction. It’s all of us, as opposed to various factions and groups.”
A new film will debut soon with Ian Somerhalder lending his vocal chops as a coral reef.
For those who are interested in the campaign, show that you’re listening by joining in on social media with the hashtag #NatureIsSpeaking. In fact, for every tweet you send, HP will donate $1 (up to $1 million) to Conservation International.
— Conservation Intl (@ConservationOrg) October 6, 2014