Moving America Forward

Internet Week NY: The Rise of Mission-Driven Media

May 22, 2014
Internet Week NY: The Rise of Mission-Driven Media
By coming together to bounce ideas, inspiration can strike or a tricky code issue can be solved. Screengrab via YouTube
Internet week is a time to get away from a screen and meet face to face, if you want to. Screengrab via YouTube
Internet week in New York City promises to get people out from behind the desk in to a public space to share ideas. Screengrab via YouTube
New editorial and business models are defying existing categories of journalism.

“If you want to stand out, you have to stand for something,” Upworthy Co-Founder Peter Koechley said minutes before five members of the new mission-driven media took the stage on Thursday at Internet Week NY. Founder and CEO of NationSwell Greg Behrman joined representatives from four other outlets that aspire to fulfill both halves of that mantra.

Together, the group parsed the notion that the content they most want to produce, that seems most worthwhile or newsworthy, could also drive traffic and generate a sustainable revenue model.

The panel included Neil Barsky, Founder and CEO of The Marshall Project, a nonprofit that covers the criminal justice system; Melissa Bell, Executive Editor of VOX Media, a digital media company that consists of seven websites; David Kirkpatrick, Co-Founder and CEO of Techonomy, a website that covers the intersection of technology and the economy; and Yvette Alberdingk Thijm, Executive Director of, a nonprofit that uses video to divulge human rights abuse.

See what these influencers had to say below.