On a warm July afternoon in Atlanta, a group of corporate, philanthropic, and community leaders gathered to experience what place-based impact looks like when it’s rooted in history, shaped by community voice, and powered by a shared vision. As part of NationSwell’s Place-Based Impact Collaborative, and in partnership with The Annie E. Casey Foundation, this immersive, two-day experience offered a firsthand look at Atlanta as a “tale of two cities.” Throughout the experience, participants learned how bold, collaborative investment is helping communities reclaim land, preserve and celebrate identity, and build a more just economic future.

Day One: Grounded in history, connected by movement
Our time together began with something deceptively simple: a walk. Led by a close partner of NationSwell, GirlTrek, the walk to Centennial Park focused on presence and intentionality. “We walk, talk, and solve problems,” our leader shared, describing GirlTrek’s model of wellness and connection. It was a chance to move through the city, feel its energy, and open space for reflection.

Later that evening, we headed to a welcome reception, setting the tone for what would be a day of honesty, inspiration, and exchange. In a circle, we heard from visitors and locals alike about their personal and professional motivation for joining the immersive. Participants were welcomed to Atlanta as a city of neighborhoods, of legacy, of resilience.

Day Two: A tale of two cities
Breakfast opened with a powerful panel, “Atlanta’s Path in Perspective,” laying bare the complexity of the city’s narrative. As Courtney English, Interim Chief of Staff to Mayor Andre Dickens noted, “Atlanta is a tale of two cities and two stories.” On one hand, it is the cradle of civil rights, home to Black leadership and cultural innovation. On the other, it is among the lowest in economic mobility for Black families, shaped by redlining, disinvestment, and policy decisions that still echo today.

Site visits followed, including a deep dive into the Atlanta Beltline’s evolution – a project that has generated both opportunity for entrepreneurs and concern for displaced residents. Led by the Atlanta Beltline team, we saw examples of responsive solutions: affordable housing built to combat gentrification pressures; shipping containers repurposed into microbusiness spaces; and ongoing work to address basic infrastructure, like stormwater and sewage management. We also heard from a small business owner, Sarah Pierre, owner of 3 Parks Wine Shop, about her partnership with the Beltline.

We then made our way to Pittsburgh Yards, standing out as a living example of what it looks like when development is done collaboratively with a community. Built on land acquired by the Annie E. Casey Foundation, the space has grown into a hub for locally-owned businesses, creatives, and entrepreneurs – including some that have transitioned to brick-and-mortar storefronts in retrofitted shipping containers (check out Carrot Dog and PinkPothos). Individual co-workers, businesses, and events hosted at Pittsburgh Yards bring in revenue, helping sustain the space without compromising its mission. “We would like to think that the Annie E. Casey Foundation is a collaborative partner and listener,” Tomi Hiers, vice president of the Center for Civic Sites and Community Change at the Annie E. Casey Foundation said, reflecting on the ongoing effort to ensure that the people closest to the challenges are closest to the decisions. As we stood outside Pittsburgh Yards, a child played on his bike, calling out “Hey, neighbors!.” As one participant noted, “The fact that a little boy came up and called us ‘neighbor’ — that’s what success looks like.”

Our visit included a Partnerships for Collective Action roundtable, held in the heart of Pittsburgh Yards’ Nia Building. Amanda Jaquez, Senior Associate, Annie E. Casey Foundation opened by naming the legacy of the neighborhood — founded by formerly enslaved people and long a center for Black self-determination — and reminded the room that development must build on, not erase, that foundation.
The panel explored what makes cross-sector collaboration work, with Mindy Binderman, Executive Director of GEEARS, emphasizing that shared purpose and trust must come before action. Natallie Keiser, Executive Director of HouseATL, added that structure, sustained engagement, and clarity of roles are important, especially when tackling entrenched challenges like affordable housing and displacement. The cost of inaction was made clear: unchecked infrastructure investments can rapidly raise property values and inadvertently displace the very communities they intend to serve.

Jay Bailey, President and CEO of the Russell Innovation Center for Entrepreneurs (RICE), offered a powerful charge: “Collaboration beats competition every day of the week.” But he cautioned against “collaborative theater” — partnerships formed for optics rather than outcomes. He urged leaders to confront uncomfortable truths, including the stark contrast between Atlanta’s image as a Black mecca and the reality of its low Black economic mobility. “Let us have the courage to say no…because we are worth investing in.”
The day ended at The Third Space, where a happy hour and signature dinner prompted deeper conversation and laughter. Over shared plates, attendees unpacked the day’s learnings: how land becomes leverage, how rest becomes resistance, and how institutions can be built to last.

Day Three: Collaboration and continuity
Our time together concluded with a tour of RICE. The impressive center, which supports Black entrepreneurs with space, mentorship, and capital access, sparked conversations about ecosystem thinking. During the tour, participants saw how the organization is cultivating Black entrepreneurial success at scale. The 54,000 square foot space was built with intentionality: every wall, quote, and photo was curated to inspire ownership, legacy, and possibility. As Bailey summed it up: “We don’t need another symbol of hope. We need institutions that manufacture hope.”
As attendees began to head home, there was a palpable sense of momentum. Participants reflected on what they had seen and learned, and how they can apply it to their own communities and work.

What Atlanta taught us
Atlanta is not a monolith. It is a microcosm of the broader American story — a city where systemic harm and radical possibility coexist. Place is not neutral here, it is contested, storied, and powerful. From listening sessions designed with dignity to equitable housing strategies and entrepreneurship ecosystems, the visit to Atlanta reminded us that place-based work requires honesty, trust, and collaboration.
As one participant shared, “The system isn’t broken. It’s working how it was designed to work.” But in Atlanta, people are redesigning it — together.
This immersive experience was offered to NationSwell through the NationSwell Collaboratives. To learn more or get involved, visit nationswell.com/nationswell-collaboratives/