Sure, everyone wants to be in the hottest location and the top of the business heap. But you know what? That spot means you spend a lot of time (and money) defending your market position and trying not to make any mistakes. Compare that to being off the beaten path. You’ve got more room to grow and experiment. Plus, the rent is a whole lot cheaper. That’s why social enterprises who are working on really tough, intractable challenges like poverty find fertile ground in s0-called undesirable places. A socially minded media company called CSRWire thinks that being in Springfield, Mass.—just ranked as the least desirable place in the country—is actually a win. Check out the company’s work with the Gasoline Alley Foundation and be inspired by how this group teaches social entrepreneurship to inner city and underprivileged people.
When Living and Working in the ‘Worst City’ in America Is a Win-Win
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