The discipline of social impact is evolving quickly, driven by sociopolitical shifts, technological advancements, and stakeholder priorities. Meeting the moment will require us to home in on trends facing the practice of social impact, forecast the demand for new strategies and approaches, and collectively brainstorm around what’s needed most to lead our field into the future.

During a NationSwell virtual Leader Roundtable on January 16th, a group of cross-sector leaders gathered to discuss how we can energize, advance, and even reimagine the work of social impact into 2025 and beyond.

Here are some of the key takeaways from the event:

Encourage proactive leadership conversations to align on forward-looking strategies.  Convening leadership outside of crises helps companies fortify their positions and respond confidently when challenges arise. Bringing key decision-makers, such as all leaders that report to your CEO, together regularly to discuss and preemptively resolve key issues (e.g. how to navigate political headwinds on material issues) can lessen the need for reactivity during moments of external scrutiny, ultimately promoting consistency in your work. 

Simplify messaging, align on definitions, and stay grounded in principles to stand the test of time. Amidst politicization of DEI and ESG, organizations are grappling with how and when to use these acronyms. While there’s no right answer for terminology use, it is important to ensure that your board and leadership teams are aligned on a unified vision of how you communicate about social impact, building a strong foundation for persistence in the face of internal and external shifts. To maintain focus and clarity with key stakeholders, consider simplifying your communication, focusing on principle-driven and business-focused messaging.

Stay informed on legal and political developments impacting ESG, DEI, and more. Monitoring legal and political shifts is critical to safeguarding social impact initiatives. For example, Judge Reid O’Connor’s recent ruling in Texas challenges the legality of ESG investments. While appeal options exist, the ruling underscores the need for organizations to remain vigilant about regulatory trends that could affect their ability to operate in this space. Companies should collaborate with legal, investor relations, and government affairs teams to proactively develop strategies that address emerging risks while maintaining a commitment to their principles. Get familiar with and follow a credible ESG legislation tracker. 

Align social impact initiatives with business goals to drive shared value. Integrating social impact efforts with core business objectives promotes durability amidst political headwinds. Identifying a key business challenge that can also generate social value (e.g. skills-based training) can secure leadership buy-in for continued investment. Evaluate your impact strategy’s shared value by answering questions like:

  • To what extent does this initiative address a pressing business challenge?
  • Does the initiative address a clearly defined societal need?
  • Does the initiative leverage the company’s unique strengths (e.g., products, expertise, supply chain)?
  • Are there clear metrics tracking the initiative’s contribution to business goals (e.g., revenue growth, cost savings)?
  • Are there measurable societal outcomes (e.g., number of people impacted, carbon emissions reduced)?
  • Are key internal stakeholders (e.g., business leaders, employees) engaged and supportive of the initiative?

Get innovative and holistic with your funding strategy to fill gaps amid policy shifts. As you build your social impact strategy for the year(s) ahead, consider how your full capital stack can address emerging challenges for your business and communities. For example, blended financing (e.g. impact investing, philanthropy) and collective impact models can be used to support innovative, untested ideas or provide critical funding for markets that are at risk of being deprioritized amidst policy shifts. Collaboration with peer funders and aligning on co-investment opportunities can amplify your ability to support a significant funding gap. 

“Make talent instead of take talent:” Be intentional about talent development and inclusion. With shifting social impact priorities and roles, it is important to consider strategies to invest in and nurture your existing team’s growth, focusing on both skills and adaptability. For example, prioritize mentorship, hands-on coaching, and shadowing opportunities that prepare team members for their next roles while creating an environment of empathy and inclusivity.