Here’s a toast to Sonoma County — the northern Californian locale has plans to become the first certified 100 percent sustainable wine region in the U.S. by 2015, according to a recent announcement by the Sonoma County Winegrape Commission (SCW). The organization represents 1,800 wine growers throughout Sonoma County.
So what exactly is “sustainable” wine? It may just sound like a buzzword, but sustainable¬†winemakers are more efficient with their use of land and energy, consume less water and spray fewer chemicals on their grapes. Of course, Sonoma County — named one Wine Enthusiast‘s “Top Ten Wine Destinations for 2014” — has more than just an environmental incentive to go green. As the San Francisco Chronicle reports, mega-retailers like Walmart are increasingly looking for sustainably produced goods.
But sustainability also means being a better community member and neighbor, according to Katie Jackson of Jackson Family Wines. “It means taking care of the land for the long term,” she told the Chronicle.¬†“And it’s something that we know consumers, both internationally and domestically, care about.” We’ll drink to that.
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