Change the Course is working to restore water to the Colorado River, which flows through seven thirsty states. Part of the nonprofit’s mission is to get young people involved with the cause, so they set up partnerships with donors who give money for every text they receive. As seen in this video, Christian McGuinn recently┬ámotivated young people attending We Day in Minnesota to text RIVER to 77177 and make a pledge to add their voices in support of water conservation. Partner organizations agreed to donate enough money to restore 1,000 gallons to the Colorado River Basin for each text received. At We Day in Seattle in March, teenagers’ texts restored 7 million gallons to the river. With the money from the pledges, Change the Course funds new irrigation methods, upgrades equipment to reduce water loss, and helps communities with the legal costs associated with water leases.
Source: National Geographic News Watch