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Pivotal moments: Responding to social, cultural, and political events

Pivotal moments: Responding to social, cultural, and political events

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Frequent media headlines, debate on our national stage, and marked instances of backlash toward companies have mainstreamed the politicization of ESG. Although the underlying work of corporate social impact and sustainability remains in-tact and durable, newly mounting political pressures have created real headwinds for business leaders — headwinds that can fundamentally change how social impact and sustainability are practiced. To get more clarity on what impacts political backlash is having on corporate practices, NationSwell surveyed 74 corporate ESG leaders (VPs and above), and conducted in-depth interviews with 12 more (whose ranks include senior leaders from Fortune 100 and 500 companies). 

Our research surfaced one significant way that political pressure is impacting company behavior: it has sown a growing reluctance to speak out publicly on culturally sensitive and politically divisive topics. 

Whereas the social justice movements of 2020 normalized the activist CEO, the current moment is introducing new doubt in the boardroom and among management teams about the relative risks and rewards of taking public and participatory action when an issue is polarizing. If harnessed intentionally, this trepidation can provide a useful moment for companies to reflect, reevaluate, and reset the purpose and impact behind public responses. Companies need to consider their own credibility and opportunity for meaningful impact before making bold public statements or commitments. But too much restraint can be overcompensatory and damaging, both to society and to corporate interests. 

As we look ahead to continued global instability and social turbulence, the acuity of questions around if, when, and how to respond to social and political issues will only grow. In conversation with leaders and practitioners, we’ve surfaced four recommendations for companies to help them navigate ESG headwinds while considering the interests of their employees, customers, communities, and other stakeholders. These recommendations will be most effective if implemented together. We have also created four tools to support their direct implementation.

Recommendations:

  • Create mechanisms for understanding what employees and customers expect of your organization
  • Assess the impacts of sociopolitical issues on your company, and your company’s opportunity to influence those issues
  • Use a decision framework to weigh and resolve the best available information before acting
  • Consult an external advisory council to expand your perspective

Implementation tools:

  • Employee sentiment survey questions
  • How to create a social response scorecard
  • Template corporate social response scorecard 
  • Template Community Advisory Council charter
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How Johnson & Johnson is Accelerating a Health Equity Mindset: the Business Match Fund

How Johnson & Johnson is Accelerating a Health Equity Mindset: the Business Match Fund

In the U.S., health disparities for people of color relative to White individuals include higher rates of illness and death and less access to quality care. In response to longstanding and systemic healthcare inequities, Johnson & Johnson (“J&J”) launched its “Our Race to Health Equity” initiative (“ORTHE”) in November 2020. The bold under-taking “aspires to help eradicate racial and social injustice as a public health threat by eliminating health inequities for people of color” with a $100 million commitment over five years.

The company will invest half of ORTHE’s $100 million through external grants, programs, and initiatives by 2025. To embed a health equity mindset into J&J’s everyday business practice and strategy, J&J has also committed to driving change from within their large enterprise, allocating $50 million over five years to a Business Match Fund (“BMF”). The BMF is an incubator and catalyst for alignment at all levels of J&J by providing dollar-for-dollar co-investment alongside business units seeking to advance a health equity-oriented initiative in the United States. 

This case study details how Johnson & Johnson designed and executed the Business Match Fund to accelerate the adoption of a health equity focus across its divisions and, consequently, to seed large-scale organizational change. Their approach includes five core elements, explored further in the report:

  1. Design a funding approach that promotes innovation, long-term thinking, and engagement
  2. Use a varied toolkit to invite applications from across the enterprise
  3. Administer a layered and inclusive review process to select fund recipients
  4. Track impact centrally and regularly, leaving room for flexibility
  5. Tell the story of catalyzed impact internally and externally
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Corporate engagement with HBCUs

Corporate engagement with HBCUs

The Supreme Court’s 2023 decision to strike down affirmative action in higher education may result in decreased racial diversity at public and private colleges, making the role of historically Black colleges and universities (HBCUs) even more vital in advancing opportunities for students of color. Their impact today is essential, and applications for enrollment are increasing, yet HBCU funding is lacking in comparison with other higher education institutions. 

In response to member interest, NationSwell reviewed the available data on HBCU funding levels (historical and current), their benefits to individuals and communities, and the most common forms of partnership between companies and schools. We’re pleased to share a summary of what we learned in the hopes that it helps our member organizations better understand their opportunity to support HBCUs.

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Skilling the future workforce: 8 recs for corporate leaders

Skilling the future workforce: 8 recs for corporate leaders

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Private sector engagement with skills-based hiring is increasing in response to employment gaps and escalating economic precarity. Between 2017 and 2019, 46% of middle-skill and 31% of high-skill occupations experienced material degree resets. And in 2022, 79% of HR professionals reported that scores on skills assessments are just as or more important than traditional criteria in hiring decisions.

These are positive trends from an economic and a social perspective. Skills-based hiring is critical to increasing equity and diversity in the workplace, as traditional credential-based hiring tends to screen out, disqualify, or exclude applicants without a four year degree.

While increased commitment to skills-based hiring is an important step toward a more prepared and more inclusive workforce, many companies are learning that in-demand skills do not exist in adequate supply. Some of those businesses are taking it upon themselves to develop the skill-based talent pipeline that will be necessary to power their organizations, industries, and broader market into the future.

To better understand how companies are investing in the skills-based training ecosystem, before hiring even comes into frame, we dug deep with nine organizations on the cutting edge of workforce development.

Through our conversations with leaders and practitioners, we uncovered a depth of contributions to changing and scaling the learning systems that are preparing workers for quality jobs. Our report compiles eight recommendations to provide guidance for private sector employers who are committed to skilling the future workforce and ultimately contributing meaningfully to a more just and equitable workplace. 

The eight recommendations:

 

  • Decide if you aim to be influential at a systems, sector, or company level
  • Position your strategy correctly within your company’s infrastructure
  • Lean into (and use) your company’s strengths
  • Build a well-balanced partner portfolio
  • Design for replicability and scalability
  • Mind the non-skills gap between learner and earner
  • Engage in pre-competitive transparency and collaboration
  • Bring rigor and patience to impact measurement
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The state of play: Corporate sustainability

The state of play: Corporate sustainability

As climate change creates a growing risk to companies’ financial stability, sustainability programs offer a competitive advantage for businesses across size and sector. Those who are ahead of the curve are making bold commitments, deepening expertise, collaborating effectively, and greening their workforces. The most resolute business leaders will continue to push forward their strategies against political backlash. For them, it is a moment of opportunity not hesitancy. 

In this report, we help leaders get up to speed and check their progress against the latest macro trends, policy and regulatory developments (U.S. and E.U.), and pace-setting organizations.

The trends: 

  • Corporate climate commitments and leadership accountability are on the rise. But the rate of progress remains well behind what’s needed to achieve 2050 goals. 
  • Political and legislative activity are creating cross-pressures on sustainability work. But stakeholder activism remains a strong tailwind. 
  • New innovations and collaborations reflect a growing supply chain playbook. Companies know that Scope 3 impact cannot be ignored. 
  • Jobs–both existing and new–are becoming greener. Employers and workers are both driving the transition. 
  • Water and biodiversity are making big moves toward the center of corporate interest. Pending emissions disclosure rules remain top of mind.
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Seven critical design choices for corporate impact investors

Seven critical design choices for corporate impact investors

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As the global impact investing market surpasses $1 trillion USD, a small yet growing number of companies are adopting the strategy.

Corporate impact investors are motivated by the limitations of traditional philanthropy to fundamentally alter the structural disadvantages of capital markets, the desire to diversify their social impact strategies, the proven possibility of competitive financial returns, and intensifying pressure on the private sector to help finance the UN Sustainable Development Goals (SDGs).

Regardless of their motivation, what these enterprising companies are discovering is a world of opportunity and constraint, one that requires intentionality and conviction when designing an impact investing approach that best serves the organization and its goals.

To support the aspirations of would-be and nascent corporate impact investors, NationSwell went behind the curtain with four successful and well-established leaders in the space. We dug deep into their investment philosophies, models, and mechanics with the intent to pinpoint the most fundamental design choices that determine a program’s shape and direction.

This report summarizes our learnings from these four investors, organized around a short but load-bearing list of questions that any new corporate impact investor will need to resolve with clarity. Each question is followed by further explanation of its significance, illustrations of how the four model organizations answered it for their own purposes, and additional guidance from NationSwell on how to approach the choices at hand.

The seven fundamental design choices:

  • What is your impact investment thesis and how does it align with company priorities?
  • Where do your investments originate within the enterprise?
  • Are you investing directly in companies or indirectly through funds and intermediaries?
  • How are you reaching beyond traditional networks to source investment leads?
  • Who should be at the table when making investment decisions in order to optimize for efficacy and efficiency?
  • What will be your level of involvement with investments after cutting a check?
  • How will you measure and report the impact made through your investments?
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Commercial products deployed for social good

Commercial products deployed for social good

CURATED COLLECTION
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This Curated Collection explores a range of ways that companies are creating or repurposing products in service to their social impact strategies. It includes a non-exhaustive selection of representative and innovative examples of impact-oriented products, organized in categories based on how they are used.

The collection includes the following categories: 

  • Products used for fundraising 
  • Product grant programs 
  • Sustainable product; 
  • Special initiative products
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Diversity, equity, inclusion, and belonging: U.S. certifications and recognitions 

Diversity, equity, inclusion, and belonging: U.S. certifications and recognitions 

CURATED COLLECTION
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From the Great Resignation to the Great Reshuffle, one thing is clear: workers want good workplaces alongside good jobs. For employers, however, it can be a challenge to signal their value to prospective employees or retain current talent in a tight labor market. Although external validation can never capture the true experience of what it is like to work at any one place, certifications, awards, or other public recognitions can offer employers the opportunity to pursue and promote excellence across a variety of DEIB dimensions.

This Curated Collection provides social impact leaders in the private sector with a roundup of United States-based certifications and “best of” recognitions related to different aspects of diversity, equity, inclusion, and belonging (DEIB). 

The collection includes the following: 

  • Certifications achieved based on company-submitted applications 
  • Recognitions achieved without needing to apply
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Datasets for economic mobility

Datasets for economic mobility

CURATED COLLECTION
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Wealth inequality and income inequality in the United States are significantly higher than in other OECD countries. And economic mobility is rigid. The likelihood of an individual moving from low wealth status to high wealth status over the course of their lifetime is low. Income disparity and wealth inequality are rooted in an array of social and economic factors, including race and geography. These factors create what is known as the economic opportunity gap.

This Curated Collection provides social impact leaders in the public and private sectors with a roundup of data-driven tools to strengthen their decision-making processes in addressing the economic opportunity gap. The resources provide specific consideration for indicators of racial equity and social justice and factors that promote mobility for disadvantaged groups across neighborhoods, communities, and states.

Resources include (but are not limited to) the following: 

  • Tools that allow companies to benchmark themselves against others on strategy and progress; 
  • Datasets that support deciding which communities would benefit most from company investments to increase equity;
  • Resources that encourage companies to prioritize racial and social factors that affect indicators of wealth (e.g., access to education and employment, and asset ownership).
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How consumers value social impact

How consumers value social impact

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Business performance and brand value are increasingly understood as connected to an organization’s social purpose and impact. In fact, 89% of business leaders believe companies that lead with purpose have a competitive advantage in today’s marketplace, and 85% agree being a purpose-driven company drives profit (Porter Novelli, 2020). One of the groups at the root of this advantage are employees, who exert significant influence over a company’s success. In an environment where leaders overestimate customer trust by 38% and employee trust by 45% (Deloitte, 2021), it’s important to understand how these stakeholders factor social impact into their decisions about which corporations to buy from and work for. 

This one-page primer compiles illustrative data about the ways consumers are driving up the value of corporate social impact.

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