Corporate engagement with HBCUs

Corporate engagement with HBCUs

The Supreme Court’s 2023 decision to strike down affirmative action in higher education may result in decreased racial diversity at public and private colleges, making the role of historically Black colleges and universities (HBCUs) even more vital in advancing opportunities for students of color. Their impact today is essential, and applications for enrollment are increasing, yet HBCU funding is lacking in comparison with other higher education institutions. 

In response to member interest, NationSwell reviewed the available data on HBCU funding levels (historical and current), their benefits to individuals and communities, and the most common forms of partnership between companies and schools. We’re pleased to share a summary of what we learned in the hopes that it helps our member organizations better understand their opportunity to support HBCUs.


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How consumers value social impact

How consumers value social impact

NATIONSWELL PRIMER

Business performance and brand value are increasingly understood as connected to an organization’s social purpose and impact. In fact, 89% of business leaders believe companies that lead with purpose have a competitive advantage in today’s marketplace, and 85% agree being a purpose-driven company drives profit (Porter Novelli, 2020). One of the groups at the root of this advantage are employees, who exert significant influence over a company’s success. In an environment where leaders overestimate customer trust by 38% and employee trust by 45% (Deloitte, 2021), it’s important to understand how these stakeholders factor social impact into their decisions about which corporations to buy from and work for. 

This one-page primer compiles illustrative data about the ways consumers are driving up the value of corporate social impact.


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How employees value social impact

How employees value social impact

NATIONSWELL PRIMER

Business performance and brand value are increasingly understood as connected to an organization’s social purpose and impact. In fact, 89% of business leaders believe companies that lead with purpose have a competitive advantage in today’s marketplace, and 85% agree being a purpose-driven company drives profit (Porter Novelli, 2020). One of the groups at the root of this advantage are employees, who exert significant influence over a company’s success. In an environment where leaders overestimate customer trust by 38% and employee trust by 45% (Deloitte, 2021), it’s important to understand how these stakeholders factor social impact into their decisions about which corporations to buy from and work for.

This one-page primer compiles illustrative data about the ways employees are driving up the value of corporate social impact. Download to learn more.


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Bringing community engagement into physical retail

Bringing community engagement into physical retail

NATIONSWELL PRIMER

A growing number of retail-based companies are piloting and scaling in-store models for connecting more deeply and authentically with their local communities. Those efforts are motivated by the desire to drive economic growth in underserved neighborhoods, create space for community engagement and artistic expression, and modernize stores for evolving consumer expectations. While individual approaches to community-based store models vary, there are several themes and patterns that stand out. 

This one-page primer names five common approaches to creating community in retail stores, with examples of each model. 


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