Deepening Business Value and Community Impact Through Employee Engagement

Employee engagement has long been a cornerstone of corporate impact. But in today’s environment, leaders are under growing pressure to show how these programs deliver value — not just for communities, but for the business itself.

On July 21, NationSwell hosted a virtual Leader Roundtable designed to bring corporate impact leaders together to explore how employee-focused programs — volunteerism, pro bono service, board service, and matching gifts — can be designed with greater intention and measured with greater rigor. Together, participants dug into what it takes to move from participation to performance by aligning programs to business priorities, strengthening talent outcomes like retention and skill development, and building the case for sustained investment.

Some of the most salient takeaways from the conversation appear below:


Key takeaways:

Anchor volunteer focus areas in the core company mission and values. Employees engage when a program feels like a continuation of the work they joined the company to do, consistent with the company’s primary mission, rather than a separate priority layered on top. Starting from that alignment supports employee engagement buy-in and participation, and makes programs easier to scale. 

Lean into skills-based volunteering as a professional development tool that supports the business, rather than as a service activity. Organizations are increasingly viewing ‘soft skills’ (e.g., empathy, critical thinking, and relationship-building) as essential human skills in the age of AI. Partnering closely with HR and leveraging organizational and sector-wide studies to position skills-based volunteering as career development strengthens the business case for employee engagement. 

Partner with HR and talent teams to study the relationship between volunteer engagement and talent outcomes. By comparing talent outcomes across multiple years between individuals who volunteer and those who don’t, companies can build a better understanding of the relationship between participation and key talent priorities like retention, engagement scores, and promotion rates. While the results of these studies often show a correlation and not causation, they serve to strengthen the internal business case and narrative around the shared value created by employee-related impact programs.

Segment your  workforce to offer tailored programs based on different employee archetypes. A single volunteerism or employee engagement strategy may not suit a diverse employee base that ranges from frontline to remote roles. Offering various impact opportunities that meet employees where they are – like fundraising opportunities, on-campus projects, virtual options, or local team-building – drives more participation than a one-size-fits-all approach. Providing flexible volunteer time off benefits and extended volunteer campaigns vs. single days of service is another way leaders are expanding opportunities for frontline employees to participate in organization-wide initiatives.

Engage every function from top to bottom, and reward efforts. When business unit leaders or C-level executives commit to volunteering or social impact goals, their teams follow and stay more engaged. Pairing that top-down participation with the same recognition systems used for business performance (e.g., awards, employee-nominated grants, or celebrations tied to volunteer milestones) signals that the work is equally valued across the organization and further encourages consistent engagement.  

Stay tuned into nonprofit partners to avoid drifting too far away from community needs. One risk of orienting employee volunteerism and other employee programs toward the business is that it can widen the gap with what nonprofit partners need most.  Select partners that are strategically aligned to the core mission and impact strategy of the business, and then put trust in them to help you design programs that activate employees in ways that are ultimately beneficial to the goals those partner organizations are driving toward. This will ensure strong outcomes through volunteer engagements and support mutual value between employees, partners, and the business.

Solution Spotlight: Salesforce Accelerator – Agents for Impact

In January 2023, leaders at Salesforce looked around and saw a world that was changing. Defying the initial predictions of its detractors, crescendoing ChatGPT usage had already pushed the platform past 100 million active monthly users only two months after its launch, and LLMs in general were showing every sign of being poised to take the world by storm. But at the same time, nonprofits were contending with what has by now become a familiar reality: rising demand, shrinking resources, and limited capacity to experiment with emerging technology.

Seeking to address those widening funding gaps and deficits of technical support, Salesforce launched the Salesforce Accelerator — Agents for Impact: a cohort-based program designed to help nonprofits responsibly adopt AI through a combination of unrestricted funding, technical coaching, pro-bono support, and access to Agentforce, Salesforce’s enterprise agentic AI solution. By leveraging its organizational superpowers, Salesforce set out to help nonprofits experiment with, implement, and scale the AI solutions that hold the potential to help them better deliver on their missions and meet their current demand.


“Historically in the social sector, the organizations that are on the front lines are left behind in technological revolutions.”

— Amy Guterman, Senior Director, AI for Impact at Salesforce

The Problem: Nonprofits are under increased pressure to adopt transformative new technologies at a moment when they are also contending with persistent resource constraints. While AI tools hold the potential to rapidly reshape how organizations operate, many frontline organizations lack the technical expertise, implementation support, flexible funding, and organizational capacity to safely experiment with them — despite the irony that they often serve the very communities most likely to be affected by the emergence of new tech.

Those challenges are compounded by a philanthropic landscape that has historically tended to underfund operational infrastructure and devalue early-stage experimentation, leaving many nonprofits without the resources needed to responsibly test and implement new tools.

The Solution: Salesforce designed the Accelerator program as a comprehensive support system that uses three primary levers to support nonprofits: unrestricted grant funding (typically between $200,000 to $400,000); access to Salesforce’s proprietary technology, including Agentforce; and hands-on technical guidance from Salesforce’s own employees. Through an 18 month, cohort-based model, participating nonprofits receive strategic coaching, implementation support, and training in the form of a dedicated six-month curriculum on issues like governance, data strategy, and agentic AI best practices that they can convert into mission-aligned deployment.

That pro bono support has become one of the program’s defining features. Rooted in Salesforce’s “1-1-1” philanthropic model — which commits 1% of the company’s equity, product, and employee time to supporting nonprofits and schools — participating organizations are paired with volunteer technical architects, project managers, and solutions engineers from Salesforce who work alongside them as ad hoc consultants throughout the implementation process. According to Salesforce, these volunteers function not only as technical advisors but as strategic thought partners, helping nonprofits build the confidence, governance structures, and strategy needed to use AI tools effectively and responsibly.

Why It’s Different: 

“A check is great. The technology is great. But unless you have the pro bono volunteers — the technical experts helping you best use the funding or best use the technology — you either don’t use it, or you burn through all your funding hiring consultants before you’ve even built the solution.”

— Amy Guterman, Senior Director, AI for Impact at Salesforce

Rather than simply providing funding or software licenses, the Accelerator was intentionally designed around the understanding that many nonprofits lack not only the internal capacity to independently navigate rapidly evolving AI systems, but the space to experiment, navigate challenges, and determine ROI prior to fundraising. This “risk-tolerant” support, in particular, is what sets the Accelerator apart: Rather than requiring organizations to arrive with fully articulated use cases, the program was designed as a space for learning and experimentation — a proving ground that is critically needed given the rapid pace of technological change.

And in the spirit of that learning, the Accelerator also has broader ambitions to become an ecosystem that acts as a central repository for those collected insights around responsible AI implementation, allowing organizations to share in each others’ learnings, avoid duplicating each others’ mistakes, and build on one another’s successes over time.

Impact: 

  • $16 million deployed through the Accelerator to date
  • 100% of participating nonprofits reported increased AI capacity
  • 94% of organizations predicted that the Accelerator would have a meaningful impact on mission delivery
  • The Accelerator has expanded internationally, including new India- and UK-based cohorts
  • 94% of Salesforce volunteers reported improved AI and agentic-AI skills through participation, a powerful secondary outcome

Some of the clearest evidence of the Accelerator’s impact has been reported anecdotally by the program’s early participant organizations:

College Possible: College Possible — an organization focused on expanding college access by helping first-generation students finish post-secondary education — reported that the Accelerator had helped to usher in a 400% increase in its coach-to-student efficiency and significantly reduce costs per student, even amid budget constraints that initially threatened to derail operations.

Good360: Another participant organization, Good360 — which distributes in-kind donations from major retailers and corporations to disaster-affected communities — reported using AI tools developed through the Accelerator to save their disaster recovery team over 1000 hours annually, connecting donated goods with communities 3x faster. 

“Our premise is that even if the solutions the cohorts are developing aren’t successful, at least they’re building the capacity and the skills and that thought process to their other work, so that the skills around AI capacity are durable to other projects in the future.”

Amy Guterman, Senior Director of AI for Impact at Salesforce

Key Enablers:

  1. Salesforce’s 1-1-1 model: Baked into Salesforce’s core value system, the 1-1-1 model grants employees 56 hours of heavily-encouraged, paid volunteer time off annually, which is what allows the company to mobilize teams of technical experts to work directly with participating nonprofits. That pro bono support has proved especially valuable in helping organizations navigate the “fuzzy front end” of AI adoption: defining viable use cases, building governance frameworks, pressure-testing strategy, and developing confidence around responsible implementation before investing significant resources into full deployment.
  2. Risk-tolerant capital: While traditional philanthropy is often hesitant to fund technological experimentation before the outcomes are fully proven, the Accelerator was specifically designed to absorb some of that early uncertainty and give nonprofits the room to experiment responsibly before needing to demonstrate clear ROI.
  3. Embedded technical expertise: According to Salesforce, the real secret sauce of the Accelerator is the integrated recognition that it’s not just the funding and technology itself that nonprofits lack, but sustained support around enablement. By pairing participating organizations with Salesforce volunteers who can offer personalized guidance, nonprofits are better equipped to clarify strategy, pressure-test ideas, develop governance frameworks, and build confidence around responsible AI deployment before investing significant resources into full-scale deployment.   

Future Plans:
Beyond acting as a nonprofit support program, Salesforce’s systems-level ambition is for the Accelerator to help shift how the philanthropic sector approaches the adoption of emergent technologies. Over time, the company hopes that the model will encourage more risk-tolerant investment in AI experimentation while simultaneously creating stronger mechanisms for nonprofits to share lessons they’ve learned, their implementation strategies, and any evidence they’ve seen of impact. According to Salesforce, the ultimate goal is to reduce duplicative efforts across sectors and help organizations build on existing successes rather than repeatedly funding similar early-stage experiments in isolation.

Lessons for Other Leaders:

  1. Pair funding with implementation support. Providing capital or technology alone is often insufficient for organizations navigating complex technological change. Embedding technical guidance, coaching, and governance support is the lever that drives long-term sustainability and helps organizations dealing with persistent capacity constraints take their impact to the next level.
  2. Treat operational technology as mission-critical. As AI tools and data systems become increasingly embedded in organizational workflows, investments in data systems and implementation support should be treated as core mission support.
  3. Leverage your area of corporate expertise. Rather than creating a generic grant program, Salesforce designed the Accelerator around its expertise in AI and technical product infrastructure, and also leveraged its deeply rooted culture of employee volunteerism — all assets where it can provide unique value. Relying on institutional superpowers and values embedded deeply in the DNA of the company has allowed for more hands-on guidance and proficiency than capital alone could ever provide.
  4. Create mechanisms for organizations to share lessons learned and observed successes. Cohort models, peer exchange, and open sharing of implementation lessons can help organizations avoid duplicative experimentation and accelerate adoption of proven practices.
  5. Build systems that can adapt to a rapidly changing world. AI evolution shows no sign of slowing down, and Salesforce’s program has had to adapt in kind. What began as “AI for Impact” quickly evolved into “Agents for Impact” as the technology landscape shifted towards prioritizing agentic AI, and continued evolution will almost surely be necessary down the line. The ability to remain nimble and continually adapt support structures is key to longevity and sustained impact, particularly when it comes to something as volatile and fast-evolving as AI.

NationSwell MainStage: Restoring Purpose in America: Common Purpose through Service

Across the country, Americans are searching for deeper connection: to one another, to their communities, to a shared sense of purpose. At the same time, trust feels increasingly fragile, social isolation remains widespread, and many people are looking for concrete ways to bridge divides that can often feel too large or too entrenched to overcome.

Service offers one meaningful place to begin. By inviting people to work alongside one another in pursuit of a shared goal, service creates opportunities for connection that are grounded in action, presence, and mutual responsibility. It can help young people cultivate empathy, confidence, and civic-mindedness; help communities build bridges across lines of difference; and help institutions create more durable pathways into leadership, belonging, and public life.

During NationSwell’s MainStage event Restoring Social Connection in America: Common Purpose Through Service and Community Engagement on June 8, 2026, panelists explored how service can function as both a personal and collective pathway — supporting young people as they move between education and career readiness, strengthening mentorship and intergenerational relationships, and helping communities build the infrastructure needed to make connection possible at scale.

Our featured panelists included Secretary Jonny Dorsey, Secretary of the Maryland Department of Service and Civic Innovation, and Senior Advisor to Maryland Governor Wes Moore; Jennifer Hoos Rothberg, Executive Director, Einhorn Collaborative; Aneesh Sohoni, CEO, Teach for America; Ginneh Baugh, Chief Impact Officer, Big Brothers Big Sisters of America; and Greg Weatherford II, Director, The Allstate Foundation and Social Impact.

The conversation offered a hopeful reminder that restoring social connection does not require waiting for perfect conditions — it can begin through small, practical invitations to serve, to mentor, to lead, to listen, and to show up for one another. Some of the key insights from the discussion appear below.

Watch the event in full:


Takeaways:

  • Service can be a threshold experience. Early experiences with service can shift the way young people engage with the world around them, helping them to cultivate empathy, curiosity, and civic-mindedness in ways that ultimately strengthen social cohesion.
  • Service helps young people create career pathways out of purpose. Research shows that today’s young people crave purpose-driven careers and experiences — an opportunity to position service as a meaningful first step toward leadership, human skills, and long-term professional growth.
  • Mentorship is a practical antidote to social isolation. Connection requires presence and mutuality, not credentials or perfection. Mentorship opportunities are a portable, accessible way to help people build trust, feel seen, and cultivate relationships across lines of difference.
  • Youth-led service strengthens communities. Research shows that youth-led service can help meaningfully strengthen career readiness, connection, and resilience, making it both a viable career development strategy and community impact strategy.
  • Government, philanthropy, nonprofits, businesses, and local institutions all have a role to play in making service possible at scale. The Maryland Corps/Service Year Option is just one example of how service can address real public problems, bridge social divides, and connect young people to workforce opportunities.
  • Invite young people into service early, and make the pathway visible. Young people are ready to lead, but adults and institutions have a responsibility to invite them in. Speaking to young people early and often about service as a meaningful pathway to leadership and purpose can create the necessary first conditions for them to take a meaningful leap.

Key Quotes:

“As human beings, we are social animals. We find meaning through connection; we find love in our relationships with each other. Social connection is not a nice-to-have; this is a necessity for individual and collective thriving. The most important moments in your life likely have to do with other human beings who you felt loved by and engaged with.”

— Jennifer Hoos Rothberg, Executive Director, Einhorn Collaborative

“Our current college generation wants purpose-driven careers, and they’re thinking deeply about community. Put yourself in the shoes of an average 22-year-old: it was sometime during elementary school that social media came to be for them, and it was sometime during middle school and high school that they confronted the pandemic. Both have been drivers of social isolation in many ways, and so it’s not surprising that they’re pushing back and rejecting some of the institutions that they feel isolated them. They’re in search of being part of a community.”

— Aneesh Sohoni, CEO, Teach For America

“There is a mutuality to mentorship that really doesn’t happen in any other dynamic. One of the things we say all the time is, ‘You don’t have to be perfect, just present.’ Being able to show up as your true self is one of the things that mentorship allows people to do.”

— Ginneh Baugh, Chief Impact Officer, Big Brothers Big Sisters of America

“One of the things that really stands out from the research is that 82% of young people are already involved in some form of service, especially when you broaden the definition beyond what’s previously been reported and look at everyday acts of kindness young people are doing. We also saw that there were really strong links between youth-led service and career readiness, connection, and resilience. It was important for us to make sure that that got to live itself out.”

— Greg Weatherford II, Director, The Allstate Foundation and Social Impact

“The beauty of service is that you are solving multiple problems at one time. You are creating value in multiple ways at one time.”

— Secretary Jonny Dorsey, Secretary of the Maryland Department of Service and Civic Innovation; Senior Advisor to Governor Wes Moore

Built to Thrive: Learnings from Wells Fargo

Built to Thrive: Learnings from Wells Fargo

This report offers a look into the Open for Business Fund Asset Ownership Program’s localized models, aggregate impact, and key program takeaways.

The total impact of the $100 million Open for Business Fund Asset Ownership Program demonstrates that the program did more than keep storefront lights on—it moved small businesses from chasing stability to a clear pathway for job creation, scale, and building wealth, while driving a ripple effect of impact across community partners, local small business ecosystems, and communities at large.

It did this through a targeted yet flexible overarching strategy that was laser-focused on helping business owners acquire tangible business assets like property, and equipment. In each of the five markets, local community partners designed tailored capital interventions to fit the needs of small businesses in their community, ranging from grants to acquire equipment, forgivable down payment assistance, 0% interest loans, grants for commercial property improvements, and more.

Insights across five markets describe business owners who have added production lines, hired staff, and negotiated larger contracts after securing critical assets: property, equipment, and technology. At the same time, community partners report stronger balance sheets of their own and a web of newly forged relationships that continue to pay dividends beyond any single grant.

In short, the combination of market-specific, targeted strategies, and flexible capital, plus hands-on support and ecosystem development has proven to be a scalable engine of broadly shared growth.


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Fueling Rural Prosperity on Rural Terms

Rural communities are seeing renewed interest from outside capital — data centers, manufacturing sites, energy infrastructure, and more – promising jobs and tax base growth. But these investments often come with tradeoffs: land taken out of agricultural use, heavy demands on water and energy systems, and decisions made far from the people most affected.

Together with leaders from business, philanthropy, and the social sector, participants took part in a conversation on how to invest in rural economic prosperity without stripping local communities of agency, exploring what responsible investment looks like when rural regions are asked to host large-scale infrastructure and enterprise and how models that prioritize local ownership, shared decision-making, and long-term community benefit can compete with extractive approaches.

Some of the most salient takeaways from the conversation appear below:


Key takeaways

  • Center rural communities as engines of innovation, not simply recipients of intervention. Rural regions are already generating meaningful experimentation around AI, workforce development, agriculture, healthcare, and cross-sector collaboration. Effective place-based strategies recognize and amplify the ingenuity already present within communities rather than approaching rural America through a deficit framework.
  • Define success with communities, not for them. Sustainable rural investment requires local residents, institutions, and leaders to shape priorities, define outcomes, and articulate what prosperity actually looks like in their context.
  • Invest in quality-of-life infrastructure as an economic development strategy. Metrics like job growth and GDP rarely capture whether a community feels resilient, hopeful, or connected. Strong schools, childcare systems, healthcare access, elder care, and community institutions are not secondary benefits of growth; they are often the conditions that make growth possible in the first place. Communities that prioritize livability and belonging are better positioned to attract and retain talent over time.
  • Build trust through local leadership and local hiring. Outside organizations move more effectively in rural communities when they work through trusted local relationships and invest in leaders who already understand the community’s culture, history, and priorities. Hiring locally and empowering community-based intermediaries accelerates credibility and deepens long-term impact.
  • Treat limited bandwidth — not lack of creativity — as the core capacity challenge. Many rural communities already possess strong ideas, entrepreneurial energy, and civic commitment, but operate with too few people carrying too many responsibilities. Strategic investments in staffing, technical assistance, and leadership development can unlock local momentum.
  • Fund partnership-building and coordination work, not just programs themselves. Coalition management, relationship-building, convening, and cross-sector alignment are often essential to rural progress, yet are chronically underfunded. Backbone organizations and intermediary partners can play a critical role in expanding local bandwidth and helping communities coordinate around shared goals.
  • Invest in local talent pipelines to create lasting economic resilience. Rural workforce strategies become more durable when communities are able to cultivate talent from within rather than relying exclusively on imported expertise. Leadership development, local service programs, education partnerships, and community-rooted career pathways can help ensure that investment remains embedded locally over time.
  • Develop more granular and community-informed data systems. County-level data often obscures important differences between neighboring communities and can fail to capture local realities altogether. Stronger rural investment strategies require more localized, mixed-method approaches that combine quantitative metrics with qualitative insights gathered directly from residents.
  • Avoid assuming that rural prosperity must look like rapid growth. In many communities, success is defined less by expansion and more by stability, continuity, and preservation.

Impact Next: An interview with Russell Innovation Center for Entrepreneurs (RICE)’s Jay Bailey

At a moment of inequality and division, who is advancing the vanguard of economic and social progress to bolster under-served communities? Whose work is fostering the inclusive growth that ensures every individual thrives? Who will set the ambitious standards that mobilize whole industries, challenging their peers to reach new altitudes of social impact? 

In 2026, Impact Next — an editorial flagship series from NationSwell — will spotlight the standard-bearing corporate social responsibility and impact leaders, entrepreneurs, experts, and philanthropists whose catalytic work has the potential to shape the landscape of progress amid urgent need for social and economic action.

For this installment, NationSwell interviewed James “Jay” Bailey, President and CEO of the Russell Innovation Center for Entrepreneurs (RICE). Here’s what he had to say:


Greg Behrman, founder and CEO, NationSwell: What brought you to the field that you’re in right now? Was there an early moment, a relationship, or an experience that galvanized your commitment to driving bold action?

James Bailey, President and CEO, RICE: Part of my story is I’ve always been entrepreneurial: I started my first business at 12, bought my first house at 19, and made my first million by 23, but I didn’t have the right role models, and by 28, I’d lost everything. I went from a 10,000-square-foot house to living in a nine-by-nine storage unit. And that’s where I had to confront the truth: by the world’s standards, I had been successful, but I had zero significance. I hadn’t done anything to put a dent in this world.

A big part of that story goes back to losing my mother, Millie L. Bailey, when I was 19. She never made more than $40,000 a year, but she was one of the greatest philanthropists I’ve ever known. She worked with young people in the juvenile justice system, brought kids home for Christmas, made sure they felt seen, valued, and loved. When she died, all of that left my life, and money became my hiding place. Big houses, nice cars — all of it covered up a kid who was grieving.

I remember thumbing through a photo album and seeing pictures of all these kids throughout my life that my mother would make a part of our lives, ensuring that they had exposure to something different. Slowly I found my way back to my core, and to her example, and that’s when I stopped chasing success and started dedicating my life to significance.

Behrman, NationSwell: Is there a particular program, signature initiative, or some facet of the work that you would like to spotlight for us that is driving outcomes for the work?

Bailey, RICE: I love Atlanta. I was born and raised here, and I believe Atlanta has the chance to be the most consequential city of the next 100 years: the collision of corporations, culture, and community — if we get our act together — could create something few cities can match. But I love my city enough to be honest: we’re the worst city in the country for income inequality and economic immobility. And if you’re not willing to talk about race, I think you’re being intellectually disingenuous about solving it.

There are no poor white neighborhoods in Atlanta. There are no failing Latino schools in APS. Ninety-nine percent of the demographic drivers behind those statistics look like me. So when I chose to focus on Black entrepreneurs, it wasn’t just a social cause — I was thinking like an economist. If we’re 52% of the population but our companies account for just 8% of economic growth, there’s a disconnect keeping Atlanta from becoming everything it could be.

That’s why we chose entrepreneurship. Not because it solves everything, but because it can move the needle. I’ve long believed we lose GDP every year because brilliant ideas on the south side of the tracks never reach the marketplace — because people don’t believe they belong. And that’s why we rejected the traditional, episodic model of programming alone. Programming matters, but our goal was transformation.

You can’t ignore the loneliness, the depression, the isolation, the generational poverty and trauma. Before someone can grow a business, they have to see value in their own reflection. They have to feel belonging. Then you build the scaffolding — the infrastructure, the support, the pathways to actually start and scale. Both are necessary for the people we serve.

That’s built into the DNA of the Russell Center. It’s one of the few places in the country where the place that serves the people is built, run, and supported by the people it serves. Our architect, our contractor, the products on my shelf, even the snacks — they all come from our entrepreneurs. That circular economy creates allegiance, covenant, and community. And at the heart of it all, more than access to capital, is culture: a community of collaboration, support, and belief. That mindset shift is everything.

NationSwell: What makes this model different — what you have learned from the outcomes you’re generating?

Bailey, RICE: My core inspiration was the HBCU model — historically Black colleges and universities — which have been one of the greatest economic mobility engines in our community for the past 100 years. I wanted to build the entrepreneurial equivalent of that experience; I didn’t want a model where you come for four weeks or 18 weeks, graduate, and that’s it. What’s unique about what we do is that it’s a continuum of engagement across the life cycle of a business; you don’t graduate out.

That ties back to the circular economy we’ve built: companies that are thriving pour into the ones coming behind them. It creates the same kind of culture you see on a college campus — seniors tutoring freshmen, freshmen aspiring to be seniors. Every day, even outside the curriculum, people are being inspired, exposed to new pathways, and changed by proximity, and so much of that transformation has nothing to do with what’s on the transcript.

That model pushed us to think about serving the whole entrepreneur beyond just what we can teach. How deeply can we understand what makes a person himself, what he is trying to do, and what actually works for him? That’s why I value business experts at the same level as therapists and psychologists in our curriculum: That whole-person approach — our ability to grow, retain, and build real community as we grow — is something I haven’t really seen anywhere else.

Behrman, NationSwell: Can you walk us through a couple different facets of the work you’re leading that are particularly exciting to you right now?

Bailey, RICE: One of my biggest learnings in this work is that, yes, access to capital will always matter for entrepreneurs; you plan for that. But what I’ve found is that community is a deep need, in many cases even more urgent than capital. 

Where I come from, I didn’t grow up seeing a lot of Black billionaires or people running multinational companies. And when 98% of Black-owned businesses have just one employee, there’s a reason for that. So much of it comes down to how we see ourselves as entrepreneurs. I bought into the narrative that success meant hustling, grinding, doing everything yourself. What I want at the forefront of our work is breaking through that mindset — giving people the exposure, access, and belief to say, ‘Why couldn’t my idea become the next great company?’ That kind of exposure creates belief.

The second thing we’ve identified is a huge donut hole in the ecosystem: the growth-stage entrepreneur who isn’t a venture-backed tech unicorn, but a bedrock, missing-middle business. If you’re a startup with an idea, there’s support. If you’re a high-growth tech founder chasing a massive exit, there’s support. But if you’ve got 15, 20, 30, even 150 employees and you’ve plateaued, there’s almost nobody built to help you break through. That’s why we’re building out the Scale Studio to surround those companies with the accountants, attorneys, consultants, and capital they need to grow. The businesses stabilizing our economy are the ones getting the least support.

And the third is campus expansion. Early on, when we mapped the barriers to starting and growing a business, things like housing, childcare, and healthcare were at the top of the list. So one of our big ideas is: how do we go from a 70,000-square-foot campus to something bigger — adding housing, medical care, affordable office space, and other supports around the entrepreneur? How do we fully build out that whole-entrepreneur model and make sure Atlanta stays affordable enough to dream? Because if the city becomes so expensive that people with ideas have to leave, then dreams can’t live here. We want to be a speed bump against that.

So those are the three big areas for us: mindset as part of the theory of change, support for the missing middle that no one is really serving, and expanding beyond our current footprint to truly meet the needs of the people we support.

Behrman, NationSwell: Of the socially motivated leaders you consider your peers, are there any whom you hold in particularly high esteem, and how has their approach shaped your own leadership?

Bailey, RICE: There’s one in Atlanta who absolutely needs to be on people’s radar: Dr. Lakeysha “Key” Hallmon, the founder of The Village Market. I remember meeting Key when she was just a teacher with a big idea, and now she’s built real spaces for entrepreneurs, business owners, and creatives. 

In Detroit, Alexa and Johnnie Turnage, the husband-and-wife team behind Black Tech Saturdays, are two of the most inspirational people I know; they make technology sexy and fun. I’ve been to Detroit to speak with them, they’ve brought their team down to Atlanta, and the passion they have for moving the community forward is infectious. 

And then, when I think about my core motivation, I have to name someone who’s no longer with us: Maynard Jackson, Atlanta’s first Black mayor. I draw endless inspiration from him. His courage helped change the direction of Atlanta and, in many ways, the South. He paid a real price for it, but he made that sacrifice to create opportunity. He’s responsible for creating more Black millionaires than any other mayor in American history, and he did it with grace, style, humility, and empathy. His legacy is still shaping all of us.

Behrman, NationSwell: Are there any resources you’d recommend — books, podcasts, Ted talks — that have influenced your thinking that might influence others as well?

Bailey, RICE: I quote Rudyard Kipling’s poem “If” constantly, and then there’s “Invictus” by William Ernest HenleyOut of the night that covers me / black as the pit from pole to pole … I am the master of my fate / I am the captain of my soul. Those are two I come back to. And honestly, another quote that I return to all the time is simpler: “don’t quit.”

In terms of other things that influence my thinking, I’m a city boy with country leanings. My wife and I are landowners here in Georgia, and nothing clears my mind like getting out of the city, getting into the country, and hopping on my four-wheeler. For some people it’s a massage, a round of golf, whatever people do to unwind — for me, nothing compares to being on that ATV and just riding.

There’s something about it that brings me real joy, release, and freedom. The engine is so loud you can’t hear your phone, can’t feel it vibrate, can’t hear it ring. And that means, for a little while, you’re free — free to just be, without any connectivity to the device or the world. It’s how I get away from everything, and it’s one of the things I cherish most.

Influence at Work, Part 3: Showcasing impact’s ROI

Influence at Work is a 3-part series of articles exploring what it takes for impact executives to gain and use internal influence – that precious currency required to be successful in any organization. Part 3 concludes with how demonstrating ROI can compound influence over time.


In parts 1 and 2 of Influence at Work, I focused on the value unlocked by impact leaders when they reflect business characteristics in how they think and operate. That will get folks quite far in building up a supply of professional capital — i.e., influence — but there’s a third and final leg of the stool that needs as much attention: proving what you’re doing is working.

To wit, your influence is compounded over time if you can show — and sell — ROI to the business.

Here’s what that requires in practice:

Beef up your analytics capabilities

I touched on the importance of building a team around business-relevant skills in part 2, but it’s worth a double click on analytics. Here I’m talking about the ability to design studies, interrogate data, and make airtight claims about the value your work is creating for the business.

Many impact teams weren’t built with this skill in the foreground – program evaluation and impact reporting, yes, but not internal ROI analytics. If your team doesn’t have this capability today, your two paths are to hire for it or borrow it. Both are viable.

Tactics to consider:

  • Audit your current team’s analytical skills. Where are the gaps? Can existing team members develop them through training?
  • When you have open roles, write job descriptions that explicitly require quantitative or analytical competencies. Former finance, strategy, or data professionals who’ve moved into impact roles can be effective at translating between the two worlds.
  • When hiring isn’t feasible, borrow. Identify a data or analytics partner inside the business – someone in people analytics, finance, market research, or a business intelligence function – who can serve as a collaborator on your internal ROI work. Position the ask as a mutual benefit: good measurement of impact programs yields proof points that the business itself can use.
  • Consider the role of external validators. Third-party evaluation can introduce credibility that internal analysis alone can’t fully provide. Build a relationship with an academic partner, a research organization, or an evaluation firm that can bring an independent perspective to your data.

Commit to the structured study of primary ROI data 

Honestly, measuring the true business ROI of impact work is really tough. That’s why so many for so long have looked to the big secondary studies from research firms or consultancies to back up their claims that employee volunteerism generally improves retention, or that consumers are generally willing to pay a price premium for sustainable products, and so on. To be clear, these studies are great, and they’re worth citing. But they’re not really a replacement for knowing your own specific ROI.

As shared value approaches to impact take deeper root – and as impact teams look for ways to ensure their continued relevancy – they need to focus on primary data collection, good question design, and structured analyses that survive scrutiny.

Tactics to consider:

  • Develop a testable hypothesis. Start by identifying the specific business priority you’re trying to demonstrate impact against: employee retention, consumer trust, market access, etc. Then build a logic model that works backward to the core underlying impact work (e.g., by doing X, we accomplish Y, which is worth Z to the business).
  • Seek out your sources of primary data. Deputize someone on your team to figure out what data exists, how it is captured, who owns it, and what opportunities are available to study it for impact purposes. Chances are decently good that employee engagement scores, talent retention data, and customer research are within reach for your team already.
  • Analyze the data to test your hypothesis. Generally you’re going to be exploring the correlation or causal relationship between business outcomes (e.g., annual talent retention rates) and impact inputs (e.g., employee volunteer participation).
  • Know the limits of your claims. There are four degrees by which you can measure and articulate business value, in ascending order of their strength: program outputs, correlated outcomes, causal outcomes, and financial value. All four degrees have merit, but only when framed appropriately. Your audience will know when correlation is not causation, so be transparent about what your analysis can and can’t prove.
  • Document your methodology. You may not always need to “show your work” with every audience, report, or presentation, but you’ll never regret documenting your approach and your math when it’s called for.

Care deeply about your deck and how you deliver it

As much as we all hope for our numbers to speak for themselves, that’s a gamble most shouldn’t take. At the end of the day, selling ROI – making your case for attention, investment, and prioritization – is just as essential as measuring it. I recently spoke with a couple of long-serving corporate impact executives who told me that the presentation deck as a craft deserves outsized attention: the narrative arc, the visual clarity, the economy and precision of language. 

Tactics to consider:

  • Lead with business implications and avoid the temptation to describe everything you do programmatically.
  • Design a deck to be voiced over rather than read in depth. We often ask slides to do too much – to be the backdrop of our presentations and the detailed readout all at once. In some cases, you need two different documents to perform those two different tasks. Keep slides lean if you can – one main idea conveyed per slide, minimal text, strong visual hierarchy of information. And if needed, use an appendix for detail.
  • Tailor your framing to the specific executive or audience. A CFO cares about financial exposure and return. A CHRO cares about talent outcomes. A CMO cares about brand and consumer trust. The underlying story can be consistent but the framing should accommodate their unique perspective. 
  • Practice delivering it out loud. Your goal is not to memorize, but to build fluency – to be able to move fluidly between the deck and the room, respond to questions while staying on message, and project confidence.
  • Develop a ‘30-second version’ of every presentation you give. You may not always need it, but when you do you’ll be glad to have put in the extra work. If nothing else, it forces you to clarify your thinking to its purest form.

Don’t shy away from clarifying the stakes

Impact leaders might hesitate to connect their work explicitly to business risk or competitive exposure out of concern they’d seem alarmist, or that they’d imply their function exists primarily to manage downside. That caution may be misplaced, particularly in a moment where any number of dynamics – from a swinging political pendulum to growing AI backlash – could put impact in a difference-making position for the company.

Leaders are often well-served to call it how they see it and, in the right conditions, will benefit from sharper articulation of what the company stands to gain or lose based on its level of commitment to social goals. One impact leader recently relayed an anecdote that underscores this point: she went into a meeting with c-level execs and asked, “how would you feel if we were no longer seen as an industry leader on [our priority]?” The question, pointed and provocative, piqued attention in the right ways and accelerated a conversation about putting more resources into the work.

Tactics to consider:

  • Frame impact gaps as potential business risks. Urgency rooted in competitive exposure and reputational risk often lands most squarely with business leaders. In particular, if your company is materially behind peers on a workforce, community, or consumer trust dimension, say so using competitive data. 
  • Connect ROI to investment decisions explicitly. When making the case for new resources or program continuation, be clear about what the business stands to gain and what it risks by not investing. Sometimes a well-framed cost of inaction argument is more persuasive than a benefit projection.
  • Scenario plan with your team. Look down the road at potential short and mid-range shifts in your company’s context that could change the relative value of impact to the business, and discuss how you can put your work in an optimal position ahead of those eventualities. Relevant shifts could relate to your industry, the political environment, consumer or public sentiment, and other dynamics. 

That’s a wrap on Influence at Work (revisit part 1 and part 2), but not on NationSwell’s investment in supporting leaders in our community with this most essential aspect of their success. Many thanks for the brilliant NationSwell members and Strategic Advisors who lent me their experience and insights for this mini-series. For anyone with questions, comments, or need, please shoot me an email at [email protected]

Five Minutes with… the Northern New Mexico Pathways to Opportunity Strategy Table

As funders look to move from isolated grants to systems-level impact, the need for durable, place-based models that communities can shape — not just receive — has never been clearer. In northern New Mexico, the LANL Foundation and the Annie E. Casey Foundation are collaborating with twenty other funders to pioneer the next frontier of place-based funding with the Northern New Mexico Pathways to Opportunity Strategy Table: a 15-member collaborative that brings philanthropy, public agencies, community leaders, and young people themselves together to align resources for those too often left out of education and workforce pathways.

What began as a listening process and a fund-mapping exercise has since evolved into a distinctly ambitious model that blends pooled philanthropic, corporate, and public dollars; youth-led participatory grantmaking; and capacity-building designed to help nonprofit  and tribal organizations grow stronger over time. The result is a more community-rooted way of thinking about how grant funding moves, who helps shape it, and what long-term success looks like.

For this installment of Five Minutes With…, NationSwell spoke with Alvin Warren, Vice President of Policy and Impact at the LANL Foundation, and Tomi Hiers, Vice President of Center for Civic Sites and Community Change at the Annie E. Casey Foundation, about what it took to move this work from convening to action, why the Strategy Table built youth voice into the model from the start, and what other funders around the country can learn from this effort. 


NationSwell: What is the Strategy Table, and what challenge was it built to address?

Alvin Warren, LANL Foundation: From our side, it’s important to understand that we’re a 100% place-based foundation based in Española, New Mexico, and we serve a predominantly rural and tribal region across north-central New Mexico. We were created to address a very specific geography: a seven-county, eighteen-tribe region of northern New Mexico.

One thing I knew from my time at Kellogg was that when national funders looked at New Mexico, they often focused only on Albuquerque, and there are understandable reasons for that, especially when funders are trying to meet numerical targets. But what struck me were the many opportunities to invest in good work in rural New Mexico — including work aligned with Casey’s Thrive by 25 framework — and yet that work often wasn’t visible or accessible to larger funders. Sometimes it was happening at a smaller scale; sometimes there were structural barriers that made it difficult for national funders to support smaller, rural organizations or tribes.

So we realized a mechanism might be needed to both draw attention to the opportunities and needs in Northern New Mexico and also make it logistically possible for funders, especially national funders, to invest in a way that felt informed, respectful, and shared. That’s really the blueprint for what the Strategy Table became.

Tomi Hiers, Annie E. Casey Foundation: At the Annie E. Casey Foundation, we made the decision to dedicate roughly 50% of our grantmaking to improving access to opportunity for young people ages 14 to 24 through our Thrive by 25 commitment, and we wanted to begin implementing that work in three places: our hometowns of Baltimore and Atlanta, and also Albuquerque, New Mexico — a place where the Foundation had already been active for about two decades, particularly around systems impacting justice-involved and child welfare-involved youth.

As we started thinking about a place-based strategy in Albuquerque and about working in deep partnership with nonprofits helping young people connect to education, training, employment, youth leadership, and financial stability, we knew it was important to understand the local philanthropic landscape. As a national funder, there can sometimes be tension around how national philanthropy shows up in a place, so we wanted to be a strategic co-investor; we wanted to know who the local funders were, what their priorities were, how those priorities aligned with ours, and how they wanted national philanthropy to support their work.

That’s how we began building relationships with local funders, and with Alvin, who was then at Kellogg and later transitioned to LANL Foundation. Those early conversations about what was important in the broader community, and what kinds of partnerships could help address barriers facing young people, were really the building blocks that eventually led to the Strategy Table.


NationSwell: What makes this different from a traditional workforce or economic development effort?

Warren, LANL Foundation: Northern New Mexico has one of the highest rates of disconnected, or “opportunity,” youth in the country: nearly one in four. For some populations, including Native youth and young parents, that number can be even higher. And this is happening in a region that also has real deserts of opportunity — places where access to paid internships, career training, or youth development programs are limited or uneven. So the goal isn’t simply workforce development in the conventional sense, it’s about transforming the landscape of opportunity so that young people, regardless of where they live in the region, have access to meaningful pathways.

What makes this model distinct is that it’s a pooled fund with three important differences. First, it’s designed to pool philanthropic, corporate, and public dollars, which is relatively unusual. Second, the grantmaking is done through a youth-led participatory process. And third, the model includes dedicated capacity-building support through a Regional Resource Hub, so grantees aren’t just getting one-off dollars, they’re also getting technical assistance, peer learning, and support to become more competitive for larger public and philanthropic funding over time.

Hiers, Annie E. Casey Foundation: What was attractive to us about the Strategy Table was that it offered leverage, sustainability, and scale. We rarely go it alone as a funder; we think a lot about how to use philanthropic dollars to leverage public funding or to bring other philanthropic partners into the work. We’re always asking: how do we have impact beyond a few hundred young people served directly? How do we influence policy and practice?

So part of what was exciting here was that there were already strong efforts underway, and a number of the funders at the table were supporting that work, including state agencies. The question became: how do we scale the best and most promising practices around education, training, and employment for young people, especially those who are often left behind and locked out of opportunity?


NationSwell: How have the Annie E. Casey and LANL Foundations helped move the work from convening to action?

Warren, LANL Foundation: We formally launched in 2021, and the first major step was a fiscal map. We partnered with the Children’s Funding Project and used the Thrive by 25 framework to do a five-year lookback on philanthropic investments in the region. Initially, we were only going to look at philanthropy, but the Casey Foundation pushed us to include public investments as well, and that was transformational; it would have been a huge missing piece otherwise.

At that point, the table had grown from an initial group of four funders to about ten. When the fiscal map was completed, we made what turned out to be a very important decision: instead of releasing the report publicly right away, we paused and took the findings out to our community first. We held a series of community gatherings, including a tribal-specific gathering, across the region, including in very rural communities. We also ran a survey and held focus groups, including one focused on underrepresented youth and another for policymakers and public funders. That process took about a year, and it was all about listening to how community understood the data and what they believed should happen next.

The other major shift from convening to action came when Casey helped us recognize that if we were serious about this, we needed infrastructure. Casey was the first funder to commit real resources to support the backbone and operations of the collaborative. Without that early investment, we would not have been able to grow the table or move toward implementation.

Hiers, Annie E. Casey Foundation: We think a lot about leverage. There’s power in bringing other funders to the table and in aligning philanthropic dollars with public systems. For us, this was an opportunity to support a table that was already rooted in a particular place and to help build something that could influence systems, not just fund isolated programs.

Once the fund mapping report came back, it became easier to think strategically. It helped us understand both where resources were flowing and where they weren’t. There was one county, for example, where the lack of investment was striking. That allowed the table to ask: What problem are we trying to solve, and what can a pooled set of more nimble philanthropic resources actually do?

From there, it was about planning carefully and building toward a model that could invite local partners into a meaningful, well-designed process for competing for and receiving resources.


NationSwell: What does the most helpful philanthropic support look like in a collaborative like this?

Hiers, Annie E. Casey Foundation: Flexibility is really important. In the early days, there was some willingness from other funders to include Albuquerque because Casey was doing work there. But we took the position that even though we were active in Albuquerque, this table was focused on northern New Mexico, and that was okay. We didn’t want our partners to contort themselves to make something work for us just because of how we had originally framed our priorities.

So for other funders or strategic partners joining a table, I think one of the biggest lessons is: if there are places where you can be flexible in service of the broader effort, you should seriously consider that.

Warren, LANL Foundation: I’d add that impact comes from infrastructure. Funders often want as much money as possible going directly out the door, and of course that matters. But if you under-resource the infrastructure it takes to do something complex like this, you undercut the impact. That means staffing, facilitation, evaluation, communications, support for the youth advisory members, and all the connective tissue that makes a collaborative actually function. Those investments may not always feel as exciting as direct grants, but they’re what make the grants more effective.

The other thing is: lend a hand. This doesn’t work if one organization is doing all the labor. Casey and other funders have actively helped make introductions, bring in new partners, and expand the pool, and that’s part of how we’ve grown the number of contributing funders. 

And finally: show up. It matters when national funders come in person, meet grantees, and participate face to face. That presence builds trust and changes the quality of the relationship.


NationSwell: What’s one anecdote or example of progress you’ve seen that shows the model is working?

Hiers, Annie E. Casey Foundation: One sign is simply that partners are still there, and new partners keep joining. My understanding is that this kind of table is something relatively new for northern New Mexico: funders coming together in this way with each other, with public systems, and with the broader community. The fact that the table has held together and continued to attract interest is itself a meaningful sign that the model is offering something valuable.

Warren, LANL Foundation: We’ve now been able to make 19 grants, almost all at the $100,000 level, with a couple slightly smaller based on what grantees requested. Based on grantee data, we anticipate reaching at least 800 young people by the end of the first year.

What’s especially exciting is the growth in participation in the pooled fund itself. As of the end of last week, we had 21 corporate and philanthropic funders either contributing or engaged in supporting the youth fund in some way, including 17 philanthropic funders and four corporate funders. And our largest state agency partner, the New Mexico Department of Workforce Solutions (essentially our Department of Labor), has committed a $1.5 million match for our second grantmaking round.


NationSwell: What’s been your biggest challenge in standing up this work, and what have funders needed to understand about that complexity?

Warren, LANL Foundation: One of the biggest challenges was the tension between moving thoughtfully and moving quickly. We spent what I think was an appropriate amount of time doing shared analysis and relationship building. That meant bringing funders together repeatedly, defining terms, developing guiding principles, and getting clear on what success actually meant across organizations with very different strategies and metrics.

That took time — a couple of years, really. And during that period, there were certainly people saying, “We’ve been in this space too long; we need to move to action.” That pressure is understandable. But if you don’t spend time building shared understanding, you can end up with a collaborative that looks aligned on paper but isn’t actually aligned in practice.

Hiers, Annie E. Casey Foundation: I think it also helps to have a broader definition of success. To me, the table being formed was a success. Having diverse philanthropic and public partners at the table was a success. Conducting the fund map and having honest conversations about what the data told us, and what it didn’t, was a success. Those things matter. And then, yes, the grants and the impact on young people are the “cherry on top,” but the process that led there matters too.


NationSwell: What felt important about building youth voice and participatory grantmaking into the Strategy Table’s design from the start?

Hiers, Annie E. Casey Foundation: Youth leadership is one of the pillars of Thrive by 25, and our Foundation has also been doing a lot of work around intergenerational engagement. It’s one thing to talk about youth voice or youth development. It’s another to think seriously about how adults and young people actually sit together, share decision-making, and govern together.

That was part of what made this model so intriguing to us. I’ll be honest — I didn’t know exactly how it would play out. I had questions: How would the youth advisory group be structured? Who would support them? How would adults and young people sit alongside each other in a real decision-making process? But when you’re part of a collaborative, you also have to trust the design process and the partners at the table. This was a chance to see what meaningful youth leadership and intergenerational governance could actually look like in practice.

Warren, LANL Foundation: We were very intentional about making sure the young people involved actually reflected the populations the work is designed to serve. The original members of the Regional Youth Advisory Council represented Native youth and Opportunity Youth, among others. In fact, two of the most active members are young parents.

We also didn’t just bring in young people who had never been exposed to philanthropy or leadership spaces. We recruited young people who had already participated in youth development efforts and were ready for this to be the next step in their leadership. And the reason we were able to do this well is because we had already spent so much time developing shared guiding principles that became a touchstone for the table. They made it much easier to say: if we really believe these things, then youth leadership and participatory grantmaking aren’t optional — they’re part of the model.


NationSwell: What can other funders and regional leaders take away from this model?

Hiers, Annie E. Casey Foundation:  Flexibility is one of the biggest takeaways. If you’re joining or building a collaborative, there may be places where you can loosen your grip on your own preferences in order to strengthen the broader effort, but that doesn’t mean losing your priorities, it means being willing to support something bigger than any one organization.

Also: time matters. If you want to build something durable, you have to resist the urge to rush to visible outputs before the foundation is there. Build intentionally, document what matters, and be prepared to adapt as the work evolves. The goal is not speed for its own sake — it’s sustainability.

And finally, I advise folks to define success broadly. The process of building alignment, doing the analysis, surfacing the data, and creating a real table with diverse stakeholders is not just pre-work, it is part of the impact.

Warren, LANL Foundation: If I had to put it in bullet points, I’d say:

  • Be willing to learn together. We wouldn’t have this table, or this success, without the Casey Foundation, our other Strategy Table partners, and other contributors. In particular, if Casey had gotten a year in and said, “Actually, it’s been great, see you later,” I honestly don’t know where we’d be. 
  • Stay the course. Philanthropy is often too quick to pivot just as things begin to work. When you stay the course, you begin to build capacity and move towards long-term impact. 
  • Recognize that impact comes from infrastructure. You don’t win by undercutting the resources it takes to do something this complex. Funders have to invest in the infrastructure, too — staffing, evaluation, communications, facilitation, the support it takes to manage and train the Regional Youth Advisory Council. All of that is what makes the impact possible, alongside the dollars going into the fund itself.
  • Lend a hand: Don’t assume one backbone organization should do all the labor.
  • Show up, especially in person. National funders, in particular, need to remember that their presence matters. It matters when they come to the community, meet grantees, and participate via relationships, not just transactions. That can make all the difference.

The Northern New Mexico Pathways to Opportunity Strategy Table is made possible by a collaborative of 15 members: Anchorum Health Foundation, The Annie E. Casey Foundation, Aspen Institute Forum for Community Solutions, The Cricket Island Foundation, LANL Foundation, Los Alamos National Laboratory Community Partnerships Office / Triad National Security, LLC, Las Vegas (New Mexico) Community Foundation, Marshall L. and Perrine D. McCune Charitable Foundation, New Mexico Foundation, Regional Youth Advisory Council, Santa Fe Community Foundation, Taos Community Foundation, Conrad N. Hilton Foundation, Thornburg Foundation, United Way North Central New Mexico, and W.K. Kellogg Foundation.

The Placed-based Action Map

The Placed-based Action Map

Where is effective place-based impact actually happening, and who is involved? Until now, it’s been difficult to answer that with any clarity.

The Place-Based Impact Map allows users to explore initiatives across the U.S., making it easy to explore what’s happening in your region and others, and who to reach out to for insights. And the map offers place-base leaders an opportunity to promote their work to curious funders and regional supporters. A companion to the Place-based Impact Measurement Toolkit.


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The Principled Approach: Place-based Measurement Toolkit

The Principled Approach: Place-based Measurement Toolkit

Measuring impact can be hard to do accurately and effectively. Place Based Impact Measurement in particular, because every region and neighborhood is different. That can lead to overlapping KPIs and confusion over how to chart progress, and scale good ideas.

So, NationSwell’s Place Based Collaborative have created a new resource to address this gap:‘The Principled Approach’ — A toolkit to guide thoughtful, community-led, effective
measurement of place-based impact.

Whether you are embarking on place based work, or deep into it, this toolkit illuminates the key principles that put communities at the heart of not just the programs being funded, but the way the success of those efforts is quantified. A perfect companion to NationSwell’s Place-based Action Map.


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