Measuring the ROI of Employee Impact Programs

Measuring the ROI of Employee Impact Programs

Employee-oriented programs are a core part of most corporate impact strategies, including volunteerism, pro bono projects, and employee giving. This resource provides a framework to help leaders and organizations determine the business value of corporate impact strategies, as part of a larger ROI narrative and business case. The resource shares a conceptual ROI model, based on the underlying logic that employee participation leads to talent outcomes, which leads to business outcomes, and ultimately, to financial value. The guidance discusses various measurement approaches, framed as levels of measurement, and provides guidance for program-specific measurement. 


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When and How AI Can Improve Grantmaking

AI is moving fast, but grantmakers are rightly cautious. Funders are under pressure to move money more efficiently, learn faster, and support grantees better, all without adding risk, burden, or opacity to an already complex system. The question is no longer whether AI will touch grantmaking, but where it can actually add value—and where it shouldn’t.

On April 16, NationSwell invited philanthropic and impact leaders to take part in a conversation on the practical use of AI in grantmaking. The conversation featured ideas about when AI can meaningfully improve decisions and workflows and how to adopt it in ways that strengthen, rather than undermine, equity, accountability, and relationships with grantees. Some of the most salient takeaways from the discussion appear below:


Key takeaways:

Assess where AI meaningfully adds value across the grantmaking process. Rather than applying AI indiscriminately, organizations should take a step back and evaluate workflows end-to-end to determine where these tools can be most effective. A thoughtful, system-level approach can promote AI application in ways that enhance, rather than complicate, existing processes.

Use AI to streamline manual and error-prone grantmaking workflows. Financial due diligence can be a highly manual, time-intensive, and error-prone process, often involving spreadsheet-based analysis or visual review of financial statements. AI tools like Grant Guardian were developed to improve accuracy and efficiency in this specific workflow. 

Reinvest time savings from AI into deeper grantee engagement. Small grantmaking teams often face hundreds of applications, creating capacity constraints. AI can be used to support summarization, rubric-based pre-review, and prioritization to help manage this volume. The reduction in processing time, from hours to minutes, can allow staff to spend more time having meaningful conversations with grantees and improving the quality of their work. 

Recognize and normalize AI use among applicants and grantees. There is growing recognition that applicants and grantees are using AI to improve efficiency, particularly in drafting and responding to applications. When used thoughtfully, this can help reduce administrative burden, though differentiation still relies on the substance of proposals and outcomes.

Consider supporting grantees’ capacity to adopt AI tools and infrastructure. As AI becomes more embedded in workflows, there is an opportunity for funders to think about how grantees can access and use these tools effectively. Supporting this capacity, particularly through flexible, operational funding, can help organizations integrate AI in ways that enhance their work, rather than treating it as a one-off programmatic expense.

Develop and deploy AI systems with responsible AI principles. Specific principles should guide all AI adoption work in grantmaking, including safety and transparency, community-centered design, bias mitigation, human-in-the-loop validation, enterprise-grade security, and sustainability considerations. Start AI adoption through structured experimentation with clear guardrails, and consider empowering early adopters to test tools within defined parameters (e.g., “stoplight” approaches to acceptable use). These frameworks can also support clearer communication and transparency about how AI is being used.

Consider AI disclosure as contextual and relational: Whether and how to disclose AI use in grantmaking processes depends on organizational policies and levels of AI involvement. While practices may vary between organizations, especially as technology grows and with wider experimentation, keep a relational and trust-based mindset.

Maintain human oversight as a core requirement in AI-assisted workflows. AI is never a substitute for human judgment, and validation and verification by users must be built into the process. Being explicit about this, both internally and externally, can help reinforce trust, particularly in a field like philanthropy that is deeply relationship-driven and values human expertise.

Design for customization of AI tools to reflect different evaluation contexts. Grantmaking organizations assess financial health and programmatic fit differently, and AI tools can be configured with varying metrics, thresholds, and profiles to match those needs. This flexibility can also support more context-sensitive and equitable evaluation approaches; for example, assessing early-stage organizations differently than more established ones. 

Working Effectively With Your Board of Directors

For many impact leaders, success depends in no small part on what happens in the boardroom. Engaging your board effectively can accelerate strategy, unlock resources, and strengthen accountability. But it can also be one of the trickiest parts of leadership, especially amid shifting expectations, limited time, and complex stakeholder dynamics.

On February 5, NationSwell hosted a group of social impact leaders for a solutions-focused conversation on working effectively with your board of directors. Together, we unpacked the most common challenges, share strategies for deepening alignment and impact, and explored how to get the most from your board while avoiding the pitfalls that can slow progress. Some of the key insights surfaced during the conversation appear below.


Key Takeaways:

Board effectiveness is largely built between meetings, not during them. The most engaged boards are cultivated through intentional, ongoing touchpoints outside formal meetings. Regular one-on-one check-ins, clear ownership over follow-up, and consistent communication rhythms create the trust and continuity that make board time itself more generative.

Clarity of role matters more than activity level. Boards struggle when expectations are vague. The highest-functioning boards create explicit expectations about what type of board they are (working, strategic, funding, hybrid, etc.), what each member is being asked to contribute, and where the board should — and should not — engage. 

Design meetings for decision-making, not reporting. Replace presentations with pre-reads. When board meetings are structured around discussion, judgment calls, and trade-offs rather than status updates, engagement rises and meetings stop feeling repetitive or performative.

Match engagement strategies to individual motivations and working styles. Board members show up for different reasons and process information differently. Effective leaders invest time in understanding each member’s “why” and “how”, then tailor communication, asks, and involvement accordingly. 

Consistency builds confidence and accountability. Using stable agendas, shared frameworks, and recurring formats across meetings helps boards track progress over time and understand how decisions evolve, especially in fast-moving or uncertain environments.

Accountability works best when paired with trust and peer ownership. Scorecards and assessments can be powerful, but only when introduced thoughtfully. Several leaders emphasized shifting accountability conversations toward peer-to-peer ownership (via board chairs or committees) and using self-assessment tools to invite reflection rather than defensiveness.

Strong board culture depends on strong internal coordination. Effective board engagement is often enabled by close partnership between the CEO, board chair, and roles like Chief of Staff or Executive Operations — particularly around preparation, follow-up, and clarity of expectations.

Collective Action Models and Approaches

Collective Action Models and Approaches

EXECUTIVE BRIEFING

This resource is a practical guide for impact leaders to quickly understand the most prevalent and effective models of collective action. It distills each model into clear purposes, strengths, risks, and use cases—providing actionable insight into when and how to leverage these structures to advance your goals. The aim is to save leaders time, sharpen decision-making, and help you align the right model with the challenge or opportunity in front of you.

The models covered in this guide include:

  • Public-Private Partnerships
  • Co-investment + Pooled Funding
  • Learning, Advocacy, & Action Networks
  • Place-Based Initiatives
  • Shared Capacity & Services Platforms


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Making the Case for Investment in Impact

Making the Case for Investment in Impact

This resource is intended to guide corporate social impact leaders in securing and growing their organization’s investment in their work. The case-making points and data included focus on the importance of social investments to key stakeholders: employees and customers.

The resource prepares impact leaders for budgetary conversations with context on the landscape, data, and talking points. We also provide tools for securing investment by aligning with business objectives, exploring measurement approaches for calculating ROI, and anticipating changes brought on by ongoing uncertainty.


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Getting Started with Gen AI

Getting Started with Gen AI

Generative AI is rapidly reshaping how work gets done, including social impact functions. Getting Started with Gen AI is a practical guide designed for purpose-driven professionals who want to harness AI’s potential without getting overwhelmed.

Inside, you’ll find suggested use cases, sample prompts, real-world examples, and other actionable guidance to help you boost efficiency, create capacity, improve communication, and more. Whether you’re synthesizing information for decision makers, summarizing grantee or partner reports, or tailoring messages for key audiences, this guide offers a grounded, accessible path to building confidence and capacity with AI in your day-to-day work.


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Unlocking the Power of AI for Nonprofits

Artificial intelligence is rapidly redefining what’s possible across industries. That brings challenges, but also huge potential to drive positive change if its power can be harnessed by social impact organizations. With AI, nonprofits can unlock new ways to streamline operations, expand their reach and capacity, and devote more energy to their core purpose. As part of the AI Opportunity Fund, Google.org is supporting these organizations by delivering innovative AI solutions and guidance, empowering them to maximize their impact and achieve stronger outcomes for the people and causes at the heart of their mission.

As part of its year-long capacity-building initiative, the AI Opportunity Accelerator, Project Evident has been hosting Discovery Days across the U.S. to bring the tremendous possibilities AI offers to the nonprofit sector. To further open up the dialogue around this opportunity and the goal of upskilling nonprofits with AI, NationSwell — in partnership with Project Evident and with support from Google.org — hosted a series of dinners across the U.S. this spring in parallel with the Discovery Days. The dinners brought together a range of cross-sector leaders in each city to exchange ideas, challenge conventional thinking, and explore how to accelerate the adoption of AI in the nonprofit sector — and lay the groundwork for future collaboration for transformation and impact.

This event series would not have been possible without the tremendous support and dedication of our host partners working on the ground in the cities we visited: the San Francisco Foundation, the Austin Community Foundation, the Central Carolina Community Foundation, the Community Foundation for Greater Atlanta, and Tech:NYC. Be sure to check out the incredible work that they’re doing.

It is not often we have the opportunity to bring leaders from every sector together to discuss AI. In the spirit of supporting inclusive innovation, we have shared below some of the most productive insights that emerged from the dinners. 


Big picture 

  • AI possesses enormous impact potential. As AI continues to transform our daily lives — at home, work, or school — we must make space to explore questions and ethical concerns while also maintaining a sense of optimism and excitement for the technology’s many benefits. By balancing caution with curiosity, we can ensure the advancement of AI to support humanity.
  • AI can be a great equalizer. It offers individuals, practitioners, and organizations access to insights and capabilities that were previously only available to a narrow few. AI-enhanced workflows can help overcome barriers to education access, language divides, and learning abilities to level the playing field and unlock opportunities in new ways.
  • AI isn’t just a tech solution — it’s a tool for real-world outcomes. Examples included using AI to increase access to free health screenings, engage voters with limited English proficiency, and address food deserts by empowering local small business owners with data on opportunities to sell more fresh groceries. When AI is paired with community insight, the impact is tangible.
  • The quality of AI’s output depends on the quality of its input. Local data integrity—including census information, community feedback, and lived experience—is essential. Everyone must be included, especially now. That includes disabled communities, LGBTQ+ people, and other often-excluded groups.
  • Current imbalances in AI must be addressed. It’s important not to lose sight of the disparities in AI usage: Women and marginalized groups are using AI less frequently and adopting it more slowly, and many nonprofits have their hands full dealing with the changes happening at a federal level and are at risk of being left behind.

Practical guidance

  • Delegate the responsibility of championing widespread adoption. Successful AI adoption requires support: Empowering 2-3 people to act as ambassadors in championing the use and testing of new tools can help other employees understand how new technology can be applied to their roles and facilitate broader AI use across an organization.
  • Explore ways to integrate AI into existing institutions and systems for maximum reach. Running AI programs in high schools, for example, creates space for youth to learn and have conversations around AI, promoting accessibility, skills building, and widespread adoption.
  • Co-design and capture learnings to ensure AI tools are human-centered. It’s essential to consider the needs of all stakeholders from the beginning stages of technology design and throughout implementation. Help nonprofits develop and implement learning cycles to understand what works, for whom, and how it can continuously be improved.
  • You don’t have to create new technology — existing tools can be used for innovation.  For instance, one nonprofit supporting immigrants launched a WhatsApp chat bot that distributed “know your rights” information.
  • Educate decision makers at all levels — including Boards — on AI. Bring trusted voices to tell stories about what’s happening and challenge senior leaders not to fall behind (but do not expect folks to absorb it all in one day).
  • Invest in “unsexy tech” (i.e., data infrastructure for nonprofits). This is a critical  gap, but many organizations don’t have the bandwidth or comfort to ask for a data infrastructure grant right now given tremendous fluctuations in the broader nonprofit funding landscape.

Recommended Resources:


To explore partnership opportunities with NationSwell’s award-winning Studio, visit nationswell.com/studio

Corporate Social Impact Models and Approaches

Corporate Social Impact Models and Approaches

EXECUTIVE BRIEFING

This practical guide is designed to help leaders and organizations orient their existing social impact strategies within a larger context, and identify opportunities to progress.

The guide includes four models of corporate social impact in practice today, ranging from CSR to business-integrated strategies. Each model includes definitions, actionable recommendations, and real-world case examples. The goal is to help leaders determine the best way to deepen impact within your organization, which may mean advancing from one model to the next or further developing your current model.

The models covered in this guide include:

  • Traditional CSR
  • Asset-driven impact
  • Shared value initiatives
  • Systems change leadership

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Funding Response Navigator

Funding Response Navigator

This resource serves as a decision-making tool to support philanthropy leaders within private foundations and companies respond to nonprofit funding gaps. It outlines four steps designed to help leaders determine the most appropriate adjustments to a philanthropic strategy. The tool also explains the potential benefits and risks involved in taking specific strategic approaches, and provides adoptable tactics to support strategic changes.  

Four steps included in the tool: 

  1. Assess your foundation’s strategic priorities
  2. Identify risks and benefits of action
  3. Explore your funding response options
  4. Take action

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Effective Storytelling Strategies for Impact Leaders

Effective Storytelling Strategies for Impact Leaders

This resource is a practical guide for impact leaders looking to build or refresh their storytelling strategy. It distills several key components to building meaningful impact stories, including understanding key audiences, mapping out appropriate channels and timing, and developing meaningful and action-oriented messaging and content. The guide also includes examples from the NationSwell community to illustrate storytelling in action. The aim is to tell stories that are creative, human-centered, and audience-first. 

The components covered in this guide include:

  • Goals
  • Audience
  • Channel
  • Timing
  • Core Message
  • Call-to-action

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