This resource is a practical guide for impact leaders looking to build or refresh their storytelling strategy. It distills several key components to building meaningful impact stories, including understanding key audiences, mapping out appropriate channels and timing, and developing meaningful and action-oriented messaging and content. The guide also includes examples from the NationSwell community to illustrate storytelling in action. The aim is to tell stories that are creative, human-centered, and audience-first.
The components covered in this guide include:
- Goals
- Audience
- Channel
- Timing
- Core Message
- Call-to-action
