With the Great American Smokeout on the way, and recognizing that 22% of its state population still smokes, Kentucky has started state-wide community challenge to get people to stop smoking. American Lung Association in Kentucky and Anthem Blue Cross and Blue Shield have partnered to bring the “Quitter in You” program to the state. Since about 60% of quitters aren’t successful in their first try, this community effort doesn’t just provide support for people who are quitting. It adds a clever second layer, a robust toolkit for people who want to help a family member, friend, or co-worker quit. It even has specific resources for helping kids. Louisville, hub for the Kentucky program, has seen a slight decrease in its local smoking rates, but the city and still wants to curb tobacco use, which is tied to four leading causes of death: cancer, heart disease, chronic lower respiratory disease, and stroke.