The Business Case for Childcare Benefits for Every Employee
Today NationSwell is proud to announce the launch of our expanded Case for Childcare Collaborative site advocating for childcare for all workers. Employees—especially gig, hourly, part-time and frontline workers— across the country continue to face an uphill battle, punctuated by the ongoing childcare crisis in the United States. Frontline workers represent about 70% of the workforce with 90% of companies relying on these workers (BCG, Fortune). And yet, while only 14% of full-time workers have access to employer-sponsored childcare support, that number falls to 8% for part-time workers (U.S. Bureau of Labor Statistics). This demonstrates a childcare benefits gap, revealing those with the most to gain from these benefits are traditionally excluded from qualifying. The detrimental effects of a broken childcare system are glaringly apparent, with parents forced to leave careers in order to take care of children, and businesses suffering huge workforce losses.
This was the instigation for NationSwell to launch the Case for Childcare site in February 2024, showcasing two years of research making the case for employer-supported childcare benefits, revealing the business opportunity of supporting employee childcare needs.
Why focus on frontline workers?
But–a gap in our research remained—frontline workers have the most to gain from childcare support yet are traditionally excluded from benefits packages that are reserved for full-time, salaried employees. So we set our sights on an expansion of this site to build the case for employers to provide childcare benefits for all workers. Over the last year, we’ve focused our research on frontline workers, speaking with workers, advocates, and employers alike. This research highlighted the importance of these workers for businesses and the overall economy—leaving this demographic out of conversations around employer-based childcare support is a missed opportunity for companies to improve their retention, attraction, loyalty, and engagement of workers, ultimately boosting their bottom line. Today, we’re exposing the data that employers should support their worker’s childcare needs because it is both the right thing to do for people and the company.
Educate
With this launch, our Collaborative aims to put the spotlight on the research-backed value of supporting employer-sponsored childcare benefits for frontline workers so that more leaders can educate their colleagues and advocate for change. If you need to make the case for childcare at your company, you can find easily downloadable materials that can serve as a pitch to leadership on why childcare benefits should be implemented or expanded for your workforce. Visit our site and request the synthesized research and solutions that you can use to pitch leaders and HR managers on the expansion of your childcare support for all workers.
Commit
You might be asking, “After I get buy-in, how can we get started? What can we offer as an employer to support caregivers?” The newly launched site includes a visualization of childcare solutions that range to fit any business, no matter where you’re starting from, whether it’s just starting to think about childcare support for the first time or adding cutting-edge policies to your already comprehensive benefits package. Explore each solution with resources and organizations to help you get started and examples of other companies who are implementing these kinds of support. Then commit to change, perhaps making a plan to reevaluate your care policies each quarter with executive leadership or starting to pilot one solution over the next six months. No matter where you start, start somewhere. Join others by committing publicly on our site—submit your story or commitment to be uploaded on our wall of examples. Together we can build a community of care.
Share
Finally, we encourage you to share this site with your networks. Caregiving is undervalued in the United States and we’re on a mission to showcase the value of care for businesses and our economy. This site not only portrays the data on the clear business value in providing employer-supported care benefits for every employee, but it also features firsthand stories from business owners and workers who are parents. Listen to employers share how to accommodate childcare needs in the workplace for all workers—it’s not only possible, but practical. Hear from advocates on the unique barriers these workers face in regards to care. And listen to parents share their stories on the impact of employers who support the care movement. Post the site on your LinkedIn, text the link to a friend or family member, or reshare NationSwell’s social posts. Help us reframe the narrative to value care.
Conclusion
This site is a go-to hub for businesses and leaders to find information they need to not only build awareness of the business case for employer-supported childcare, but also, to provide tactical solutions that more employers can implement to grow the support for all workers to have access to affordable, quality childcare that fits the needs of their family.
Visit the Case for Childcare Collaborative’s childcare for all expanded site to learn about the case for care for all workers, commit to implementing solutions, and share the information with your team and network. Help us forge a world where childcare is no longer a barrier for workers to remain and thrive in the workforce. Thank you to our partners at the Annie E. Casey Foundation, American Family Insurance Dreams Foundation and Pivotal Ventures for supporting this important work.
Read more about the Case for Childcare Collaborative