Samsung NEXT

Lifting Up the Triple BottomLine


  • Research and insights
  • Bespoke strategy
  • Integrated campaigns
  • Profiles and op-eds
  • Visual and web design
  • Video production
  • Targeting and distribution

The Need

As the innovation arm of Samsung Electronics, Samsung NEXT wanted to build a pipeline of entrepreneurs across the country who had viable tech products that addressed a critical societal issue and were looking to scale. They approached NationSwell to collaborate on creative ways to find relevant innovators and amplify their work.

The Action

NationSwell co-designed a campaign that centered on a national competition to identify and empower early stage tech entrepreneurs positioned to help bridge America’s opportunity divide in the areas of education, workforce development and economic empowerment: the Samsung NEXT Innovation Challenge. 

We then activated our ecosystem of impact leaders and innovators with a call for nominations, mapped the landscape of American social entrepreneurs and engaged in proactive outreach to relevant innovator communities and accelerators.

Through the call for nominations, we helped Samsung NEXT identify and engage 400+ entrepreneurs, and filter to choose five finalists. We created and distributed compelling video content to tell the powerful stories behind each finalist, and moved several of the top-performing nominees into Samsung’s pipeline for potential investment.

The Impact


Entrepreneurs engaged with SamsungNEXT and NationSwell.

5 Finalists

And their products identified for investment by SamsungNEXT.


In promotional support awarded to the finalists to advance their work.


Awarded to the winner, Michelle Ching, to scale her Literator.

Winner Social Badge

Nominee Social Badge

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