Putting mission
at the heart
of work


  • Research and insights
  • Bespoke strategy
  • Curated events
  • Employee engagement
  • Purpose workshops
  • Visual and web design
  • Video production

The Need

In studying how the future of work is changing, Microsoft hypothesized that technology companies will need to start to think differently about the tools and resources that organizations need to thrive and scale. 

In an increasingly interconnected world, mission-driven organizations are already operating in resource-constrained environments within large, complex ecosystems (e.g. education, healthcare, and housing) and are succeeding — even when the odds are stacked against them.

Microsoft asked NationSwell to give them access to mission-driven organizations and inspire their leadership with insights into how the factors that enable success within Nonprofits and Social Enterprises are broadly applicable to the development of future technology.

The Action

NationSwell co-designed the research with the Microsoft team using design thinking approaches and workshop facilitation, and dug deep into the topic through interviews with a unique set of innovative founders, executive directors, and other social impact leaders recruited from the NationSwell Council community.

We created an in-depth insights report on success factors and recommendations on actions for the Microsoft team to consider. We also produced two videos featuring mission-driven organizations that served as case studies for this work, to inspire and guide the Microsoft team now and in the future.

The research project culminated in a one-day salon attended by 60+ stakeholders, including Microsoft executives — we designed, curated and facilitated the session, to bring diverse perspectives together to help solve common challenges facing the community when scaling their work while giving executives the opportunity to learn directly from inspiring mission-driven leaders.

The Impact

25 mission-driven leaders

The interviews and insights of 25 mission-driven leaders were distilled into Insights Reports.

60+ leaders

Our impact driven methods of driving success inspired 60+ leaders.

2 video case studies

Video case studies were created for continued engagement by Microsoft employees.

Curated Events

Curated Events

Video Case Study

Insights Report Sample

Insights Report Sample

Insights Report Sample

What Clients Say

Working with NationSwell allowed us to scale our efforts and create more impact with our stakeholders than we could have achieved on our own. Their deep expertise in the social impact arena, coupled with the consulting, event management, and story-telling capabilities offered a unique value proposition to our team.

Harald Becker
Director of Industry Engagement & Research

Let’s work together
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