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The New Kind of Corporate Structure—Baking Social Good Right Into the Business Plan

November 21, 2013
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The New Kind of Corporate Structure—Baking Social Good Right Into the Business Plan
good deeds business b corps
Courtesy of B Corps
Where doing good things for society and caring for the environment are part of the company's DNA

Do you know B Corps? It’s a new kind of corporate structure, that lets U.S. businesses incorporate as a “public benefit corporation.” The idea for a B Corp is that doing good things for society and caring for the environment are part of the company’s DNA, along with being a profitable business. Currently, B Corp status is available in 16 states and D.C. And it’s not just for bigger companies, like green-cleaning giant Method or outdoor gear company Patagonia. (Who by the way have discovered that being a B Corp helps attract Millennial talent.) Even tiny micro-companies can do it and make a big impact. Get inspired by this 2013 list of top B Corps. Think of all the different ways your B Corp could help your customers and the communities where you work and live.

 

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