Rejecting the old rules,
protecting the planet

Toyota’s Environmental Challenge 205 is made up of six separate “challenges” that cover each aspect of Toyota’s work in transportation, technology, and innovation. Part of this work includes the creation of the Toyota Mirai, a hydrogen powered car that runs on…water.

To promote the Mirai’s jaw dropping technology and inspire international innovators to join them in creating a more sustainable way of living, Toyota partnered with NationSwell for the multi-year “Vehicle of Change” campaign.

NationSwell designed a campaign to find, elevate, and support emerging environmental entrepreneurs and tech innovators.

We led a nationwide search for innovators with Toyota and narrowed hundreds down to 10 finalists.  We promoted their work on social media and asked the public to vote on their favorite innovations. 

An audience of environmental enthusiasts, activists, and fellow entrepreneurs were introduced to the 10 innovators — and Toyota’s leading environmental work and the Mirai — in a multi-week campaign.  Their votes narrowed the contest to three finalists. We shared their stories in an integrated content campaign including videos, GIFs, and written content. 

The contest culminated in a live event, in which one finalist was awarded the title “Vehicle of Change” on stage in front of 250 social impact leaders at our 2018 Summit West event and prize money to further their work, provided by Toyota.