Atlanta Showcases Homeownership Solutions that Help Close the Racial Wealth Gap 

Innovative homeownership partnerships led by local governments can empower communities to overcome systemic barriers to generational wealth.

Home is not just where the heart is: homeownership is proven to build wealth for you and your family. Typically, individuals and families who own their homes accumulate more assets over time, and according to the Federal Reserve (2022), the median net worth of homeowners is nearly 40 times greater than that of renters. 

Unfortunately, rates of homeownership in the US are in lockstep with deep-rooted racial and economic disparities, creating a generation-over-generation racial wealth gap that negatively impacts BIPOC families. Rates of homeownership for white Americans are over 30% higher than for Black Americans, and rates among those in the highest income bracket are nearly double those in the lowest income bracket. 

Affordable housing and homeownership can support every community member’s quest for financial security, but producing more housing units is only part of the solution. Local leaders must tackle interconnected issues simultaneously, offer holistic support, and involve cross-sector partnerships and collaboration to ensure homeownership is equitable. 

Mayor Dickens of Atlanta understands this complexity and has set an ambitious goal to build or preserve 20,000 units of affordable housing in eight years. “We know that increasing the amount of safe, stable, and affordable housing will provide significant benefits throughout our community: increased economic mobility, a reduction in crime, better health outcomes, higher educational achievement. Our city cannot meet its fullest potential if our people do not have stable places to live and to lay their heads at night,” said the Mayor recently. In response to the challenge, the Mayor has established a new office dedicated to realizing the necessary affordable housing and addressing the root causes of the socioeconomic gap.

To shed more light on this solution, we spoke with Wesley Myrick, a former Fuse Executive Fellow, who serves on the Mayor’s Office Policy Team, Special Projects Division. We asked Myrick about the work involved in building safe and secure affordable housing, as well as the strategies his team is using to prioritize homeownership solutions that uplift diversity and legacy communities, rather than allowing gentrification and disenfranchisement.

NationSwell: Wesley, it is great to speak with you today and learn more about innovative approaches to homeownership. Let’s start with your role on the Mayor’s Office Policy Team, Special Projects Division.  What does it involve?

Wesley Myrick: I serve on the housing team which has three divisions: Special Projects, Innovation Lab, and General Housing Policy. I joined the Director of Special Projects, who manages large-scale displacement initiatives like Forest Cove. That property was condemned due to the state of disrepair it was in, so the city stepped up to relocate families, acting as a champion for them and the larger community. 

We also work on the Rapid Housing Initiative, which is focused on the quick delivery of highly dignified, comfortable homes for those experiencing chronic homelessness. One example of this is an apartment project called, The Melody, which opened in January of this year and consists of 40 units of permanent, supportive housing.

NS: Obviously safety and shelter are essential for everybody. But tell us more about why affordable housing is a key component when thinking about supporting thriving communities? 

WM: First and foremost, what are thriving communities composed of? It’s people. It’s families. It’s diversity. Affordable housing enables the creation of diverse communities, where residents include not just high-income or low-income earners, but a genuinely mixed and inclusive population. That’s significant because corporations, supportive services, and other general services need the full gambit of individuals in a community. 

Affordability at every income stream allows people to live wherever they want to live within the city. This matters because it means every community has people who are invested in being there and not just relegated to that neighborhood because it’s all they can afford. This leads to higher instances of pride and of people building community because they want to be there, which attracts businesses and developments of other things people want in a community. In Georgia, the roughly 40,000 stable, high-quality affordable housing units produced through the Low Income Housing Tax Credit (LIHTC) program between 2001 and 2019 boosted the state’s economy by $12 billion and created 4,284 new jobs annually, and led to increased property tax revenue for local governments. 

This all starts with housing. When communities have affordable housing that is accessible to a mix of people who want to live and invest there , industry is attracted, amenities arrive,  and people stay. Then, fifteen years go by and families have raised kids in a home, in a place they feel connected to that just 20 years ago may not have been a great place to be.

NS: Feeling pride and invested in a place is so important! Plus, affordable housing can be a path towards home ownership which encourages equitable economic mobility.  Does this factor into the strategies that you all are putting in place when it comes to housing?

WM: This is a perfect example of why our department is structured the way it is. The Office of the Chief Policy Officer has five different divisions working in tandem. We have a housing team, strategic partnerships and strategic initiatives, a youth and education team, a neighborhood economic development team, and an ombuds team. Each team is tasked with ensuring Atlanta is the best place in the nation to raise a family. 

The housing team works on housing unit production and preservation. We have a safe and secure housing program that examines why legacy residents are housing insecure and aligns city processes so that more people remain housed in their family homes without it being overly burdensome to do so. This ensures that regardless of your zip code, you can stay in the city and helps households of more modest means retain control of generational assets.

For the neighborhoods team, this means making significant financial and infrastructure investments into historically diverse communities to attract industry and jobs. For the strategic partnership and initiatives teams, this means convening our corporate and philanthropic communities to make investments into programs and communities that help stabilize and propel communities across the city. For our youth team, this means ensuring that youth have the best possible programs to help support their educational goals and workforce readiness through the summer jobs program and Year of the Youth. Lastly, our Umbuds team helps to catalog recurring shortfalls of government policy or practice as delivered directly from the electorate so that we can better produce what communities need to thrive.

NS: I’m glad you mentioned the different sectors. What do you see as the role of the private or philanthropic sectors when it comes to this work? Can you give an example of  a successful partnership?

WM: There are limits on what public funds can be used for and how we can disperse them, whereas private money is much more flexible. We launched a $200 million fund last year in partnership with the Community Foundation of Greater Atlanta, supporting the production of affordable housing units. While that amount of money is a significant investment it’s, unfortunately, still not enough. We need the philanthropic community to make those investments in housing where the government can’t. 

NS: Atlanta is growing as an economic and cultural hub. What are some of your key policy recommendations for establishing a secure future for Atlanta residents, especially legacy communities who are at risk of displacement?  

WM: A cornerstone of our work has been building trust with communities, which is why we not only work across departments but also have dedicated personnel who work on these things. We currently have an anti-displacement grant that partially helps support Owner-Occupied Rehab Programs, which we are able to connect residents with and has been valuable for our senior community members who need our support to ensure ordinances are not violated. Oftentimes, properties fall into disrepair, not because there are bad actors, but because there’s simply a lack of resources. Mitigating these barriers when we can is something we’re very proud of and want to keep doing more of.

NS: You wrote an excellent piece on the City of Atlanta’s  Faith-Based Development Initiative, which encourages faith-based communities to grant use of their underutilized land to affordable housing developments. What were some of your biggest takeaways from this initiative?

WM: I’ve learned that there are opportunities to create various housing types across the city at every level. For example, one house of worship has been rehabbing and renting single-family units using community development block grants and home funds, with the objective of providing them at affordable rents for those who need them. Simultaneously, they are working on a vision for a small multi-family community. 

We’ve been fortunate that in addition to houses of worship, other city, state, and private-sector organizations have answered our call. We launched the Faith-Based Development Initiative in partnership with Enterprise Community Partners, a national leader in faith-based development, and a CDFI, so they fund affordable housing across the country. The other lesson is that community building doesn’t mean building buildings – it’s really about building hearts and minds around what’s possible and helping execute that. 

NS: Land acquisition is one of the most costly elements of development, so efficient use of vacant publicly-owned land for housing development is key in increasing the availability of affordable housing. How have you tackled that in Atlanta?

WM: We chartered an organization called The Atlanta Urban Development Corporation (AUD), specifically tasked with managing the redevelopment of public land through the issuance of Request for Proposals (RFPs) to solicit, review, and select a development partner. They issue the RFPs, review them, figure out how to finance and fund them, and co-develop them with the organizations that respond to the RFPs. Thomasville Heights is their most recent RFP, focusing on mixed-income housing developments. Since they’re new and small, they’re also more nimble to move on projects. An important policy consideration is how you can expedite some of this public plan work. Create a mechanism by which you can successfully develop your project, and the developers will respond because the process is laborious – we found a way to make it less laborious with the AUD. 

We have some good examples of how the government is doing all it can in collaboration  with private partners to fill gaps while ensuring the work is community-owned and community-driven. For instance, the Midtown Fire Station, a vacant two-story firehouse that sits in Midtown Atlanta, is considered one of the most valuable plots of land in the country. The plan is to rehab the station and develop 20 to 30 housing units above it, which will be majority affordable in a part of town that’s not easy to afford. Adding one more unit makes a difference because that’s one more family that’s housed. For policymakers we have to remember that the units are important not because they are units but because they house people. 

Pathways to affordable housing are key to unlocking equitable homeownership, and social mobility, and a step toward combating the historic causes of the ever-present and widening socioeconomic divide across the country. Bringing affordable housing projects and initiatives to fruition, as evidenced by leaders in Atlanta, Georgia, will require a blend of innovative, strategic cross-sector partnerships and a revamping of local government offices and functions. FUSE offers a unique model for cross-sector collaboration to address a wide range of issues affecting growing towns and cities across the US. Learn more about their past and current initiatives by visiting https://fuse.org/.

Impact Next: An interview with Adobe’s Amy White

At a moment of growing inequality and division, who is advancing the vanguard of economic and social progress to bolster our most vulnerable communities? Whose work is fostering the inclusive growth that ensures every individual thrives? Who will set the ambitious standards that mobilize whole industries, challenging their peers to reach new altitudes of social impact? 

In 2024, Impact Next — a new editorial flagship series from NationSwell — will spotlight the standard-bearing corporate social responsibility and impact leaders, entrepreneurs, experts, and philanthropists whose catalytic work has the potential to shape the landscape of progress amid urgent need for social and economic action.

For this installment, NationSwell interviewed Amy White — Global Head of Corporate Social Responsibility & Communications at Adobe.


Greg Behrman, CEO and Founder, NationSwell: What brought you to this field? Was there a moment in your life that galvanized your commitment to driving bold action on social and economic progress?

Amy White, Global Head of Corporate Social Responsibility & Communications, Adobe: It might sound sort of cliché, but my career in community service really starts with my parents. They were both career public servants, my mom in education and my dad working for the National Soil and Water Conservation Service and earning his BS and Masters Degree by leveraging the GI Bill. My love for the environment and concern about climate change and climate justice came from my dad and my belief that economic opportunities were unlocked through education came from my mom. There was never a doubt in her mind that we would all go to college, but I didn’t really anticipate getting a degree in forestry that I don’t use very often now. 

I’d say the other formative moments in my career that have brought me to social impact work have been working with direct service organizations. My early career began in direct service with the YMCA and the Girl Scouts, running resident camps and helping all kids realize their full potential. That evolved into the understanding that some communities were not reaching their potential either because not everyone was able to participate, or because there were systems in place that limited their power and mobility. These realizations motivated me to move into a career that is focused on advocacy, communications, and eventually philanthropy, all in service of trying to level the playing field. 

Behrman, NationSwell: Looking back at the scope of your career, how have your thinking, your strategies, leadership style, or philosophies evolved?

White, Adobe: If you were to ask some of my closest friends or former bosses, they might tell you that I am deeply principled, and that sometimes gets in the way of getting what I want. I think my principles and style haven’t changed, but my ability to see that there is often more than one way to get to my desired outcome — and that shared success with other business leaders or community organizations or folks in positions of policy or advocacy can be shared — has. I think some of that is maturity and understanding the context of the systems and problems we are working to change or improve, and some is getting smarter at building allies “across the aisle” to support my goals 

Philosophically, I have always believed that we are stronger and better together. Through collaboration and leveraging the best of our collective resources, listening, strategy, and thinking, we come up with better solutions and usually a more sustainable and lasting change.

Behrman, NationSwell: In your mind, what defines this present societal and economic moment? Which trends fill you with optimism, and which ones give you pause?

White, Adobe: Two topics that I spend time thinking and worrying about, particularly in the U.S., are polarization and isolation. To my earlier point, I think we are better as a collective, but the political polarization and isolation that has endured in a post-Covid world has resulted in less of the community-based living that humans are meant to have. 

I think that has big implications for our mental health and well-being, and that our empathy has taken a beating as we have forgotten how to be curious about others and care for our neighbors — which is exacerbated when it comes to and how we care for the folks who are the most disenfranchised. I think it’s deeply concerning that the topics where Americans have historically been united, or at least willing to have a civil debate, are no longer even on the table for Thanksgiving dinner. We seem to have lost the ability to have a classy conversation and respect the dialogue because we have to win, and because we’re entrenched in our positions.

I also don’t know that social media is necessarily helping us. I think some of the gains we saw in the earlier era of community building, organizing, and information-sharing that social media enabled are now being lost to echo chambers of folks with the same ideas, and replacing our in-person relationships with technology. 

Not to be discouraging — all that being said, I do have a lot of optimism and hope. I’m really encouraged by the idea that an entire generation of social activists are coming into their own as the executive directors or CEOs of change, creating movements as community organizers and advocates who are now in leadership positions and able to swing resources and attention toward issues that matter.

Behrman, NationSwell: What’s not getting enough attention?

White, Adobe: Education. As I shared earlier, I’m a firm believer that education unlocks enormous opportunity — but actually being able to unlock those opportunities starts with ensuring equal access to education. 

It’s going to be really important that we make this education accessible to everyone: in schools, in workplaces, and through non-traditional pathways and local community-based settings. 

I also believe that increasing attention to education means increasing attention to the unique educational needs of the current generation, Gen-Z. We know that Gen-Zers are uniquely creative, ambitious, and vocal, so we also have an opportunity to reframe the skills we’re able to provide them with so that they can truly feel empowered to shape the future. 

Behrman, NationSwell: What makes the impact strategies or initiatives you’re championing within your organization unique? Can you walk us through the steps you’ve taken?

White, Adobe: Adobe’s overall mission — which our CSR work is obviously hyper-focused on — is to do the right thing by focusing on people, purpose, and community. I think these three ideas really come together through the employee community engagement work we do right in our own backyard of San José, California. This has been a focus of ours for as long as we’ve been in San José — which is a long time, since 1994! — but we really ramped it up in 2023 when we launched our Hometown Commitment. The Hometown Commitment is Adobe’s promise to San José — a promise to give back to the community that we call home and a promise to help support the institutions, organizations, and people who work to make it a better place. And for San Jose specifically, we believe through strategic partnerships and funding we can help revitalize the downtown community that still is recovering and reinventing itself after COVID.  We think we can support community based organizations and social service providers to activate public spaces and care for the most vulnerable folks in that community so we can all thrive together. 

A recent and especially fun example of this work can be found directly on the pavement in San Pedro Square in San Jose. Adobe collaborated with two of our hometown grantees — the San Jose Downtown Association (SJDA) and Local Color — to paint a beautiful pavement mural, “Threads Woven.” Created by local artist Jim Fonseca, the mural is inspired by Mexican sarape blankets and aims to showcase the vibrancy and color of San Jose. It isa huge mural (over 12,000 square feet!) and we were able to offer up some of our programs like Adobe Photoshop, Adobe Illustrator, and Adobe Fresco to help with the design. It is the largest public artwork of its kind in San Jose — and it’s so colorful that you won’t be able to miss it. 

I think this particular project stands out as a great example of our impact strategies at Adobe and how they really span from inside our company to our community. Our community and impact work is expansive and optimistic, but we also take the time to focus on smaller projects that can make a difference in individual communities. 

Behrman, NationSwell: That’s very cool – can’t wait! Can you elaborate on your specific role in spearheading social or economic progress within your organizational framework? Where does your function sit, and how does your role stand out from other social or economic impact leadership functions? 

White, Adobe: What I love most about my role is that I have a unique perspective on where our people, our products, and our philanthropy intersect to really impact social progress. We’re a creative company. How do we use our creative tools to make a difference? I see my role as bringing together Adobe’s resources to solve problems and support the communities of people we serve.

An important component of the resource we bring to bear is Adobe’s platform. Our CSR team sits within our Global Marketing Organization and that means that we view storytelling about our grantees and partners as integral to how we raise awareness and introduce our audiences to organizations doing amazing work. 

Behrman, NationSwell: Could you recommend any insightful resources – maybe a book, report, podcast, or article that has significantly influenced your thinking?

White, Adobe: One thing I’ve read recently that’s stuck with me is this supplement to the Stanford Social Innovation Review sponsored by the Trust-Based Philanthropy Project. It covers a number of really important issues — trust-based philanthropy, racial justice in philanthropy, how philanthropic founders can remain accountable, and more — and a big takeaway for me is how trust-based philanthropy can help inform the future. 

A trust-based approach to philanthropy means a more equitable relationship between foundations and their grantees. It means instilling more trust in local organizations, letting grantees and partners take the lead, and focusing strongly on relationship building — and consequently, trust-building. I really believe that centering community is key to making the biggest impact — and to do that, philanthropic organizations and philanthropists themselves have to lead with trust. But I also think that too often, corporate funders do not choose this approach. There is often a quid-pro-quo approach with nonprofit partners.  And while there may be less reporting that private or government funding, there is a push for NGOs to support brand building versus focusing on their strategic programmatic priorities and corporate funders have a lot to learn and reflect on in the learnings relating to trust-based funding approaches.

Impact Next: An interview with Salesforce Foundation’s Becky Ferguson

At a moment of growing inequality and division, who is advancing the vanguard of economic and social progress to bolster our most vulnerable communities? Whose work is fostering the inclusive growth that ensures every individual thrives? Who will set the ambitious standards that mobilize whole industries, challenging their peers to reach new altitudes of social impact? 

In 2024, Impact Next — a new editorial flagship series from NationSwell — will spotlight the standard-bearing corporate social responsibility and impact leaders, entrepreneurs, experts, and philanthropists whose catalytic work has the potential to shape the landscape of progress amid urgent need for social and economic action.

For this installment, NationSwell interviewed Becky Ferguson — Senior Vice President of Philanthropy at Salesforce and CEO of Salesforce Foundation.


Greg Behrman, CEO and Founder, NationSwell: Tell us a little bit about your journey into leadership in this field. Were there any defining moments, experiences, or mentors that helped you to get here? 

Becky Ferguson, Salesforce: For me, a really foundational experience was my first job out of college back at a small, community-based nonprofit in the community where I grew up. 

When I look back, I appreciate it for a number of reasons. First, the support services we provided across the entire county made me appreciate just how interconnected so many social issues are — I learned to look at things holistically and try to get beneath the surface and understand the root causes. 

It also gave me an appreciation for every single dollar. When I look back, I realize how much we made happen as a small organization with a limited budget. And through my career, as I’ve worked with larger organizations, partnerships, and budgets, I still try to think about the power of every dollar. 

And then the other thing I really took from that experience was that when you work at a startup or a small nonprofit, you wear a lot of hats. One of the hats I wore in that period of time was running the hotline — making sure that any day of the week, any hour, if someone called, there was someone on the other end to pick up that phone. I learned that oftentimes what people really needed in that moment was someone on the other end to listen. There is so much power and importance that comes with presence and listening. 

Behrman, NationSwell: What makes your approach to your work differentiated or sets it apart in the field?

Ferguson, Salesforce: At Salesforce, we’re celebrating our 25th year anniversary as a company this year, and one thing that has grown with us over the years is what we like to call the 1-1-1 model. Early on, we made a pledge to look at how we could give back our financial contributions, our time, and our product, and the ways in which we have been able to watch and see those contributions grow over time is really remarkable. As we look back over the years and see things like over nine million volunteer hours from our employees, thousands of nonprofits that now use Salesforce technology to help power their missions out in the world, and much more. The layering of that impact over time is really powerful. We’ve also always really believed in the power of partnerships and it has been so inspiring to see other companies adopt the 1-1-1 model and make it their own with now over 18,000 companies joining the Pledge 1% global movement. 

Behrman, NationSwell: Salesforce has really built a reputation for being out in front and on the vanguard. Is there anything you can point to that has helped you to stay in alignment with those expectations over time?

Ferguson, Salesforce: To start, it is very much a part of the origin story of the company — it’s the fabric of who we are and our values. 

I think another element of it is that at Salesforce, we’ve really embraced a more distributed or integrated model of impact in the company — meaning it lives in different parts of the business; it’s not just one person or one team’s responsibility alone. At times that can be a little bit messy, but we’ve always felt that that is actually the most powerful way to make lasting change happen.

Behrman, NationSwell: There’s a lot of energy around employee engagement, volunteering, folks wanting to see how to push to the next level of impact, engagement, design. Is there anything you are particularly proud of that you might speak to?

Ferguson, Salesforce: A couple of years ago, we decided to shift away from just celebrating the number of hours people have volunteered — which is really impressive, and which we still have ambitious goals around — in favor of thinking about how we can also inspire and celebrate a deeper kind of giving back journey for employees. 

We dug in with our in-house design team and got a lot of feedback from employees to create a new impact journey. We now have a set of impact milestones people can earn that encourage them to not only volunteer, but to volunteer more than once with an organization, to volunteer and donate, to perhaps join a board — the ultimate goal is to build deeper and deeper engagement. And then as we reward, recognize, and celebrate those milestones over time, we’re able to connect employees with different opportunities that they can then use to continue to further their impact journeys. 

We’re hoping to reach over a million employee volunteer hours this year. The way in which Salesforce employees engage and give back, whether it’s individually or collectively with their teams, is really inspiring.

Behrman, NationSwell: I have this impression that you guys have a differentiated way of communicating, and using narrative, to further ingrain this work and inspire employees. Can you bring us into that a little bit more?

Ferguson, Salesforce: We are a company and a culture of storytellers, and we bring our work across the company to life through stories — be it stories about customers that we work with, stories about our employees, stories about our community partners. We often refer to the individuals in those stories as trailblazers — people who are forging a new path forward — and the idea is that any of us can be a trailblazer in all sorts of ways, from how you’re using new technology to how you’re inspiring teams. 

We’re also definitely intentional about the ways we create moments and avenues to share those stories. We were just at the company kickoff, and we ended the time together by recognizing three employee trailblazers who were rewarded with golden hoodies and recognition from the entire company. They were three really different employees, working in very different roles and parts of the company — making a unique impact not only in their day jobs, but also in their communities. 

At the end of the day, we are community builders: We think a lot about our ecosystem of partners and trailblazers and the ways we all come together in community. And people really feel that sense of community.

Behrman, NationSwell: What has helped you to be an effective leader in the space? Are there attributes or proclivities or parts of your philosophy of leadership that are central to your leadership

Ferguson, Salesforce: I’ve worked in a lot of different organizations, sectors, and settings. I’ve done work in the UN, research, corporate venture capital, private philanthropy, corporate philanthropy, and I think across all of those roles, I have gained an appreciation that there are many different ways and styles of leadership. I think there are two things that really resonate with me: first, trying to reorient my mindset around failure — this idea that to do hard things, you’ve got to take chances, you’ve got to make bets, and it’s not always going to work or go exactly as planned, and that’s okay. 

Behrman, NationSwell: I’d love to hear about a few things you might recommend that have been influential to you in your leadership journey or current state of mind.

Ferguson, Salesforce: There are a couple things that are on my book stand right now, and one of them is Braiding Sweetgrass: Indigenous wisdom, scientific knowledge and the teaching of plants. What I love about it is it’s a blend of stories and science. Another is a book by Bob Sutton called Scaling Up Excellence that was recommended to me by another leader here at Salesforce. One thing about Bob Sutton’s work that has been sticking with me lately is he talks about this idea that in organizations and companies, things layer up over time and you need to step back and look at what is no longer adding value and strip those things away.

He refers to them as barnacles, and that is something I’ve been thinking about lately — what are the barnacles in the work, in the field I’m in, that have layered up over time and are no longer serving us? What do we need to chip away at or strip so that our ships can sail much faster to where we’re trying to go? 

Behrman, NationSwell: Who are some of the peer leaders you really admire — folks more or less in your role at other companies or organizations who you think are really great leaders doing great work?

Ferguson, Salesforce: I’ve met a lot of incredible people through the NationSwell community actually. Being around a table, sharing meals with folks. For instance, Alicia Vermaele, executive director of the Starbucks Foundation, is someone I love to run across town and have a cup of coffee with and hear what’s on her mind, what she’s working on and thinking about. And then Shamina Singh and the team at MasterCard, that’s another group I have come to know through the NationSwell community that I think are doing great things in the world. 

ESG Next: An Interview With Pivotal Ventures’ Renee Wittemyer

At a moment of unprecedented attention, investment, and opportunity for the emerging field of Environmental, Social, and Governance (ESG), leaders are asking: Who is best preparing their organization for the society of the future? Who is innovating today to meet decades-long environmental and social goals? Who is setting standards that catalyze their industry’s change for the better? Who is defining what bold and aspirational look like — and how best to advance that work in practice?

Enter NationSwell’s ESG Next, an exemplary group of investors, executives, authors, philanthropists, social sector leaders, academics, and field builders who are helping to shape business as a force for social and environmental progress, advancing — and even pioneering — the most forward-thinking and effective programs, initiatives, technologies, methodologies, practices, and approaches.

For this installment, NationSwell interviewed Renee Wittemyer, Senior Director of Program Strategy at Pivotal Ventures, about the power of thinking big, the unique outcomes of a targeted universalist approach to impact, and why the internal work that leaders do on themselves matters as much as the external.

Greg Behrman, CEO + Founder, NationSwell: Can you tell us how your professional and personal journey led you to the work you’re leading today?

Renee Wittemyer, Senior Director of Program Strategy, Pivotal Ventures: My journey to this work wasn’t the result of one big, defining moment; it was a series of moments that led me to where I am today. My parents are immigrants from India. I spent my childhood going to India every two years, so even from a young age, I was able to see stark economic disparities with my own two eyes. It was a formative backdrop for my experience of the world. After college, I spent several years in East Africa. I lived in northern Kenya and I worked with a group of women in Samburu, and I became very immersed in the challenges they face on a day-to-day basis: lack of power, an inability to negotiate with the men of their village, the way gender roles within their cultural norms dictated how they show up and what they’re able to achieve. I was there on 9/11, and I remember so vividly that they came up to me and asked me what had just happened in my country, because the men in their village were withholding that knowledge from them.

It was such a stark moment: I realized they were relying on me, an outsider, as their entire access to important knowledge, as a link to the outside world. I began to think about how I can create opportunities for women to access power and information, and how technology can help enable equity and agency. My time with them gave me the passion and the lens I have for international development, for women’s groups, small business, entrepreneurship, and technology — and the intersections between those passions. I found my way to Pivotal Ventures, building a strategy inspired by Melinda French Gates, focused on supporting women’s leadership in tech and innovation, and I’ve been here ever since.  Currently, I lead the philanthropic efforts of Pivotal, weaving in my knowledge of what it takes to advance social progress in the U.S. across all our areas of focus.

Behrman: How would you define this moment for philanthropy and social impact work? Where are we, how did we get here, and where are we going?

Wittemyer, Pivotal Ventures: One of the biggest ways that philanthropy has changed in recent years is that we now do a better job of using the inputs of communities most impacted and having leaders with diverse lived experiences at the table to inform decision making.  The field has also become more diverse, with new leaders coming into philanthropy with different backgrounds that shape their points of view.  These changes have happened because leaders have been intentional about inclusion – in making funding decisions and building their teams.  We have made a big step in the right direction.

Looking to the future, I think it will be important for leaders in philanthropy to learn from the different promising approaches to philanthropy and embrace the fully diversity of strategies that are out there and reflect the needs of different communities, rather than holding onto one relatively narrow approach as the future of our field.

Behrman: What’s unique about the strategies, initiatives, and approaches you and your team are leading at Pivotal?

Wittemyer, Pivotal Ventures: When I had my interview at Pivotal, one of the questions a hiring director asked me was, “Can you think big enough?”

Thinking big is core to us at Pivotal Ventures. We’re focused on expanding opportunity and equality in the United States, and we advance that work through high-impact investments, partnerships, and advocacy. When I started, artificial intelligence (AI) was one of the fastest growing fields with potential for disruption . Women are underrepresented in tech more broadly, but when we looked at the emerging field of AI, the disparity was even more stark. So we thought big: we looked at what was coming, and we started laying out the building blocks  of a strategy so that women are represented in AI and have seats at the decision making tables. 

Thinking big here also means finding great partners who are looking at the root causes and pulling strategic levers in innovative ways. I’m thinking about Pivotal’s partnership with Judy Spitz, the head of Breakthrough Tech AI, an incredible program focused on supporting young women in undergraduate degrees. Her research showed that women who graduated from school with the relevant skills for AI often got slotted into generic roles in the tech industry — getting a job in AI is hard when you’ve just graduated, and even harder if you’re a woman. This program helps women gain practical experience in AI through internships and portfolio-building projects with companies , so they have the skills and experience needed to get AI jobs.

Another area we’re thinking big is around expanding access to mental health supports for young people. Since 2018, Pivotal has worked to address really urgent issues of mental wellbeing among young Americans. That work has taken a lot of forms: we’ve partnered with Harvard’s Center for Digital Thriving. This center aims to provide mental health resources for use in schools, homes, and clinical settings. With the increase in mental health needs and the shortage of professionals and therapists, providing educators and parents with effective tools is critical. As a parent of teenagers myself, I understand the importance of guiding our youth to thrive in our technology-saturated world.

I’d also hold up our partnership with Surgo Health and MTV on a youth mental health tracker that will combine surveys, contextual data, social media insights, and personal narratives to enhance our understanding of the mental health landscape for young people and drive equitable changes.

These approaches emphasize timely and accessible mental health support, with a focus on BIPOC and LGBTQ+ youths. It’s part of our belief in what we call a targeted universalist approach: meaning that if you help the subsets of a population that are the most disproportionately affected by a problem, then you’ve actually created a solution that helps everyone.

Behrman, NationSwell: Which leadership qualities do you actively practice, and how do they contribute to your efficacy?

Wittemyer, Pivotal Ventures: I want to say to other leaders that the internal work you do matters. It helps you understand how you show up, and why you show up at all. For me, I am a social scientist, which means I am always asking questions and reflecting on my leadership and role in the world. I’ve spent many years listening to people’s stories. I’ve lived with entrepreneurs in Bangladesh, I’ve ridden on buses in Tanzania, all just to get a sense of the little nuances that make up people’s lives, the small things that come together to build a culture. My hope is that these moments give me insight into how people from these communities are feeling, even if they’re not articulating it.

I take this passion for listening to people seriously: it’s core to who I am. It’s as important to the communities in which you operate as it is to the teams you manage: how are your people feeling, what does team culture look like, and how can you encourage other leaders to be more curious about it?

Behrman, NationSwell: Who are the leaders that inspire your leadership?

Wittemyer, Pivotal Ventures: One of the leaders who inspires me is Ai-jen Poo, the co-founder and president of the National Domestic Workers Alliance and Caring Across Generations, is an unwavering advocate for both paid and unpaid caregivers. At Pivotal, where we view caregiving as an impediment to women’s advancement in the U.S., Ai-jen has significantly raised awareness of America’s flawed caregiving system. Her push for solutions like paid leave, a core priority of ours, is truly inspiring. 

I am also inspired by Dr. Alfiee Breland-Noble, the founder and president of the AAKOMA Project. Since the inception of our adolescent mental health strategy, she has been an invaluable partner, bringing critical awareness to the mental health challenges faced by young people of color. Her team’s groundbreaking report on the mental health state of these youths—highlighting the impact of racial trauma and cultural stigma—has been a catalyst for change.

Promise Phelon, founder and managing partner of Growth Warrior Capital also inspires me. Her firm’s commitment to changing our work dynamics and wealth-building opportunities aligns with our values, making them a key partner. Promise is revolutionizing the venture capital (VC) world with her AI-powered platform, which streamlines the creation of essential materials for founders seeking VC funding. Her work is paving the way for a diverse range of entrepreneurs.

These three women are linked by their relentless drive and the common challenges they face as leaders in their fields. As they gain power and influence, they not only excel in their roles but also pave the way for others, embodying the very essence of leadership.

Behrman, NationSwell: What are you reading that inspires your leadership?

Wittemyer, Pivotal Ventures: I’m also inspired by an upcoming book by Dr. Fei-Fei Li. As a computer science professor at Stanford with a tenure at Google, Fei-Fei brings a wealth of knowledge from both academia and the tech industry. Her book, “The Worlds I See,” promises to offer profound insights. Also, she is the founder and chairperson of the nonprofit AI for All, an organization we’ve been partnering with since my arrival at Pivotal.

Fei-Fei was one of the first people I connected with here. Her vision for diversifying the AI field is something I deeply resonate with, especially the necessity for greater female representation. This is crucial not just for reducing bias in technology but also for fostering innovation and economic growth. The absence of women in these conversations has significant drawbacks.

Her book is especially poignant as it delves into her personal journey as an immigrant, detailing how she rose to become a preeminent AI leader. It’s a narrative that’s both emotionally charged and intimately tied to her professional achievements.


To learn more about how our ESG Next honorees are shaping business as a force for social and environmental good, visit the series hub. To learn more about NationSwell’s community of our country’s leading social impact and sustainability practitioners, visit our site.

Place-Based Impact in Practice: 36 hours in Tulsa with NationSwell and George Kaiser Family Foundation

On the evening of October 18th, black clouds of starlings wheeled overhead as the NationSwell team made its way to meet a group of partners and leaders in downtown Tulsa. The group had gathered as part of our Place-Based Impact Collaborative for an immersive, 1.5-day experience designed to explore how community-centered investment and strategic partnerships are working in concert to give new strength to Tulsa. 

The insights and best practices we gathered from GKFF’s approach — and from the experts in attendance — were many, and can better enable communities nationwide to thrive. Although it’s impossible to accurately capture and convey the profound experience of being on the ground in Tulsa, our hope is that this piece can shed some light on what it was like to come together and learn with an incredible group of leaders and inspire you as you strengthen your own community-centered, place-based work.

Day One

The day began with a tour at Greenwood Rising to hear the vital stories at the core of Tulsa’s history and identity: the impact the Trail of Tears, the systems of anti-Blackness that fomented the Race Massacre of 1921, and the cultural reverberations of both eras that are still being felt throughout the city. Despite the violence dotting its past, Tulsa and its residents have persisted — deepening their sense of community and establishing a rich sense of place and culture that makes the city vibrant and unique.

That night, we joined our hosts from George Kaiser Family Foundation for a welcome reception at a speakeasy in the city’s Deco District. After an evening of warm conversation, introductions, and getting to know one another better as we prepared for the next day, Aaron Miller — head of partnerships at inTulsa — announced that he would lead a group by bus to celebrate the city’s popular Oktoberfest, currently in its 44th year. Jonathan Pride, executive director at NPower, announced that he planned to lead a competing group to the same location via the city’s widely-available Lime scooters.

Day Two

East Tulsa


After a quick pit stop for breakfast on Thursday morning, our group set out by bus for East Tulsa, where white flight and the attendant infrastructural divestment have created unlikely opportunities for the city’s growing immigrant population. 

Cynthia Jasso — a program officer on the Vibrant and Inclusive Tulsa team — explained that East Tulsa has become a community hub, learning center, and worker community for newly-arrived immigrants, more than 1,100 of whom arrive at the Plaza Santa Cecilia from Mexico by bus each week. While organizations like Growing Together have done grassroots outreach to meet residents where they are — helping to expand access to vaccines and make PPP loan applications easier for local businesses owners — they ultimately found that there was an overwhelming need for a centralized community hub where people could get the help that they needed. Plaza Santa Cecilia has become that epicenter — a place for the community to gather, relax, take classes, shop, or even acquire permits.


The plaza features beautiful murals, restaurants, and a nightclub, and has become a major source of community pride and belonging — a critical metric of success for place-based investment. 

North Tulsa


Our next stop was in North Tulsa, where attendees heard from Pastor Philip Abode of Crossover Community Impact and Crossover Bible Church. A former University of Tulsa football player and current high school football coach, Abode’s passion for coaching youth eventually catalyzed an even deeper relationship to mentorship in the city: he now serves as executive director of Crossover Preparatory Academy, which oversees several private middle schools throughout the city.

A majority-Black neighborhood, Tulsa’s north corridor is currently the site of major community development efforts, including a planned 500-unit, mixed-income housing project and new contracts with high-quality, high-paying manufacturing jobs at companies that agree to recruit from within the neighborhood (and nearby Tulsa Technology Center). 

Kendall Whittier


As the bright sun continued to warm up the day, we visited Kendall Whittier Park — located in Tulsa’s historic Kendall Whittier neighborhood — where we learned more about how a mixed-income neighborhood trust has helped  provide stable, affordable housing, and how partners like Growing Together and Tulsa Educare have created educational opportunities and green spaces where children and families can grow and thrive. 

We also had the opportunity to tour The Gathering Place, which words alone don’t really do justice. A sprawling 66.5-acre green space nestled against the Arkansas River, The Gathering Place’s pathways were dotted with pumpkins and its playgrounds had names like “Land of the River Giants,” “Fairyland Forest,” and “Volcanoville.” All park activities are free, and guests can help themselves to kayaks and paddle boats, attend concerts on the lawn, and engage with the park’s many educational programs. 


After lunch, we reconvened at Greenwood Cultural Center for a series of panel discussions — first on how to leverage the power of storytelling, and then on how new models of collaboration across the public, private, and philanthropic sectors can help to foster opportunity from the ground up.

During the first panel, Jasmine Dellafosse — Director of Organizing and Community Engagement at EPIC — spoke about the value of telling the stories that run counter to our assumptions. 

“What are the stories we don’t know, and in whose interest is it that we don’t know them?” she asked. 

Panelist Vanessa Garrison — Co-founder and COO of GirlTrek — further emphasized the power storytelling holds in developing a community: deconstructing myths, challenging assumptions and enabling community members to lead change. 

In the second panel, a key insight that surfaced was the recognition that change doesn’t just take a longer grant cycle but can take generations to actualize. The question that emerges, then, is how do we integrate intergenerational change as a metric when measuring impact? 

At the intersection of both of these panels is the emerging understanding that how we measure impact in place-based philanthropy needs to evolve to incorporate more qualitative data, compelling us to reimagine what a thriving community really means.


After a visit to Archer Studios to learn about the Tulsa Artist Fellowship — and a ceramics activity with fellow Raphael Corzo — participants had a few minutes to rest and recharge before coming together for a NationSwell Signature Dinner to reflect on the events and learnings of the day. 

Hosting us for the evening was the team at et al., a collective of chefs working collaboratively to “build a more delicious and equitable future for the food and beverage industry in Tulsa.” Aptly named to reflect the important but often overlooked or unknown people who help to make an ambitious vision into a reality, the symbolism behind et al.’s name and mission had a beautiful symmetry with the focus of our visit to Tulsa — and the patchwork of organizations and solutions we’d witnessed firsthand on the ground there. 


Attendees dove deep into what had inspired and moved them during the course of the meal, which was themed around the idea of breaking bread (as chef Colin Sato explained, “You have now broken bread with Tulsa, and now it’s a part of you”). There was a discussion of some of the central challenges to their own place-based work, with members laying out the approaches, tools, and new opportunities for partnership they were excited to bring back to their own communities. 

Like the chefs in et al.’s culinary collective, our time in Tulsa was distinguished by the patchwork of seemingly disparate, often undersung voices we heard from joining together to create a beautiful and undeniable chorus of solutions. While partners on the ground maintain different focuses in the work that they do and the neighborhoods they serve, everything in Tulsa has a certain harmony to it; the work comes together to hum like a well-oiled machine. As we packed up to leave on Friday, we couldn’t help but think about how this model of community impact — where every voice, program, and initiative happening on the ground is truly greater than the sum of its parts — has the potential to transform not only communities, but the world.

We’re so excited to have plans for more in-person, immersive experiences in the works for the near future. This incredible experience was part of our Place-Based Impact Collaborative. Our Collaborative model is based on the idea that the challenges we face call for collaboration and shared action to achieve the impact we seek on a variety of issue areas. Together, with cross-sector leaders, we illuminate challenges and opportunities in the space and align on action to advance each other’s work, and the field as a whole.

We encourage you to read more about our different Collaboratives and to contact us to get involved if you see one that resonates with you and your work. 


NationSwell Collaboratives are a new initiative convening cross-sector leaders to work in new ways on major issues affecting our lives, our nation, and our world. Learn more about our current offerings here.

ESG Next: An Interview With Y Analytics’ Maryanne Hancock

At a moment of unprecedented attention, investment, and opportunity for the emerging field of Environmental, Social, and Governance (ESG), leaders are asking: Who is best preparing their organization for the society of the future? Who is innovating today to meet decades-long environmental and social goals? Who is setting standards that catalyze their industry’s change for the better? Who is defining what bold and aspirational look like — and how best to advance that work in practice?

Enter NationSwell’s ESG Next, an exemplary group of investors, executives, authors, philanthropists, social sector leaders, academics, and field builders who are helping to shape business as a force for social and environmental progress, advancing — and even pioneering — the most forward-thinking and effective programs, initiatives, technologies, methodologies, practices, and approaches.

For this installment, NationSwell interviewed Maryanne Hancock, CEO of Y Analytics, about the importance of centering rigor in impact investing, ESG’s “Fearless Girl” moment, and the surprising lessons that impact leaders can learn from an economist and a can of beans.

Greg Behrman, CEO + Founder, NationSwell: Can you tell us how your professional and personal journey led you to this work?

Maryanne Hancock, CEO of Y Analytics: If I ever get asked to share a fun fact about myself, it’s that my parents were clergy before they met, married, and had me.  My father was a priest, and my mother was a nun, and they were both quite active in the social justice movement at large. My father founded programs for kids addicted to drugs during the late sixties and early seventies, a time when such programs were nonexistent. He met people at often vulnerable points in their lives, helping them build new lives. To this day, there are people alive due to the work he did.

My mother, as a nun, took to teaching in historically marginalized communities. This overall milieu of social work wasn’t just a job for them, but a way of life. Because of them, I’ve always believed you really need to stand in awe of the burdens that people carry, as opposed to in judgment. It’s a philosophy that encourages one to honor, assist, and appreciate people facing adversities, and the complexities of the adversities they face.

Originally, I aspired to become a human rights lawyer, pursuing an education in law, especially humanitarian and human rights law. But a detour through McKinsey shifted my journey. While I was there, I maintained a client roster from the private sector, and I engaged with industries I found fascinating, even if they weren’t glamorous — like waste management, logistics, and energy sectors. At the same time, I delved into social sector projects. Interestingly, the attendees at my logistics or waste management meetings hardly ever overlapped with those at my education or poverty alleviation discussions, which gave me the sense that these were inherently distinct swim lanes. But now at Y Analytics, whether it’s a company engaged in the circular economy and waste, or a fin-tech firm operating in Africa, I get to have all these different interests under a singular umbrella as part of my daily routine.

Behrman, NationSwell: How do you make sense of this moment in ESG? What’s the potential and the promise, and where are the pitfalls?

Hancock, Y Analytics: The image that comes to my mind for the moment we are in societally is the Fearless Girl statue — where you’ve got the bull and the little girl standing there, staring him down. The conventional interpretation of the scene is that the charging bull represents unfettered capitalism, or the “old boys club” of Wall Street, and the Fearless Girl symbolizes the pursuit of gender equality – a counterweight to the imposing minotaur with smoke coming out of its nostrils. 

But I think it symbolizes something bigger. To me, the bull represents this vast set of societal issues we grapple with every day – geopolitical unrest, war, climate change, a pandemic…some so big and so powerful that they feel unstoppable or immovable. 

And then, there’s this Fearless Girl, which symbolizes how we feel amidst all these challenges. But here’s the thing I’m left thinking about: while we can’t ignore the enormity of the challenges symbolized by the bull, what I’d love for everyone to do is to look around and realize that there are thousands of Fearless Girls facing them. The pitfall is to believe you are isolated , as if you’re the only Fearless Girl out there, yet what I see every day are thousands and thousands of people embodying that spirit. This includes teachers, nurses, doctors, firefighters, community members, and also Fearless Girl’s physical home in New York’s financial district underscores the role that entrepreneurs, and the millions of people who go to work every day in businesses, play in meeting the moment.

What’s been inspiring to me is witnessing real actions and conversations happening within businesses — conversations that were unimaginable just five years ago. While the collective efforts may not seem enough to combat the metaphorical bull, recognizing and affirming the existence of these millions of Fearless Girls is crucial. We’ll be a better force for good when we acknowledge how strong this collective truly is.

It’s undeniable that social impact and sustainability practitioners are facing headwinds right now, but there are tailwinds, too. And together, these winds are steering us to a zone of quieter, yet more authentic action. The tailwinds are strong, and interestingly, they align well with good business practices. For instance, utilizing lower-cost energy sources that are renewable is smart business. So is offering products that benefit rather than harm people, and implementing employee policies that create a desirable workplace amidst a talent-driven landscape. These factors reinforce the strength of the tailwinds.

On the flip side, the reality of legal repercussions, varying state approaches, the politicization of these issues, and the potential backlash for greenwashing, might lead to a toned-down announcement of new initiatives and commitments. And this quieter approach isn’t necessarily negative. In my view, it’s probably beneficial. The quieter stance doesn’t undermine the solid tailwinds and the consequential actions they encourage.

Behrman, NationSwell: What’s unique about the work you’re leading?

Hancock, Y Analytics: When the Rise Fund began in 2016, it aimed to accomplish a few objectives. One was to usher scaled capital into the impact space, as there were endeavors to fund social entrepreneurs onto a path of growth, yet they were lacking a significant pool of capital to propel them from early growth to a further stage. That was part of the concept. At that point, the largest impact fund stood at about $500 million while the average was about $200 million, but the Rise Fund came in at $2.1 billion, aiming to attract institutional capital. To ensure this, they committed from the get-go to treat the impact aspect as rigorously as the financial aspect. So they envisioned what later became Y Analytics, an organization meant to bolster capital into impact companies by increasing the confidence in their impact. That was the fundamental premise behind our creation. 

And as they came together, it was actually a call from Jerome Vascellaro, a longtime leader at McKinsey who was then the COO at TPG, and someone well known to my mentors, that led to my involvement. That first call was followed by an engrossing weekend brainstorming at the whiteboard about what this endeavor could evolve into. The prospect of being serious and rigorous about impact, coupled with people who could take action immediately, was just so intriguing to me personally. That’s what made me make the leap.

Here’s what I love the most about what we get to do: we get to turn to the vast amount of research that’s out there about what works to help some of these social and environmental ills, and channel that into our investment decisions and actually make a difference. It’s been so fascinating to observe the evolution of evidence-based approaches in different fields, from evidence-based medicine in the 1980s to evidence-based policymaking in the 1990s and early 2000s. Our big innovation, which I just loved so much, is that we started to do evidence-based impact investing at scale. This methodology allows us to tap into the profound knowledge of individuals who are dedicated experts in specific areas of their fields, from soil’s carbon capture potential to the impacts of digital banking on small to medium enterprises in emerging markets. It’d be almost problematic to leave that expertise on the table.

But it’s also about the unique capabilities of our team. Our roster has included nuclear physicists, economists, and others with diverse expertise; we can bridge the chasm between academic insights and investment professionals, translating intricate research into investment strategies. This human capability, which is unique to have nested within a private equity firm context, can help translate academic discourse and parse through the jargon for insights to inform actionable investment decisions. This multidisciplinary approach isn’t just cool, it’s immensely invaluable in driving forward our mission.

Behrman, NationSwell: To which leadership practices do you contribute your efficacy?

Hancock, Y Analytics: It all boils down to striving for authentic action. I think that’s the key. And by the way, we might not hit that mark every day, but that’s certainly our goal. 

There’s only one joke that I’ve ever been able to remember: You’ve got three folks on a deserted island, and there’s a chemist, an engineer, and an economist, and they have one can of beans and they’re trying to figure out how they’re going to open this can of beans. So the chemist says, well, if we heat it to a certain boiling point, it’s going to explode and we can get it open. And the engineer says, if we hit it against this rock just the right way, it’s going to pop open. And the economist says, assume we have a can opener. 

When I used to think about that, I would laugh and say, oh, that’s so silly. We all know someone who made a comment like that, but then as I delved into this work, I actually started to reflect on that. What if we all thought about what would happen if we had the can opener, that we had the tool we actually needed? We’d see the value of getting the can open quickly and safely, of conserving more beans because they didn’t explode, and seeing that value would actually inspire us to build the can opener, to create the tools we need. Even if it’s not perfect, or it’s just a prototype. It’s really helpful to have a working hypothesis.

Behrman, NationSwell: Who or what informs and inspires your leadership?

Hancock, Y Analytics: Ayana Elizabeth Johnson’s work with All We Can Save is astoundingly well-conceived, an incredible set of resources for folks, and I admire the heck out of the entire approach from there. And I know he’s a fellow ESG Next honoree, but George Serafeim’s work with impact-weighted accounts is ground-breaking. It’s one of the closest analogs to what we do at Y Analytics.

Sara Menker of Grow Intelligence is a phenomenal CEO, coming from the commodities trading world, originally from Ethiopia. She has created a data company that really has a finger on the pulse of agriculture, physical climate risks and trends around the world. For example, her data immediately identified the drivers behind the current food crisis. She could see that fertilizer prices were spiking. She could see that crops in parts of Asia were failing because it was too wet. 

And lastly, I admire my colleagues at TPG Rise who are investing for impact with so much integrity and success. 

My favorite book would be “Tattoos on the Heart” by Father Greg Boyle.  From a podcast perspective, Hank Paulson’s “Straight Talk”  is excellent. He hosts some fantastic guests and covers really diverse topics. And then, for the psychology of doing the hard work of good work, I love listening to the storytelling of Dr. Bertice Berry. She’s an author, she’s a speaker, she’s done academic work as well in psychology, and she also does daily digital storytelling.


To learn more about how our ESG Next honorees are shaping business as a force for social and environmental good, visit the series hub. To learn more about NationSwell’s community of our country’s leading social impact and sustainability practitioners, visit our site.

How Johnson & Johnson is Accelerating a Health Equity Mindset: the Business Match Fund

How Johnson & Johnson is Accelerating a Health Equity Mindset: the Business Match Fund

In the U.S., health disparities for people of color relative to White individuals include higher rates of illness and death and less access to quality care. In response to longstanding and systemic healthcare inequities, Johnson & Johnson (“J&J”) launched its “Our Race to Health Equity” initiative (“ORTHE”) in November 2020. The bold under-taking “aspires to help eradicate racial and social injustice as a public health threat by eliminating health inequities for people of color” with a $100 million commitment over five years.

The company will invest half of ORTHE’s $100 million through external grants, programs, and initiatives by 2025. To embed a health equity mindset into J&J’s everyday business practice and strategy, J&J has also committed to driving change from within their large enterprise, allocating $50 million over five years to a Business Match Fund (“BMF”). The BMF is an incubator and catalyst for alignment at all levels of J&J by providing dollar-for-dollar co-investment alongside business units seeking to advance a health equity-oriented initiative in the United States. 

This case study details how Johnson & Johnson designed and executed the Business Match Fund to accelerate the adoption of a health equity focus across its divisions and, consequently, to seed large-scale organizational change. Their approach includes five core elements, explored further in the report:

  1. Design a funding approach that promotes innovation, long-term thinking, and engagement
  2. Use a varied toolkit to invite applications from across the enterprise
  3. Administer a layered and inclusive review process to select fund recipients
  4. Track impact centrally and regularly, leaving room for flexibility
  5. Tell the story of catalyzed impact internally and externally

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Mapping the LER Ecosystem to Drive Equity

Mapping the LER Ecosystem to Drive Equity

CASE STUDIES

Learning and employment records (LERs) are a vital solution to accelerating the uptake of skills-based hiring while empowering learners and earners to be recognized for their full set of skills from work, education, credentialing, service and life experiences. However, widespread use of LERs is often hindered by a lack of clarity and collaboration amongst the many necessary stakeholders, including employers, credential providers, learners and earners, and policy makers.

Therefore, Walmart brought NationSwell on to work with a Steering Committee of experts in the education, credentialing, equity and hiring space, to create an LER Ecosystem Map that would help people connect the dots across the ecosystem and more easily see how they can take action to drive equity through LERs.

Organizations in the LER Ecosystem Map Steering Committee:

  • AACRAO
  • Competency-Based Education Network
  • Digital Credentials Consortium
  • Digital Promise
  • JFFLabs
  • National Association of Workforce Boards
  • National Governors Association
  • SHRM Foundation
  • T3 Innovation Network
  • U.S. Chamber of Commerce Foundation

NationSwell worked closely with the Steering Committee to undertake thorough research to establish the goals and needs for the LER Ecosystem Map.

Through desk research, in-depth interviews, a diverse focus group, workshops, and months of cross-team collaboration, content drafting, design work and data visualization, our teams engaged 50+ individuals to help develop an interactive digital experience, accessible to stakeholders across the ecosystem, that clearly demonstrates opportunities for engagement, collaboration and action.

Through our three workstreams — establishing a hypothesis, research and development — the team discovered learnings, opportunities to drive adoption, and insights gaps that informed how the LER Ecosystem Map should come to life. The map launched at a pivotal point in LER development, providing many large and small players in the space with vital clarity on how to take action.


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Corporate engagement with HBCUs

Corporate engagement with HBCUs

The Supreme Court’s 2023 decision to strike down affirmative action in higher education may result in decreased racial diversity at public and private colleges, making the role of historically Black colleges and universities (HBCUs) even more vital in advancing opportunities for students of color. Their impact today is essential, and applications for enrollment are increasing, yet HBCU funding is lacking in comparison with other higher education institutions. 

In response to member interest, NationSwell reviewed the available data on HBCU funding levels (historical and current), their benefits to individuals and communities, and the most common forms of partnership between companies and schools. We’re pleased to share a summary of what we learned in the hopes that it helps our member organizations better understand their opportunity to support HBCUs.


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Making the case for investment in corporate social impact and sustainability

Making the case for investment in corporate social impact and sustainability

This resource is intended to support corporate social impact and sustainability leaders in securing and growing their organization’s investment in their work.

The guidance contained herein is based on an online survey of 74 private sector social impact leaders conducted during July 2023, phone interviews with 8 private sector social impact leaders conducted during July and August 2023, and a literature review.

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