Rejecting the old rules,
protecting the planet


  • Research and Insights
  • Bespoke strategy
  • Profile and op-eds
  • Curated events
  • Visual and web design
  • Video production
  • Targeting and distribution

The Need

Toyota’s Environmental Challenge 205 is made up of six separate “challenges” that cover each aspect of Toyota’s work in transportation, technology, and innovation. Part of this work includes the creation of the Toyota Mirai, a hydrogen powered car that runs on…water.

To promote the Mirai’s jaw dropping technology and inspire international innovators to join them in creating a more sustainable way of living, Toyota partnered with NationSwell for the multi-year “Vehicle of Change” campaign.

The Action

NationSwell designed a campaign to find, elevate, and support emerging environmental entrepreneurs and tech innovators.

We led a nationwide search for innovators with Toyota and narrowed hundreds down to 10 finalists.  We promoted their work on social media and asked the public to vote on their favorite innovations. 

An audience of environmental enthusiasts, activists, and fellow entrepreneurs were introduced to the 10 innovators — and Toyota’s leading environmental work and the Mirai — in a multi-week campaign.  Their votes narrowed the contest to three finalists. We shared their stories in an integrated content campaign including videos, GIFs, and written content. 

The contest culminated in a live event, in which one finalist was awarded the title “Vehicle of Change” on stage in front of 250 social impact leaders at our 2018 Summit West event and prize money to further their work, provided by Toyota.  

3 innovators funded

The contest’s three finalists received funding and evergreen marketing assets to advance their work.

100,000 pounds of plastic diverted

Renewlogy used the funding to divert 100,000 pounds of plastic from oceans and converted it into fuel.

3 million liters of drinking water

DayOne Response used the funding to advance their efforts in Puerto Rico and created 3 million liters of drinking water for hurricane victims.

Millions of global audience members

The work of 10 innovators and Toyota was amplified to millions globally.

185% of KPIs

The campaign met – and out-performed – its target and 185% of KPIs were achieved.


Dayone Response


What Entrepreneurs Say

The Toyota x NationSwell competition has provided great exposure for us both with our internal network and new partners…The exposure, particularly through the video, opened up new sales opportunities both internally and domestically with preparedness organizations. More inbound leads have found us due to the presence of the video and overall social media exposure. This always helps us as we don’t have the resources for large marketing spend!

Tricia Compas-Markman
Founder and CEO
DayOne Response

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