Bridging the Opportunity Divide

What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change

September 16, 2014
by
Menu
What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change
The Ice Bucket Challenge went viral on social media during July and August. Clive Mason/Getty Images
The Ice Bucket Challenge isn’t the first social media charity campaign to go viral — and based upon the success of these other online movements, it certainly won’t be the last.

The videos filled your Facebook and Twitter feeds for weeks. Everyone from your great aunt to your favorite actor to politicians jumped on the bandwagon and doused themselves with ice-cold water all in the name of charity.

Whether you love it, hate it or experienced the challenge’s chill firsthand, it’s official: The ALS Ice Bucket Challenge, in all its cold, wet glory, is a bona fide social media success. But it’s far from the first online marketing campaign to go viral. Here are five social media campaigns — and what you need to know about them — that have made a substantial impact on an organization’s efforts to raise awareness or funds for its cause.

[ph][ph][ph][ph][ph]

Did we miss one that stood out to you? Let us know in the comments!

 

Comments