A Day at Eagle Haven

On a sunny, humid day in May, the NationSwell team visited Eagle Haven: a conservation oasis that stretches its scenic shores four miles along the Kissimmee River in Florida. Our guides were a small crew from the Live Wildly Foundation, who are dedicated to the long-term preservation of Florida’s nature and waters. We piled onto an open-air bus, immersing ourselves in the stunning vista and full effects of lovebug season: the gentle buzz of wings honeymooning on or around your face. 

The Live Wildly crew were generous with their knowledge of the native wildlife and habitats, and their passion for protecting these lands. Each of them comes from a long line of Floridians. They shared memories from childhood of the lush, untouched landscape where they camped, hunted, and grew up.

Eagle Haven represents a brighter and more realistic future for conservation in Florida, and can serve as a model for environmentally focused initiatives across the United States — and how supporting the land can also nurture the local economy. The conservation efforts on the Eagle Haven ranch are hyper-specific to the environmental issues that the central Florida region faces; and offer lessons for how such place-based solutions can be applied far beyond the region.

During our short visit to Eagle Haven, we learned how conservation is not just an ecological matter but also an economic and a human one.

Ecological Connectivity Benefits Water

The towering oak trees that first catch your eye as you pass through the gates of Eagle Haven. Beyond that, the ripples of the Kissimmee River shimmer under the blazing Florida sun, like jewels adorning the ranch coastline. It’s not hard to understand why philanthropist Arnie Bellini, Founder of Live Wildly, made the decision to secure the land for preservation. The river is part of the Northern Everglades, which provides water to millions of Floridians. The marshes and swamps on the Eagle Haven property and surrounding protected areas act as water purifiers, ensuring clean water for communities downstream.

At Eagle Haven and throughout the Florida Wildlife Corridors where it sits, ecological connectivity is prioritized. Ecological connectivity refers to the ability of animals to move freely throughout a landscape, which is key to any species’ survival – allowing them to migrate as habitats naturally change to access essential resources like food and shelter. Designing and maintaining these areas with this connectivity, including the rivers, marshes, and wetland systems, meaning there are some benefits to the surface and groundwaters.

As we looked out at the marsh waters, Meredith Budd, Live Wildly Foundation’s Deputy Director, explained that most Floridians who live in the cities and their surrounding suburbs don’t fully understand how connected they are to rural areas like Eagle Haven. Protection of these lands and waters is not just essential for the rich plant and animal life that make up the diverse Everglades ecosystem; they also play a key role in access to clean drinking water for the majority of the state and neighboring states, Alabama, Georgia, and South Carolina, which all access drinking water from the Floridan Aquifer System.

Conserving the lands that make up the Florida Wildlife Corridor  is an obvious priority. Keeping it in the hands of the families who have stewarded them for generations is the harder part. Conservation takes time, money, and expertise, and for many landowners the math simply doesn’t work. That is why Live Wildly advocates  for a balance between ecology and economy, helping landowners navigate  the conservation programs available to them so they can protect the land and wildlife in their care without sacrificing their livelihoods. Payment for Ecosystem Services is one such tool: landowners are compensated  for  keeping habitat in tact,  recharge aquifers, and improving water quality, earning a return on public benefits their land is already providing. 

People are as important to the land as the land is important to us. We have the power to decide the effect we want to have on the environment.

Plants as Medicine

About a quarter of modern pharmaceuticals trace back to plants, and a study on global medicinal plants throughout history showed that the strongest predictor of the abundance of these plants in a given locality was how long humans had been living in the area. The findings of this study show that regions where not only biodiversity, but also traditional understandings of the medical uses of native plants are lost, exhibit a decrease in the number of medicinal plants. Our curiosity and innovation in conservation is vital if we want to utilize and preserve medicinal plants.

The Saw Palmetto tree, for example, only grows about 6 – 10 feet in height, but it is a hero of the Eagle Haven ranch. It is a keystone species, providing cover for hundreds of plants and insects and serving as a main food source for a variety of birds and reptiles, as well as for black bears and panthers, which are considered endangered. This small but mighty fan-leaved tree is an important part of the region’s ecosystem and has also been shown to have health benefits for us. Research suggests a medical use for the fruits, specifically their anti-inflammatory effects, which can be beneficial for our reproductive systems, a traditional use of these palm berries in indigenous cultures.

The Balance of Ecology and Economy

While cowboys may be synonymous with states like Texas and Oklahoma, Florida is the first state to develop cattle ranching in the 1520’s, after explorer Ponce De Leon brought cattle and other livestock from Spain in the hopes of creating a new colony. Since then, wild cattle roamed the Florida lands, and the Seminole tribe has a rich history of cattle farming in the state.

The cattle, adapted from their Andalusian ancestors into the Florida “Cracker” cattle, can be spotted all around the Eagle Haven grounds, nestling together in the shade of the oak trees, being generally adorable, and, importantly, keeping the landscape in check by grazing. Thanks to the generosity of Mr. Bellini, Eagle Haven was able to secure a conservation easement, which allows perpetual protection of the land’s natural, scenic, and open spaces, including for agricultural purposes. For Eagle Haven, this means a majority of the 2,300 acres will remain a working cattle ranch. A partnership with the Air Force’s Avon Park Bombing Range – meaning a part of the funding for this easement came from the department of defense – exemplifies the balance between ecology and economy that Live Wildly champions. The cows and the open space provide an ideal site for training troops, and the Air Force is willing to work to preserve some of the wild landscape – a mutually beneficial relationship that will help protect portions of the crucial ecology and generate economic gains.

NationSwell is thrilled to be partnering with Live Wildly and Arnie Bellini to host an immersive 2-day experience at Eagle Haven this November, where attendees will learn about Payment for Ecosystem Services and other innovative conservation and environmental protection activities, and meet more than a few cows and the unique wildlife that call the ranch home. 

Chobani | Impact through product innovation

Chobani | Impact through product innovation

How Chobani’s Super Milk is redefining disaster relief and food security

Chobani’s idea for Super Milk came out of two urgent challenges: the growing number of climate-related disasters and a steep rise in food insecurity across the U.S. Today, billion-dollar disasters are hitting every couple of weeks, displacing families and driving up demand for shelf-stable, nutrient-dense food. At the same time, in 2023 food insecurity affected approximately 20% of households, putting even more strain on food banks. While milk is one of the most requested items, it’s also one of the hardest to get out quickly—it needs refrigeration and doesn’t last long, often arriving just before it expires.

To overcome these challenges, Chobani marshaled its in-house expertise in dairy innovation, supply chain management, and community impact to create a shelf-stable, nutrient-dense milk specifically designed for disaster relief and hunger alleviation. Produced at Chobani’s Idaho plant, Chobani Super Milk is made with a blend of real milk and ultrafiltered milk to achieve an excellent source of high-quality protein, with less sugar than traditional milk. An enzyme naturally converts sugars into galacto-oligosaccharides (GOS), a high-quality prebiotic fiber, that contributes to gut health and digestion. Chobani Super Milk is aseptically processed, which allows for a 9-month shelf life without refrigeration and without any added preservatives, resulting in a product that is accessible, nutritious, and highly transportable to the communities who need it most.


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Q4 2025 Social Impact Trends

Q4 2025 Social Impact Trends

TREND REPORT

NationSwell’s quarterly trend spotter provides impact professionals with visibility into the most noteworthy, timely, and material shifts in the field. For Q4 of 2025, our report explores the following six trends:

  1. Food security draws mainstream attention amid government shutdown
  2. AI-driven layoffs hit tech and service industries, but overall employment impact remains modest
  3. Philanthropies and nonprofits are investing more in AI, but governance needs to catch up
  4. Political leaders continuing pressure on corporate leadership and civil society
  5. Sustainability efforts continue, but more quietly and with less accountability

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Practical Applications for AI in Impact Work

Most impact leaders know AI is changing and reshaping many contours of our economy and lived experience. Fewer feel confident putting it to use in their day-to-day work.

On February 3, NationSwell hosted a group of peer leaders for a virtual roundtable focused on immediate, practical applications for AI on impact teams. Together, we explored how leaders are using generative AI – and increasingly agentic AI – to increase speed, clarity, and capacity in core workflows like reporting, communications, grantee engagement, operations, and more.

From day to day low-lift use cases to opportunities for mission delivery, the session surfaced plenty of actionable insights for implementing AI within teams and organizations; a selection of those insights appears below.


Key Takeaways:

Anchor AI adoption in user-centered design from day one. AI tools are far more likely to succeed when they are built with a deep understanding of end users, informed by diverse perspectives, and tested for usability. Grounding AI in user needs reduces failure rates and drives adoption, especially as many digital transformation efforts fall short.

Start with low-risk, high-return AI use cases to build momentum. Impact teams are already gaining value by using AI for summarization, synthesis, reporting, and more. These applications save time, require minimal technical lift, and help teams build confidence before moving into more complex AI-enabled workflows.

Use AI to augment human judgment, not replace it. The strongest applications position AI as a thought partner that accelerates analysis and surfaces insights, while leaving critical thinking and strategy to people. Reviewing outputs, checking sources, and applying human judgment remains essential to responsible use.

Embed AI into products and systems to reduce friction at scale. When AI is built directly into platforms, such as grantmaking and employee engagement, it can automate administrative work, surface patterns, and recommend next steps. This allows impact leaders to focus more time on mission-critical work.

Treat AI as a capacity multiplier in resource-constrained environments. With impact teams being asked to do more with less, AI is increasingly a necessity rather than a nice-to-have. Thoughtful adoption can expand organizational capacity, accelerate access to funding and services, and ultimately drive greater impact.

Apply advanced use cases of AI to unlock insights for decision-making. AI-powered analysis of geospatial and time-based data can help organizations anticipate risks, target interventions, and allocate resources more effectively. Whether modeling climate impacts, forecasting service demand, or tailoring workforce strategies, AI can be used to better understand needs and deliver more responsive, targeted support to your communities.

Unlock new capabilities from off the shelf tools.  Big unlocks don’t require developing a full stack AI solution. Fully leveraging the existing capabilities in off the shelf low/no cost LLMS, while protecting sensitive data and respecting organizational policies, present opportunities for major advancements in productivity and impact. Be sure to check out voice to text capabilities for braindumping, deep research modes for research and insights, and experiment with Claude for writing.

Q3 2025 Social Impact Trends

Q3 2025 Social Impact Trends

NationSwell’s quarterly trend spotter provides impact professionals with visibility into the most noteworthy, timely, and material shifts in the field. For Q3 of 2025, our report explores the following six trends:

  1. Corporations are quieter on ESG/DEI – and delaying some reports
  2. “One Big Beautiful Bill” has material implications for corporate giving strategies
  3. Values-driven public pressure is influencing reputations and sales
  4. Workforce development is surging as a strategic priority, driven by widening skills gaps
  5. Impact teams are increasing AI adoption while attention grows on need for ethical governance
  6. The U.S. is experiencing climate & ESG policy setbacks while global rules march on

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Driving Climate Resilience: How Impact Teams Prepare Communities for a Changing World

As climate risks intensify, social impact leaders play a critical role in  building resilience — leveraging business assets, philanthropic capital, and cross-sector partnerships to protect vulnerable communities.

On May 29, NationSwell convened leaders from business, philanthropy, and NGOs to surface actionable insights on what’s working, how to scale solutions, and the role of impact teams in helping communities adapt to the threats posed by a changing climate. Some of the insights they surfaced have been collected below:


Insights

Combine your geographic footprint with other variables to triangulate where you can have the greatest impact on disaster preparedness and response. One participant shared that using retail density is a useful criteria for where to concentrate resources and prioritize disaster preparedness. Cross-referencing these high-density areas with existing partnerships, active employee resource groups, strong leadership presence, and community vulnerability can provide strong cues for how and where to invest and deploy resources.

Invest in communities’ fundamental needs in order to improve their resilience. Resilience begins at the most basic level: Communities need food, water, and adequate housing, and other key assets to thrive. Commitments to provide these upstream components of security should come alongside any rapid response initiatives.

Empower local leaders and sites to make funding decisions that meet community needs. Passing the budget down to those working at the most local level possible ensures that the money has the greatest chance of getting exactly where it needs to be. Community-based work can help to mobilize employee engagement, build trust on the ground, and make an outsized impact in the localities you serve.

Leverage your existing assets to increase disaster preparedness. Focus on efforts and initiatives where your company can have the greatest impact, based on your unique assets and capabilities. Taking a more targeted approach also requires making tough decisions about which initiatives to pursue and which to sunset, ensuring resources are directed where the company is best positioned to succeed.

Don’t overlook the simple solutions; they can be quite impactful. While the urgency and frequency of natural disasters deserves our attention, so too do the factors contributing to climate change. While initiatives that involve recycling or planting trees might feel overly simple to some, research shows that they have the potential to create outsize impacts in communities in more ways than one.

Leverage balance sheet capital, corporate venture funds, and other pools of resources to invest in climate technology, new energy programs, and other climate solutions. There is an urgent need to fund innovation by founders with lived experience confronting climate challenges. Diversifying funding to ensure that underrepresented founders have a seat at the table helps to create a fairer and more effective climate tech ecosystem. Working with intermediary partners like LabStart and Village Capital can help you to source these founders.

The Bottom Line: Collective Action for Clean Air

On April 23RD, NationSwell hosted a virtual leader roundtable to kickoff the Equal Air Collaborative and discuss the innovative models and approaches that businesses are spearheading and investing in to combat air pollution.

Here are some of the key takeaways from the event:


Treat this moment as a call to courageous leadership. 

This is a watershed moment for climate and environmental justice. Corporate partners have a unique opportunity – and responsibility – to step up when it would be easier to stay silent. Showing communities you care, especially now, builds authentic trust and long-term impact.

Harness the strength of collective action. 

Joining a collaborative or alliance offers companies a safer path to make bold commitments without standing alone. By working together, organizations can align on shared goals, support each other’s initiatives, and create a louder, more influential voice for change.

Leverage industry influence to build more responsible AI infrastructure. 

As AI and data centers proliferate, companies must consider their environmental footprint. This includes ensuring backup generators rely on clean energy sources and that facilities are built with accountability to the communities they impact – especially underserved ones.

Focus on state and local partnerships to drive tangible outcomes. 

With limited federal engagement (especially in the United States), there is an urgent need to support clean air and climate initiatives at the state and community level. Localized action offers both measurable progress and deeper community trust. 

Keep employees at the heart of environmental action. 

Employee engagement is a powerful driver for sustainability and environmental justice efforts. Whether through volunteering, citizen science, or internal advocacy, employees often lead the charge in embedding purpose into company culture and operations.

Start small, iterate, and scale over time. 

Perfection is not the goal – progress is. Many organizations began with a single air quality pilot, local engagement effort, or vertical focus, and expanded from there. Early wins build momentum, provide learning opportunities, and lay the groundwork for long-term impact.

Commit to measurable clean air action alongside climate goals. 

Air quality is still an overlooked element in many ESG strategies, despite its direct ties to health and equity. Organizations are now recognizing that tracking and improving air quality can be a high-impact, data-driven way to meet both sustainability and social justice targets.

Reduce point source pollution with targeted strategies. 

While carbon emissions often come from large, regional sources, air pollution tends to have more localized sources — requiring hyper-local monitoring and targeted interventions. Reducing pollution at its source – whether it’s idling drive-thru traffic or emissions from industrial zones – can support clean air efforts. Businesses can make a tangible impact by identifying and mitigating these hyper-local sources of pollution that disproportionately affect nearby communities.


To learn more about, or to join, NationSwell’s Equal Air Collaborative, click here.

Prioritizing Clean Air in an AI Powered World

Smoking has long been acknowledged to be dangerous — no parent would recommend their kids take it up if they want to live a long, healthy life. But few people realize that air pollution has now moved ahead of tobacco and poor diet as a risk of death. As technology advances and wildfires rage due to excess deforestation and increased planet temperatures, are we spending enough time thinking about how innovation like AI can be leveraged to prioritize clean air and other essential resources in our future? 

Coupa and NationSwell are launching the Equal Air Collaborative to bring together leaders from across sectors to champion solutions to combat air pollution, ensuring that everyone — whatever their background, and wherever they live — has access to clean air and essential natural resources; and we are looking for other innovators to join us.

Every year, air pollution contributes to more than 10 million deaths globally. 99% of us are exposed, but some people suffer the health consequences more than others due to over-exposure or vulnerability — for example, low income communities, indigenous communities, children and older adults all experience greater pollution damage to their lungs and overall health. 

Despite shifts toward more sustainable processes and electric vehicles, EPA figures show that the combined emissions from industry, electric power and transportation contribute 76% of carbon air pollution. Plus, the increase in wildfires due to excess deforestation and increased planet temperatures are creating untenable levels of smoke. This is a global issue, as air particles know no borders, and it is an issue that affects certain communities more than others: lower income families are more likely to live near highways and factories, exposing them to greater risk of illness. 

We need innovation to ensure everyone has access to clean air. Coupa is an AI native, industry leading total spend management platform for businesses large and small, who have been leaning in to address the clean air emergency. In addition to their net zero carbon and SBTi validated climate reduction goals, in 2022 Coupa launched the Equal Air Project in partnership with Earth Watch, Sustainable Silicon Valley, and Yale School of Public Health. Coupa volunteers placed specialized sensors across the San Francisco Bay Area to test and monitor air quality. Yale School of Public Health monitored and analyzed data across two months to better understand local level exposures. The results proved that the quality of the air we breathe differs dramatically by zip code. 

Why should businesses like Coupa address access to clean air? Because it makes business sense. Skilled, reliable talent is hard to find, but if employees breathe polluted air they are more likely to get sick and experience reduced cognitive performance. Globally, 1.2 billion workdays are lost due to air pollution, and it’s projected to reach 3.8 billion days by 2060. 

As billions of dollars are pumped into AI development, we should consider how these powerful new tools can be used to solve systemic issues, some of which most people are completely unaware of — so-called hidden pollutants. Car tires, for example, are a highly dangerous pollutant that are yet to be regulated by any government. 

AI and big data can help us create inventive new ways to monitor and understand the emissions that exist. For example, a Penn State-led research team used AI and mobility data to improve the accuracy of air pollution predictive models by an average of 17.5%., which allows for more targeted interventions and mitigation for vulnerable areas. This type of improved modelling could make a significant impact when used at scale in industries. Dr. Krystal Pollitt at the Yale School of Public Health has created a wristband that allows individuals to understand their exposure to environmental chemicals around them utilizing AI. 

However,  while AI and technology broadly can significantly increase monitoring and detection of air molecules, it can also have a negative impact on air quality if we don’t consider the full life cycle of its development: the rapid expansion of data centers and energy use are leading some to warn of an oncoming energy crisis in the US. China offers us an insight into what this means for the air we breathe — studies show that increases in electricity consumption in China are associated with decreases in the air quality index.  

As AI becomes an evermore integrated presence in every aspect of our lives and particularly in the business sector, it’s essential for members of the business community to consider how their AI-powered products and services influence the air being breathed in and out every day by their employees, partners, and customers. 

Equal Air Collaborative held a conversation on The Bottom Line: Collective Action for Clean Air on Wednesday, April 24th to learn more and discuss solutions for a more responsible path forward.


Wristband photos from Dr. Krystal Pollitt at the Yale School of Public Health

Collaboration in Action: Supporting Communities Amid LA Wildfires

As we take stock of the urgent needs on the ground in Los Angeles following the devastating wildfires earlier this month, a group of NationSwell members convened to discuss how to best allocate energy and resources in response to the near and long-term impacts of the disaster.

Below are some of the key takeaways that were surfaced:

Think in phases to align support with evolving needs during disaster recovery. As you build your response and recovery strategies, consider the distinct needs at different stages of recovery. Focus on immediate relief and first responder support in the near term, stabilizing communities with housing and essential services in the mid term, and rebuilding homes, mental health, and economic resilience in the long term. Phased grantmaking and collaborating with trusted community organizations during each phase ensures aid meets actual needs, preventing overwhelm or misallocation of resources. 

Invest in disaster mitigation and prevention to improve preparedness. Proactive efforts in disaster prevention, including for wildfires, can significantly reduce the impact of future disasters. For example, initiatives like clearing fuel sources, creating defensible space around homes, and providing home protection training can help communities better withstand wildfires. Find opportunities to invest in mitigation strategies during blue-sky periods to enhance resilience and reduce the strain on recovery resources after disasters occur. Consider encouraging employees to take wildfire prevention training (e.g. home ignition zone training). 

Work with credible partners to ensure product donations are targeted and effective. Collaborate with organizations that specialize in timely and efficient product distribution to increase the likelihood that in-kind donations reach the right people at the right time. Leveraging established relationships with grassroots organizations or well vetted partners can prevent product donations going to waste or the creation of logistical challenges for impacted communities. 

Prioritize cash assistance to meet diverse and immediate needs. Direct cash assistance is one of the most effective ways to help individuals and small businesses address their unique needs following a disaster. Cash assistance is particularly critical for underbanked populations and undocumented workers, who often face barriers to accessing traditional financial support. Supporting communities at risk of being left behind, such as day laborers and micro-businesses, can lessen lost livelihood from the fires. Flexible cash-based approaches empower recipients to make decisions that best suit their circumstances, from securing housing to rebuilding businesses.

Leverage platforms and create opportunities for employee giving. Activating employees as contributors to disaster relief efforts can amplify an organization’s impact while increasing a sense of purpose and community within the workplace. Companies are using platforms for employees to donate directly to vetted organizations, matched by corporate contributions. Companies can also create point-of-sale donation opportunities, raising funding through QR codes and round-up campaigns and increasing public awareness about disasters. 

Use informal networks and communication channels to improve collaboration during crises. Creating private and informal communication channels can be a valuable tool for leaders to coordinate and exchange ideas during times of crisis. For example, being part of a group of LA-based leaders or organizations for off-the-record exchanges of strategies and lessons learned can provide a safe space to troubleshoot challenges, share real-time updates, and identify opportunities for collaboration. 

Invest in narrative work to sustain attention on disaster recovery. Shifting the public and media narrative toward systemic issues like inequality and generational wealth loss can promote better understanding of community needs. Getting innovative with your funding choices, such as investing in photography projects or local storytelling initiatives, can help highlight underrepresented voices in public forums and the full scope of post-disaster challenges.

2024 private sector social impact and sustainability leadership survey

2024 private sector social impact and sustainability leadership survey

SURVEY FINDINGS

NationSwell’s 3rd annual Private sector social impact and sustainability leadership survey coincided with a period of significant turmoil in the U.S. political arena, and occurred against a backdrop of ongoing backlash to corporate social impact, diversity, equity, inclusion, and belonging (DEIB), and environmental initiatives. 

The survey sought to better understand the sentiments, experiences, and priorities of senior leaders overseeing environment, social, and governance (ESG), corporate social impact, sustainability, DEIB, and related functions. Through those leaders, the survey also sought to better understand organizational priorities and behaviors.

The 2024 survey explored three themes in particular depth: perceptions of – and attitudes toward – the overall environment for corporate impact and sustainability initiatives, the amount of influence wielded by social impact and sustainability leaders within their own organizations, and the role of political and cultural forces on their work.

Summary of top findings

  • Leaders continue to face down a difficult environment for their work, but growing optimism is there if you squint
  • Despite ongoing backlash to ESG, impact and sustainability leaders are strengthening their positions within their organizations
  • U.S. politics loom large over corporate impact and sustainability programs, with most leaders expecting their organizations to remain on the sidelines during the 2024 election

Methodology and sample

NationSwell fielded this survey from early July through early August 2024. Participants included vice presidents (VPs) and above at public companies, private companies, and company-sponsored foundations. The survey garnered responses from 49 individuals, representing 47 unique institutions. 


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