Resource Type: Leader spotlights

Impact Next: An interview with StriveTogether’s Jennifer Blatz

Posted on by Brianna Provenzano

At a moment of inequality and division, who is advancing the vanguard of economic and social progress to bolster under-served communities? Whose work is fostering the inclusive growth that ensures every individual thrives? Who will set the ambitious standards that mobilize whole industries, challenging their peers to reach new altitudes of social impact? 

In 2025, Impact Next — an editorial flagship series from NationSwell — will spotlight the standard-bearing corporate social responsibility and impact leaders, entrepreneurs, experts, and philanthropists whose catalytic work has the potential to shape the landscape of progress amid urgent need for social and economic action.

For this installment, NationSwell interviewed Jennifer Blatz, president and CEO of StriveTogether.

NationSwell: What brought you into this field of work? Was there a moment, a relationship, or an experience that galvanized your commitment to driving bold action?

Jennifer Blatz, president and CEO of StriveTogether: For me, this work is deeply personal — it truly feels like my life’s work. I’m the first in my family to go to college, and education was my ticket to economic mobility. Like many first-generation students, I felt a responsibility to do something important, so initially planned to go to law school. But along the way, I discovered a passion for supporting other first-gen students at the University of Kentucky, a large land-grant institution with many students like me. An advisor encouraged me to consider a career in higher education and student affairs, which opened the door to pursuing this work as a practitioner.

That path eventually led me to StriveTogether’s predecessor organization, where I focused on college access and attainment. Through that work, I came to understand how systems are structured to produce the outcomes they deliver — and how often those outcomes are deeply inequitable. Recognizing this is what ultimately drew me to broader systems-change work, and to ensuring that all young people have a real path to economic mobility.

NationSwell: Looking back at the scope of your career, how have your thinking, strategies, or leadership philosophies evolved over the course of your leadership journey?

Blatz, StriveTogether: One of the biggest evolutions in my thinking has been realizing that good programs alone aren’t enough. Early in my career as a practitioner, I worked on evidence-based initiatives like GEAR UP and TRIO that delivered incredible results for students — but only for a limited number. To truly address the country’s most intractable challenges, we have to pair strong programs with a systems-level strategy. That recognition shifted my focus toward influencing policy and transforming structures so outcomes can improve at scale.

Equally important is understanding the role of community and place. Early work across Ohio showed me how context matters: What students in cities like Cincinnati, Cleveland, or Toledo needed was very different from what was required in Appalachian or rural communities. Strong supports must be responsive to local realities, and systems change has to be rooted in the specific needs of each community. Together, systems and place-based approaches have become central to how I think about driving social and economic mobility at scale.

NationSwell: As someone who sees services being delivered across both rural and urban contexts, what are the similarities and differences in their needs?

Blatz, StriveTogether: At the core, families in both urban and rural communities want the same thing: for their children to thrive and reach their full potential. But rural communities face unique challenges: One recurring concern we hear is the “brain drain” that happens when young people leave for college and don’t return, which makes creating opportunities for education, work, and quality of life in rural areas especially critical. Another key difference is resources: Philanthropy often overlooks rural communities, which means they rely much more heavily on county, state, and federal funding. Cuts to public programs can be especially devastating when there’s no philanthropic safety net to help fill the gap.

That said, partnerships across urban and rural contexts can be powerful: For example, in Kentucky, the Appalachian Cradle to Career Partnership, supported by Partners for Rural Impact, joined forces with the Urban League of Louisville to advocate for state policy. By presenting a united front across rural and urban lines, they successfully passed legislation that benefited students statewide. Collaborations like this show that while the contexts may differ, bridging urban and rural perspectives is essential to advancing equitable policy and ensuring opportunity for all young people.

NationSwell: What’s defining the current social and economic environment that we’re in — what are the trends that you’re currently seeing, and what’s giving you hope?

Blatz, StriveTogether: I’m optimistic because I see incredible work happening in local communities. Time and again, people come together around shared priorities to support young people and families, often bridging divides that dominate national headlines. While polarization and divisiveness get much of the media’s focus, on the ground we consistently witness collaboration to improve outcomes.

What gives me pause are broader trends like the privatization of education, which often leads to greater inequities and lacks accountability when compared to public schools. At the federal level, program rollbacks and a push toward privatization create real risks. Yet at the same time, I see governors, mayors, and state leaders across the political spectrum investing in more equitable, systems-driven solutions. Many are working to expand economic opportunity through job growth, career pathways, and policies that help young people thrive.

So even amid competing forces — federal retrenchment on one side and state and local innovation on the other — I remain hopeful. The real progress is being driven at the community level, where collaboration and shared commitment to young people continue to point the way forward.

NationSwell: Is there a particular program, signature initiative, or some facet of the work that you would like to spotlight for us that is driving outcomes for the work?

Blatz, StriveTogether: One initiative I’m especially excited about is StriveTogether’s new Pathways Impact Fund, supported by the Gates and Walton foundations. It’s more than just a fund — it’s an effort to strengthen regional organizations that connect education and workforce systems. The goal is to scale high-quality career pathways for students in grades 9–13, with experiences like dual enrollment, industry credentials, work-based learning, and sustained advising. By aligning education and corporate partners, we can create smoother, more equitable transitions from school to career.

This work reflects an evolution in my own thinking. I came to the field through college access and long believed that postsecondary attainment, whether a two- or four-year degree, was the primary path to opportunity. But innovative pathways models have shown me that apprenticeships, career-connected learning, and credential programs can be just as powerful in setting young people up for success. These pathways not only support academic achievement but also build social capital and belonging — critical factors for economic mobility that our systems have too often overlooked.

With StriveTogether’s data-driven approach, we see how these models can help reverse generations of stagnant mobility in the U.S. Partnering with Gates and Walton, who have long invested in this space, gives us the chance to learn, innovate, and contribute significantly to the field. I’m optimistic this fund will help more young people thrive while reshaping the systems that support them.

NationSwell: What is the North Star of your leadership?

Blatz, StriveTogether: The north star of my leadership is balancing humility and confidence. Having spent most of my career within StriveTogether and its predecessor, I’ve been part of shaping this work from the ground up. That has required the confidence to try new things — even to fail — and the humility to recognize when we don’t have all the answers. Much of this journey has felt like building the plane while flying it, and that’s demanded both boldness and openness to learning.

Recently, as a leadership team, we named “humble confidence” as one of the qualities that makes StriveTogether unique. It means believing we can put millions more young people on a path to economic mobility, while also acknowledging that we’ll need to experiment, fail forward, and continuously adapt along the way.

For me, the central mindset is to believe deeply in what’s possible, but to approach the work with humility, curiosity, and a commitment to ongoing learning. That balance guides how I lead and how I want our organization to grow.

NationSwell: Of the folks in the social or economic sector doing similar work, who are a few of the leaders who inspire you or whom you hold in high esteem?

Blatz, StriveTogether: Two leaders I deeply admire are Roseanne Haggerty of Community Solutions and Dreama Gentry of Partners for Rural Impact. Roseanne embodies what I’d call “humble confidence.” Her organization has boldly declared that homelessness is solvable, and they’ve put a stake in the ground to reach zero—whether that’s ending veteran homelessness in a community or driving systems change nationwide. I admire her clarity, conviction, and the way she leads with both humility and determination.

Dreama, by contrast, has influenced me through her deep commitment to place. Based in rural Appalachia, she has built Partners for Rural Impact around a clear sense of purpose and rootedness. I often find myself channeling her voice in conversations by asking, “What about rural?” — a reminder of her constant advocacy for communities that are too often overlooked. When we first met in 2017, she was initially skeptical, wary of organizations trying to exploit rural issues in the wake of Trump’s election. But that honesty laid the foundation for a strong partnership built on trust and shared purpose.

Both Roseanne and Dreama model clarity, conviction, and values-driven leadership. Their approaches — one focused on bold systems change, the other grounded in place-based commitment — continue to inspire how I think about my own leadership and the partnerships StriveTogether builds.

NationSwell: Are there any resources — books, reports, podcasts, articles — that have influenced your thinking professionally or personally? 

Blatz, StriveTogether: Lately I’ve been immersed in the Entrepreneurial Operating System (EOS) by Gino Wickman. A year ago, I never would have imagined naming an operating model as something shaping my thinking, but implementing EOS has been transformative for StriveTogether. After our executive team read Traction, we began exploring how to adopt an entrepreneurial mindset while scaling — holding onto flexibility and innovation even as the organization grows.

For any organization in a growth phase, adaptive leadership is essential. Context matters, especially in place-based partnerships, and the past several years — from COVID to the racial reckoning to ongoing political shifts — have demanded constant adaptation. EOS has given us a structured system for doing that: clarifying priorities, identifying “rocks,” and making decisions with greater focus and alignment.

It may sound wonky, but it’s changing the way we work. By blending entrepreneurial thinking with disciplined systems, we’re better positioned to meet the moment and continue advancing our mission at scale.

Impact Next: An interview with Cisco’s Brian Tippens

Posted on by Brianna Provenzano

At a moment of inequality and division, who is advancing the vanguard of economic and social progress to bolster underserved communities? Whose work is fostering the inclusive growth that ensures every individual thrives? Who will set the ambitious standards that mobilize whole industries, challenging their peers to reach new altitudes of social impact? 

In 2025, Impact Next — an editorial flagship series from NationSwell — will spotlight the standard-bearing corporate social responsibility and impact leaders, entrepreneurs, experts, and philanthropists whose catalytic work has the potential to shape the landscape of progress amid urgent need for social and economic action.

For this installment, NationSwell interviewed Brian Tippens, Senior Vice President and Chief Social Impact Strategist at Cisco.

Greg Behrman, CEO and founder, NationSwell: What brought you into social impact work? Was there a moment, a relationship, or an experience that galvanized your commitment to driving bold action?

Brian Tippens, Senior Vice President and Chief Social Impact & Inclusion Officer, Cisco: I’ve always been the type of person naive enough to believe that I could change the world and do well by doing good — I’ve been focused on community all my life. I grew up in West Oakland, California, with hardworking parents who sacrificed to send my sisters and me to Catholic school across town. That parochial upbringing emphasized giving back, lifelong learning, and making an impact. My early career started in technology, but I went to law school—not to practice law, but to be a more empowered IT professional. I worked in legal roles at Intel and Hewlett-Packard, but quickly realized the work was transactional and adversarial, and it didn’t satisfy my need for purpose.

That realization led me to pivot into supplier diversity, overseeing procurement programs to increase spend with minority- and women-owned businesses. From then on, every role I’ve taken has centered on creating impact while also tying that impact to business value.

Both of my parents were from small towns in East Texas, though they met later on the West Coast, where their families had moved for work. They weren’t college educated initially — my mother eventually earned a degree later in life — but they modeled a deep commitment to education, lifelong learning, self-improvement, family, and community. Those values shaped me profoundly, and their sacrifices to send us through Catholic school and university reinforced the importance of staying connected to both community and impact.

Behrman, NationSwell: As you think back on what you’ve learned on your leadership journey, are there any particular principles, approaches, or ideas that are central to your brand of leadership? 

Tippens, Cisco: Earlier in my career at HP, I led supplier diversity within the procurement team. It was my first move from individual contributor to people manager, and at the time social media was just emerging. I leaned in, building a reputation as a thought leader in entrepreneurship, small business, and procurement. I was spending a lot of time at trade shows, on stages, and in industry press, earning awards and recognition for both myself and the company. At first I shared those wins with my team and boss, but eventually I worried it might seem self-serving and stopped talking about them.

That changed during an offsite when my boss pulled me aside. I braced for criticism about spending too much time outside the company, but instead he said: ‘I wish all my leaders were seen as thought leaders — can you teach your peers to do what you do?’ It was a wake-up call to embrace my strengths rather than hide them. Since then, leaning into your superpowers — and fighting imposter syndrome — has become a cornerstone of my leadership philosophy. I see myself as a player-coach: mentoring and educating my team, but also rolling up my sleeves to work alongside them.

One of the lessons I often share is, never waste a good crisis. In impact work, challenges and controversies are inevitable. I encourage my team to view tough moments as opportunities: to rethink processes, update policies, adapt to change, and even raise our visibility by helping steer the company through uncertainty. Crises, if approached with that mindset, can become catalysts for growth and impact.

Behrman, NationSwell: Is there a particular program, signature initiative, or some facet of the work that you would like to spotlight for us that is driving outcomes for the work?

Tippens, Cisco: One area I’m especially proud of is Cisco’s crisis response work. For more than 20 years, our Crisis Response Team has deployed technology to connect first responders during natural disasters, from earthquakes in Morocco to wildfires in California. We use everything from suitcase-sized kits that can be carried on a plane to full-scale network emergency response vehicles with satellite capabilities. Increasingly, this work extends to refugee crises as well. In Syria, Ukraine, and now Burundi, we’ve seen connectivity become the first request — on par with food, water, and shelter — as people need Wi-Fi to reach loved ones, access financial services, and search for jobs. Today, nearly a thousand Cisco employees volunteer as part of this extended response network, many of them trained engineers who put themselves on the frontlines.

We’ve also built on this by creating a more deliberate approach to societal issue response. Many companies struggle to speak out on geopolitical and social issues without appearing reactive or inconsistent. Our goal is to provide a clear framework and governance process so that when crises arise, we can respond thoughtfully, consistently, and with impact. It’s not perfect — every situation is different — but it keeps us from reacting only by instinct or pressure in the moment.

Looking ahead, we’ve also set a bold new goal in honor of Cisco’s 40th anniversary to help build 40 connected, resilient, thriving communities over the next decade. By bringing together all of our resources — employee volunteerism, nonprofit partnerships, digital skills training, and the strength of our customer network — we aim to drive long-term, place-based systems change. It’s still early days, but this vision of combining Cisco’s full power with that of our partners is one of the efforts I’m most excited about.

Behrman, NationSwell: Of the socially motivated leaders you consider your peers, who are 2-3 whose work has inspired you and whom you hold in high esteem?

Tippens, Cisco: The first mentor I’ll mention is John Hope Bryant, the founder of Operation Hope in Atlanta, has been a friend for decades. He launched the organization after the Rodney King riots, recognizing that much of the destruction was to property people didn’t own. His mission became advancing financial literacy and dignity, helping check-cashing customers become bank account holders and renters become owners. Through initiatives like Banking on Our Future and Hope Inside Centers, his organization has grown tremendously, offering financial education and credit counseling to empower communities. What has always impressed me is his singularity of purpose: he lives and breathes impact through financial literacy, and I’ve tried to model that same alignment with core values in my own work.

Then there’s Hugh Evans, the founder of Global Citizen, which mobilizes people worldwide through music and campaigns. From him, I’ve taken the power of setting bold, audacious goals — the kind that feel almost impossible at first. His mission to eradicate poverty in our lifetime is a prime example, and it’s inspired me to embrace moonshot thinking in my own approach to impact.

Behrman, NationSwell: Are there any resources you’d recommend — books, podcasts, Ted talks — that have influenced your thinking that might influence others as well?

Tippens, Cisco: Related to my mantra of never wasting a good crisis is The Infinite Game by Simon Sinek, which reframes leadership as an ongoing, long-term pursuit rather than a short-term contest. It reminds me not to get caught up in the turbulence of today, but to focus on building resilience over time.

I also often return to Only the Paranoid Survive by Andrew Grove. During my years at Intel, when Grove was still there, it was required reading. His insights on strategic paranoia — anticipating crises and preparing for disruption — have stayed with me. Similarly, The HP Way by Bill Hewlett and Dave Packard shaped my approach during my years at HP. It emphasized people-first leadership: management by walking around, open-door policies, and the belief that people are inherently good and capable of succeeding if given the right conditions.

Together, these books reinforce the core of my leadership style: long-term vision, readiness for disruption, and a people-centered philosophy that empowers teams to thrive.

Impact Next: An interview with Elizabeth Dole Foundation’s Steve Schwab

Posted on by Brianna Provenzano

At a moment of inequality and division, who is advancing the vanguard of economic and social progress to bolster under-served communities? Whose work is fostering the inclusive growth that ensures every individual thrives? Who will set the ambitious standards that mobilize whole industries, challenging their peers to reach new altitudes of social impact? 

In 2025, Impact Next — an editorial flagship series from NationSwell — will spotlight the standard-bearing corporate social responsibility and impact leaders, entrepreneurs, experts, and philanthropists whose catalytic work has the potential to shape the landscape of progress amid urgent need for social and economic action.

For this installment, NationSwell interviewed Steve Schwab, Chief Executive Officer at Elizabeth Dole Foundation.

Nick Cericola, VP of Insights, NationSwell: What brought you to the field that you’re in right now? Was there a moment, a relationship, or an experience that galvanized your commitment to driving bold action?

Steve Schwab, Chief Executive Officer, Elizabeth Dole Foundation: I’m the youngest of seven Schwab boys — no sisters, but now six sisters-in-law. We were a tight-knit family growing up, and service was something that was always emphasized. One day my dad, who had spent 40 years working at Kodak, called a family meeting to announce through tears that he was retiring. He told us: “Do work that’s meaningful to you. I stayed too long and ended up doing something that I really didn’t enjoy, and in my next phase I’m going to do work that’s going to impact lives and make people and our country better.

I knew that I really wanted to translate that lesson from my father, so I studied political science in college with a focus on public service and advocacy for disadvantaged communities. This led to a career in civic, government, and especially nonprofit work — connecting the unconnected, leveling the playing field, and supporting our nation’s most vulnerable.

A pivotal moment came when I was invited to meet Bob and Elizabeth Dole. They were two of America’s most prolific public servants who were witnessing firsthand how unprepared our country was to support military and veteran families facing life-changing injuries. During our first meeting, I asked if they wanted to be the solution, to be the catalyst that could equalize the playing field for these families, and when they said yes, I was all in. Since then, I’ve been dedicated to connecting the most unconnected military families with the resources they need. It’s been an incredible journey.

Cericola, NationSwell: Of the socially motivated leaders you consider your peers, could you name 2-3 whose work inspired you and whom you hold in high esteem?

Schwab, Elizabeth Dole Foundation: First, Dr. Myechia Minter Jordan, the new CEO of AARP, is an Ivy League-trained physician who chose to focus her career on community health and leveling the playing field for disadvantaged groups. She now leads the world’s largest nonprofit membership organization, connecting millions of older Americans to vital resources, healthcare, and caregiver support. Her commitment to economic mobility and health equity is inspiring, and I’m excited to work with her.

Next is General Walter Piatt, CEO of the Wounded Warrior Project — the largest post-9/11 veteran-serving organization. After nearly 40 years in the military, he could have retired comfortably, but instead, he chose to lead an organization with a nearly $900 million annual budget. Remarkably, Wounded Warrior Project partners with groups like ours, funding specialized work for military kids and caregivers — an unusually collaborative approach in the nonprofit world that has greatly expanded our impact.

Finally, Sonya Medina Williams, CEO of the Reach Resilience Foundation, has a remarkable background, including service at the White House and leadership of the AT&T Corporate Foundation. Now, she’s leading a nearly half-billion dollar foundation investing in economic opportunity and resilience for vulnerable communities, including veterans and disaster survivors. She’s a truly dynamic leader.

Cericola, NationSwell: What is unique or differentiated about the approach that you’re taking at the Foundation? Can you walk us through what excites you most about the work that you’re leading?

Schwab, Elizabeth Dole Foundation: What excites me most about this work is realizing how caregiving touches nearly every American family. At conferences, I often ask how many people are caregivers — about a third raise their hands. When I ask who expects to be a caregiver someday, most of the rest do. Yet caregiving remains one of the most unrecognized, underprepared, and under-resourced issues in our country.

A recent study from The RAND Corporation found that 100 million Americans — one-third of the nation — are caregivers. The study highlights major gaps in mental and emotional health, economic mobility, and strained relationships, while our healthcare system is not equipped to support these families. Within this group, 14.5 million care for military or veteran service members and face even greater challenges. Many live at or below the poverty line, struggle with food insecurity and high stress, lack adequate medical coverage, and spend thousands out of pocket each year just to care for loved ones.

Research from RAND, the U.S. Department of Veterans Affairs, and the American Medical Association shows that strong, supported caregivers are essential to the health and recovery of those they care for. Investing in caregiver support saves the healthcare system billions and improves lives. With new legislation like the Elizabeth Dole Act and growing support, we’re making progress, but there’s still much more to do.

Cericola, NationSwell: Is there a particular program, signature initiative, or some facet of the work that you would like to spotlight for us that is driving outcomes for the work?

Schwab, Elizabeth Dole Foundation: The first initiative I want to mention is our Hidden Helpers Coalition. Right now, 5.5 million children across the country — some as young as four — are serving as primary or secondary caregivers for parents or siblings. Their childhoods are shaped by caregiving responsibilities that take priority over typical activities like sleepovers, sports, or just being a kid. One eight-year-old told me she gauges her day by asking her dad how the “weather” is — if it’s “stormy,” she knows he’s struggling and needs extra support. When I was eight, my biggest concern was which playground to visit.

This is the new American reality, especially in military and veteran families. These kids are often from families with a strong tradition of service — the number one recruitment source for the military, which is facing declining numbers. The strain on these families is not just economic; it’s a national security issue. That’s why we’ve built a coalition of over 100 organizations to provide peer support, mental health resources, and educational interventions for these children. Connecting with others in similar situations is life-changing for them.

The second initiative I’ll mention is our economic mobility program, the Bob and Dolores Hope Fund for Critical Assistance. This program supports military and veteran families at or below the poverty line. We provide direct financial grants, then help families access training, education, credit counseling, and bank accounts — stabilizing them and setting them on a path toward financial independence. Thanks to this support, families are gaining the skills and resources they need to thrive, not just survive.

Cericola, NationSwell: What’s defining the current social and economic environment that we’re in — what are the trends that you’re currently seeing, and what’s giving you hope?

Schwab, Elizabeth Dole Foundation: What defines this moment is fusion — of complexity, misinformation, divisiveness, happiness, and uncertainty. It’s a lot. People are feeling anxious about the health and economic stability of the American family. Earlier, the focus was on jobs and opportunity; now, that concern has deepened.

What gives me hope is the resilience I see, especially among the military and veteran community. These are families often near the bottom of the economic ladder — many rely on social welfare while serving our country. That’s deeply troubling — it doesn’t feel American. And yet, these families remain focused on their duty to serve and support one another. Their commitment inspires my team and me to do everything we can to fill the gaps public programs miss.

We’re especially focused on mental health. Suicide among veterans is shockingly high — 19 to 21 lives lost daily. Through our Face to Fight initiative, we’re working with 250 partners to tackle this crisis.

Only 7% of philanthropy in the U.S. goes to military and veteran causes. That number should be much higher, given how much we owe them. These families are strong and resilient — but they are suffering. That duality gives me both pause and purpose.

Cericola, NationSwell: Are there any resources you’d recommend — books, podcasts, Ted talks — that have influenced your thinking that might influence others as well?

Schwab, Elizabeth Dole Foundation: One resource I’d love to lift up is a favorite book of mine, The Go-Giver by Bob Burg, which was actually introduced to me by David Rockefeller early in my career in New York. The book’s core lessons — the laws of value and authenticity — have always resonated with me. The law of value reminds us that our worth is measured by the value we provide to others, not what we receive, and the law of authenticity stresses that our genuine self is the most valuable gift we can offer. I think about these principles constantly, especially as authenticity feels increasingly rare in public life today. I see these qualities in the community I serve, and they drive my own leadership.

Another resource I love is the Chief Influencer podcast, which features leaders in the cause world. I was lucky to be a guest, but I’ve learned the most from the lesser-known guests who embody value and authenticity. I often recommend it to my nieces and nephews as a guide for applying meaningful values in their own lives.

Finally, a daily practice that’s changed my life is yoga. I do it 3-4 times a week in the mornings, and it’s part of a physical strength-building practice that also strengthens my heart and mental health. 

Five Minutes With… Lisa Lawson, president and CEO of the Annie E. Casey Foundation

Posted on by Brianna Provenzano

For this installment of 5 Minutes With, NationSwell sat down with Lisa Lawson, president and CEO of the Annie E. Casey Foundation, to talk about her new book, Thrive: How the Science of the Adolescent Brain Helps Us Imagine a Better Future for All Children.

The book explores how breakthroughs in adolescent brain science reveal what young people need to thrive, why our systems so often fail to provide those essentials, and how families, communities, and institutions can come together to build the stable relationships, opportunities, and supports that help all children reach their full potential.

We asked Lisa what the research means for educators, policymakers, and young people themselves — here’s what she had to say:

NationSwell: Your book weaves together a lot of powerful new insights from brain science. How should this research change the way educators, youth leaders, or policymakers show up for young people?

Lisa Lawson, president and CEO of the Annie E. Casey Foundation: The research is clear: young people’s brains are still under construction through their mid-20s — especially the parts that control judgment, planning and emotional regulation. We also know they are wired for rewards, highly influenced by peers and learn best when they’re actively engaged rather than passively instructed. That means that some of the behaviors we sometimes label as defiance in young people is often just development in action.

Knowing this, we should redesign systems to work with the adolescent brain, not against it. That means moving beyond one-size-fits-all instruction and embracing hands-on, real-world learning; shifting from compliance to connection; prioritizing relationships and rewards; and creating meaningful opportunities for young people to shape programs and policies that affect their lives. 

As I write in Thrive, when we align our programs and policies with what science tells us young people need, we not only set them up for success — we strengthen our workforce, our communities and our country’s future.

NationSwell: We know relationships and real opportunities are essential for kids to thrive. Where do you see the biggest disconnect between what the science says and what young people actually get from our systems today?

Lawson: The science tells us teens need caring adults and chances to learn and lead. But our systems too often offer punishment without purpose and rules without relationships. 

In foster care, for example, tens of thousands of teens age out each year without a permanent family. Many want to be adopted, but to do so, they may be forced to cut legal ties with their birth family. That’s why the Annie E. Casey Foundation partnered with young people to create the SOUL Family Framework. It lets youth choose a circle of caring adults who can support them legally — without cutting off their existing connections. Kansas has been the first state in the nation to create a SOUL Family legal permanency option. 

At the end of the day, if we want different outcomes, we need different systems that trust young people’s voices and build with, not for, them.

NationSwell: Unequal experiences of adolescence often ripple into lifelong inequities; what does it look like in practice to make sure every young person — especially those growing up in poverty or foster care — has a fair chance to thrive?

Lawson: It starts with meeting their most basic needs. When young people are just trying to survive — worrying about food, housing, health care or safety — they can’t thrive.

That’s why “basic needs” is one of the five essentials the Foundation invests in through our Thrive by 25 ® effort. But we go beyond survival. We work with communities to ensure youth have stable relationships, flexible education paths, real work opportunities and chances to lead.

NationSwell: Outside of formal systems, what role do you see families and neighborhoods playing in putting brain science into action for everyday adolescent development?

Lawson: Families and communities are such an important part of the construction crew for the bridge to adulthood. Brain science tells us teens are wired for rewards and responsive to relationships — which means parents, neighbors, coaches and mentors have enormous influence.

Just being present, especially during the messy moments, is powerful. The guidance of one caring adult can buffer trauma, strengthen resilience and shape a young person’s sense of identity and possibility.

Even small acts of support — like a teacher who listens, a neighbor who offers a job or a relative who sticks around — can anchor a young person during this period of immense growth.

NationSwell: If you could wave a wand and get policymakers to make one change tomorrow that aligns with what we now know about adolescent development, what would it be and why?

Lawson: I would have policymakers shift from crisis response to prevention. Too often, our systems only engage with young people after something has gone wrong — after they’ve dropped out, gotten in trouble or landed in foster care. But adolescent brain science tells us prevention isn’t just more humane — it’s also smarter and more cost-effective.

Imagine if our child welfare systems invested as much in strengthening families on the front end as they do in out-of-home placements. Or if our cities dramatically expanded summer job programs and mentorship opportunities, which we know reduce the likelihood that young people will come into contact with the justice system.

Policies that reflect adolescent development would focus on building stability, opportunity and connection before a young person falls into crisis. That shift would not only change individual lives — it would strengthen our workforce, our communities and our country’s future.

NationSwell: Finally, thinking about NationSwell’s community of leaders and changemakers: if there’s one call to action you’d want them to take from Thrive, what would it be?

Lawson: I would call on them to use their influence to shift the narrative about adolescence. Too often, we see teenagers through a deficit lens — focusing on what’s wrong instead of what’s possible. Thrive makes the case that adolescence is one of the most powerful windows of opportunity we have to shape the future.

That means every leader, no matter their sector, has a role to play in building a stronger “bridge” from childhood to adulthood. I use this metaphor throughout the book because adolescence really is a long, sometimes shaky crossing. Young people are still developing the skills and supports they’ll need to stand firmly on the other side. When the bridge is missing planks or guardrails, too many fall through. But when we reinforce it with caring adults, real opportunities and policies grounded in science, we give every young person a sturdy path forward.

Policymakers can invest in prevention instead of waiting for crisis. Employers can create meaningful first-job experiences. Communities can make sure every young person has at least one caring adult walking alongside them.

If NationSwell’s leaders step up in these ways — guided by the science and by the voices of young people themselves — we can ensure this generation doesn’t just make it across the bridge, but thrives once they do. And when our young people thrive, so does our country.

Five Minutes With… Liz Lund, Medtronic Communities Foundation

Posted on by Brianna Provenzano

For this installment of Five Minutes With, NationSwell sat down with Liz Lund, Senior Director of Philanthropy at Medtronic Communities Foundation, which is working to propel 1 million students from low income households into life-changing careers in health tech – transforming their futures, their families, and their communities.

We asked Liz about expanding science, technology, and engineering opportunities for underrepresented populations, her leadership style, and the subtle shift from being solely a funder to becoming a service provider.. 

Here’s what she had to say:

NationSwell: What brought you to the field that you’re in right now? Was there a moment, a relationship, or an experience that galvanized your commitment to driving bold action?

Liz Lund, Senior Director of Philanthropy, Medtronic Communities Foundation: I am not a stranger to the impact non-profit and community-based organizations can have. I grew up in a modest household and relied on a range of programs that helped shape my path. One of the most formative experiences was joining Inroads in high school, where I learned how to navigate professional spaces and prepare for college. With the support of incredible mentors, I secured a four-year internship at Target, which laid the foundation for my business career.

Years later, when my mother had a stroke that left her paraplegic, I once again turned to the nonprofit sector for help. Organizations like Courage Kenny and the United Way connected me with critical resources as I stepped into a caregiving role. These experiences deeply ingrained in me the importance of giving back—through time, service, and philanthropy. Eventually, I transitioned from a traditional business role into community relations at Target, bringing my career full circle and solidifying my commitment to this work.

NationSwell: How would you describe your leadership style? What is it about the way that you lead in the space that makes you an effective leader?

Lund, Medtronic: I try to be a very thoughtful leader — to really make time and space to understand the goals and objectives of not only the work, but of the people that work with me. 

I also fundamentally understand that the work doesn’t get done by any one individual, it gets done by a collective, so the health of the collective is what’s critically important to achieving great results. I really try to understand the culture, what the needs are, what the opportunities are, what the skills of the collective are, and what role can I play in helping to grow. 

I consider myself to be a continuous learner; I’m learning things every single day from the people that work for me in addition to the subject matter experts that I work with in this space, and I find that exhilarating.  I fundamentally have an operations brain, so I’m always trying to figure out how things come together. I love problem solving, and so I love collaborating with people that work with me that are undaunted by the problem. 

NationSwell: Is there a particular program, a signature initiative, or some facet of the work that you would like to spotlight for us that you feel is particularly exemplary or differentiated?

Lund, Medtronic: When I joined the Medtronic Foundation, one of my early projects was assessing our program portfolio to determine where we should focus long-term. I’m a whiteboard person, so I mapped out an idea to concentrate more intentionally on expanding STEM opportunities for underrepresented populations. Then COVID hit, and that plan went on the back burner. But what we did during the pandemic became one of the most meaningful efforts of my career.

We pivoted quickly from traditional grantmaking — long applications, financial analyses, six-month review cycles — to something radically different. In 12 countries, we launched virtual interview-based applications to rapidly support nonprofits identified by our employees. We did our due diligence on the back end and got funding to our partners within six weeks. Even more importantly, we let nonprofits define what success and impact looked like. It was collaborative, fast, and deeply human. The feedback we received from our partners was overwhelmingly positive.

That experience shifted how we approach grantmaking even today. It showed us the power of trust, flexibility, and partnership. 

NationSwell: You’ve mentioned all the ways that you moved with agility and speed to fast track different approval processes. How much of that is carried over to the new, post-COVID modus operandi?

Lund, Medtronic: What’s really carried over is the belief in the art of the possible. We’re now operating with a 10-year commitment from our board — something we’ve never had before, and that’s rare for corporate foundations, especially those tied to publicly traded companies. Social impact takes time, and historically, corporate timelines haven’t always allowed for that. But we’ve done things differently, experimented, and brought our board along with us. That long-term commitment is a powerful reflection of the trust we’ve built and the results we’ve started to show.

Another key lesson is knowing when to step back and let subject matter experts lead. As funders, one of our greatest responsibilities is to listen — really listen — so we can make informed investments that actually move the needle. That mindset shift started during our COVID response and continues to guide how we work today: stay open, trust the people closest to the work, and fight for what matters.

NationSwell: Finally, what are some of the challenges you’re facing? How can NationSwell’s social impact community help you with those challenges?

Lund, Medtronic: The biggest opportunity we have right now is tied to a major shift in how we operate. Historically, the Medtronic Foundation — like many others — focused on making direct financial investments in nonprofit organizations delivering services. But we’re now building and executing our own programs, moving from being solely a funder to also becoming a service provider.

This is a significant pivot, and it means we need to absorb as much insight as possible to do it well. We’re especially focused on workforce development — from early stage learning to a career — and committed to continuously refining our programs to ensure they’re designed for real, lasting impact.

Welcoming New Advisors to NationSwell’s Strategic Advisory Team

Posted on by Brianna Provenzano

Driven by our steadfast commitment to advancing bold, effective leadership across the impact sector, NationSwell continues to deepen the ways we serve our community, expanding the insights, expertise, and strategic guidance available to help members lead with clarity and drive meaningful change. That’s why we’re thrilled to welcome three exceptional leaders to our Strategic Advisory team: Kim Dabbs, Shannon Schuyler, and Celeste Warren (pictured left to right).

They join a distinguished group of NationSwell Strategic Advisors who bring real-world experience to the challenges and opportunities facing today’s impact leaders. Together, this group supports our members across some of the most strategic and exemplary work and needs in the sector, including building resilient organizational cultures, embedding impact into business strategy, the practice of impact leadership in organizations, architecting strategies that are differentiated and built to last, and leading on issues ranging from workforce innovation to diversity and inclusion to corporate responsibility.

Kim, Shannon, and Celeste bring deep expertise and a proven track record of leading transformational change across sectors. They will support our members in a variety of ways, including one-on-one consultations, roundtable conversations, and tailored guidance. Through these engagements, they will offer new opportunities to advance impact, strengthen strategy, navigate complexity, and accelerate our members’ most important work. Their involvement will help deepen the value of membership and expand what is possible for the leaders in our community.

We’re proud to welcome them into this remarkable community of changemakers and excited for the impact they’ll have in shaping the future of social good. Read on to learn more about their journeys and the expertise they bring to the NationSwell network.

Kim Dabbs

STRATEGIC ADVISOR
Areas of Expertise: Belonging and Purpose, Social Innovation, Organizational Culture, DEI, Identity and Purpose, Workplace Culture, Organizational Development

Kim Dabbs is the Global Vice President of Impact at Steelcase, where she drives social innovation and fosters inclusive environments. With a background as the Executive Director of the West Michigan Center for Arts and Technology and a residency at Stanford’s d.school, Kim brings deep expertise in creating equitable spaces.

 She is the best-selling author of You Belong Here: The Power of Being Seen, Heard, and Valued on Your Own Terms, which provides a framework for cultivating belonging. Kim is also the founder of To Belonging, a global community of changemakers exploring the intersection of identity and purpose. As a sought-after speaker, Kim has delivered keynotes at organizations like Google, Microsoft, MIT, and The Guggenheim, helping leaders create inclusive and impactful workplaces.

Shannon Schuyler

STRATEGIC ADVISOR
Areas of Expertise: Culture Activation; Aligning Purpose with Performance; Value Creation through Operational and Revenue Resilience; C-suite and Board engagement

Shannon Schuyler brings over three decades of experience transforming how organizations drive sustainable success through cultural innovation and purpose alignment. At PwC, she held multiple global leadership roles, including Chief Purpose Officer, Chief Sustainability Officer, Chief Diversity Officer, Climate Risk Leader, Corporate Responsibility Leader, co-Leader of CEO Action for Diversity & Inclusion, and President of the PwC Foundation. She has guided C-suite executives and boards across industries in embedding purpose, values, and sustainability into organizational strategy, culture, and stakeholder engagement. Shannon has also served on nonprofit boards, leading strategic planning, pro-bono funding initiatives, and executive succession.

Her insights on the link between culture and strategy have earned recognition from Fortune, Forbes, The Wall Street Journal, Insider, and Fast Company. Named one of the 100 People Transforming Business and a World Changing Woman in Conscious Business, Shannon is a sought-after speaker and advisor who helps organizations align purpose, culture, and strategy to achieve lasting business and societal impact.

Celeste Warren

STRATEGIC ADVISOR
Areas of Expertise: Diversity, Equity and Inclusion, Organizational Culture, Talent Development, STEM Education, Leadership Strategy, Change Management

Celeste Warren is the Founder of Celeste Warren Consulting, LLC, where she guides organizations in implementing impactful diversity, equity, and inclusion strategies. With over 28 years of experience, she previously served as the Vice President and Chief Diversity & Inclusion Officer at Merck, where she led global diversity, equity and inclusion initiatives and developed diverse talent pipelines.

Celeste is also the co-founder of Destination STEM, Inc., a nonprofit focused on supporting students of color and students in need pursuing degrees in STEM. Her work has earned her recognition as one of Black Enterprise’s “Top Executives in Global Diversity and Inclusion” and Diversity Global Magazine’s “Influential Women in Global Diversity.” She was also named Chief Diversity Officer of the Year by the National Minority Supplier Development Council in 2024.

A published author and frequent speaker, Celeste’s diversity, equity and inclusion insights have been shared globally across major platforms, publications and conferences.

To learn more about our membership community, visit nationswell.com/membership

Five Minutes with… NationSwell Strategic Advisor Rose Kirk

Posted on by Brianna Provenzano

NationSwell’s Strategic Advisor Network is a group of accomplished leaders who have steered global nonprofits, scaled purpose-driven companies, shaped policy, and catalyzed systems change. Together, they bring unparalleled experience and visionary leadership to strengthen our mission-driven community.

In our latest installment of Five Minutes With…, we sat down with one member of this network, Rose Kirk — a C-level executive in the telecommunications industry with more than 35 years experience leading sales, marketing, customer service, go-to-market strategies, and responsible innovation functions — to give our community a closer look at her leadership journey, what drives her work, and the impact she’s championing today.

Here’s what she had to say:

NationSwell: What is the “why” behind your impact work? What’s your personal north star?

Rose Kirk: The thing I come back to again and again is how best to develop and empower a team. People need leadership that is strategic and purposeful, that holds them accountable, and that expects them to deliver. My mission isn’t just to delegate, but to work alongside my team and give them the tools to meet their goals. The most successful leaders step up with excitement, embrace the challenge of finding new opportunities, move work forward in fresh ways, and measure real outcomes.

My path into ESG and corporate social responsibility was almost accidental. What began as a temporary assignment at Verizon became permanent when I realized the opportunity to use corporate assets to make a broader impact on society.

And really, who doesn’t want to go to work every day thinking about what a company owes its citizens, how it can leverage its assets, and how it can both drive revenue and deepen purpose? Looking back now, post-Verizon, at the legacy I left and the work still continuing, I feel affirmed that the vision was right, the execution strong, and the opportunities enduring.

NationSwell: What’s one insight or trend you think every impact leader should be paying more attention to right now?

Rose Kirk: I can speak to the trends we’re seeing both as someone who’s practiced this work day-to-day and now from the vantage point of a corporate board. Corporations, especially in the U.S. but also globally, are trying to navigate today’s systems and government engagement on a wide range of issues. One of the biggest opportunities I see is grounding this work directly in business strategy. That requires practitioners to truly understand how the company makes money, align with the broader strategy, and build relationships across P&L functions in ways they may not have before. They also need to help the CEO navigate the current environment. Those who succeed earn a seat at the table, where their perspectives are valued. That’s what will sustain this work and carry it through challenging times.

NationSwell: What role do you see NationSwell playing at this moment? Why did you choose to get involved?

Rose Kirk: What I love about NationSwell is that it’s not just about the network — it’s about the insights, perspectives, and willingness to tackle complex issues in ways that lead to real solutions. The thoughtfulness in how rooms are curated, and how members themselves are empowered to curate, creates a true give-and-take that sets NationSwell apart. Unlike other organizations where events feel one-directional, NationSwell is a genuine two-way street.

What also stands out is the culture of sincerity. When leadership asks, “How can I help?” it isn’t just talk — they take action. Too often organizations want more from their members than they’re willing to give back, but NationSwell operates differently. As a Strategic Advisor, I take that seriously and strive to represent the brand with the same spirit of generosity and authenticity that defines its leadership and community.

NationSwell: In your experience, what’s one underrated lever for advancing social or environmental progress from inside an organization?

Rose Kirk: One of the biggest levers many practitioners overlook is building relationships with the board of directors and the board’s committee chair for ESG.  Presenting to the board is valuable, but the real opportunity lies in connecting with those leaders directly. Board members are often senior executives at other corporations, serve on multiple boards, and bring a wealth of insight into where the company is headed and what it needs. Developing those relationships helps hard-code this work into the company in a more integrated way. Many ESG leaders don’t utilize this connection. 

At Verizon, I was fortunate to have the CEO’s support, the reputation, and the relationships that allowed me to engage meaningfully with the board and several of its members.

NationSwell: What’s one book, podcast, ritual, or person that’s fueling you lately?

Rose Kirk: I’m definitely a consumer of The Daily — I appreciate how they break down the news and give you a broader sense of the “why.” I also love Michelle Obama’s podcast, and how she shows up with such generosity — constantly sharing wisdom, being vulnerable, and giving back when she doesn’t have to. Her podcast with her brother is such a powerful example of sibling relationships and how to navigate grief. After losing their mom, the way they lean on each other — the only two people who shared that lifelong bond with her — is both moving and joyful. They manage to be insightful, vulnerable, and fun at the same time, which always makes me want to text my own siblings little love notes.

What I especially value is that it isn’t political — it’s just real conversations about life. And I think that matters: stepping away from politics to simply connect with the humanity and joy in someone else’s journey.

Five Minutes with… NationSwell Strategic Advisor Maggie Carter

Posted on by Brianna Provenzano

NationSwell’s Strategic Advisor Network is a group of accomplished leaders who have steered global nonprofits, scaled purpose-driven companies, shaped policy, and catalyzed systems change. Together, they bring unparalleled experience and visionary leadership to strengthen our mission-driven community.

In our latest installment of Five Minutes With…, we sat down with one member of this network, Maggie Carter — a senior advisor and consultant specializing in strategic planning, impact measurement, program development, and partnerships who previously served as Director of Social Impact at Amazon Web Services (AWS) — to give our community a closer look at her leadership journey, what drives her work, and the impact she’s championing today.

Here’s what she had to say:

NationSwell: What is the “why” behind your impact work? What’s your personal north star?

Maggie Carter: My “why” stems from my childhood, growing up in a multi-generational household where my parents and grandmother taught me the importance of giving back. I saw them model this firsthand, spending Thanksgiving and Christmas packaging meals and clothes for the homeless in Washington, D.C. That instilled in me the value of using whatever resources you have to help others.

That foundation was cemented during my time at the NBA, when Hurricane Katrina struck. I saw firsthand how vulnerable populations are disproportionately impacted by catastrophic events. That experience stuck with me and fueled a passion for mobilizing resources for social good.

That’s where my time at AWS became so meaningful. We weren’t just about providing technology; we were about applying our scale and resources to solve problems in real-time. This was never clearer than when I co-led Project Sunflower, AWS’s global response to Ukraine. We mobilized over 350 employees and technologies to support more than 30 organizations, earning us the Ukraine Peace Prize. That experience showed me how powerful it is when a company’s core business value is intentionally used to create meaningful, lasting good.

At its core, my “why” is to help build and support organizations that genuinely live their values by using their unique strengths and resources to create lasting good in the world. My north star is to contribute to a future where values consistently drive decisions and actions, creating a virtuous cycle of innovation and impact.

NationSwell: What’s one insight or trend you think every impact leader should be paying more attention to right now?

Maggie Carter: Impact leaders must simultaneously embrace two critical aspects: technological curiosity and profound self-awareness. They need to regularly assess whether their leadership style and the organization’s current structure effectively meet present and future needs, especially in a rapidly evolving digital landscape.

NationSwell: What role do you see NationSwell playing in this moment; why did you choose to get involved?

Maggie Carter: The social sector is at a crossroads, with an urgent need to transition from performative to transformative action. I see NationSwell as a trusted convener, amplifier, and catalyst for this essential change. In a time when many leaders grapple with defining meaningful progress, NationSwell offers a vital space for courageous dialogue and nurtures a community committed to tangible action.

I joined NationSwell because I wanted to be part of a community that addresses challenges authentically and transparently. It’s an opportunity to sharpen my practice, deepen relationships, and actively contribute to a future where values truly drive decisions.

NationSwell: In your experience, what’s one underrated lever for advancing social or environmental progress from inside an organization?

Maggie Carter: In my experience, finance is one of the most underrated levers for advancing social and environmental progress within an organization. Finance teams uniquely understand the priorities of executive leadership and boards, and how investments are measured. They can push thinking beyond short-term ROI to include social ROI, long-term outcomes, and opportunity costs. When CFOs, controllers, and budget managers become true stewards of social impact, rather than just financial health, they can unlock significant scale, accountability, and systemic change.

NationSwell: What’s one book, podcast, ritual, or person that’s fueling you lately?

Maggie Carter: I’m currently reading “Non-Governmental Organizations, Management and Development” by David Lewis. This book is shaping my understanding of how the social sector develops strategies, architects organizational structures, and delivers impact. It’s also prompting me to consider how organizations should navigate crises and who is best equipped to lead through such changes: whether it’s the CEO, a donor, or the Board.

My recent daily ritual involves a morning walk through town. This simple act allows me to connect with nature, reflect on ideas, and find inspiration. I also have weekly walking meetings with peers, which I find incredibly invigorating and conducive to creative problem-solving outside traditional meeting settings.

What We Can Learn From The Annie E. Casey Foundation and Tomi Hiers, VP of the Foundation’s Center for Civic Sites and Community Change

Posted on by NationSwell Team

This summer, as part of NationSwell’s Place-based Impact Collaborative, we explored the power of community-led change through an immersive experience in Atlanta, GA. This experience would not have been possible without our host, The Annie E. Casey Foundation. 

As place-based work popularizes, new actors should pay attention: nearly 25 years into their place-based commitment to the city, what the Foundation is building in Atlanta is a testament to place-based investment done right. Long-term, community-rooted, structurally sound, and boldly committed to building a brighter future for youth, families and communities the Annie E. Casey Foundation is unwavering in striving toward greater opportunity for all Atlantans. 

A group of NationSwell members walk past the icon ferris wheel in Atlanta

Why Atlanta?

Many view Atlanta as a booming metro hub, but it is also the city with the lowest rate of economic mobility in the United States. A child born into poverty in Atlanta has less than a 4% chance of escaping it. The Annie E. Casey Foundation established its Atlanta Civic Site in 2001, recognizing the city’s unique potential, alongside its stark disparities.

“Atlanta has a vibrant economy (one of the fastest growing in the country) and rich culture,” says Tomi Hiers, “It continues to be an attractive city, as its rapidly growing population shows.”

But as she points out, “Atlanta has one of the country’s fastest-growing economies, but that growth is uneven across its communities….Communities along and below I-20 continue to face some of the most persistent poverty rates in the country.”

A three-pronged approach: The Foundation’s theory of change in Atlanta

The Foundation’s commitment in Atlanta is long-term and multifaceted, focusing on three investment pillars: economic opportunity, neighborhood transformation, and educational achievement.

“Atlanta is the Annie E. Casey Foundation’s second hometown (Baltimore is the other),” says Hiers, “We encourage action and transformation in Atlanta through a combination of strategic partnerships and investments, spanning beyond individual neighborhoods. Our work continues to be undergirded by the belief that strong communities are possible when young people have the family connections, relationships, communities and educational and employment opportunities they need to thrive.”

Neighborhood transformation: Pittsburgh Yards

Home to the Foundation’s Atlanta Civic Site is Pittsburgh Yards, a 31-acre development in Atlanta’s historic Pittsburgh neighborhood — a community founded by formerly enslaved people in 1883. The south side of Atlanta carries deep scars from redlining, disinvestment, and broken promises, but it also holds the legacy of resistance, culture, and community pride. It’s here that Pittsburgh Yards rises, not just as a development, but as a reclamation of possibility.

Pittsburgh Yards is both a business hub and a model of community-driven development. After purchasing the site in 2006, the Foundation undertook a years-long design process that engaged local residents and businesses. This investment resulted in the Nia Building (Swahili for “purpose”), which now houses over 100 office spaces and supports nearly 160 local businesses through both leased spaces and accessible co-working memberships.

With property values near the Beltline increasing by over 500% in just five years, the Foundation’s investments are carefully designed to prevent displacement. From affordable leases to technical assistance and business development programming, Pittsburgh Yards is a market disruptor in commercial real estate. 

Economic opportunity: Supporting local entrepreneurs

Many entrepreneurs in Atlanta, limited by social and economic barriers, are unsure if the city has room for their dreams; targeted investments from the Annie E. Casey Foundation support small business owners through space and ownership, reshaping how they imagine their futures.

The Foundation partners with organizations like Our Village United and the Russell Innovation Center for Entrepreneurs (RICE), which provide coaching, funding access, and business strategy training. Entrepreneurial support at Pittsburgh Yards is not limited to real estate. Innovative models like the container courtyard, a marketplace of rotating micro-retailers and food vendors built from shipping containers, have provided flexible, low-barrier entry points for businesses to scale and test new concepts.

Hiers highlights the urgency of this work: “Even when it comes to entrepreneurship, one of the primary drivers of wealth, company owners from certain demographics lag behind, creating a gap in revenue generation.” 

Educational achievement: Starting from birth

Approximately 8 out of every 20 children in Atlanta aged 0-5 are considered economically disadvantaged, with 5 of them living in poverty. The Foundation’s commitment to educational achievement begins in early childhood. Through supporting initiatives like “Promise All Atlanta Children Thrive” (PACT), the Foundation has galvanized a citywide action to make Atlanta the best place to raise a child.

Partners like GEEARS (Georgia Early Education Alliance for Ready Students) have helped build a collaborative that includes public and private leaders, all aligned around improving outcomes for children from birth to five. This coalition has led to coordinated grantmaking, Head Start provider collaboration, childcare stabilization grants during the pandemic, and aligned advocacy to shape systems and policy change.

A culture of collaboration and honoring legacy

What sets the Annie E. Casey Foundation’s approach apart is its commitment to authentic collaboration. Both cross-sector and community efforts are designed with shared purpose, long-term structure, and community voice. The Foundation’s partners reflect that spirit — from housing advocates and public health leaders to artists, educators, and entrepreneurs.

“I learned very early in my career that people with lived experience and those who are closest to challenges have unique perspectives that can lead to innovative and lasting solutions. I have made it a priority to ensure that people who live in the communities where work takes place or those who participate in targeted programs have a voice in helping to set priorities, developing strategy and getting the work done.”

This immersive experience was offered to NationSwell through the NationSwell Collaboratives. To learn more or get involved, visit nationswell.com/nationswell-collaboratives/

Impact Next: An interview with Nike’s Vanessa Garcia-Brito

Posted on by Brianna Provenzano

At a moment of inequality and division, who is advancing the vanguard of economic and social progress to bolster under-served communities? Whose work is fostering the inclusive growth that ensures every individual thrives? Who will set the ambitious standards that mobilize whole industries, challenging their peers to reach new altitudes of social impact? 

In 2025, Impact Next — an editorial flagship series from NationSwell — will spotlight the standard-bearing corporate social responsibility and impact leaders, entrepreneurs, experts, and philanthropists whose catalytic work has the potential to shape the landscape of progress amid urgent need for social and economic action.

For this installment, NationSwell interviewed Vanessa Garcia-Brito, Chief Impact Officer, Nike.

Greg Behrman, founder and CEO, NationSwell: What brought you to this moment? What was your leadership journey like?

Vanessa Garcia-Brito, Chief Impact Officer, Nike: I come from pretty humble beginnings — my mom always had three jobs at a minimum, and my grandmother did a good chunk of raising me in the early years of my life with such unconditional love. Growing up, there was a big theme around agency and choice and optimism. No matter how difficult life was, I was raised to believe we could do something about it. I initially thought that I would put that into practice as a human rights lawyer, and although I did go to law school, eventually through saying yes to a series of opportunities I ended up at Nike. Instead of holding tightly to any one job, I’ve always held tightly to the idea of combining impact with forward movement in a more literal sense. Nike represents the convergence of those values — it’s a place that values sport and movement, a place where my energy and passion for driving impact can really flourish. 

Behrman, NationSwell: What is your North Star of your leadership? What are some of the practices and approaches or styles that you’ve found to be really helpful for you, for your team, for others?

Garcia-Brito, Nike: I’m in love with humanity, and because of that, I really believe in leading from a place of love and being upfront and with that as a leadership style. 

I believe everyone deserves the chance to realize their greatness, and earlier in my career as a younger woman in leadership, that’s a unique choice to make. Ultimately, you have to decide if you’re all in. For me, it wasn’t even a question — I just led from a place of vulnerability, curiosity, and genuine interest in people and their impact. I’m not territorial, sometimes to a fault; even at Nike, everyone is invited into impact. I view my role as bringing people in and cultivating spaces for connection, helping people move forward together. This aligns perfectly with Nike’s focus on human potential and possibility, and it reflects how we see the power of sport to move the world forward.

Behrman, NationSwell: How has your leadership evolved in the course of your role or your time at Nike — is there a powerful moment that informs how you lead today?

Garcia-Brito, Nike: Working at Nike has really taught me to lead with who I am, and I’d like to think that, in turn, has created space for more people to lead authentically as well. I am very intentional about being a safe space for others, which encourages richer conversations and greater opportunities for people to lower their barriers. Leading this way means you can’t help but see the potential in others. I tend to see obstacles as opportunities — if there’s a tree in the way, I just look for a way around or over it. My experience running ultramarathons shapes this mindset: once committed, you keep moving forward, no matter what challenges arise. This approach has been rewarded in the sense that it’s created venues for different types of conversations — it lets people know exactly who I am.

Behrman, NationSwell: We find ourselves in an interesting moment in the impact space, with new opportunities, some pressures, some currents moving in different directions. How are you making sense of this moment?

Garcia-Brito, Nike: What really helps us navigate is knowing at our core that human potential and movement are at the heart of Nike. Through that lens, it’s exciting to see the definition of sport evolving, becoming more expansive and inclusive. Now, anyone can see themselves as an athlete, whether they’re commuting to work or competing professionally. Life is sport, and this broader perspective invites more people in, helping them rethink what’s possible and feel part of a larger community.

Moments like the Paralympics really stay with me — the power, beauty, and community support are incredible. The athleticism is inspiring, and those experiences remind me how important it is to find connection and empathy through sport. Even if I could never do what Paralympians do, I can share in their experience. I think seeking out those moments of shared humanity is how we move forward together.

Behrman, NationSwell: Is there a sport that kind of embodies the way in which you see the social impact world right now?

Garcia-Brito, Nike: For me, running and yoga are deeply connected- they both embody the mind, body, and spirit, and how we exist together in a world full of polarities. We’re more global than ever, yet people often feel isolated; we have private moments, but we’re always surrounded by others. Both running and yoga remind me that there’s no finish line, just the next step, always at your own pace. No one can do the running or yoga for you, but you can still share the experience.

The New York Marathon is a perfect example: everyone runs their own race, yet it’s a massive, collective event. I love those moments — cheering for strangers, being cheered on, feeling connected even when you’re not sure you’re still moving. That sense of accomplishment is powerful, and the same is true in yoga, where it’s just you, your breath, and your flow. The practice allows you to connect with yourself and that in turn strengthens our connection with others. 

Behrman, NationSwell: We’d love to invite you to share a little bit more about the amazing impact work that you and your colleagues are leading. Are there any programs, partnerships, or strategies  you’d particularly like to lift up?

Garcia-Brito, Nike: Our focus is creating the future of youth sport, truly uplifting work. Youth are not just our future leaders and next generation of athletes, they are already demonstrating their leadership and shaping how we play, move and pursue sport. Built on 35 years of research and pilots, we’ve learned that leading with girls is the key to lifting everyone up. While both boys and girls are dropping out of sport at high rates, girls tend to start later, drop out sooner, and are harder to bring back — about 85% of girls worldwide aren’t getting enough movement. We also focus on coaches and coaching because we know how important the relationship between a coach and an athlete can be. Coaches play a crucial role as caring adults who provide safe spaces and guidance, especially during pivotal moments in girls’ lives. For example, body confidence is a leading reason girls leave sport, and coaches are vital in addressing this.

Over the past year, we’ve ignited a coaching revolution through global summits — from our World Headquarters in Beaverton, Oregon, to Paris, Los Angeles, and Tokyo — bringing together experts, partners, researchers, and youth to accelerate better, more inclusive approaches. Despite cultural nuances, the barriers youth face in sport are strikingly consistent worldwide, with body confidence a common challenge for girls. Body Confident Sport, our research with partners like Dove, and world-renowned experts the Centre for Appearance Research and the Tucker Center for Research on Girls & Women in Sport, helps coaches understand these issues and create welcoming environments to retain girls in sport.

We also leverage Nike’s broader community, including Nike Community Ambassadors — Nike store employees who serve as coaches in their communities. They embody the spirit of lifting up their neighborhoods. We partner closely with elite athletes in their own community work, such as Play Academy with Naomi Osaka and also via innovative partnerships with other leading brands like our work with Lego emphasizing creativity, movement, and mental health, aiming to build lifelong love for activity. Ultimately, active kids are healthier, happier, and more successful in life. Giving kids an opportunity to play and enjoy sport can be so meaningful; it’s about hope, dreams, and creating a foundation to thrive.

Behrman, NationSwell: What is your call to action for other social impact leaders — what do you think other people need to hear right now?

Garcia-Brito, Nike: At Nike, we believe there’s a coach in everyone — even if you’re just coaching yourself, which is actually a great place to start. Whether you’re at work, at home, or in your community, you don’t have to wait to make a difference. Simply seeing yourself as a coach can transform your connections. There are plenty of free resources to help you start this journey, and often, it’s an easy way to change lives without even realizing it.

My call to action is to tap into that inner coach, starting with yourself and extending it to others, especially young people. In our impact space, it’s vital to create a vision and journey of hope — just as essential as food and shelter. Hope and dreams truly sustain people; when paired with opportunity and community – it is powerful. We need to connect the dots for others, showing how today’s choices lead to real progress and a better future. 

NationSwell: What are three resources that have inspired who inspired you as a leader? It could be a book, it could be a movie, it could be a quote, a song, anything. 

Garcia-Brito, Nike: There’s a cartoonist called Quino who created a character named Mafalda in the 1960s, and there is a wonderful edition of these comic strips “Todo Mafalda” with a preface by Gabriel Garcia Marquez that I keep near me. Mafalda is a wise and very funny six-year old who is not shy about reflecting some of the absurdities of adulthood. She is a champion for inclusion, joy and world peace – and she is very funny.  I’m inspired by the beauty of being able to see the world through the eyes of a six-year-old girl in this space, and how it reminds us that we know everything that we need to know when we’re young.

The other book I’d recommend is called 4,000 Weeks: Time Management for Mortals, by Oliver Burkeman. I live my life with urgency, so I’m kind of impatient when I think about creating change, but this book puts time in perspective — we have only so many weeks. It’s helped me make my minutes feel longer and my life more present, sharpening my priorities.

Peter Block’s book The Answer to How Is Yes influenced me early on. I’ve learned to say yes and drop the ‘how’ that stalls progress. When faced with challenges, I ask not ‘how,’ but ‘do we want to do it?’ If yes, then the ‘how’ will follow.

As for inspiration, it comes from the people we work with daily around the world. Despite the narratives of global division we hear, I see the opposite — countless selfless individuals dedicating their time to help their communities. This work so often happens outside typical hours, fueled by care and skill. I’m grateful for them and believe there are far more people uniting us than dividing us.