Unlocking the Power of Asset-Driven Impact

Corporations have more to contribute to social progress than dollars alone. The most durable and scalable impact often comes when companies mobilize their core capabilities, products, data, expertise, and networks—the very assets that define their business. Done well, this approach not only advances community outcomes but also strengthens long-term resilience and relevance for impact programs.

This series of case studies spotlights asset-driven impact in action. From LinkedIn leveraging its platform to close skills gaps, to New York Life equipping agents to bring grief support into schools and workplaces, to PepsiCo advancing global food security—each example shows how companies can align what they do best with what the world needs most.

Here, you’ll discover how these programs were designed, the lessons learned along the way, and the insights of leaders behind the work. Whether your team is exploring how to embed impact into core business functions, or seeking inspiration to scale what’s already working, these case studies offer guidance on how to move beyond traditional CSR toward approaches that are rooted in business capabilities, built for durability, and designed for impact at scale.

Are you a NationSwell member? If so, you have access to additional resources and support around creating asset-driven impact programs. Reach out to your membership team or email us at [email protected] to learn more.

NationSwell Institutional Members gain resources to strengthen asset-driven impact programs. Benefits include 1:1 consultations with Strategic Advisors, virtual workshops on topics like aligning impact and business, custom research to surface benchmarks and insights, and connections to peer leaders and collaborators. Members also join roundtables and Brain Trusts to test ideas and access proven tools. For deeper support, NationSwell Studio offers customized strategies and program design.