Influence at Work is a 3-part series of articles exploring what it takes for impact executives to gain and use internal influence – that precious currency required to be successful in any organization. Part 1 below begins with the foundation: earning your license to operate.

The impact leader’s work of building influence begins with establishing one’s own credibility as a business leader. More accurately, it begins with conceiving of oneself as a business leader. I have been struck in my recent conversations with seasoned impact executives by how emphatic they are in this regard. They told me there is no escaping that sense of sisyphean effort required to make the case – to get to “yes” – if your own mental model is one that differs widely from that of the CFO, COO, or any other executive who sees themself as primarily an agent of the enterprise. 

Put simply, they told me you advance impact by working through the business, not alongside it. 

For some leaders, this invites a shift: impact leaders should be able to think like and channel the perspective, language, and outlook of the very people they seek to influence.

Here’s what that looks like in practice:

Study how the business makes money

If you can’t clearly explain how your company does what it does, you’re operating at a disadvantage. By really learning how the cash flows, how share price behaves, how the widgets get made, you not only understand what makes your own impact work possible, you understand how to decode the business’s strategy and the psychology behind its decision-making. You begin to frame impact and talk about it in language that will resonate most strongly and signal that your efforts are aligned to the business.

Tactics to consider:

  • Join company earnings calls and/or pull the transcript and pay particular attention to the CEO and CFO remarks in full. Note the exact language they use to describe priorities, risks, and performance. Start using that language in your own communications.
  • Ask your finance business partner for a 30-minute sync for you and your team to go deeper on what’s new and evolving with your business model, priorities, and financial underpinnings.

Build relationships with five essential collaborators and orient yourself to the problems they are trying to solve

Whether you’re remote or fully onsite, step outside of your vertical and “walk the halls” in your finance, product, strategy, marcomm, and talent orgs. Time spent building relationships – accruing social capital – with leaders in these departments is time spent as well as anywhere. 

Prioritize curiosity about their sources of pressure and business anxiety. What are they trying to build or solve? What keeps them up at night? What defines their own success or failure? If they understand you as invested in their success – sharing in their challenges – they’ll likely be much stronger partners to you. You’ll learn how they talk, how they think, and how they see the business, allowing you to adopt or mirror those characteristics in the future when you need their partnership.

Tactics to consider:

  • Schedule informal 1:1s with a peer-level leader in each of the five functions and come with questions like “What’s the problem you’re most focused on solving right now?” and “How do you think about success in your role over the next 12-18 months?”
  • Identify one recurring meeting in each of those functions you could observe or contribute to. Even occasional visibility builds familiarity.
  • Find a low-stakes way to add value to one of their priorities before you ever ask for something. A relevant article, an introduction, a data point they’d find useful.
  • Create a simple “pressure map” to track what each key internal partner is being measured on, what’s keeping them up at night, and where they’re under scrutiny. Update it after every substantive conversation.
  • When a new initiative or challenge surfaces in the business, ask yourself: is there an impact angle here that serves their need? before you ask whether it serves yours.

Adopt the same information diet as your execs 

To connect your work to that of your CEO and those around them, you’ve got to make sense of the world as they do. While you may not know exactly what your chief executive spends their time reading, it’s a decent assumption that they’re scanning general business coverage (WSJ, Bloomberg, Fortune, NYT) and industry / trade press on a daily basis. Personally, I find WSJ’s CEO Brief, Fortune’s CEO Daily, and NYT’s Dealbook to be excellent choices for daily news and commentary relevant to markets and business.

Tactics to consider:

  • Add two or three of the recommended newsletters to your morning routine and spend 10 minutes with them before you open Slack or email.
  • When you read something particularly relevant to your company or industry, get in the habit of forwarding it to a peer or senior leader with a one-line observation. It’s a light-touch way to demonstrate business awareness and stay top of mind.
  • Once a quarter, review your own content consumption and consider adding another business-focused content source into your content diet. 

Track your company relative to peers and competitors

Business leaders are keenly aware of their market position relative to competitors. With social impact, they tend not to want to be laggards. The more you can stay attuned to the pressures – direct or indirect – being placed on the business by its peers the more likely you are to be able to win attention when you identify a competitor gap or opportunity space for impact purposes.

Tactics to consider:

  • Set up Google Alerts for your top three to five competitors with keywords tied to relevant topics like social impact, community investment, and workforce. This takes ten minutes and surfaces competitive intelligence passively.
  • Before any major internal pitch or planning conversation, do a quick scan of what peer companies have announced or been recognized for recently. Knowing where your company sits — ahead, behind, or alongside — gives you a sharper edge in those conversations.
  • Ask your NationSwell Impact Team about doing a competitor or peer scan for you.

Increasingly, part of earning your license to operate as an impact leader is about closing the distance between how you think and how the business thinks. When that gap is wide, your influence is built on the basis of successful advocacy. When that gap is narrow, your influence is built on the basis of a strong business orientation and business discipline. More on that latter piece when I share Part 2 of Influence at Work: “Becoming an Asset to the Business.”