In an era marked by sociopolitical uncertainty, businesses and their leaders have a responsibility to their employees, customers, investors, and communities to prepare for a range of plausible impacts that could emerge following the 2024 U.S. general election. Regardless of an organization’s size, sector, or prior engagement in political and social issues, the likelihood is high that electoral outcomes and subsequent societal effects will call upon leaders to make tough calls, negotiate trade offs, and act in response to a range of stakeholder interests. Those leaders will be well-served by the foresight and preparation that scenario planning affords.

NationSwell created this toolkit in an effort to make scenario planning as accessible and effective as possible during election season and beyond. For more comprehensive guidance on the role of business in promoting a healthy democracy, visit our Civics Inc. report.