ESG Next: An Interview With Tiger Global’s Ali Hartman

At a moment of unprecedented attention, investment, and opportunity for the emerging field of ESG, leaders are asking: Who is best preparing their organization for the society of the future? Who is innovating today to meet decades-long environmental and social goals? Who is setting standards that catalyze their industry’s change for the better? Who is defining what bold and aspirational look like — and how best to advance that work in practice?

Enter NationSwell’s ESG Next, an exemplary group of investors, executives, authors, philanthropists, social sector leaders, academics, and field builders who are helping to shape business as a force for social and environmental progress, advancing — and even pioneering — the most forward-thinking and effective programs, initiatives, technologies, methodologies, practices, and approaches.

For this installment, NationSwell interviewed Ali Hartman, Head of Responsible Investment at Tiger Global, about the power of building unlikely bridges, the importance of the “G” in ESG, and the opportunity for clarity and leadership in responsible investment — especially amid the current backlash. 

Greg Behrman, CEO + Founder, NationSwell: How did your personal and professional journey to the field of ESG begin?

Ali Hartman, Head of Responsible Investment, Tiger Global: My journey to this field began long before anyone was using the acronym ESG. In many ways, it began before I even knew my ABCs. You see, I grew up in a social justice activist household, where both of my parents risked their safety and comfort in pursuit of nuclear disarmament. They were civil disruptors in the Plowshares movement and were arrested and imprisoned multiple times for their activism. So I spent my childhood in soup kitchens and at meeting houses, in courtrooms and on protest lines. With that reality came a sense of responsibility to serve the greater good and an obligation to speak truth to power. Changemaking was — and is — a part of my DNA. Literally, my mom was in prison while pregnant with me. 

As a teenager and young adult, I pursued internships and jobs in the public sector and with activist organizations. These were known entities to me based on my upbringing and places I understood that I could make an impact. It was in graduate school, when I took a class called Business Ethics, that I was first exposed to the power of the private sector. 

About a month into the class, a light bulb went off for me. I realized that companies had so much capital, flexibility, access, and influence. I realized that if I wanted to have an impact that could be sustained and scaled, I had to understand how this part of the equation worked. 

Since that class, my career has spanned roles in corporate sustainability, ESG strategy, and responsible investment across big business, private equity, and, most recently, venture capital. These jobs connect money and meaning and prove that public interest and private resources can have a greater impact when they’re working together. 

Behrman, NationSwell: How do you make sense of this moment in ESG?

Hartman, Tiger Global: I’ve been doing this work for about 15 years and have seen real evolution in this space. There’s been tremendous momentum and meaningful scale during a relatively short period of time. But with that growth, we’re also seeing some confusion and chaos. We need to get clear and be intentional when it comes to defining and pursuing ESG management. 

I’m an ESG purist. What I mean by that is when I talk about ESG integration, I’m referring to the measurement and management of material environmental, social, and governance factors in the operations of a business. 

Importantly, what I’m not talking about is impact investing, philanthropy, CEO activism, or corporate values. These are each, of course, critically important. But they’re just not part of ESG strategy. For me, ESG management is about viability, not morality. 

That’s not to say what is good for the sustainability of a company isn’t good for people or the planet — it usually is. When companies are measuring and managing their inputs (including natural resources and human resources) more intentionally, strategically, and efficiently, everyone wins. From where I sit, thoughtful, strategic ESG management has become the baseline of doing business in a world that is more complex and constrained than it has ever been. There’s so much opportunity to build better businesses that are ready to manage the volatility that is here and is only going to grow with time. 

Behrman, NationSwell: Tell us about the work you and your team are leading at Tiger Global, and why it’s noteworthy or potentially even showing early signs of advancing the field.

Hartman, Tiger Global: We are still in the early innings of our work at Tiger. We have a lot more to understand when it comes to purpose building responsible investment into our asset classes and investment strategies. That said, I’m proud of the progress we’ve been making and am excited about what’s to come for us — and hopefully for the venture industry more broadly. 

In the last year and a half, we’ve established a strong foundation for what will be an evolving responsible investment strategy. Our work to date includes firm-level policies, new ESG-related diligence practices, and a suite of monitoring tools to better understand our portfolio companies and fund-level trends. 

We still have a lot to learn about how to best integrate this work into a scaled venture model — one where companies are earlier in their maturity and limited in their resources, and where investors are often passive and minority shareholders. This is a totally different proposition than the work I did in private equity. 

Nonetheless, while the challenges are real, so are the opportunities. I believe that supporting companies early in their evolution and embedding efficiency and ethics into operations from the start can have a profound impact for companies’ growth and for the world in which they operate. 

Something else I am excited about is the chance to advance this work across the venture industry. While some impact-oriented firms or emerging managers have already started to integrate responsible investment strategies into their work, there is a massive opportunity to engage the larger, more traditional firms. Without a doubt, there is both value and necessity in us working collaboratively across the industry. 

As an example, we recently signed on as a founding member of the Venture Climate Alliance alongside more than 20 of our VC peers. Over the last few years, Tiger Global has been taking steps to measure and manage our firm-level footprint, achieving net-zero status as of 2021. As we look ahead, we are excited by the challenge of building tools and resources, setting expectations, and sharing opportunity with our portfolio companies with the goal of helping them better manage the risks and opportunities posed by climate constraints. We’re also excited to help advance the net-zero conversation across the industry.

Behrman, NationSwell: What is something that you’re spending time thinking about when it comes to ESG? 

Hartman, Tiger Global: When it comes to venture, I increasingly think that there’s an opportunity to reprioritize the acronym to be GES, instead of ESG. Putting governance last in the acronym can put it last on people’s minds. While, historically, some may have seen governance as a check-the-box part of this work, it is foundational. I think governance can and should go far beyond anti-bribery or anti-corruption. 

Governance is management and management is talent. And talent is prioritized and prized by the venture capital industry. I think that if we can modernize governance and give the “G” more attention and recognition, we’ll see better outcomes in all dimensions, including companies’ abilities to engage on environmental and social issues, weather volatility, and outperform over time.

Behrman, NationSwell: Who are some peer leaders who inspire you?

Hartman, Tiger Global: I’m inspired every day by folks across the changemaking continuum. Truly. When people say they are depressed about the state of the world, I tell them they should meet some of the people I get to meet. I’ve been having some really exciting conversations with Lyel Resner, co-lead of the Startups & Society Initiative. I think his experience as a tech entrepreneur brings important perspective to the table and I have loved talking to him about the interplay between responsible investment and responsible innovation. 

Shu Dar Yao at Lucid Capitalism also comes to mind. She is a force, highly creative, and has her finger on the pulse of what’s possible for the industry. We had such a great conversation when we were together recently at the Women’s Venture Capital Summit. 

I would be remiss to not mention the inimitable Cheryl Dorsey, CEO of Echoing Green. Cheryl has been many things to me over my years of knowing her — a co-conspirator, super connector, visionary leader, and dear friend. Her work and wisdom have never been more important to the urgent problems we’re collectively facing. I would put Cheryl and the amazing EG fellows in charge of everything if I had a magic wand!

Behrman, NationSwell: What are you reading, watching, or listening to right now that is inspiring your leadership?

Hartman, Tiger Global: A piece of writing that I often find myself returning to and sharing with colleagues in similar spaces is “At the Edge of the Inside” a consideration of the works of theologian Richard Rohr. It emphasizes the importance of effecting change within an organization or system. If you’re on the outside of a system, you can’t fully understand or appreciate it. Conversely, if you’re too close to the center, you may not be able to see its shortcomings. 

That really resonates with me. During the first decade of my career, I often felt out of place. Traditional business people sometimes considered me too alternative, while the activist or nonprofit community sometimes viewed me as disingenuous. Rohr’s piece helped me understand the importance of navigating those edges and building bridges. I highly recommend it to those working within conventional systems but pursuing unconventional goals. 

On a lighter note, it’s essential to find joy, rest, and respite in our busy lives, which I often find when listening — and laughing — to the podcast SmartLess, hosted by Will Arnett, Sean Hayes, and Jason Bateman. It offers a delightful blend of entertainment and relaxation, reminding us to make time for lighthearted fun.

On a related note, I highly recommend the newsletter What Could Go Right, which offers a refreshing perspective amid today’s often negative news cycles. It’s easy to feel anxious or overwhelmed by the state of the world, but it’s essential to recognize the progress we’ve made and the potential for positive change. To address challenges as great as the climate crisis, we can’t rely solely on fear, scarcity, or reactive responses. We have to inspire and excite people by showing them what’s possible and giving them hope. 


To learn more about how our ESG Next honorees are shaping business as a force for social and environmental good, visit the series hub. Tiger Global is a NationSwell Institutional Member. To learn more about membership in NationSwell’s community of leading social impact and sustainability practitioners, visit our site.

The Wrap-Up: Building the Future of Work

Organizational leaders are at an unprecedented inflection point. Years of pandemic-related challenges have disrupted society’s most foundational systems – and the workplace is no exception. From the potential and pressures of new technologies to evolving stakeholder expectations, leaders have had to be innovative, nimble, and clear-eyed in response to rapid shifts in how we work, where we work, how we support the people who work for us, and how we can harness the power of emerging tech while keeping humans at the center of our efforts.

There is no playbook for these leaders — but there are promising, new models, strategies, and approaches to navigating these shifts in the landscape. To support these leaders, NationSwell announced a new 2023 initiative focused on Building the Future of Work to support practitioners advancing the intersecting fields of labor, equity, technology, and sustainability.

Through a series of convenings, research, and interviews, NationSwell has surfaced some of the most promising takeaways on how leaders are responding to present challenges, redressing the injustices of the past, and working to build a more equitable, just, and human-centered future of work — while illuminating what’s on their minds as they build. With the valuable findings below in hand, NationSwell is excited to further explore this evolving realm of leadership, continuing our quest to better understand the ever-changing dynamics in this field.


The Community Leaders Who Made This Possible

We wanted to take a moment to spotlight just some of the leaders who made Building the Future of Work possible.

 “To prepare for the future of work, we must invest intentionally in developing the leadership of young people to thrive, and lead, in a rapidly changing world.” — Radha Ruparell

Learn more about how Radha is building the Future of Work as Head of Global Leadership Accelerator at Teach For All.

“Becoming truly human-centered will require shifting our focus from the future of work to the future of workers.” — Maria Flynn

Learn more about how Maria is building a human-centered for of work as President and CEO of Jobs For the Future.

“We need to align the conversations of employer competitiveness enabled by technology with that of advancing job quality. Many people want a different world of work than the one we inherited or even shaped before the pandemic.” — Shalin Jyotishi

Learn more about how Shalin is Building the Future of Work as a fellow for the World Economic Forum.

“The most important part of building the future of work is grounding worker performance in well-being. We will still face change and uncertainty, but a workplace that creates agency and connection to a larger purpose will enable people to perform.” — Meredith Davis

Learn more about how Meredith is Building the Future of Work as Government Account Partner at BetterUp.

“The future of work will require a change in perspective from a nuanced 40-hour a week schedule wherein employees are glued to a cubicle or office to one of flexibility—understandably, this will vary based on the scope of one’s position.” — Dr. Larry Johnson

Learn more about how Dr. Larry Johnson is Building the Future of Work as President of CUNY’s Guttman Community College


The Takeaways

Learn how NationSwell leaders are Building the Future of the Workforce by creating untraditional pipelines to employment for would-be workers from marginalized communities.

Learn how NationSwell leaders are Building the Future of Work by using inclusive leadership as their compass to navigate a newly hybrid working world.

Learn how NationSwell leaders are building the Future of Work by advancing corporate cultures that pave the way towards progress, equality, and greater social impact overall.


NationSwell’s Future of Work Collaboratives received two honors from Fast Company’s 2023 World Changing Ideas Awards. Learn more about our new model for scaled impact that unites the largest corporations, philanthropies and advocacy groups to accelerate and scale their impact, and how we’re using this model in Building the Future of Work, working with leaders to create a more equitable, sustainable and human future for the ever-evolving workplace.

Five Minutes With Jonathan Stott, Executive Director at EcoRise

The NationSwell Council is made up of social impact-oriented leaders and changemakers who are committed to pioneering solutions in order to better their communities — and the world around them. In NationSwell’s latest series, “Five Minutes With…,” we sit down with members of our community whose exemplary leadership deserves a deeper dive. Here’s what Jonathan Stott, Executive Director at EcoRise, had to share with us on biomimicry, youth leadership on climate, and community-based environmental alliances:

NationSwell: What does the future of nature-inspired innovation look like, and what can we do to ensure that that future is as equitable and inclusive as possible?

Jonathan Stott, EcoRise: There are so many different ways to answer this one, but for today, I’ll focus on organizational culture. Nature-inspired innovation invites all of us to critically examine our workplace cultures and consider how we might look to nature to reimagine what a healthy and inclusive organization can look like. It’s taking principles of biomimicry, for example, to reimagine decision-making as at the periphery of an organization, where decisions are informed by the stakeholders/customers/users/etc, rather than having centralized control and command structures, which concentrate power in ways that inhibit innovation and contribute to inequity.

NationSwell: How does the work you’re driving today help to build that future?

Jonathan Stott, EcoRise: We’re doing a lot of work at EcoRise to put this concept into practice, with one example being our new partnership screening process. Historically, like many non-profits, we didn’t have a tool or process to truly vet potential partners and evaluate the degree to which they are aligned with our organizational values, like equity. After many conversations with board and team, we created a rubric to guide us through this review and a new working group that uses the rubric to review — and, importantly, make decisions — on partnerships. As a result of this work, we’re being super intentional about who we work with and, in some cases, where we need to respectfully decline funding. I’m looking forward to sharing our rubric and approach with other non-profits in the months ahead.

NationSwell: What inspires or motivates you — personally and professionally — to do this work?

Jonathan Stott, EcoRise: At EcoRise, we engage K-12 youth as climate justice and sustainability leaders through a variety of educational programs. I’ve had the opportunity to see our students in action this spring in communities across the country. Recently, I was in San Antonio for our Youth Council for Climate Initiatives showcase, where students shared their policy proposals and projects to advance climate and resiliency goals in the region. One student group examined how the city could streamline its website and better target support services as part of the residential weatherization assistance program to reduce San Antonio’s climate footprint and promote housing equity. All of the student groups were amazing — I could have sworn I was listening to a team of consultants or graduate students. I left feeling hopeful and inspired — and eager to do more to support youth leadership on climate.

NationSwell: What are some promising signs from the impact you’re driving?

Jonathan Stott, EcoRise: We face an existential threat with climate change, and so it’s easy for me to go negative. But there are so many promising signs in the work we’re doing at EcoRise with the support of our partners. One project I’m particularly excited about is our systems change efforts, whereby EcoRise is working with local, regional, and national partners to advance the environmental education movement through large-scale data collection and visualizations. This project is called Gen:Thrive, and is publicly available here: https://www.genthrive.org/

NationSwell: Finally, what are some of the challenges you’re facing? How can NationSwell’s social impact community of practice help you with those challenges?

Jonathan Stott, EcoRise: We’re not a huge non-profit, but we’re not tiny either. As a result of being somewhere in the middle, there are times when we need support in specific areas we are working in, where we don’t have the internal expertise (e.g. technical support for our GIS mapping work, human resources and legal expertise). We’re also seeking board members who can play the role of Community Connectors and Champions, helping advance our impact and build program alliances with community based non-profits in key regions including New York, Washington D.C, and Atlanta.


Jonathan Stott is the Executive Director at EcoRise, a nonprofit working to mobilize a new generation of leaders to design healthy, just, and thriving communities for all by elevating youth voices and advancing student-led solutions to real-world challenges. If you’re interested in learning more, please get in touch.

ESG Next: An Interview With Seventh Generation’s Alison Whritenour

At a moment of unprecedented attention, investment, and opportunity for the emerging field of ESG, leaders are asking: Who is best preparing their organization for the society of the future? Who is innovating today to meet decades-long environmental and social goals? Who is setting standards that catalyze their industry’s change for the better? Who is defining what bold and aspirational look like — and how best to advance that work in practice?

Enter NationSwell’s ESG Next, an exemplary group of investors, executives, authors, philanthropists, social sector leaders, academics, and field builders who are helping to shape business as a force for social and environmental progress, advancing — and even pioneering — the most forward-thinking and effective programs, initiatives, technologies, methodologies, practices, and approaches.

For this installment, NationSwell interviewed Alison Whritenour, Chief Executive Officer at Seventh Generation, about her journey from traditional marketing to corporate social responsibility, her concerns about this moment in ESG, and how her hope that Seventh Generation’s new approach to CSR reporting will provide the blueprint for its future.

Greg Behrman, CEO + Founder, NationSwell: How did your personal and professional journey to the field of ESG begin?

Alison Whritenour, CEO, Seventh Generation: My career kicked off in traditional consumer packaged goods fashion at Colgate-Palmolive. It’s a wonderful company, and I learned tremendously, but during that time, I realized that many of the things I was interested in weren’t being addressed from a brand and product perspective. At the time, sustainability wasn’t really a hot topic yet, but it was undeniably where all my passions lay. I was thinking about things like non-toxicity, having fewer chemicals, how a product’s ingredients interact with human health. 

Following those interests gave me my way in: I started exploring how I could apply my passion for brand management to companies I personally believed in and used in my own life. On a whim, I applied through a LinkedIn post to Seventh Generation, which I hadn’t heard much about. They were in Vermont — far from home.

Seventh Generation invited me to come up for an interview, so I went. I spent a day at the office I now work in, and I met incredible people who are, at their core, genuinely interested in changing the world and in thinking about doing business differently.

I was applying for a junior level in the organization, so it was a significant decision to take the job considering I’d be moving my whole family to Vermont. But I was inspired by the idea that business could be done differently from what I’d learned in school — from even what I’d seen at a large company. So I thought, “Why not take this chance? I can always go back.”

People often talk about gut instinct, and I tend to rely on it. That’s how I entered this field. It’s funny because people now ask how I got into ESG or CSR. I tell them, “I didn’t!” And that’s the truth. I just loved the company and what it stood for. Along the way, I’ve learned a lot about what those concepts actually mean and the impact they can have, but a lot of it wasn’t formalized when I started in this space more than 10 years ago. It was genuine interest that led me to this work, and it’s really been what’s driving me ever since.

Behrman, NationSwell: How do you define this moment in ESG?

Whritenour, Seventh Generation: This stage concerns me. We’ve seen many companies adopt ambitious goals, and communicate them to the world. But then what happens to those amazing goals? They shift, they get scaled back, or they just don’t materialize. I’m not seeing the accountability that we need to make sure that business is going to be a driving force in solving the environmental challenges of our time. This is the most urgent moment for our environment, and the combination of big goals not materializing and very real challenges facing business leaders and consumers is a collision that’s really getting in the way of impact and action.

I hope that a company like Seventh Generation can continue to be a great proof point that sustainable practices are possible despite various circumstances. We aren’t a huge company, but what we can do is really influence and punch above our weight class. And that’s really where we see the magic is helping move the big guys along who are going to have the most impact.

Behrman, NationSwell: What are some initiatives you and your team are driving at Seventh Generation that you think are noteworthy or that show promising signs of advancing the field?

Whritenour, Seventh Generation: There’s often a misconception that sustainability or corporate social responsibility (CSR) occurs in isolated environments. I have the privilege of running a company that was essentially founded on the idea of CSR. We have a genuine mission to transform the world into a healthier, more sustainable, and equitable place, and this guides all of our decisions. We have a rigorous set of product standards and practice radical transparency both internally and externally. 

We are a B Corp, and all of those things were here before I got here, before many of us got here. It’s in the DNA of the company to really serve as an example of what happens when CSR isn’t a standalone concept or an afterthought, but when the business itself is actually born from the idea of doing more than just delivering profit to shareholders, but truly standing for people, planet, and profitability. That’s how we run the company, that’s how my predecessors ran the company, and that’s how I’ve inherited the role. 

It’s a really important part of how this works because when I think about sustainability teams or CSR teams in bigger organizations, I think they’re often just considered around big decisions — you get their inputs, maybe you consider them, maybe you don’t, and then you just do what you were going to do already. 

But at Seventh Generation, our chief impact officer, the leader of our corporate consciousness — which represents advocacy and sustainability — sits on our leadership team. It’s a powerful reminder that you can’t make the easy decision. 

One key approach that sets us apart is the way we think about storytelling: We need everyone to understand the sustainability of our products the same way that they would understand the science of our products or what products claim to do. So for our marketers, your job is to innovate sustainability forward, all while finding a way to continue to hold our product standards as you do that. And that’s true across every function, but it really becomes the ethos for how these really hard decisions are made because there’s no shortcuts here. It’s all of our jobs.

In 2022, we came out with what we’re calling our Fingerprints report, which is truly the next generation of CSR reporting. We did our first CSR reporting in 2004, and we were one of the only companies to really do that at the time, so we’ve been in this for a while, and we’ve inspired a lot of Fortune 500 companies to do the same. But this year, we were really grappling with the question of what does the future of CSR reporting, of work like the work we’re leading, actually look like? 

It led our team down a path of not just looking at your carbon footprint, because this really is about everything we touch. The thesis around Fingerprints is that you really follow the impact of everything you touch, not just what you create. The most tangible examples being the investments you make, the services that you invest in, where you do your banking and where banks are investing your money.

Success for us looks like one other industry partner doing this, because if they do this, it can cement this approach as the reporting of the future.

Behrman, NationSwell: To which leadership practices do you most attribute your success?

Whritenour, Seventh Generation: A few things come to mind. First, I genuinely believe in what I do. I really give a shit, and am committed to leading this company to the next milestone. If we get there, we can be a successful business model that shows the whole world that this is possible. I am purposeful in making sure I show up every day with this ethos in mind.

Second, I take the role of being an empathetic leader very seriously, and there’s power in that. If you understand where you are, then you can understand where your team and where your consumers are, and you can address their needs and concerns as though they’re your own. This human connection is critical to the work we do.

Behrman, NationSwell: Who are some leaders in the field you admire, and who inspires you on a regular basis?

Whritenour, Seventh Generation: It’s funny you should ask me that question because I’ve been asking that question to others since I came into this job. To be honest with you, I don’t know how many people are out there doing roles exactly like mine. I’m someone who deeply values female leadership, and for me, other women doing this work and leading this work are where I find most of my inspiration. That’s been a sweet spot for me: Finding other women in the climate movement who are also willing to stand up and lead a company in that direction. 

Jenna Johnson, President of Patagonia, is one of these women. As a fellow leader in the space, she’s someone out there living the operational complexity of running incredible legacy businesses that stand for so much. She’s a true champion of not only the vision for driving sustainability forward, or in Patagonia’s case, raising the bar, but also what it takes from an operating model, financial delivery, and ensuring employee well-being. I take a lot of notes from her, especially regarding the challenges she’s wrangling these days.

Winona LaDuke joined one of our community conversations, and if you don’t know Winona, she is an Indigenous frontline community member and the executive director of Honor the Earth. She’s a total badass who doesn’t hesitate to tell people what they need to do to protect the sacred land she deeply believes in. I think the radical energy she brings to conversations is amazing, and she and her tribal partners represent a remarkable commitment to being true stewards of the environment and land around them. I’ve continued to watch her.

I always follow what The Sunrise Project is up to. I think the voices of the youth right now are crucial. I’m focused on what the next generation is calling for, and their willingness to take action gives me a lot of inspiration. I tend to follow their work and actions because they’re articulating what’s needed so well right now.

I’ve also been finding inspiration from podcasts — and one I’ve been following is Michael Gervais’s Finding Mastery. As a sports psychologist, he interviews people about how they become experts in their fields from a leadership perspective, physical perspective, and mental standpoint. Although I know nothing about sports, listening to this podcast has been enlightening and has provided me with some out-of-the-box applications for myself.


To learn more about how our ESG Next honorees are shaping business as a force for social and environmental good, visit the series hub

ESG Next: An Interview With Starbucks’ Michael Kobori

At a moment of unprecedented attention, investment, and opportunity for the emerging field of ESG, leaders are asking: Who is best preparing their organization for the society of the future? Who is innovating today to meet decades-long environmental and social goals? Who is setting standards that catalyze their industry’s change for the better? Who is defining what bold and aspirational look like — and how best to advance that work in practice?

Enter NationSwell’s ESG Next, an exemplary group of investors, executives, authors, philanthropists, social sector leaders, academics, and field builders who are helping to shape business as a force for social and environmental progress, advancing — and even pioneering — the most forward-thinking and effective programs, initiatives, technologies, methodologies, practices, and approaches.

For this installment, NationSwell interviewed Michael Kobori, Chief Sustainability Officer at Starbucks, about why this is the most crucial moment for ESG that the field has ever faced, the power of leadership companies to change whole industries, and why tapping into your employees is essential.

Greg Behrman, CEO + Founder, NationSwell: How did your personal and professional journey to the field of ESG begin?

Michael Kobori, Chief Sustainability Officer, Starbucks: When I was 17 years old, my father insisted that I apply for a scholarship offered by his company to spend the summer on a foreign exchange program. When you’re 17 years old, you want to spend the summer with your friends, not go to another country. But he made me apply, I got the scholarship, and spent the summer with a host family in Tokyo, Japan. 

Spending that time in my ancestral homeland, and even meeting some of my distant relatives, awakened in me a passion for thinking globally, and set me on a career that would lead to learning more about the world and working to understand and address the challenges facing humankind.  

As someone who has spent most of my life thinking globally, I think a lot about the Black Lives Matter protests of 2020 — it was incredible to see how these protests sparked movements all around the globe. They definitely helped me to reframe my views on social justice.

Another factor that has helped to frame my perspectives on social justice is my ethnicity. I’m a third-generation Japanese-American, and I never used to think about the fact that both of my parents, who were second-generation Americans, spent their youth in the internment camps during World War II. Growing up in the Japanese-American community, we just didn’t talk about it. But the powerful truth is that they were imprisoned by the United States government as enemy aliens.

Today, years later, my two daughters, who are much more conscious about ethnicity and diversity than I was, have awakened my personal history and sense of social justice. They and their generation are alive with discussions about justice and movements for reparations. I’m gratified to see that the Asian-American experience is part of the conversation. And it’s helped me to realize how my family’s history is such a big part of my desire for justice.

Behrman, NationSwell: How do you define this moment in ESG?

Kobori, Starbucks: I’ve been working in this field for nearly 30 years; well before we called it ESG. The work has evolved so much from those days of corporate social responsibility. And as the work evolves, the more we as a society recognize that the challenges of the capitalist system — like inequality and our environmental challenges — are reaching a head.

The current moment has been such an evolution from the early days. It has become so expansive — and as it expands, it keeps bringing more and more stakeholders to the table, including investors and regulators who are helping to change the system.  

Today, there is a clear recognition that the corporate sector is the most powerful and trusted institution in society — even more than nonprofits and governments. With this comes the urgent responsibility to address our global challenges and do our part to help build an equitable, sustainable future.

This is the most crucial moment ever for ESG. While we all try to address our companies’ footprints and the inequalities that may exist in our respective spaces, the real inflection point comes when more and more of us start realizing that we are part of a bigger system: We must ask ourselves what our responsibility is in enlisting others to help change the status quo. 

As practitioners, I think there are tremendous opportunities for us to contribute to society’s well-being and the planet. We need to think beyond our own companies and remind ourselves that the scale at which our business operates is societal and planetary. 

Currently, we are all individually addressing broader societal challenges. People ask if we are collaborating with other organizations and companies focused on the same ecosystem. It’s important to move from individual efforts to collective impact and find ways to capture this progress. When a company thinks on a wider scale, it unlocks opportunities to collaborate for the benefit of society. And collaboration is the only way we can enlist others to help restore ecosystems because, ultimately, success lies in contributing to the restoration of landscapes, which is what matters most to the planet.

Behrman, NationSwell: To which leadership practices do you most attribute your success? How do you approach getting buy-in on the work you’re driving?

Kobori, Starbucks: I’ve been fortunate to work for companies like Starbucks and Levi Strauss & Co., which have been recognized by others as leaders in sustainability. We know that the initiatives we pioneer can influence others in the industry. If Starbucks is successful in eliminating single-use cups and shifting to a reusable cup system, the industry will take notice. At Levi’s, the designers wanted to use less water in the manufacturing process. They came up with techniques to create the worn look on jeans using less water, which led to changes in the industry. Companies that manufactured washing machines began designing machines that used less water. Now, those machines are standard in every apparel factory worldwide.  

Leadership companies have the power to change entire industries. This is why I work for companies like these: We can have a broader influence on the system. 

If you find yourself at an organization that has the potential to lead and you’re facing headwinds because the organization does not have sustainability or responsibility as its ethos, you should focus on the business case for sustainability. It’s there, and it’s been demonstrated over the years — particularly for building resilience in your supply chain. 

It’s also essential to appeal to a company’s talent, especially the younger generation of employees and customers who expect sustainability and social justice from the brands they buy. When you appeal to a large swath of the workforce, that often means success is not dependent upon just one leader or executive. Tapping into your employees builds a movement for internal change that can actually have a societal impact as it starts to impact customers and communities outside of your business.

Behrman, NationSwell: What are some initiatives you and your team are driving at Starbucks that you think are noteworthy, or that show promising signs of advancing the field?

Kobori, Starbucks: Corporations are often nervous about environmental and climate justice and unsure of what to do. In addition to researching and engaging with stakeholders to assuage those anxieties, I prefer to take action. For example, we’ve invested $97 million in a community solar project in upstate New York, benefiting low- to middle-income communities. 

Because of that investment, Generate, our partners in the community solar project, received a deal with New York State and identified a subsidy so that those 24,000 households actually ended up paying less for renewable energy than they were for fossil fuel-based energy — and we also provided renewable energy to all of our stores in those neighborhoods. And now that criteria is being applied as we look at all of the other renewable energy investments that our company is making. 

This investment started with Starbucks’ balance sheet cash, and it allowed us to use our profits to address social and environmental issues, which also allows us to continue to generate income from that investment.

Another notable effort is our work on reusable cups, with more than 20 pilots last year in the U.S. and internationally. We aim to phase out single-use cups and move towards more sustainable options, which will not only help us lead with our employees and customers, but across the industry.

Behrman, NationSwell: To which leadership practices do you most attribute your success?

Kobori, Starbucks: I believe in being a servant leader, supporting my team, and helping them obtain the resources they need. I set a clear vision and empower my team to develop strategies for achieving our goals, and then I support them by influencing key stakeholders, connecting the dots, and connecting people who are doing like-minded work. Being a leader means embedding the work of sustainability and social equity in the business and supporting those teams to own it. It means being a great cheerleader and a supporter of their work. 

Behrman, NationSwell: What are some peer leaders and some books that inspire your work?

Kobori, Starbucks: I greatly admire Erin Meezan, CSO at JLL, who was formerly CSO at Interface. I still think Interface does this better than anyone else, because their approach to social impact is totally embedded in what they do as a company. Janine Benyus, founder of Biomimicry Institute, also comes to mind. Janine is one of the most brilliant people I know when it comes to thinking about ecosystems, biology, and sustainability. Every time I speak with her and I think I have the answer to something, she kicks my intellectual butt and makes me realize that I’m only part of the way there.

Finally, there’s Heather McTeer Toney, who leads climate justice work at the Environmental Defense Fund. She is one of the writers profiled in one of the books I’d recommend: All We Can Save, an anthology of poems and essays by female, largely BIPOC, climate justice leaders edited by Dr. Ayana Elizabeth Johnson and Dr. Katharine K. Wilkinson.

Reimagining Capitalism in a World on Fire by Harvard professor Dr. Rebecca Henderson is also an immensely powerful book, as is The Ministry for the Future by Kim Stanley Robinson, who has been called our greatest living science fiction writer. The Ministry for the Future describes a not-too-distant future where a U.N. Ministry has been created to implement the Paris Climate Agreement. And lastly, The Culture Code by Daniel Coyle is so helpful — it will always be my go-to for understanding organizational dynamics and building successful teams. 


To learn more about how our ESG Next honorees are shaping business as a force for social and environmental good, visit the series hub. Starbucks is a NationSwell Institutional Member. To learn more about membership in NationSwell’s community of leading social impact and sustainability practitioners, visit our site.

ESG Next: An Interview With Nike’s Caitlin Morris

At a moment of unprecedented attention, investment, and opportunity for the emerging field of ESG, leaders are asking: Who is best preparing their organization for the society of the future? Who is innovating today to meet decades-long environmental and social goals? Who is setting standards that catalyze their industry’s change for the better? Who is defining what bold and aspirational look like — and how best to advance that work in practice? 

Enter NationSwell’s ESG Next, an exemplary group of investors, executives, authors, philanthropists, social sector leaders, academics, and field builders who are helping to shape business as a force for social and environmental progress, advancing — and even pioneering — the most forward-thinking and effective programs, initiatives, technologies, methodologies, practices, and approaches. 

For this installment, NationSwell interviewed Caitlin Morris, Vice President of Social + Community Impact at Nike, about this moment in ESG, the intertwining of people and planet, and the unique power of measurement not to gauge impact,  but actually facilitate it. 

Greg Behrman, CEO + Founder, NationSwell: How did your personal and professional journey to the field of ESG begin? 

Caitlin Morris, Vice President, Social + Community Impact, Nike: My journey to this field began almost by accident. I graduated from the University of Virginia during a recession, and I didn’t really know what I wanted to do next. I went to Hungary to teach English my first year out of school. 

My second year there, I worked for a consulting firm as the only native English speaker in the office, where I had some high-profile accounts. I specifically recall my secretary saving all her money to buy a pair of Levi’s, highlighting the power of American business as a force for good. But like any situation where you think you’re giving something, you get more than you give. I learned a lot from Hungarians about a diversity of worldviews, and about not taking things for granted.

After returning to the U.S. from Hungary, I worked at a consulting firm focused on capital markets development. I was drawn to the idea that we could make a difference by changing government structures to be more open and democratic through capitalism. My path was set early on, and it would eventually lead me to Nike. 

I joined Nike because of their first Community Impact report — it wasn’t because of Michael Jordan or any great sports moments, but because of the innovation they were driving around corporate responsibility. 

Behrman, NationSwell: How do you define this moment in ESG? 

Morris, Nike: I don’t really think ESG is a framework. It’s more of a collection of letters that roll nicely off the tongue. But the environmental piece of ESG is critically important, and at the same time, it often gets elevated over social without people recognizing the strong intersectionality between the two. 

I don’t disagree that we need sharp measurement on environmental factors, but people and the planet are two intertwined issues. If you don’t solve poverty and other challenges that communities are facing in their daily lives, we’re going to continue to make decisions that aren’t good for the planet. My team sits in social and community impact, so we lead with the people piece. That doesn’t mean we don’t see the intersectionality with the environment. It’s part of why we launched the Community Climate Resilience Fund, where we’re directly investing in intersectionality with the Trust for Public Land

My team has never been in more demand from the brand. Community used to be a “nice to have”; now it’s “table stakes” for companies. As you look at the Edelman Trust Barometer, consumers expect companies to solve problems more than they expect governments to. So, we have to have a clear point of view on which issues we take a stand on and how we’re addressing them. I feel proud that we have a team that can stick with long-term change around physical activity and supporting leaders who are working to address social justice issues. 

This moment in ESG brings so much excitement, but that excitement also brings challenges. Everyone grew up in a community, so the passion for thinking about the community component of social factors can feel quite outsized. That passion comes from an authentic and honest place, but it can be noisy, and the noise makes it difficult to maintain focus on the strategy, all while giving it enough space to

constantly evolve and emerge. The challenge is to balance the desire to keep people focused and to be flexible and responsive to current issues. 

Behrman, NationSwell: What are some initiatives you and your team are driving at Nike that you think are noteworthy, or that show promising signs of advancing the field? 

Morris, Nike: Nike has a mission, vision, and purpose — and the purpose part is relatively new for the company. This guiding principle has made our work central to the company’s operations, which is exciting. 

One of our most important initiatives began with a big framework: believing the world needed to understand the global cost of inactivity. We created Designed to Move, an advocacy play that we hoped would catalyze a movement around physical activity. For Designed to Move, the theory of change is supported by science. We collaborated with scientists to understand the various benefits that come from sports, and we learned that it’s a uniquely efficient investment — it pretty singularly combines physical literacy, emotional intelligence, and cognitive function. As the nexus of all of those things, it has been undervalued. 

So, for Designed to Move, our theory of change had two key focuses: one is integrating physical activity back into everyday life, the second is providing kids with early positive experiences in sports and play. 

At an individual level, it’s crucial to give children the ability, confidence, and desire to be active, as this sets them up for a lifetime of activity. The cycle is intergenerational — inactive adults are two times more likely to have inactive children. When we provide kids with positive early experiences in sports and play, they continue engaging in these activities. We began with a high-level macro approach, and then shifted to more programmatic work, testing innovations on the ground to gather proof points and inspirational stories. 

Another initiative I’d like to spotlight is the Nike Community Ambassador Program. This initiative excites me because it demonstrates the power of measurement and using the company’s full resources. The program involves training retail athletes to be coaches in local community organizations. What I love about this is that it was driven by insight. For instance, in Seattle, a group of Nike retailers were volunteering

at a school when the PE teacher left them in charge of 50 kids, assuming they could handle a PE class since they were associated with Nike. 

This experience highlighted the need for our teams to be better equipped as coaches in the field. The program began as a way to rally teams around the cause of getting kids active and walking our talk. We believe that quality trained coaches are critical to a child’s experience, so we can’t have untrained employees volunteering. What we didn’t expect was the incredible impact this program had on the employees and their connection to the brand. Some Nike employees may have grown up in the local Boys and Girls Club and now are returning to volunteer at a place that was meaningful to them. Others might have a master’s degree in sports science and are working retail because it was the available job. 

These employees didn’t necessarily see a future for themselves in retail, but now they’re able to use their knowledge and apply it in the community. This has unlocked a different reaction regarding their longevity with the brand. The program allows us to test our coaching materials, authentically engage with communities on a larger scale, and drive an employee engagement strategy that delivers returns to the brand. 

Behrman, NationSwell: How are you measuring and evaluating the success of your initiatives? 

Morris, Nike: Nike’s power lies in innovation and inspiration, and when we are at our best, we utilize the full power of the brand along with my team’s work on the ground. About seven years ago, we transitioned from a separate mission-based team to the company’s philanthropy center. As the company’s budget grew, so did ours, allowing us to do some exciting things. 

We’ve invested in digital tools for scaling our reach, providing resources such as coaching guides and inclusive coaching tools. We adopted a collective impact approach, focusing on local partnerships and place-based investment. This enables us to align our efforts on a city or neighborhood level and measure the impact of our work. I do think that this power of partnership at a local level is absolutely profound: You can’t get scale without first making a hyperlocal impact and measuring it properly.

Speaking of measurement, our increased budget gives us more tools to better measure our efficacy, ensuring our work is genuinely effective. With a smaller budget, you want to spend all your money doing good work. As your budget grows, you can be more honest about assessing your performance and asking, “Well, we’re doing it, but is it really working?” 

Effectively measuring our progress is new territory for us. We’ve been good at selling inspirational concepts and catalyzing movements, and now we’re prioritizing holding ourselves accountable by leveraging both internal and external tools to measure our reach. 

We’re also getting granular with measurement, even measuring the effectiveness of our tools. We’ve historically built things in partnership with experts and gained insights from users, and now we have experts examining how well our tools are being used. 

Behrman, NationSwell: To which leadership practices do you most attribute your success? 

Morris, Nike: Stakeholder engagement has been the connecting thread of my career. I make a dedicated effort to actively listen. Great leaders are excellent communicators, and communication starts with listening. That, for me, is probably my connecting thread and belief. People often ask why I stay at Nike. I stay because of our commitment to innovation and the people. I am fortunate to lead and partner with a team of 70 incredibly intelligent individuals, and my job as a leader is to be a multiplier for them, helping them do their best work. 

Behrman, NationSwell: Who are some leaders who inspire your work? 

Morris, Nike: My first choice is Shelly Omilade Bell, founder of Black Girl Ventures. Shelly is entrepreneurial, creative, and authentic in everything she does. She radiates energy and possesses the wisdom to lead her organization forward while recognizing that her role may need to change over time. It is not easy for founders to do this, and she is doing it brilliantly. 

Charlie Brown, CEO of Context Partners, also comes to mind. I’ve known Charlie for a long time and admire his work, starting at Ashoka, where the power lies in believing in individual game-changers. Charlie’s philosophy centers on the idea that no one achieves success on their own — we always do it in a community. I have learned a lot from Charlie, who has not been afraid to reinvent himself. As someone who has been consistent in my career, I am always impressed by people who take risks and change things up. 

Last but not least, there’s Maria Bobenrieth, CEO of Women Win. What I love about Maria is her constant joy. She has a saying, “Don’t get angry, get curious.” She leads with joy and innovation, changing how we support women and girls through sport. We have collaborated on our first participatory grant-making initiative outside of our employees: the ONSIDE Fund, funded by us and Puma. While there has been good collaboration on the labor rights side, there has been less collaboration on community impact. The Onside Fund and the participatory grant-making initiative, as well as the ability to co-fund with others in the industry, are fascinating. 

Alongside those leaders, I’ve also become a big podcast fan. I keep going back to “No Off Season,” a Nike podcast that features Megan Bartlett from the Center for Healing and Justice through Sport. I highly recommend it. 


To learn more about how our ESG Next honorees are shaping business as a force for social and environmental good, visit the series hub. Nike is a NationSwell Institutional Member. To learn more about membership in NationSwell’s community of leading social impact and sustainability practitioners, visit our site.

Five Minutes With Meredith Davis, Government Account Partner at BetterUp

The NationSwell Council is made up of social impact-oriented leaders and changemakers. In Nationswell’s latest series, “Five Minutes With…,” we sit down with members of our community whose exemplary leadership deserves a deeper dive. Here’s what Meredith Davis, Government Account Partner at BetterUp, had to share with us:

NationSwell: What does an equitable, human-centered future of work look like?

Meredith Davis: It could incorporate many factors, and  one of the most important is whole person performance grounded in well-being. We will still face change and uncertainty, but a workplace that creates agency and connection to a larger purpose will enable people to perform. My focus is on the Government workplace, where I work to bring the mindsets and behaviors that enhance personal flourishing to everyone, from frontline employees to senior executives.

NationSwell: How does the work you’re driving today help to build that future?

Meredith Davis: I think it’s important to eat your own cookie dough. At BetterUp, personal well-being and company citizenship are reinforced through policy and leadership practice. As a fun example, we’re frequently reminded to take breaks to rest and recharge.  We’re encouraged to decline meetings we won’t add unique value to, prioritizing instead “deep work” like writing a learning memo to contribute a unique observation. We iteratively and intentionally improve our culture with a twice-yearly internal Canvass, Caucus, and leadership Commits process. And in case we need the reminder that our well-being and life experience matter, all of our all-hands meetings start with a mindful minute, meditation, or presence practice. As workplace  guru Dr. Adam Grant recently referenced, exit interviews are too late to find out why people are leaving.

NationSwell: What inspires or motivates you — personally and professionally — to do this work?

Meredith Davis: I’m motivated by the idea that accomplishing government agency missions doesn’t conflict with the well-being of their employees — in fact, employee well-being is crucial to mission success. The choice isn’t me or the mission. I’m seeing the shift to an “and” mentality – that when we focus on our own well-being and the well-being of our staff, we end up accomplishing higher quality, more sustainable work. 

In a macro sense, as humans, we are finding our unique value based on our judgment and creativity  in the world of AI-augmented and robotic-assisted work, something that the speed of technological advancement demands. Futuristic thinking inspires me – no one knows the upward bound of human potential.

Many people might relate to my personal journey to valuing well-being. In my short time in the military, I burnt myself out completely. I developed mechanical habits that created an unnecessary sense of over-urgency for every task — I was “always on.” For example, I developed a self-critical inner monologue, intentionally de-identified with clear pain or injury, and cut off sleep. I saw pressure biofeedback loops as “discipline.” There are times when we need those gears, especially in a job of service to a mission greater than any one person. I’m grateful to know I have them in case I need to “break glass in case of emergency.” However, through working with my coach and reading research on human performance, I now practice skills of self-compassion to create helpful inner monologue, sensory connectedness to reduce stress levels, and intentional rest and recovery to improve mental agility, creativity and sharp decision-making. These habits produce a more useful default mode and have made me a more valuable, more productive (and happier!) employee and leader.

Getting to see these mindset and behavior shifts in others who are serving such important missions in government motivates me. It’s also inspiring to know that there’s always more to learn.

NationSwell: What are some promising signs from the impact you’re driving?

NationSwell: The BetterUp platform delivers a unique capability to measure human flourishing. Quantitative outcomes in our government work have shown 15% improvement in well-being, 7% increase in leading indicators of retention, 14% increase in wartime readiness, and 15% increase in resilience. But I live for qualitative data – the human stories. I’m paraphrasing but, “This experience is priceless… I learned skills I will take with me for the rest of my life” or “I always avoided conflict, and now I have the tools to face it with confidence” are evidence of better workplace performance and a more satisfying life experience for real people.

NationSwell: What are some of the challenges you’re facing? How can NationSwell’s social impact community of practice help you with those challenges?

Meredith Davis: Although the pandemic shifted the work world dramatically toward more flexible work, we still need dialogues about the need for whole person performance and well-being. I would love to see research like Dr. Martin Seligman’s recent findings on well-being as a top predictor of job performance  integrated into workplace policy and practice. I’d ask this community to elevate and expand how we conceive of well-being as foundational to the future of work among leaders in government and its private and non-profit sector ecosystem.

NationSwell: What’s your call to action to anyone who reads this Q+A?

Meredith Davis: In our own daily workplace behavior, we can all set the example of prioritizing deep and meaningful work, reinforcing well-being boundaries, and supporting our teams to do the same. For practical ideas, check the well-being articles on the BetterUp blog. I look forward to hearing your thoughts on this topic and seeing what change we can drive together!

ESG Next: An Interview With Microsoft’s Kate Behncken

At a moment of unprecedented attention, investment and opportunity for the emerging field of ESG, leaders are asking: Who is best preparing their organization for the society of the future? Who is innovating today to meet decades-long environmental and social goals? Who is setting standards that catalyze their industry’s change for the better? Who is defining what bold and aspirational look like — and how best to advance that work in practice?

Enter NationSwell’s ESG Next, an exemplary group of investors, executives, authors, philanthropists, social sector leaders, academics, and field builders who are helping to shape business as a force for social and environmental progress, advancing — and even pioneering — the most forward-thinking and effective programs, initiatives, technologies, methodologies, practices and approaches.

For this installment, NationSwell interviewed Kate Behncken, Corporate Vice President of Microsoft Philanthropies, about the importance of tying together purpose and profit, the power of capacity-building leadership, and this moment of tremendous opportunity for social impact and sustainability leaders.

Greg Behrman, NationSwell CEO + Founder: Tell us about how your personal and professional journey led you to ESG work.

Kate Behncken, Microsoft Philanthropies Corporate Vice President: While I was a lawyer for many years working in Australia and Europe, I was presented with the opportunity to come on board as Chief of Staff for Brad Smith, Microsoft President, Vice Chairman, and General Counsel. That post gave me an opportunity to be exposed to the broader work of the company, and it was in that role that I learned about all of Microsoft’s social impact work. 

I had the opportunity to work on a number of initiatives like Kids in Need of Defense, and I think that exposure is what really lit the fire for me to get passionate about the work we were leading, the opportunity to make a difference, and most importantly, about the responsibility the private sector has to all communities.

Behrman, NationSwell: How do you think about what defines this moment in ESG?

Behncken, Microsoft: As a tech company, we see the tremendous opportunity that technology brings — the huge benefits and great potential for technology to address some of society’s biggest challenges — but we also see the pace of change, the rapid transformation that was only accelerated in the Covid era, and how this pace raises new challenges and also intensifies existing inequities in our communities.

Because of that, at this moment, there’s greater expectation on private sector leaders from everybody — employees, stakeholders, and ourselves. I would say from what I’ve seen at Microsoft, the level of energy across the company for the work we do is at an all-time high. That’s a fantastic opportunity for someone like me in my role, so the question is, how do you tap into it in the best possible way?

We view our goals through four key lenses: supporting economic growth, sustainability, trust and protecting fundamental rights, but ESG is also so broad. I think a lot of us are thinking about what this framework means, and what it’s going to do. There’s going to be more that companies will have to report on in more ways; and there are going to be more things that we want to continue to report on.

Behrman, NationSwell: What is it about your approach to ESG, social impact, and sustainability work that yields the most success?

Behncken, Microsoft: In the private sector, there’s been a historical sense that profit happens at the core of an organization, but the purpose-driven functions take place in this small department that’s separate from it. But I don’t think that’s the case. The more that companies can bring together profit and purpose, the more they’re going to be successful.  

That’s certainly not the case at Microsoft. From a people perspective, we have a multidisciplinary team thinking about how we bring together our purpose and our profit. That’s no easy task. To do that, you really need a diverse skill set. We have people from so many different backgrounds, and as with any team, that diversity makes you stronger, and makes the work better.  

One of the really unique things about Microsoft Philanthropies is a group called Tech for Social Impact, where we focus on how we help nonprofits get access to affordable technology to be able to leverage that tech to grow, scale, and reach more of the beneficiaries that they’re trying to reach. But it’s not just the affordable technology we provide — it’s often that we’re working really closely with them to help them drive their own digital transformation. We’re meeting them where they are. Some nonprofits have great mastery of their technology tools, others not as much. So we, and our partners, listen to the organizations’ specific needs, that’s what makes our model so different from a one-size-fits-all approach to helping nonprofits.

In this arrangement, we reinvest incremental profits generated from the TSI model into philanthropy, into innovation for the nonprofit sector, and into a wide range of social good initiatives. That gives us a tremendous opportunity to do more; the better TSI does, the more that we can reinvest back into the sector.

A lot of people originally thought that a non-profit sales channel in philanthropies is oil and water; they thought, “How can that possibly work?” Well, I see it work. And it’s fantastic. Last year alone, we provided $3.2 billion in donated and discounted technology – up 29% from the previous year – to 302,000 nonprofits that deliver critical services to over 1.2 billion people around the world. Over the next five years, we will double the number of nonprofits we reach with technology discounts and grants to help amplify their impact.

We’re also focused heavily on multi-sector partnerships, like our partnership with U.S. Vice President Kamala Harris’s office to deepen investments in local economies in Central America, bolstering quality of life, increasing access to work, and helping to stem the tide of migration to the United States. For this initiative, the partners worked together to map out the different “swim lanes,” and then we each focused on the one where we could have the most unique impact. 

We lead the swim lane around digital inclusion: Microsoft is focused on expanding Broadband internet access to 3 million Central American  people and providing access to digital skills learning paths to upskill workers and make them more competitive in the job market. We’re training over 100,000 Central American workers in the next three years, helping them to learn the soft, technical, and digital skills that will enable them to gain access to  higher-paying local jobs.

The partners were very thoughtful, not only about which of us could lean in to each of the swim lanes, but about how each lane supported all the others,  and then how all involved collaborated more closely with government. I think it’s a model that we might start seeing in other countries around the world. You can learn more about our work, and the other partners involved on the White House website.

Behrman, NationSwell To which of your leadership practices or approaches do you attribute your success leading the sustainability function of an organization like Microsoft?

Behncken, Microsoft: One of my core beliefs about being a leader is that leadership is about building capacity and not dependency. Of course, I’m very focused on making sure Microsoft Philanthropies is a great place to work, but I’m also really invested in how we’re helping to grow people’s careers in the space. 

I’m also a firm believer in the power of partnerships. We partner a lot with governments around the world. It’s the only way to really achieve scale with some of the work we do, like our global initiative to upskill workers in an effort to support local economies and talent pipelines around the world.

Lastly, I am a firm believer in focus, and I steer my team towards only being at the tables where we can add really unique value. If you do less, you’ll drive greater impact. That’s a journey we’re all still on.

Behrman, NationSwell: Who are some leaders in this space whose leadership inspires your own?

Behncken, Microsoft: I’m inspired by Wendy Young of Kids in Need of Defense, a great organization working to help unaccompanied minors migrating to the US. Wendy is an amazingly generous leader, and Microsoft has worked closely with KIND over many years. I’ve had the opportunity to see how she thinks about addressing systemic issues, and she’s just very on top of it. An absolutely wonderful person.

My team and I look at the work that Shamina Singh is leading at Mastercard, not just on inclusive growth but also more broadly across the whole organization, thinking about how they bring together their purpose and their profit. (Editor’s Note: Shamina Singh is a future ESG Next honoree, and will be profiled in this series at a later date.)

Behrman, NationSwell: What are some resources you recommend that have helped to fuel your leadership, professionally and personally?

Behncken, Microsoft: Caste, an exploration of how America has been — and still is — shaped by a not-so-hidden caste system, is essential reading. The author, Isabel Wilkerson, links our social system to India’s and Nazi Germany’s, and her analysis has shaped my view of the world today.

Brad Smith, who’s the president of Microsoft, recently wrote a book called Tools and Weapons, and also recently released a podcast where he speaks to leaders in business and government to look at the world’s most critical challenges, the intersection of technology and society, rural broadband, and digital inclusion. I think they’re both essential.


To learn more about how our ESG Next honorees are shaping business as a force for social and environmental good, visit the series hub. Microsoft Philanthropies is a NationSwell Institutional Member. To learn more about membership in NationSwell’s community of leading social impact and sustainability practitioners, visit our site.

ESG Next: An Interview With Bain Capital’s Tricia Winton

At a moment of unprecedented attention, investment and opportunity for the emerging field of ESG, leaders are asking: Who is best preparing their organization for the society of the future? Who is innovating today to meet decades-long environmental and social goals?

Who is setting standards that catalyze their industry’s change for the better? Who is defining what bold and aspirational look like — and how best to advance that work in practice?

Enter NationSwell’s ESG Next, an exemplary group of investors, executives, authors, philanthropists, social sector leaders, academics, and field builders who are helping to shape business as a force for social and environmental progress, advancing — and even pioneering — the most forward-thinking and effective programs, initiatives, technologies, methodologies, practices, and approaches.

For this installment, NationSwell interviewed Tricia Winton, Partner and Global Head of ESG at Bain Capital, about why she thinks ESG isn’t going away anytime soon, the power of a private partnership model in advancing ESG work, and the importance of focusing on the upside while you navigate the risks and pitfalls.

Greg Behrman, Founder + CEO, NationSwell: Was there a defining experience or moment that drew you to this field?

Tricia Winton, Partner and Global Head of ESG, Bain Capital: It wasn’t just one moment. I’ve had the opportunity to be surrounded by leaders in our field and a firm like Bain Capital that believed that thriving businesses across a number of dimensions including governance, sustainability, organizational performance and culture generate higher returns as well as positive societal and environmental outcomes. I’m proud to say that Bain Capital has held this belief since its inception and before the term ESG came to fruition.  

I joined Bain Capital in the midst of the pandemic and saw firsthand the power of an organization that is sincere and engages and collaborates with a wide range of important stakeholders. I also saw our ambition to lead in this space. The goal was not to make flashy proclamations, but to drive genuine impact. You can feel that in the culture and in the work, which is very different from what I’ve seen anywhere else.

Behrman, NationSwell: What do you make of this moment in ESG? Where are we in its evolution, and how do you assess this moment?

Winton, Bain Capital: I have a long-term perspective on the evolution of the space, and I think broader socio-economic factors have only heightened the awareness of what’s expected of companies and individuals in facing some of society’s largest problems. The reality is we’re going to need more collective effort, not less.

Here’s the good news: We’re seeing progress every day. We’re seeing more and more employees who want to work at firms and companies that think long-term and holistically about their impact.  We know employees want it and we know investors want it. Ultimately, it’s a focus that is going to reward our industry and the broader business community. 

The more I see this progress, the more my conviction grows around the importance of this work. Of course, we need to address the risks our companies are facing — but it’s equally important to concertedly lean into the upside of ESG work and the lasting, positive impact that businesses can deliver. We can and must do so much more.

Behrman, NationSwell: Can you share how you and your team at Bain Capital approach ESG work in ways that are unique or exemplary?

Winton, Bain Capital:  Our full team really wanted to develop an ESG approach that has our fingerprint on it — distinctive, generative and ultimately our own. 

We’ve had four decades built on a consulting business transformation model that’s really unique in this space — and that really gives us a head start on producing authentic, exemplary work. Our goal is to invest and grow great companies, but also to do that in the right way with a very high integrity, respect for people and enthusiasm to create these businesses that thrive. Because of our consulting roots, we have the desire to work through tough problems. We’re trying to apply that same rigor and intensity to our ESG efforts, endeavoring to build out what we think is a distinctive approach to where our culture is in alignment with our values. 

That manifests throughout the five core ESG commitments we established, where we believe we can have meaningful, measurable impact over the long-term. It also manifests in the practical application of those commitments in our investments and portfolio companies, through examples like building our ESG leadership team with leaders from across our business units, organizing global teams to spot ESG trends and share learnings, and focusing on building good governance in our investments and portfolio companies because we believe that good governance is the umbrella through which ESG efforts get the right traction. We have an intentional approach there with a consistent set of practices that centers around ensuring that we are thinking about ESG outcomes with the same intensity that we have every other part of our investment thesis. 

Other examples include the convening of portfolio company leaders like our Chief Human Resources and Talent Officer monthly forums and annual summit to advance our approaches to human capital management.  In these forums, leaders review the latest strategies and tools to enhance diversity, equity and inclusion and share approaches to boost employee engagement and organizational health.

Finally, we prioritize broader stakeholder engagement with thought partners like NationSwell, Focusing Capital on Long Term (FCLT Global), Business for Social Responsibility and the Sustainable Markets Initiative to advance our sustainable investment practices, and Management Leaders for Tomorrow and the Directors Academy to really expand the pipeline of diverse talent coming to our firm and to our portfolio companies.

Those are the kinds of things we’re building out across our businesses. Soup to nuts, we think this is distinctive and differentiating.

Behrman, NationSwell: What are some key opportunities you see for Bain Capital? 

Winton, Bain Capital:  There’s so much that’s been said about how we need alignment, uniform actions, and clarity as an industry. All of that would be great. But for us, here and now, we’re really focused on how we can measure and drive year-on-year improvements. We continue to build out our measurement and reporting capabilities, centering the tangible outputs that help drive our progress. And when you hear people talk about the confusion and the challenges around data measurement, the momentum of what’s possible and those tangible outcomes get lost from the discussion.

We believe that a focus on tangible outcomes helps us act on priority topics, such as our efforts to reduce our environmental footprint and engage our portfolio companies to reduce carbon. We leverage our deeply collaborative approach, and support from expert advisors to ensure decarbonization efforts are practical and relevant for our companies.  

Behrman, NationSwell: To which of your leadership practices do you attribute your success?

Winton, Bain Capital: I embrace a deeply collaborative process and I’m fortunate that our firm and our ESG team really pride itself on that.  We work to understand different points of view. We believe firmly that more perspectives on a problem will yield a better outcome. I think we are trying to be bold and we have an ambitious vision, but we have this highly collaborative approach that I feel will help us build more effective programs and drive impact over time.

Behrman, NationSwell: Who are the leaders that inspire you in personal and professional ways?

Winton, Bain Capital:  I think one of the most inspiring people to me is Paul Farmer. I had the opportunity to meet Paul on many occasions and learn more about his fundamental belief about global health equity and how important it is to advocate for human health and justice globally. With his passing, the world really lost an incredible visionary.Bryan Stevenson’s work on racial justice in America has been a constant source of inspiration for me, and he is an incredible example of how you build lasting partnerships.


To learn more about how our ESG Next honorees are shaping business as a force for social and environmental good, visit the series hub. Bain Capital is a NationSwell Institutional Member. To learn more about membership in NationSwell’s community of leading social impact and sustainability practitioners, visit our site.