Engaging internal stakeholders across all levels of the organization, from front-line employees to middle management to C-suite executives, ensures that sustainability becomes a shared responsibility.
Chapter 3 of The Green Seat Guide explores how synergy between leadership and employees can lead to innovative solutions, increased employee satisfaction, and a more robust response to the challenges of a rapidly changing landscape. The chapter provides guidance on building a sustainability movement among the C-suite, board, and cross-enterprise employees through seven sections:
- Mapping and categorizing your key leadership stakeholders
- Developing a blend of individualized and group engagement approaches
- Communicating in terms that will resonate with — and activate — other leaders
- Embedding accountability at the individual and group levels
- Building employee awareness and knowledge about corporate sustainability at your organization
- Activating employees as key players in your sustainability journey
- Communicating progress, rewarding contributions, and creating feedback loops
