Meet the ‘Entreprenurses’ Behind a Clothing Line That Benefits Low-Income Families

Two nurses working in a neonatal intensive care unit have dubbed themselves “entreprenurses.”
To help the babies and their families at the Broward Health Medical Unit in Fort Lauderdale, Fla., Amanda Dubin and Kelly Meyer started a baby clothing company that helps needy families. Luc&Lou donates a onesie to a needy family for each one they sell and also supports nonprofits that benefit low-income families with newborns.
The design feature the tiny footprints of a 29-week-old infant that Dubin and Meyer cared for in the NICU. On one of the onesies, the footprints form the yellow rays of a sun and on another, a purple butterfly. “We were giving back to these little babies, and we wanted to really do it on a larger scale,” Meyer tells the Sun Sentinel.
Dubin says that they were inspired by the fighting spirit of the preemies they care for. “If they can do what they do, we can do anything.”
Now, Luc&Lou onesies go home with every “welcome to the world” package the Healthy Mothers, Healthy Babies Coalition of Broward County gives to low-income mothers of newborns. Sales from Luc&Lou products also benefit Fort Lauderdale’s Jack & Jill Children’s Center.
Meyer and Dubin have sold about 400 onesies so far and aim to expand. “We will always be nurses,” Dubin says. “That’s who we are. But we want to go bigger so we can help more people.”
MORE: How Texting Can Improve the Health of Babies Born to Low-Income Mothers

The Health Care Company That Lets Its Shift Employees Choose When They Work

Consistently ranked as one of the best companies to work for, WellStar Health Systems is strengthening its reputation with its new online scheduling tool: Smart Square.
Named to Working Mother’s 10 family-friendly employers list, Fortune Magazine’s list of top 100 employers and a six-time recipient of the “When Work Works” honor from the Society for Human Resource Management, WellStar is well-recognized as a flexible and accommodating employer, according to National Journal.
The nonprofit is a health care network employing more 12,000 in Marietta, Ga. With 83 percent of it employees being female, WellStar offers services to ease the balance between work and home life. In addition to a traditional pension plan, WellStar provides an on-site day care center and a concierge that coordinates dry cleaning pickups, oil changes and grocery shopping.
Smart Square, though, is what’s really transforming the lives of WellStar workers. The company’s nurses work long shifts and advanced knowledge of work hours is one of the most useful pieces of information employers can provide as it gives the employee time to schedule home duties. This is exactly what Smart Square helps with.
Erica Kilpatrick is a WellStar nurse who also juggles home life and caring for her mother, who is currently in the hospital. Due to this hectic lifestyle, Smart Square gives Kilpatrick the chance to plan her three 12-hour shifts according to her needs.
“Smart Square equalizes everything,” Kilpatrick tells National Journal. “I get called to where the greatest need is.”
How does it work? Up to eight weeks in advance, employees can start signing up for working shifts through Smart Square. (While they have the flexibility to work hours of their choosing, all employees must work the required holiday and weekend shifts.) Managers have the final say on scheduling approval, but the process is collaborative between employer and employee — rather than a dictation of hours that must be worked.
One disadvantage of the system? It can’t account for the unpredictability of life in the medical profession. Since the appropriate nurse-to-patient ratio must be followed, during hectic times, employees may be called in to work with only one or two days’ notice.
Despite this, though, Smart Square is still very efficient, especially since the app allows the nurses to manage their shifts and sign up for additional ones.
“It definitely has opened up that ability for the nurse to have a lot more control over his or her schedule,” Kris Betts, WellStar’s assistant vice president for workforce engineering, says. “It’s not, ‘I’m hiring you specifically for Monday, Wednesday and Friday, and you’d better be there on those days.’ This way is a lot more fluid.”
Which companies will be next to implement employee-friendly apps like this?
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An App That Turns Everyday Bystanders Into Everyday Heroes

When an airplane passenger is in physical distress, the flight attendant calls through the speakers asking if medical professionals are on board. It’s a simple action that can make a huge difference. What if we could mimic this same outreach, 10,000 feet below, everyday on the ground?
That’s exactly what the smart phone app PulsePoint (for download here) makes possible, according to Emergency Management. Using the gadgets we all carry every day, municipalities that use the free mobile service are able to send out alerts to CPR-certified citizens who are nearby someone in need. In many cases, there are just a few minutes between life and death, so every second counts. By quickening response times, this app can help save lives — before an ambulance is even in sight.
PulsePoint doesn’t replace dispatched responders, but as fast as ambulances and emergency medical technicians try to arrive, they’re often not quick enough. Once 9-1-1 is dialed and the available crew is actually with the patient, it can be too late – making those that can arrive quicker a vital resource.
San Jose became the first area city to use PulsePoint in 2012 — the app’s founder and CEO, Richard Price, is from the area, having worked as an ex-fire chief of the San Ramon Valley Fire Protection District. Since then, it’s caught on thanks to support from a local hospital and the results it provides. A local hospital is also planning a public registry of automated defibrillators through a new, related app, PulsePoint AED.
With decreasing local budgets for emergency response, increasing populations and traffic congestion, the demand for innovations like PulsePoint is greater than ever. By alerting off-duty first responders, medical professionals, and other CPR certified individuals of a nearby need, PulsePoint turns them into valuable lifesavers, all with the tap of a phone, making the app early — and effective — when time means everything.