Microsoft’s Secret Weapon

As a child growing up in a tiny town in the Midwest, Mary Snapp absorbed the importance of commitment to community from her parents. “Literally every night, my parents were out at some meeting, and my dad delivered Meals on Wheels to seniors,” she recalls. Today, as corporate vice president and the first head of Microsoft Philanthropies, Snapp leads the technology company’s corporate citizenship initiatives.
Recently, NationSwell founder and CEO Greg Behrman sat down with Snapp to discuss the importance of companies providing a structure of support for social good and volunteerism.
GB: What is one approach or guiding principle at Microsoft Philanthropies that differentiates you from others?
MS: Microsoft’s Giving Campaign started 30 years ago when co-founder Bill Gates’s mother, Mary, told him that it was important to build philanthropy into the fabric of the company. We commit to matching employees’ volunteer time hour-by-hour and donations dollar-for-dollar. Last year, employees raised $142 million for nearly 19,000 nonprofits and schools worldwide. The program really encourages creative volunteering, such as Hacks for Good, where employees come up with ways to reduce demands for sex trafficking to things related to weather forecasts and water conservation. It’s really, truly unique.
For the past three decades, Microsoft has also been committed to supporting education. We believed 30 years ago, and we still believe today, that it’s really important for young people, especially underserved populations and girls, to learn science, technology, engineering and math. Our Technical Education and Literacy in Schools initiative started with one engineer volunteering an hour of his time several days a week to teach computer science at an underserved school. After a couple of years, he had nine other engineers joining him. This year, Microsoft employees are in 350 schools in 30 states team-teaching computer science alongside a teacher.
GB: Do you think what you’re doing to engage employees around social good is having an impact on employee engagement and enthusiasm, and the culture at Microsoft?
MS: I only have purely anecdotal evidence, but I think it does. For example, I recently met with some senior level employees who told me that they came to Microsoft specifically because of the ability to volunteer. And I’ve had a number of conversations with our data science lead who told me that his employees are constantly being recruited by outside companies, but they choose to work at Microsoft because they want to do things that give them purpose.

As corporate vice president for Microsoft Philanthropies, Mary Snapp leads efforts to expand Microsoft’s social impact around the globe.

GB: As you look forward into the world of corporate responsibility and philanthropy, what’s next for you and Microsoft?
MS: Two years ago, at the World Economic Forum, there was a lot of talk about the Fourth Industrial Revolution and the cloud. Last year, most of the discussion was on artificial intelligence and robots. We realized that we have an obligation to talk about digital skills and jobs for the future, but that we also need to urgently think about middle skills — jobs that are beyond a high school diploma, but don’t require a college degree — as well.
Fulfilling this middle skills area is coming at a pretty fast and broad clip. We believe that, as a big technology company, we have a particular responsibility to help ease the transition that’s coming with technology. We hope to work in urban and rural communities to build out technical skill programs so that as we move forward, technology does not leave people behind.
GB: What advice might you have for someone at the beginning of his or her career that aspires to lead business in the direction of sustainability and responsibility?
MS: Many young people have to overcome things that I didn’t, but it’s still possible for them to achieve their dreams. These dreams may change over time, but they need to have persistence and an interest in continuous learning. And I’d be sure to tell them that they’re going to make it, because they are.
 

The Surprising, Eco-Friendly Place to Store Data Servers, Safer Ways to Care for the Sick and More

 
Why Data Farms Are Heading Underwater, CityLab
According to an animated Walt Disney classic, everything’s better, down where it’s wetter. That’s exactly what computer giant Microsoft learned when it submerged a data farm under the sea. Cold ocean temperatures eliminates the need for massive, energy-sucking cooling systems, which land-based servers require.
Hospitals Focus on Doing No Harm, The New York Times
When one hears that an estimated 98,000 and 440,000 people die because of preventable errors at hospitals, it’s easy to think that doctors are breaking their promise to do no harm. In response, healthcare facilities nationwide are implementing new procedures — from the somewhat common sense (practicing consistent hand washing) to the more complex, like immediate monitoring for symptoms of sepsis and changing hospital culture.
Here’s How Houston Boosted Mass Transit Ridership by Improving Service Without Spending a Dime, Vox
Thanks to overcrowding, late arrivals and seemingly constant price hikes, it’s no wonder that subways and buses get a bad rap. In the highway-riddled city of Houston, transit officials found a way to boost ridership: by emphasizing frequency over geographic scope. More importantly, however, was their discovery of a mass transit strategy that can be replicated coast to coast, at no cost.
 

Transitioning to Civilian Life Can Be Difficult. So Microsoft Trains Marines in IT Before They Hit the Job Market

When military members leave the service, many struggle to find a job — often having to study for a new degree or certification in order to qualify for a position, all the while not being able to rely on consistent income.
To help solve this problem before it even arises, Microsoft is working with Marines at Camp Pendleton in California (and two other U.S. military bases), offering a 16-week certification program in Information Technology to soldiers planning to leave the service in the near future.
Sergeant Taylor Harris, one of the participants in the Microsoft Systems and Software Academy, told Bob Lawrence of ABC 10 News, “It’s great to be able to do this while we are transitioning because we still get a stable paycheck because we’re on active duty.”
Although none of the veterans are guaranteed a job with Microsoft, part of the academy is an interview training session that helps many of them secure an IT position. And at the end of the course, each of them is flown to Redmond, Washington to interview with the tech giant. Navy veteran Sean Kelley, Microsoft’s Senior Staffing Director of Cloud and Enterprise Group, told Lawrence, “70 percent of those who go through the program are working in the tech industry.”
In January, Kelley testified before Congress about what Microsoft has learned from its veteran recruiting efforts, and how the company believes that training veterans in IT can help solve the industry’s problem with finding enough people with technical skills to hire.
“Economic projections point to a need for approximately one million more STEM professionals than the United States will produce at the current rate over the next decade,” he told the House Committee on Veterans’ Affairs. “The United States graduates about 300,000 bachelor and associate degrees in STEM fields annually. Fewer than 40 percent who enter college intending a major in a STEM field complete a STEM degree. It is clear that many people, including veterans, lack the technology skills and industry certifications employers look for to fill the tens of thousands of available IT jobs across a broad range of industries. Eight years ago when we started exploring how Microsoft could be helpful to our transitioning veterans, we were surprised to learn there were very few opportunities for veterans to acquire these in-demand skills.”
Classes like this one are helping many veterans find not only a job, but a high-paying and satisfying career. Tuition for the class costs about $3,000 on Camp Pendleton, compared to $10,000 to $20,000 for a similar certification course off base. Corporal Joseph Priest told Lawrence, “As soon as I heard about this opportunity, I jumped on it…you put a little bit aside for tuition costs, and might get a job that lands you between 60 to 80k. I think it’s worth it.”
MORE: Here’s A New Website Bringing Unemployed Veterans and Understaffed Tech Companies Together