This Unique Education Initiative Connects Lonely Seniors to Chatty Teens

You can use it to make Skype calls. Or to check on your baby as she sleeps. But this brilliant — yet simple — idea is probably the most charming use of webcam we’ve ever seen.
As part of a language exchange program launched by FCB Brasil and the CNA language school in Liberdade, Brazil, elderly residents of Windsor Park Retirement Community in Chicago are helping Brazilian teens improve their English through one-on-one video conversations. The exchanges are recorded and then uploaded onto a private YouTube channel for instructors to evaluate the student’s progress.
As you can see in the heartwarming video below, these exchanges don’t just help the students speak English with increased accuracy and confidence; the lessons provide the seniors new friends and exposure to a world outside their retirement home, too.
As the students and teachers share their hopes and dreams, it’s clear that strong bonds have been created. One student told his “more-mature” friend who was eager to visit Brazil, “You can stay in my house if you want.” And in a particularly touching moment, an elderly woman tells her young friend, “You are my new granddaughter.”
MORE: These Seniors Needed Affordable Housing, and These Kids Needed Love. Together, They’re Beautifully Solving Both Problems
“The idea is simple and it’s a win-win proposition for both the students and the American senior citizens,” Joanna Monteiro, executive creative director at FCB Brasil, told Adweek. “It’s exciting to see their reactions and contentment. It truly benefits both sides.”
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The Race to Save a Language — and Its People

As the coach of the Crusaders, the boys’ basketball team at the Red Cloud Indian School in Pine Ridge, S.D., Matt Rama knew his players were bright, talented and dedicated. But he also knew that as kids growing up on this reservation they struggled with a host of deep-seated issues — from trouble with decision-making on and off the court to confusion about self-identity.
Roughly the size of Connecticut, Pine Ridge is often defined by some hard truths: Alcoholism affecting 8 of 10 households, an average of 17 people living in reservation homes and the lowest life expectancy in the United States. Rama, 41, spent most of his time and energy working on ways to build his players’ self confidence, from including prayer in his pre-game speeches to incorporating Lakota ritual in practices. Then one day — on a whim — he started calling plays in the native language of the Lakota people. The results were astonishing. During the next seven years, the record at Red Cloud was constantly rising, until it reached 133 wins and 40 losses, and Rama’s team averaged 17 wins a season, never again losing more than 25 percent of their games. He coached 41 All-Conference players and four First Team All-State players. Perhaps even more impressive, his team had 16 Academic All-State players and won the State Academic Achievement Team Award every year after he started calling plays in Lakota.
“I had no idea I could make such a difference in the players’ lives and the lives of their families by bringing the language back to them,” Rama says. He watched firsthand as the use of the Lakota language changed the way these young men felt as people. Inspired by this result, Rama decided to go back to teaching elementary school with an emphasis on the Lakota language. He wanted to make sure no other young Lakota person he encountered would miss out on the chance to understand their ancestral language —and the self-identity and worth that comes from that knowledge. In 2012 Rama teamed with his friend and fellow Lakota language booster, Peter Hill, to reach kids even before they entered elementary school. Today he is the co-founder and program director of Lakota Language Immersion Childcare — the only program of its kind in the country. Continue reading “The Race to Save a Language — and Its People”