Want to Run for Local Office? 6 Things to Know

Whether inspired or angered by the recent presidential election, people who never before considered running for mayor, their town’s council or the local school board are putting their names on the ballot for the first time.
Thinking about running yourself? NationSwell recently spoke with several candidates to learn more about the process.

1. Mentors are really, really important.

Running for office is particularly daunting for first-time candidates. One mistake can sink your candidacy before you ever get your name on the ballot. “There are forms you have to fill out by particular dates. There are signatures that have to be collected and mailed in and postmarked by a certain date,” says Emily Peterson, a candidate for town council in Parsippany, N.J.
Lean on others who know what they’re doing — former candidates, your local political party, campaign managers or others familiar with the process. “People jump in and work as hard as you [do] to get you elected, even if they just met you a week earlier,” says Chance Mullen, a candidate for the village board of trustees in Pelham, N.Y.

2. Money makes the political world go ’round.

A record breaking $7 billion was spent on the 2016 presidential and congressional elections. While you need significantly less to run for local office, raising money is essential. New Politics founder Emily Cherniack says that candidates vying for a position on town council or school board will need anywhere from $5,000 to $100,000, excluding races in California and Texas. In those states, local politics is big business, and candidates might need considerably more (think: $1 million or even more).
“Your ability to fundraise is a catalyst for many organizations supporting you and endorsing you,” says Pierre Gooding, a democrat running for city council in Harlem, N.Y. “How much money you have in your coffers drives how much money you can get from organizations moving forward — it’s very important to show financial viability.”
You’ll also want to hire a treasurer to manage your campaign’s finances and determine budgets. Doing so could cost you a couple hundred dollars a month, but it will free up valuable time and keep you from blowing your entire budget on campaign buttons and yard signs. A candidate should exert her energy talking to constituents at meet-and-greets, not on opening a bank account, obtaining an EIN number or navigating state campaign-finance laws.

3. Reach out and text someone.

Facebook, Twitter, Instagram and Snapchat are all low-cost platforms you can use to engage and educate your constituency. Use your personal accounts as a springboard to launch your campaign page.
Go beyond traditional posting, though, and think about how you can leverage technology to boost your campaign. Los Angeles school board candidate Nick Melvoin is using Venmo to collect small dollar contributions from like-minded millennials; in New Jersey, Peterson is doing the same via GoFundMe and is drawing donations from people who live outside her town.
Digital startups such as Hustle, Crowdpac, NationBuilder and RunforSomething can also help fuel and educate your political campaign.

4. Walk the walk. And talk the talk.

We may live in a tech-driven world, but all the candidates NationSwell interviewed say that old-school campaigning methods are still effective: hold meetings, engage in conversations with community members, go door-to-door, have meetups at local cafes.
When out on the trail, don’t let complaints, chitchat or stories “about the way things used to be” dominate the conversation. “Listen to their concerns, but be able to talk to them so they can get a better feel of where you’re going with your position and what you want to see accomplished,” says Forty Fort, Penn., borough council candidate Amy Craig, a republican.  

5. Rehearse, but be prepared to go off script.

Practice what you want to say. Make sure your ideas translate clearly into goals. “Constituents are looking for a leader and looking for a voice, so be that voice,” says Gooding.
At the same time, however, be flexible and able to articulate why you’re taking a given position. “Your own thinking is most likely going to be the most persuasive,” explains Mullen.

6. Rise above.

In local elections, it’s particularly important to maintain a sense of respect at all times. (After all, your next-door neighbor might be your opponent.) “We’re all benefiting from the same community services,” says Peterson. “Trash collection, policing and the crosswalk being painted…that is the stuff that shouldn’t be partisan.”
The best way to remain above the fray? Keep your rhetoric community-centric and have town pride in mind at all times.

The Surprising Story Behind One School’s Healthy Lunch Program, The Best Way to Reach Your Reps and More

 
Revenge of the Lunch Lady, The Huffington Post Highline
In a country where cheap mass-produced food is king and pizza counts as a vegetable, healthy lunches for kids can be hard to come by. But a recent revamp of school fare in Huntington, W.V., previously designated as the nation’s unhealthiest city, provides a hopeful model. There, an enterprising employee managed to implement a healthy lunch program, starring locally grown produce, while maintaining the district’s minuscule $1.50-per-meal budget.
Getting a Busy Signal When You Call Congress? Here’s How to Get Through, The Christian Science Monitor
Since President Trump’s inauguration last month, there’s been a surge in citizens reaching out to Congress, but not all forms of communication are equally effective. If you really want your voice heard, say experts, try meeting with your representative in person, writing a personal letter and focusing on policy rather than cabinet picks.
The Compost King of New York, The New York Times
New York City alone generates 1 million tons of organic waste per year, but a new plant on Long Island will process this waste into both fertilizer and clean energy, generating significant returns. This new large-scale industrial waste processing is both more environmentally friendly and more profitable than traditional composting, and could revolutionize American energy.
Continue reading “The Surprising Story Behind One School’s Healthy Lunch Program, The Best Way to Reach Your Reps and More”

Questioning How Society Is Constructed Is the Best Way to Enact Change

As a staff member working for the U.S. Senate Committee on Foreign Relations in the mid 2000s, Tomicah Tillemann reported to now-Vice President Joe Biden and worked extensively with, he says with a chuckle, “a new senator from Illinois named Barack Obama.”
Inspired by successful policy work, Tillemann remained in government, serving as Secretary Hillary Clinton’s speechwriter (once going 100 hours without sleep in order to perfect a speech) and later, as her senior adviser. That work informed Tillemann’s current position as director of the Bretton Woods II initiative at New America, a new model of investing that combines the public and private sectors and technology to further social impact causes worldwide.
NationSwell sat down with Tillemann at New America’s minimalist offices in Washington, D.C., just blocks from the White House, to discuss the importance of collaboration and why appealing to logic isn’t always successful.
Is there an innovation in your field that you’re particularly excited about right now?
In the work we’re doing right now at the Bretton Woods II initiative, we started from the realization that we’re living in a world with a huge quantum of capital and problems. We don’t do enough connecting the two, and we have yet to develop a business model that allows us to move resources to solve big global challenges. What we have recognized is that with good data and good analytics, you can provide big asset holders with the information they need to see how targeted investments in social impact and development can address the root causes of the volatility that eat away at their profits.
What is the best advice you’ve ever received on leadership?
If you can build a community that is passionately committed to the cause that you are trying to advance, then your job as a leader becomes immeasurably easier. What I’ve tried to do in my work in the private and public sectors and now straddling the two is to bring together individuals that share a common commitment to the work that we are seeking to advance. At that point, I can kind of step aside and get out of the way and watch them do incredible things.
In our current efforts, we are fortunate to have partnered with some of the leading foundations and many of the largest financial institutions in the world. When you put these guys together, provide some vision and serve as a catalyst for their collaboration, they’re going to do spectacular things. The great challenge of leadership is to deliver a vision that can appeal to people who wouldn’t otherwise work together. If you can provide that, then you’ve got it made as a leader.
What inspires you?
My grandfather came to the U.S. as a penniless Holocaust survivor. He arrived with $7 and a salami in his pocket, and his salami was confiscated at customs. Through a lot of hard work and education, he eventually served the United States in the Congress for 30 years and became chair of the Foreign Affairs Committee. I was able to grow up learning at his feet; I spent virtually every summer in Washington, D.C., with him. The great benefit of that was seeing his commitment to improving the state of the world. He recognized what could happen if you didn’t; he’d seen the evil that could be unleashed when people looked the other direction.
What do you wish someone would’ve told you when you started working in Washington, D.C., but didn’t?
In so much of what we do in Washington and certainly the work we do trying to mobilize the world’s largest asset holders to invest in social impact, we’re trying to change behavior. Part of that is based in logic, but a lot of it goes beyond that. We tend to focus a lot of time and energy on logic, and it’s necessary but it’s not sufficient. In order to do everything else, you need to build communities, relationships and get very good at leveraging different centers of power. Ultimately, you can have the best case in the world, but unless you know how to speak to people through those other channels, you’re probably not going to do what you set out to accomplish.
What is your idea of a perfect day?
My most important job is dad to five amazing kids. Our oldest is 10 and our youngest is 16 months. My happiest days involve them. We go to the San Juan Islands in the Pacific Northwest every summer, and if we go out and catch some crabs, read some books together and spend some time on the beach — that’s real tough to beat. It’s a reminder of why you do everything else that you do.
What is your proudest accomplishment?
Definitely my five little people, and they’re in a class by themselves. Beyond that, I hope to someday say that my proudest accomplishment is leaving them a world that’s materially better than it would’ve been if I hadn’t engaged in these issues.
What is something that people don’t know about you but should?
I was born in the car on the way to the hospital. My mother was a very brave woman.
What is your all-time favorite book?
I really like Thomas More’s “Utopia,” which is a great exercise in how to reenvision and reimagine a society. The questioning that is evident in that book and the reexamination of some of the fundamental principles that you assume that need to undergird our civilization is something that we need more of. I think we can benefit from constantly looking at the way our society is constructed and asking, “Do things really need to be built as they are?” To the extent that we can make that part of our constant conversation in our heads, we can do good things.
To learn more about the NationSwell Council, click here.
This interview has been edited and condensed.

Civic Crowdfunding: The Future of Paying for Community Projects

When we think of fundraising, most of us probably think of individuals and a private organization, but what about residents and their local government?
Well, Kickstarter-esque campaigns are getting a little kick themselves with the introduction of civic crowdfunding, a joint venture between citizens and the local government to benefit their town or city. Sites like Citizinvestor, Neighbor.ly and IOBY are providing a platform for governments and citizens to suggest community projects for the town and then raise the money to fund it.
The process is simple. Like ordinary crowdfunding, an idea is posted to one of the sites by either the government or an individual. People can then donate funds to the project online, assisting the government with the cost.
MIT’s Center for Civic Media’s Rodrigo Davies has been studying the growth and trends of civic crowdfunding over the past four years and has recently released his report, which focused on seven geographical areas: four in the U.S. and one each in the U.K., Spain and Brazil. Through his research, Davies discovered trends as well as questions that will need to be resolved as civic crowdfunding continues to evolve.
So far, Davies found that civic crowdfunding has been operating on a small scale, but nonetheless, it has been executed with great success. He reports that between 2010 and March 2014 there were 1,224 civic campaigns with a total of $10.74 million raised averaging about $6,357 per project. The greatest success though is that on Kickstarter, a popular crowdfunding website, 81 percent of projects labeled “civic” were fully funded.
Generally, the most common projects are gardens and parks because, Davies reports, they are usually volunteer-based, fast to build, and uncontroversial. And while civic crowdfunding has been limited to a few big cities such as New York and San Francisco, there’s no reason why they cannot spread to small towns and other cities.
The big question, though, is the role of governments in this endeavor. Davies points out that local leadership has three options: It can use the familiar platforms to promote projects, it can organize and execute its own campaigns, or (and this is Davies’s pick) it can adopt a “facilitator” role, in which it will help with financing but will indirectly be responsible. Ultimately, it’s about the government finding a balance between beings supportive and active all the while not overstepping its boundaries.
The bottom line? Citizens will benefit from these projects, even if it takes some time to figure out exactly how civic crowdfunding works best.
MORE: Want A Stake in Your Neighborhood’s Next Development?