Preserving the Environment

This Commonplace Item Went From Trash to Fashion

January 27, 2014
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This Commonplace Item Went From Trash to Fashion
2014 Repreve #TurnItGreen X Games Commercial YouTube
A company is using recycled bottles to make sustainable clothing.

Did you know that recycled water bottles can be made into a beanie? Or a T-shirt? Or a winter coat? Repreve, an eco-conscious brand of yarn maker Unifi, turns used plastic water bottles and post-industrial waste into everyday clothing and accessories. According to its website, Repreve reclaimed more than 410 million bottles in the U.S. in 2012. Companies such as The North Face, Polartec and Ford use the brand. Who knew that used plastic bottles could be so fashionable?

Repreve recently returned as the official recycling sponsor of this year’s X Games Aspen, and will try to reduce the games’ environmental impact by turning more than 100,000 recycled plastic bottles into signs. The company shot a commercial (see above) with professional snowboarder Elena Hight and is inviting anyone to tweet, Facebook, Instagram or Vine with the hashtag #TurnItGreen about how you recycle or reuse materials and live more sustainably.

MORE: Old Clothes Are Getting Kicked to the Curb in This City (But It’s a Good Thing)

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