Bridging the Opportunity Divide

Philly Activist Backs Fruit Into the Corner (Store)

November 22, 2013
Philly Activist Backs Fruit Into the Corner (Store)
philadelphia fruit produce health
Courtesy of The Food Trust
One bodega at a time

Philly-based healthy food champion Brianna Almaguer Sandoval is bringing fresh fruits and vegetables back to her city’s corner stores, one bodega and market at a time. She runs the Healthy Corner Store Initiative for the non-profit  The Food Trust. This initiative works with small store owners to make gradual steps towards carrying healthy food. I love the group’s practical “carrot” approach that starts with store owners carrying just four new products. For that, they get $100. There are incentives for every step forward they make to offer their customers more fresh produce and perishable foods.