Bridging the Opportunity Divide

Philly Activist Backs Fruit Into the Corner (Store)

November 22, 2013
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Philly Activist Backs Fruit Into the Corner (Store)
philadelphia fruit produce health
Courtesy of The Food Trust
One bodega at a time

Philly-based healthy food champion Brianna Almaguer Sandoval is bringing fresh fruits and vegetables back to her city’s corner stores, one bodega and market at a time. She runs the Healthy Corner Store Initiative for the non-profit  The Food Trust. This initiative works with small store owners to make gradual steps towards carrying healthy food. I love the group’s practical “carrot” approach that starts with store owners carrying just four new products. For that, they get $100. There are incentives for every step forward they make to offer their customers more fresh produce and perishable foods.

 

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