Moving America Forward

Are Marketing Tricks the Secret to Making Healthier Choices?

November 22, 2013
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Are Marketing Tricks the Secret to Making Healthier Choices?
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A Mississippi hospital think so

Forrest General Hospital in Mississippi wants fewer heart patients. The hospital partnered with the American Heart Association to commemorate National Eating Healthy Day and the “My Heart, My Life” program, and they brought cafeteria revolutions to a new level. They didn’t stop at swapping out fatty, high-sodium foods for healthier options. And they didn’t stop at adding low-calorie and diet drinks. They took a marketing-minded approach, implementing strategic steps like rearranging vending machines to put the healthy options right in front of everyone’s faces. They connected with nearby colleges as well—students contributed recommendations based on the latest research, while chefs, culinary developers, and nutritional developers have been rotating in to create a well-rounded menu. The project became a comprehensive community-based program that can help people learn to make permanent diet changes.

 

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