Many cities vied for Google to choose them as sites to lay gigabit fiber for all residents, but so far Kansas City, Austin, and Provo have been the lucky winners. But cities who lost out can’t wait for Google or other providers to get around to them because the presence of gigabit fiber is vital for attracting businesses that require large bandwith. That’s why several cities, including Louisville, Kentucky, are offering several enticements to encourage private companies to lay fiber, including subsidies, streamlined permit processes, the use of existing infrastructure, and allowing demand rollouts, where only the neighborhoods with the highest demand must be serviced.