Moving America Forward

Why It’s Time to Forget About “Food Deserts”

December 4, 2013
by
Why It’s Time to Forget About “Food Deserts”
food deserts
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It's about the cure, not the problem

Innovation is often about changing the way we think about a problem, sometimes even changing the terminology so that we can focus on a better solution. That’s what John Bare wants to do: Instead of diagnosing and pointing out the nation’s food deserts, he wants to empower a cure for the problem with a name. In creating the Food Oasis Movement, Bare shifts the attention to meeting the demand for fresh fruits and vegetables, rather than assigning blame for the lack of healthy produce. He’s identifying innovators and their creative ideas for engaging families and supporting their desire to learn about healthy cooking and choose nutritious foods. With new programs emerging in cities including Philadelphia, Chicago, and Atlanta, the oasis is certainly growing.

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