Rutgers University Admits Unlikely Student Body, Journalists Use Reporting to Urge Politicians to Act and More

 
A University That Prioritizes the Students Who Are Often Ignored, The Atlantic
Traditionally, America’s colleges seek to attract the best and brightest to their hallowed halls. Committed to cultivating local talent regardless of status, New Jersey’s Rutgers University is bucking that trend, recruiting low-income, public-school graduates with mediocre GPAs and test scores — the very students that other schools shun.
A Plan to Flood San Francisco With News on Homelessness, New York Times
Can journalists advocate for a cause while remaining unbiased in their reporting? Next month, writers and editors from 30 Bay Area media outlets plan to do just that while collaborating on coverage focused on San Francisco’s homeless problem. The goal: To serve as a catalyst for solutions to the seemingly intractable problem.
This City Is Giving Away Super-Fast Internet to Poor Students, CNN Money
No longer are the poorest families in Chattanooga, Tenn., forced to visit a fast-food restaurant so their children can access the Internet needed to complete their homework. Two new programs are bringing citizens online in the Southern city, where 22.5 percent of the population lives in poverty.
MORE: Only 1 in 5 New York City Students Graduate from College. This College Is Going to Change That

Thanks to This Man’s Vision, 22,000 People Are No Longer Living in Poverty

A native San Franciscan, Daniel Lurie has witnessed his hometown change as two tech bubbles inflated, introducing “tremendous wealth” and sometimes crowding out those living, by contrast, in “tremendous poverty.” The son of Brian Lurie, a rabbi and head of the Jewish Community Foundation for 17 years, and stepson of Peter Haas, one-time head of Levi’s and renowned gift-giver, Lurie has philanthropy in his blood. In 2005, not yet 30 years old, he co-founded the Tipping Point Community to harness the money swelling the coffers of tech companies and other businesses, distributing more than $100 million directly to the Bay Area’s most effective nonprofits and social enterprises.
Rather than “building institutions” — libraries, universities and hospitals — this new generation of donors wants to see their charity have a measurable impact. As a result, their methods and tools have improved. NationSwell spoke with the man who’s educating members of the Bay Area about how to best share their riches.
What’s the best advice you have ever been given on leadership?
I live by the motto that you hire the best people. You surround yourself with people that are smarter than you, that hire people that are incredibly competent and you let them run. No one can do this work alone.
What’s currently on your nightstand?
Between the World and Me” [by Ta-Nehisi Coates]. We’ve talking a lot about race and class and power here at Tipping Point, and I think there’s probably no more important book out there than that one.
What innovations in your field are you most excited about right now?
In our T Lab program, we’re providing funding to high-performing, established organizations for research and development, which is definitely something new for our sector.
What do you wish someone had told you when you started the Tipping Point Community?
That my job would never be over. I mean, I knew it, but what’s great is that it’s also what’s needed to be inspired each and every day. We live at this nexus of great wealth and privilege here in the Bay Area as well as great poverty. It can be daunting, the chasm, but when you get to meet people who are wealthy and are really committed to these issues, that gets you fired up. And when you get to meet executive directors or clients on the ground doing the hard work every day, that also gets you fired up, despite the fact that the numbers are still overwhelming for those who live in poverty. It’s easy to feel overwhelmed, but it’s also easy to get inspired.
Who is the most inspirational person you’ve encountered?
The first one that comes to mind is Martha Ryan, who runs the Homeless Prenatal Program. She’s been doing this work for 27 years, and she’s always evolving and innovating. She’s tireless. She always humbles me. Homelessness is an extraordinary tough issue. It’s obviously top of mind for everybody, and here’s a woman who’s been tackling it for almost three decades. She’s still going strong and more committed than ever.
How do you try to communicate that inspiration to others?
I don’t think it’s that hard at our organization. We hire great people that are committed to our mission. I think they understand the daunting task that our partner organizations — 45 groups — are working on each and every day. Knowing that we are supporting such excellent work and such difficult work, I think, motivates our staff. And when they do get daunted, overwhelmed and a feeling of helplessness and hopelessness, I can always point them to a Martha Ryan or Sam Cobbs at First Place for Youth who always gives us hope and always can tell us a story of success.
Last year, our groups at Tipping Point, we moved 22,000 people out of poverty concretely. That’s an amazing number, and one that, if we have a rough day, we can point to. It’s pretty easy to look around our portfolio of organizations and find inspiration.
What’s your biggest need right now?
We need people not to turn away from the problems of our time. In the Bay Area right now, I’d say it’s homelessness. I’m into three decades of seeing this problem in San Francisco, and I’m seeing more mentally ill living on the streets and encampments and tent cities popping up. We’re seeing our brothers and sisters and children not only living on the streets, but dying on the streets. We just had a police shooting of a homeless man here in the Mission District, and we had a homeless guy stab a California Highway Patrol officer the week of Super Bowl under an overpass. It’s not safe any longer — not only for people walking down the street, but it’s also not safe for those that are homeless. It’s not okay for us to treat our brothers and sisters this way. It’s not humane. And this isn’t just San Francisco: it’s New York, Seattle, L.A., Dallas.
It feels intractable, and I would just say it’s not. I’m not saying we can solve it overnight, but if we have the political will and we use our various resources at our disposal, then change can happen. I would ask people to get engaged. It’s pretty easy to give up and throw your hands in the air and say, “This problem is too big. It’s unsolvable.” The more people that believe that we can change this, the more likely it is that we do.
What don’t most people know about you that they should?
I don’t like to sit around strategizing and planning for very long. I’d rather try something and fail than plan something for a long time. I’m probably oriented towards action, rather than planning.
To learn more about the NationSwell Council, click here.
This interview has been edited and condensed.
MORE: This Is How You End the Foster Care to Prison Pipeline

The Power of Video Games to Heal America’s Heroes, A Surefire Way to Keep Students in School and More


How Games Are Helping Veterans Recover from Injury, Polygon
U.S. Army Major Erik Johnson discovered the healing power of video games firsthand while recovering from a horrible car accident. Today, the occupational therapist serves as Chief Medical Officer for Operation Supply Drop, a nonprofit that taps the therapeutic benefits of technology to help veterans and active service members recover from physical injuries, mental struggles, memory and cognitive problems and more. Sure, it’s unconventional to put a Nintendo Wii controller in a soldier’s hand during therapy, but the results are undeniable: reestablishing “themselves as an able body person who can enjoy things they used to enjoy.”
What Can Stop Kids From Dropping Out? New York Times
The massive amount of outstanding student loan debt might not be the biggest problem when it comes to higher education. What is? The fact that almost half of college freshmen fail to earn a bachelor’s degree within six years. Dropout rates are highest amongst minorities, first-generation undergrads and low-income individuals, but through advisory sessions at the first sign of trouble, classes that offer immediate feedback, tiny grants of just a few hundred dollars and more, George State University is helping these traditionally poor-performing students achieve higher graduation rates than their white peers.
The Bag Bill, The New Yorker
A self-described child of hippie parents, Jennie Romer fondly recalls visiting the local recycling facility with her parents. The weekly trips clearly had an impact on Romer, who’s spent much of her adulthood fighting for plastic bag bans. Success has been plentiful in California, with San Francisco, San Jose and Los Angeles all passing ordinances against the notorious environmental menace. Now Romer has her sights set on implementing a fee on plastic bags in the country’s largest metropolis. Will she add the Big Apple to her list of triumphs?
Editors’ note: Since the publication of the New Yorker article, the New York City Council has approved a 5-cent fee on plastic bags. 
MORE: The High-Energy Activity That’s Healing the Invisible Scars of War

The Southern City That’s Creating a Diverse, Digital Hub; How the Public Library Provides a Lifeline to the Homeless and More

 
Is a Different Kind of Silicon Valley Possible?, The Atlantic
Deep in the heart of tobacco country, Durham, N.C. is fostering the next home for digital start-ups. Thanks to free or low-cost office space, business advice, tax credits and financial compensation, more than 400 jobs and $29 million have been added to the local economy. But will this latest tech hub, which is located south of the Mason-Dixon line, find a way to be more diverse than its California predecessor?
Humanizing Homelessness at the San Francisco Public Library, CityLab
Those in the Bay Area without a roof over their heads don’t head to the library to check out the latest page turner. They head to the public building to meet with Leah Esguerra, the library’s social worker — a first of her kind. Connecting at-risk patrons with social programs and outreach services including housing and medical care, Esquerra has provided assistance to almost 1,000 people. She’s also a trend setter: inspiring 24 libraries nationwide to hire their own social workers.
A New Twist on ‘Pay for Success’ Programs, Governing
Governments and the private-sector partnering to fund social programs (an agreement known as social impact bonds, or SIBs) is the latest — and one of the most buzzed about — types of investing.  These “pay for success” contracts are risky since investors only receive their money back if the operation achieves its goals. A new model, the social impact guarantee, is more enticing to potential investors while also eliminating some of the traditional complications that accompany SIBs.
MORE: The New Way to Govern: Paying for Progress
 
 
 

Former Prisoners Find Redemption Running a Prosperous Business in San Francisco’s Public Housing

At the age of 13, Tyrone Mullins had his first contact with the justice system in 1998, handcuffed for starting a small tussle at school. He could’ve been hit with a minor reprimand, serving a few weeks of detention or even a suspension, but instead, he was formally charged with a crime — setting Mullins on a path of near-permanent incarceration for the next half of his life. “From that point on, it was juvenile hall, county jail and prison,” says Mullins, a San Francisco native who grew up in a Western Addition public housing project. As a felon, Mullins had limited employment opportunities after each release. Rejected from positions at hotels, supermarkets, department stores, doughnut shops, Jamba Juice and McDonald’s, Mullins subsided on money from the government ($336 a month, split into two checks). “All that allows is temptation to come in and make you do another thing, follow another walk of life,” Mullins explains. “You may not necessarily want to take that route, but people do things when they’re hurting.” And Mullins was hurting.
Navigating past numerous hard knocks, in 2010, Mullins co-founded a successful business that provides jobs to public housing residents, regardless of their parole status. At three Bay Area public housing complexes, Green Streets pays employees $12.25 an hour to sort trash from recyclables and compostables. While handling garbage is far from glamorous in a city that’s home to Salesforce, Twitter and Dropbox, Green Streets’s roughly two dozen workers wear their grey jumpsuits with pride. For many, it marks the first time they’ve financially supported themselves. (“Legally,” Mullins likes to add.) In a city that’s witnessed a mass exodus of low-income African-Americans due to the rising cost of living, these denizens of the projects can finally point to ownership of an enterprise in a world where so much is out of their price range.

Tyrone Mullins leads the design team from Exploratorium, a public learning lab, on a tour of the Buchanan Mall in San Francisco.

Green Streets got its unofficial start in 2010, when a work crew arrived at a Western Addition affordable housing development, managed by the for-profit company McCormack Baron Ragan, to install solar panels. Worried about thieves, round-the-clock security was desired. David Mauroff, McCormack Baron’s vice president at the time, didn’t have the money for guards, but he had another idea: “Why don’t you hire the guys who you think are gonna steal your stuff?” Resident DeMaurio Lee staffed the job, and nothing was stolen. Mullins, meanwhile, with two out of three felony strikes against him, installed panels himself, after finding the job through a nonprofit. Four months later, after the ribbon-cutting ceremony, DeMaurio and Mullins gathered the courage to approach Mauroff (despised by most residents, Mauroff says of himself, as the man who personally signed off on evictions) and asked for more work. With a background in city-run gang intervention programs, Mauroff could see the determination on their faces and agreed to see what he could do.
The solution appeared when the complex’s next waste disposal bill arrived. At just one project, Buena Vista Plaza East (193 units, known to many as “O.C.” or “Outta Control”), McCormack Baron faced a $14,000 annual charge from Recology to haul trash to the landfill or an incinerator. As part of San Francisco’s plan to become a zero-waste city by 2020, the bill could be significantly lowered by removing plastic bottles, aluminum cans, food, soiled paper and garden clippings from the overflowing dumpsters. Mauroff, who’s now credited as one of Green Streets’s co-founders, told Mullins he would pay residents to sort through waste, earmarking any savings on his bills for their wages. “I’m not telling you how to do this. I will just help you get the resources in place for you to launch this business,” he told the two men.
Neighbors made fun of the crew digging through rat-infested trash piles in their white protective suits. Yet within six months, thousands of gallons of trash were diverted each month, saving the property 60 percent on its bills. Soon, neighbors started handing Mullins their résumés.
To turn the model into a business, complete with hiring plans, a mission statement, marketing and sound financials, Mullins enrolled in free classes at San Francisco City College’s Small Business Institute. Severely complicating matters was the fact that in the Western Addition complex, danger and temptation were omnipresent. In the courtyards, residents had to dodge literal bullets. Mullins himself was sent back to prison for two years for violating his parole.
Tyrone and his crew sort through recyclables.

While Mullins served his time, the rest of San Francisco’s black population continued its decades-long “black flight.” (Since 1970, the city’s portion of African-Americans has been halved, from 13.4 percent to just 5.8 percent in 2014.) Green Streets employees interviewed for this story feel keenly aware of their skin color. Unprompted, they often identified others by race: Mauroff was a “white dude”; neighbors, a “bunch of black people.” They feel that racial differences have been exaggerated by California’s penal system, with which many public housing residents come into contact. In the past, more than half the lockups in San Francisco’s jail have been African-Americans, and last year, four city cops were investigated for trading bigoted text messages. Even in this famously tolerant city, race continues to be a point of tension, says London Breed, one of two African-American city supervisors on the city’s nine-member board. “I am just trying to hold on to evidence that blacks ever existed in San Francisco,” Breed, who grew up in Western Addition public housing, tells the Los Angeles Times.
For those African-Americans who have stayed in the city, the economic outlook looks bleak. The median household income among black residents has fallen to a slim $29,500, while all other racial groups have seen wages rise. (By comparison, the median household pay for white residents, thanks to tech money, now exceeds six figures: $104,300.) Roughly one quarter of the city’s black population relies on subsidized housing, according to data from the Mayor’s Task Force, but the lifeline doesn’t begin to meet demand (only 3.6 percent of applicants receive housing through a lottery system). For the lucky few, like Green Streets employees, housing may be affordable, but the city is anything but.
Gentrification isn’t the only reason why some neighbors are gone: gun violence regularly racks the housing developments. “In San Francisco, with this extreme wealth and income disparity, most of our crime is really centered, not in, but around public housing, these little pockets of poverty isolated from the $1 to $2 million homes right across the street,” Mauroff observers. Last summer, a 19-year-old girl was gunned down in a spray of bullets. The girl’s aunt, Shannon Watts, is Green Streets’s human resources manager. A victim of gun violence herself (taking a bullet in her right leg in 2012), Watts says that her work with Green Streets helped her overcome the debilitating trauma that once kept her captive inside her apartment, door locked and shades drawn.
The difficulties that Green Streets’s employees encounter are considered a badge of honor, a sign of how much they’ve overcome to reach their current success — meager as a minimum-wage job might look to any of the Bay Area’s elites. When Mullins finished his two years in prison, he enrolled in Project ReMADE, a 12-week program at Stanford that trains ex-cons to be entrepreneurs. “I see the transformation I’ve made, and I’m honest with myself,” Mullins says today. “I continue to be a work in progress.”
Reinstated as Green Streets’s operations manager and the leader of the business development team, Mullins took his education back to the informal economy of the projects, where some residents earn extra cash by doing each other’s hair, fixing cars and babysitting, while others sell drugs and break into cars. This self-contained marketplace arose because so many are kept out of workplaces by criminal records or lack of job experience, Mauroff notes. Green Streets bridges that transition to the working world, though it’s not without its bumps. Turf wars between gangs in different housing projects sometimes bleeds over when rivals are staffed together on company cleanup crews. Randolph Lee, the 48-year-old operations supervisor, says he’s responded to fights, stabbings and “a little bit of gunplay.”
A “two-time ex-felon” convicted of murder, Randolph has regularly been tempted to snap back to his old ways. Before he got the job with Green Streets, he says, “I was ready to go back to what I had done before. Just hustling, you know?” he recalls. “I was on my way back to do something I wasn’t supposed to do: I was going to go get it, go get some bread to pay bills.” Since starting with Green Streets in 2013, Randolph has been promoted through the ranks. In his current role as supervisor, he helps employees productively deal with their anger, pointing to his own story: “The only thing we have is our pride, and how far could that go if we allow ourselves to get incarcerated for life,” Randolph says. “I done terrorized and fought my community. It was time to heal my community. I never wanted my last legacy of myself just being a screwup.”
Green Streets operations supervisor Randolph Lee, pictured with Meaghan Shannon-Vlkovic of Enterprise Community Partners, at the Arthur M. Blank Family Foundation Film Series in Atlanta.

Mullins envisions the same impact helping the poorest residents of Detroit, St. Louis, Miami and Phoenix, but a recent failed expansion to nearby Richmond and Oakland shows any scaling must overcome logistical issues. Because the two East Bay cities don’t have strong zero-waste initiatives that discount hauling of recyclables and compostables, the trash bill at housing projects only increased by hiring Green Streets. That’s not to say the model can’t be applied elsewhere, but green subsidies will have to be in place for it to work.
The Western Addition and Plaza East projects serve as evidence of just how successful this business can be. There’s a changed vibe and it’s cleaner, too, as 60,960 gallons of trash are being diverted into other waste streams. But more importantly, there’s fewer men on the corner, whispering street names for drugs to passersby. Many, like Randolph, now work for Green Streets, a model demonstrating that an entrepreneurial spirit can be found in any community, Mauroff says, no matter how unexpected. “A bunch of guys and girls in public housing aren’t given the credit for showing they can do that,” he argues. “I want people to understand that: Under the right circumstances, everyone will go back to work and try to compete in the market.”
For all the frustrations tech startups have unleashed on the Bay Area, they’ve also instilled a sense that the calcified structures of the past don’t necessarily need to be around tomorrow. Mullins brought that Silicon Valley ethic to the Western Addition projects. He deserves credit for his own powerful disruption: not just finding a new way to sort trash and manage its pickup, but for an entirely new vision of labor for those the tech world’s prosperity is leaving behind.

Tech Visionaries Look to Disrupt Traditional Education, The Move to Make Climate Change a Nonpartisan Issue and More

 
Learn Different, The New Yorker
Brooklyn’s AltSchool is just one of seven “educational ecosystems” (there’s six in the Bay Area as well) that uses technology to create a personalized learning experience for each individual student. The brainchild of Max Ventilla, an entrepreneur and former Google employee, AltSchool aims to turn education on its head: teaching skills that are applicable to the 21st century workplace instead of the memorization of facts — creating an educational model grounded in Silicon Valley values. But can be replicated in existing public schools nationwide?
Can a GOP Donor Get Conservatives to Fight Climate Change?, CityLab
What can get politicians to put partisan bickering aside? North Carolina businessman Jay Faison is bringing congressional candidates from both sides of the aisle together to support clean energy initiatives, arguing that these policies (which are notoriously used to drive a wedge between the left and the right) increase jobs and energy independence, while also reducing carbon pollution.
Government Goes Agile, Stanford Social Innovation Review
Bringing the federal government into the digital age doesn’t have to increase the deficit — or be as disastrous as the rollout of HealthCare.gov. Implementing the commonly-used tech practice of agile development, groups like the United States Digital Services and 18F are giving citizens frustration-free, web-based opportunities to interact with their government for a fraction of the cost.

How One Local Government Intelligently Invests in Local Business, A City That’s Keeping Housing Affordable for All and More

 
Berkeley Votes to Boost Co-op Economy in the Face of Gentrification, YES! Magazine
The co-op already thrives in Northern California. But in an effort to keep locals in the area (which has an extremely high cost of living), the city council in Berkeley, Calif., is throwing even more support behind the model. Similar to initiatives already passed in New York City; Madison, Wisc.; Cleveland; and Richmond, Calif.; Berkeley’s move provides tax incentives, support for worker-owners and financial aid to small businesses — making it easier for co-ops to become powerful job generators.
The Miracle of Minneapolis, The Atlantic
The Minneapolis-St. Paul, Minn., metro area has a higher median household income than New York City, Los Angeles or Chicago. Despite the Twin Cities’ wealth, affordable housing remains in reach for most residents. Unusual plans that encourage rich neighborhoods to share tax revenue with middle class and low-income residents —  a move referred to as “fiscal equalization” — means that the American Dream is alive and thriving in Minnesota.
Giving Students What They Really Need, Bright
No matter how good a school is, a child’s learning suffers when he or she is subjected to chronic stress. But schools often add to or ignore kids’ anxiety and tension, instead of teaching tips and strategies to diffuse it. Turnaround for Children* is teaching social-emotional skills, such as stress management and self-regulation, in the classroom, enabling all kids (namely low-income ones and those that suffer from abuse or neglect) to be high achievers in an academic setting.
*Editors’ note: Pamela Cantor, founder of Turnaround for Children, is a NationSwell Council member.

The School That’s Making a Career in Tech Possible for Everyone

Lyn Muldrow needed something in her life to change. She was a single mother living in Baltimore, eight months pregnant with her second child. After a long bought with unemployment, she found work as a customer support agent for a marketing company, but she wanted more for her family. That’s when Muldrow discovered General Assembly, where she was the recipient of the coding and design school’s Opportunity Fund fellowship.
Check out the video above to see how the scholarship enabled Muldrow to be successful in the technology field and to extend the same opportunities she received to a younger generation.
To learn how to support this initiative, click here.

Which U.S. City Is Close to Eliminating Its Food Desert?

Food deserts — areas without access to nutritious food — dot urban areas. As we previously pointed out, attracting a big-box supermarket isn’t the only solution. San Francisco is proving this by adding fresh produce to bodegas that once relied solely on peddling booze and smokes to the community.
The City by the Bay’s comprehensive approach can be traced back to an initiative started nearly 25 years ago. The Food Trust of Philadelphia, one of the most ambitious programs of its kind in one of America’s poorest and most unhealthy big cities, began in a public housing development in South Philly, with volunteers piling mounds of fruits and veggies on one long table outside the project each week. Since 1992, they’ve taken their work beyond that first farmer’s market, improving access to healthy food and nutritional information for nearly 220,000 residents in poor neighborhoods — making Philadelphia one of the first cities to meet the First Lady’s “Let’s Move” challenge to eliminate food deserts entirely by 2017.
“We started to see that farmer’s markets provide seasonal access to fresh fruits and vegetables, not a long-term solution — or the only solution. They really only can open in summer on the East Coast. We realized it was really important to look at the longer term and more comprehensive approaches to food access,” says Candace Young, The Food Trust’s associate director of research and evaluation. Around 2004, “the first thing we did was we mapped out areas of the city that had low access to supermarkets and high-diet related deaths — the pockets of the city that needed better access. We sent that report to policy makers and practitioners, the health community and its advocates, the food retail community. What was built from there was this multi-million dollar public-private initiative to build new or even just renovate supermarkets around the whole state.”
Just how much of a difference can access to fruits and vegetables in a neighborhood actually make? Research shows that living in a food desert isn’t simply an inconvenience for locals or a matter of how long the bus ride will be; it’s linked to serious health problems like obesity, hypertension, heart disease and diabetes. But The Food Trust’s work appears to be making a dent. Between 2006 and 2010, obesity among kids in Philly decreased by five percent — the first downward trend since 1976.
A key aspect of The Food Trust’s work in Pennsylvania involved renovating bodegas — corner stores where the average elementary school student in Philadelphia buys 350 calories worth of food on each visit, according to a 2008 study. More than one quarter — 29 percent — stop in twice a day, five days a week. That means they’re consuming roughly an additional pound of food from this retailer every week.
In response, The Food Trust convinced corner store owners to sell more fruits, vegetables, low-fat dairy and whole grains and offered money for renovations. Since the Healthy Corner Store Initiative launched in 2004, it’s established a network of 650 stores. With $30 million in public financing and $90 million in private financing, it can pay for upgrades that are as easy as buying new refrigeration for $500 and as tough as building a whole new mega-mart for several million, Young says. In total, the organization funded 1.67 million square feet of retail development and created 5,000 jobs.
“Corner store owners are a very different business than large supermarkets. They’re a convenience model: you want to get in and out. Oftentimes, you go in to buy chips and a drink, a pack of cigarettes or a lottery ticket,” Young says. “Partly what we’re trying to do is shift to a culture of health around corner stores, where they’re seen again as small grocery venues. Instead of packaged foods, I may need to grab eggs, some milk, some bread and a couple of fruits for me and for my family.”
There’s still some debate about whether these interventions are the best way to deal with food deserts. Some critics point to a lack of causal evidence and say the theory’s “intuitive” underpinnings don’t check out. “If you live next to a Mercedes dealership, that doesn’t mean you’ll buy a Mercedes,” Adam Drewnowski, an epidemiology professor at the University of Washington, tells the Washington Post. “And it’s the same with living next to a grocery store: That doesn’t necessarily mean you’ll start eating salads.”
After the first pilot at a handful of stores, The Food Trust documented a 35 percent increase in the sale of healthy items and an even bigger boost — 60 percent — in produce sales. That means $100 in extra profits every week for sellers.
Anecdotally, too, customers seem to be buying. “Now, when I’m talking to people who come into the store, they are asking: What do you have fresh today? And I can say I have apples. I have oranges. I have all kinds of stuff,” says Catalina Morrell-Hunter, one storeowner in North Philadelphia who joined the network after 15 years in business. “We have a refrigerator in the store that we didn’t have before. It has yogurt and fresh fruit and fresh vegetables. And I try to get other products that are better for you, healthier and lower calorie. I’m more conscious of that now.”
The Food Trust’s supporters point to a drop in obesity as evidence something’s clearly working, but they’ll also readily admit fresh food at corner stores isn’t the only explanation. In the City of Brotherly Love, access to fresh and affordable food, amenities for exercise and information to make healthy decisions all go hand-in-hand. Philly’s also added nearly 30 miles of bike lanes, launched a media campaign about sugary drinks that was seen 40 million times and established parent-driven “wellness councils” in 170 public schools.
“We believe that supermarket access is one piece of a comprehensive approach,” says Yael Lehmann, The Food Trust’s executive director. “While bringing in healthy food stores into neighborhoods, we also want to be teaching kids how to eat healthy in schools, we want to be having cooking demonstrations at recreation centers, running farmers’ markets in neighborhoods. All of these things combined is what can improve the health of people and their neighborhoods.”

How Do You Get People to Eat Better? Bring Healthy Food to a Nearby Corner

The cash register has never been busier at Radman’s Produce Market in San Francisco. At 201 Turk St., it’s located smack in the middle of the Tenderloin district, a neighborhood associated with homelessness, substance abuse and extreme poverty and one that you don’t want to be wandering around late at night. Within a two-block radius of Radman’s corner store, police recorded 730 crimes within the past six months.
All of which makes the offerings on owner Fadhl Radman’s shelves even more surprising. He doesn’t peddle the junk food, liquor, cigarettes and pornographic magazines that are the primary items sold at many other bodegas in the area. According to a 2011 count, there are 270 outlets selling tobacco in the district — more than one quarter of all the outlets in the entire city, all condensed in a couple blocks.
“Poison, it’s just poison” is how resident Steve Tennis defines what’s in stock at many other corner stores. “Mothers with little kids in their arms [or] in their strollers. What is the first thing these children see that are two, three years old? Candy, alcohol, dirty books. Nothing healthy,” he tells New American Media. “If this is your experience, week in and week out, it doesn’t take long for you to get hard wired to that food source.”
Because of recent renovations to the store he’s operated since 1998, Radman now sells fresh fruits and vegetables, many farmed in the nearby Central Valley, and has a butcher cutting and grinding meats. He stocks 50 types of fresh produce — staples like apples, oranges, bananas, grapes and tomatoes and less familiar items like celery, broccoli, red lettuce, Italian parsley and kale. It’s made his 2,250-square-foot store a much-needed island of greenery in the impoverished district.
[ph]
“The whole idea is to try to modify people’s eating habits,” Radman tells the San Francisco Examiner. “Build up their interest in fruits and vegetables.” At the same time, he can improve his bottom dollar, gaining a bigger profit from produce with a higher sales margin.
Unable to persuade a full-service supermarket to open nearby, the Tenderloin has always struggled with nutritional offerings. The changes to Radman’s store were backed by a city program known as Healthy Retail SF, a $60,000 effort to fix up five stores in San Francisco neighborhoods defined as food deserts, a low-income area lacking healthy food providers. Healthy Retail SF simply looked at existing retailers in the community and invested in the best assets: the bodegas. The collaborative effort between the Mayor’s Office, the Office of Economic and Workforce Development (OEWD) and the Department of Public Health, gives funds and business advice about how to reconfigure shelving and store layout, upgrade refrigerator units and advertise successfully.
“Small investments can go a long way towards creating healthier and more sustainable communities,” Joaquin Torres, OEWD’s deputy director, writes in an email.
After the new upgrades are installed and stores reopen, the next challenge is ensuring the business’s long-term stability. The program’s backers liken their efforts to a three-sided stool: community engagement, physical redesign and business development. Without any of the three, the plan teeters over.
A 2012 survey found that 57 percent of Tenderloin citizens do most of their shopping in other parts of San Francisco. That purchasing power — two-thirds of residents spend more than $100 a month on groceries — means that about $11 million leaves the Tenderloin every year. Redirecting those dollars from Safeway and other supermarkets back into local businesses isn’t easy, but so far, the city’s efforts have gained traction. One store has increased overall sales by 23 percent since the remodel, and all the locations have documented increase in the number of sales of healthy fruit.
You can’t change neighborhoods overnight. But as Healthy Retail SF is finding, adding produce to bodega shelves is a good place to start.
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