The videos filled your Facebook and Twitter feeds for weeks. Everyone from your great aunt to your favorite actor to politicians jumped on the bandwagon and doused themselves with ice-cold water all in the name of charity.
Whether you love it, hate it or experienced the challenge’s chill firsthand, it’s official: The ALS Ice Bucket Challenge, in all its cold, wet glory, is a bona fide social media success. But it’s far from the first online marketing campaign to go viral. Here are five social media campaigns — and what you need to know about them — that have made a substantial impact on an organization’s efforts to raise awareness or funds for its cause.
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Did we miss one that stood out to you? Let us know in the comments!
Tag: It Gets Better Project
Infographic: How Social Media Is Used For Social Good
Bluehost has created a spiffy infographic detailing how social media is being used by people to create positive social outcomes for society. As charities, nonprofits and businesses are becoming more like social enterprises, we’re seeing Americans really care about where their dollars are going. Among the notable statistics:
- 83% of Americans want brands to support causes
- 41% of people bought a product because it was associate with a cause
- >90% of people should be giving in the communities where they do business
The infographic also displays some of the charity campaigns that went viral through social media, including Malaria No More, It Gets Better Project and the World Wildlife Fund.