A Green Hardware Store on Every Corner? It’s Not As Far-Fetched As You May Think

The house in Boulder, Colo., was beautiful. The floors were cork, the carpets were made of recycled plastic bottles — the whole place was being redone on sustainable, environmental principles. “It was mind-expanding,” says Jason Ballard, the co-founder and CEO of eco-friendly home improvement retailer TreeHouse. The house belonged to Ballard’s instructor in a wilderness EMT program. Ballard was staying there shortly after college, and he was inspired by his instructor’s efforts to remodel his home to make it more environmentally friendly. “It was such a lovely vision of what was possible,” he says.
But the more Ballard learned about sustainable home improvement, the more he realized how difficult it was to find attractive, well-designed products. That insight — and that vision of what was possible in the home — led Ballard to create TreeHouse, a company that’s aimed at transforming the home improvement market and, with it, the home itself. Among the wares and services available are recycled glass countertops, electric lawn tools and solar-panel installation. Ballard says customers often call his company “the Whole Foods of home improvement  —  and it’s not too far from the truth.”
Ballard has always had an eco-conscious mindset. His grandfather was an early role model. “He wouldn’t have called himself a conservationist,” Ballard says, “but he gave me both a conservation ethic and a tremendous sense of wonder about the natural world.” He studied conservation biology in college, where he started to learn about the enormous impact our homes have on the environment. “All we hear about on TV is gas-guzzling SUVs,” he says, “but the real problem is the buildings we’re living in every day.”
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Private residences are the biggest users of energy, the biggest users of renewable and nonrenewable materials, the biggest producers of landfill waste and the second-biggest users of water. Most exposure to toxins also takes place in the home. “I realized that if I wanted to make an impact with regard to these existentially challenging issues, then the best area for me to focus on was, in fact, the home,” says Ballard, who’s currently completing a Social Impact Fellowship with GLG, a membership-based learning platform. Through GLG, Jason and his team have learned about inventory management, retail strategy, in-store user experience and customer data management to help the company implement best practices across multiple locations.


Learn more about the GLG Social Impact Fellowship, including information on applying.


After college, Ballard worked in green building for a while, learning all he could about the market. “What I noticed was that everyone had the same set of problems,” he says. It was hard to find sustainable products, and when he did find them, they were expensive, and only available from a few boutique companies. “The obvious blocker to the whole industry moving forward is access to products at a decent rate, and with some level of curation and education around those products,” Ballard says.
TreeHouse is built on a few core ideas. First, Ballard says, most home improvement products are terrible — poor quality, toxic and unsustainable. Second, most home improvement services aren’t very good, either. Anyone who’s ever embarked on such a project knows that they’re often delayed and routinely run over budget. The industry also hasn’t gone digital yet, making it difficult to get information on the status of your project when you want it. “The whole experience around home improvement needs to be reimagined,” Ballard says. “We are now trying to make not just the products great, but the technology great and the service great.”
TreeHouse aims to make sustainable options appeal to more than just die-hard environmentalists. “If we want healthy and sustainable homes to be the norm, they have to be better than conventional homes. And everything around the process has to be better,” Ballard emphasizes. That’s part of why he decided to start a for-profit company to accomplish his environmental goals. “If you’re in a for-profit business, all of your assumptions are tested all the time,” he says. “It forces you to very quickly arrive at what works to affect change.”
Ballard has ambitious goals for TreeHouse. Today, the company has one brick-and-mortar store in Austin, Texas, and is opening two more this year, including one in Dallas. Within the next two years, he plans on opening still more stores, and expanding beyond Texas. Right now, TreeHouse touches only a tiny fraction of the 80 to 100 million homes in the country, Ballard says. He believes 20 stores — a benchmark he hopes to hit in five years — would drive that figure up to 10 percent. The ultimate goal: Launch 300 stores nationwide to reach 80 percent of all the homes in the U.S.
“Our plan is to run hard at those milestones,” Ballard says. “We don’t have a thousand years to figure this out. We are making decisions in the next hundred years as a species that we will have to live with for the next two thousand years.”

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GLG Social Impact is an initiative of GLG to advance learning and decision-making among distinguished nonprofit and social enterprise leaders. The GLG Social Impact Fellowship provides learning resources to a select group of nonprofits and social enterprises, at no cost.
Homepage photo by Kirsten Kaiser

PowerCube: The Pop-up Power Station Revolutionizing Solar

We’ve all been there. You know, that time your phone dies in the middle of nowhere and you don’t have a charger. In times like those we all wish we had a portable power source for whenever and wherever we need it. Well, the PowerCube, by Ecosphere Technologies may provide the solution we’ve been waiting for…. and then some.
The process is relatively simple, if not astonishing. At the push of a button, a shipping container-sized cube instantly transforms into a pop-up solar power station that churns out up to 15kW of electricity. It won’t be powering the SuperBowl anytime soon, but it does provide nearly five times the power an average household generates in a single day.
The company spent seven years developing the cube to ensure it packed the biggest electrical punch while remaining self-contained and versatile over land, air or sea. This led to its unique design of panels extending outwards from the structure in all directions; that added surface area helps the cube produce as much as 400 percent more electricity than would be possible with panels solely on top.
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Ecosphere touts the PowerCube’s possibilities to assist in disaster relief, military work and humanitarian efforts abroad, but for many Americans this could also be the first step towards living a life “off the grid,” without a carbon footprint. There’s plenty of space in the container underneath the panel for a school, hospital, home, or really “whatever you can come up with,” explains the company’s director of marketing, Corey McGuire.
With small, mobile and environmentally-conscious prefab homes increasing in popularity, PowerCube provides some interesting new possibilities for alternative living. And, of course, a fully charged phone whenever you need it.

10 Do’s and Don’ts: Easy Ways to Save Energy—and Money—at Home

With a few cheap gadgets and some simple lifestyle changes, you can slash your energy bill and protect the environment. NationSwell talked to Helene Gotthelf, projects manager at the Institute for the Built Environment, a sustainability research center at Colorado State University, to compile a list of 10 easy do’s and don’ts for improving the energy efficiency of your home — while also saving you money.

5 Easy Energy Do’s

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5 Simple Energy Don’ts

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Meet the Georgians Putting Energy-Efficient Roofs Over Injured Vets’ Heads

Hardwood floors appeal to many homeowners. They’re attractive, durable, and easy to clean. But for wounded veterans, hardwood floors are often a necessity.
That’s because the smooth surface of hardwood floors makes getting around in a wheelchair less cumbersome. So in Calhoun, Georgia, an army of handymen is providing its services free of charge to injured veterans. Nine thousand employees of Mohawk Flooring in northern Georgia will work — free of charge — on homes that Building for America’s Bravest is custom designing for wounded veterans.
Building for America’s Bravest is a project sponsored by the Stephen Siller Tunnel to Towers Foundation, a non-profit formed after 9-11 to honor Siller, a 34-year-old firefighter and father of five who died trying to save people in the World Trade Center. Its goal: To build 50 custom “Smart Homes” for servicemen and women across the country who are severely disabled and to do it in an energy-efficient way — all while making use of the latest adaptive technologies, such as automated lighting, wider doors to accommodate wheelchairs, and iPad-controllable heating systems.
One recipient of a smart home is Corporal Todd Love, whose house is now under construction in Georgia. Love lost three limbs (both legs and one arm) when he stepped on an IED in Afghanistan in 2010. He’s appreciative of the work that the volunteers are putting into building his house: “You can provide a great service for your country without being in the military of being a firefighter or police officer,” he told Kimberly Barbour of WRCB. “[I’m] Looking forward to getting a home and one that’s accessible and hopefully I’ll have it for the rest of my life.”
MORE: This Documentarian is Filming Incredible Vets and Helping Them at the Same Time