Preserving the Environment

#ComeClean About Where That Vanilla Aroma Really Comes From

August 3, 2016
by
In partnership with
#ComeClean About Where That Vanilla Aroma Really Comes From
Jon Whelan, director of STINK! Thomas Shomaker
A concerned father questions the origin of scents in everyday products.

As a participant in Seventh Generation’s Come Clean campaign, NationSwell is asking that cleaning and hygiene product companies do the same thing that Seventh Generation has done for the last 27 years: disclose all of a product’s ingredients so consumers can make educated choices about what they bring into their homes.

To do this, we teamed up with activists and environmental advocates, including New York City-based documentary filmmaker and father of two, Jon Whelan. His film, STINK!, reveals his three-year-long quest to uncover the source of a strange smell emanating from his daughter’s pajamas.

Watch the video above to see how his true story is much more unpleasant than simply a bad odor.

 

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