Jon Whelan, director of STINK!

Thomas Shomaker

#ComeClean About Where That Vanilla Aroma Really Comes From

A concerned father questions the origin of scents in everyday products.

As a participant in Seventh Generation’s Come Clean campaign, NationSwell is asking that cleaning and hygiene product companies do the same thing that Seventh Generation has done for the last 27 years: disclose all of a product’s ingredients so consumers can make educated choices about what they bring into their homes.

To do this, we teamed up with activists and environmental advocates, including New York City-based documentary filmmaker and father of two, Jon Whelan. His film, STINK!, reveals his three-year-long quest to uncover the source of a strange smell emanating from his daughter’s pajamas.

Watch the video above to see how his true story is much more unpleasant than simply a bad odor.