Jon Whelan, director of STINK!

Thomas Shomaker

#ComeClean to Protect Your Family's Wellbeing

A concerned father sees no benefit in keeping ingredients a secret from consumers.

As a participant in Seventh Generation’s Come Clean campaign, NationSwell is asking cleaning and hygiene product companies do the same thing that Seventh Generation has done for the last 27 years: disclose all of a product’s ingredients so consumers can make educated choices about what they bring into their homes.

To do this, we teamed up with activists and environmental advocates, including New York City-based documentary filmmaker and father of two, Jon Whelan. His film, STINK!, reveals his three-year-long quest to uncover the source of a strange smell emanating from his daughter’s pajamas.

Watch the video above to hear what he learned about household products while filming his documentary.